The 21st annual Taste of Soul Family Festival brought hundreds of thousands to Crenshaw Boulevard in South Los Angeles on Oct. 17 for food, music and a celebration of Black culture. Visitors could shop with small businesses, enjoy live music performances, speak with health professionals and learn about job opportunities. 

Presented by Bakewell Media and the Los Angeles Sentinel, the free festival stretched along the corridor from Stocker Street to Obama Boulevard. The Sentinel estimated attendance at more than 300,000. The day also marked founder Danny J. Bakewell Sr.’s 80th birthday. 

“We call it a party with a purpose,” Pam Bakewell, the founder’s sister and a longtime festival organizer, told California Black Media (CBM). 

The enticing aromas of barbecue, fried chicken and catfish filled the air as food vendors served up a tempting array of Southern favorites, including cobbler and other desserts. Vendors also offered clothing, jewelry, books and beauty products. About 350 vendors and sponsors participated, including approximately 80 food vendors, Bakewell said. Businesses came from across Southern California and as far away as Chicago and Atlanta.

“In one day, an entrepreneur has the opportunity to showcase their business to hundreds of thousands of people,” Danny J. Bakewell Jr., president of the Sentinel. 

Chase offered vendors training in marketing and financial management, followed by a reception.

Experienced vendors also helped newcomers. Pam Bakewell cited Cobbler King, a longtime participant who shares lessons from his early festivals about preparing for crowds and building a business. 

“We want everybody to be successful,” she said. “We can’t guarantee that, but we give you the crowd.” 

Kaiser Permanente served as the festival’s main medical provider. St. John’s Community Health sponsored Children’s World, where children played games while families received preventive care and information about follow-up services. 

St. John’s provided flu shots, fluoride treatments for children and clinic sign-ups for physical examinations. It also reported distributing more than 10,400 bags of diapers.

CBM hosted a booth as part of its California Black Health Journalism Project, a yearlong, solutions-oriented reporting initiative to advance health equity for Black Californians. 

Dr. Deidra Beckles, who practices family and internal medicine, and Adriana Westby-Trent, Ph.D., a licensed clinical psychologist, held “Ask the Doc” conversations. Both are with Divinely Restored Health & Wellness. The booth drew steady traffic as they answered attendees’ health questions. Visitors received a “Your Wellness Matters” T-shirt. 

The Sentinel promoted a developing jobs platform, inviting attendees to post resumes and connect with employers. Bakewell said about 350 people signed up along the boulevard. 

Three stages offered music for different generations. The Bakewell Media Sounds of the Soul Stage featured Thelma Houston, Switch and headliner Midnight Star. Tony Cornelius, son of “Soul Train” creator Don Cornelius, introduced Midnight Star and appeared with eight veteran dancers from the television show. 

 The Radio Free KJLH Music Stage featured Lucky Daye, Alex Isley, Allen Stone and Terisa Griffin. On the Brenda Marsh-Mitchell Gospel Stage, MAJOR. served as host and performer. The lineup included Deitrick Haddon, local choirs and a youth performing arts ensemble. 

During the festivities, ABC7 reported two stabbings and an hours long Los Angeles Police Department citywide tactical alert.  

Pam Bakewell said police told organizers the incidents occurred outside the festival boundaries. She said organizers are reviewing safety measures with security personnel and police. 

Post News Group

Posts by Post News Group

To enlarge your view of this issue, use the slider, magnifying glass icon or full page icon in the lower right corner of the browser window.

Oakland Post

Posts by Oakland Post

By Betty Osavi Special to The Post

Every year, the Día de Los Muertos Festival brings people together in Oakland to honor those who came before us and to celebrate the bonds that unite the living and the dead.

For the festival’s 31st observation, the Unity Council, Visit Oakland, the City of Oakland, the Consulate of Mexico, renowned artist Romain Greco of Artsumex, and cultural leaders from Mexico City, commissioned a monumental 34-foot-tall sculpture of ‘La Catrina,’ handcrafted by master artisans from the Mexican capital.

The statue that arrived in pieces was unveiled on Sept. 22 and stands at the Fruitvale Transit Village, where she rises as an impressive symbol of Mexican culture, art, and the connection between Oakland and Mexico.

She will remain on display until Nov. 5, welcoming visitors and community members during various events, before becoming one of the main attractions of the Día de Los Muertos Festival on Nov. 1.

What does La Catrina symbolize?

La Catrina is one of the most recognized symbols of Día de Los Muertos. She represents the remembrance of our loved ones, the celebration of life, and the lasting connection between generations. Wearing a crown of orange marigolds, poppies, and monarch butterflies, the Oakland sculpture has her arms outstretched, as if she wants to embrace everyone who approaches her. This gesture symbolizes a warm welcome to the migrants who arrive in the Fruitvale community and expresses shared values such as inclusion, care, a sense of belonging, and cultural pride.

Trending

Dhameera Carlotta Ahmad, 67

La Catrina also represents another kind of journey. She reflects the experiences of many families who have traveled north to the United States in search of safety, opportunity, and a better future. Her 2,000-mile journey from Mexico City to Oakland becomes a powerful metaphor for these migration experiences. Across borders, the sculpture carries memories, culture, and identity with her.

This story is deeply connected to the history of immigration in the United States, where generations of newcomers have sought opportunity while also helping to build and sustain their communities.

In California, migrants work in the fields, care for our families, build our neighborhoods, and enrich the cultural and economic life of the region. Their contributions are an essential part of the society we live in.

That is why La Catrina is much more than an impressive work of art. She reminds us of the journeys people make, the sacrifices they make, and the lasting contributions they offer to their communities. Her presence in Oakland celebrates Mexican roots, recognizes the migrant experience, and invites us to reflect on the essential role we all play in building a shared future.

The theme for this year’s festival is “La Lucha Continúa: Aquí estamos y no nos vamos” (The Struggle Continues: We Are Here and We’re Not Leaving). The free, family friendly festival is from 10 a.m. to 5 p.m. Sunday Nov. 1 along International Boulevard between Fruitvale and 34th avenues.

Post News Group

Posts by Post News Group