Business

Why McDonald’s is Still a Powerhouse, Despite Troubles

Published

11 years ago

April 21, 2015

This Thursday, Jan. 15, 2015, file photo, shows a McDonald’s fast food restaurant sign in Chicago. McDonalds has been hurt by diners who want something different. Sales have been struggling for more than two years and the company seems trapped in a cycle of bad headlines that likely wont end soon. Despite troubles, McDonalds is still a powerhouse. (AP Photo/Nam Y. Huh, File)

CANDICE CHOI, AP Food Industry Writer

NEW YORK (AP) — McDonald’s sales have been sputtering for more than two years and the company seems trapped in a cycle of bad headlines that likely won’t end soon.

Its quarterly earnings results on Wednesday aren’t expected to be pretty either, and there’s a chance its dominance will continue to wane as newer players keep coming onto the scene.

But don’t write the obituary just yet. McDonald’s has many strengths that the rivals biting at its heels can only envy, including Ronald McDonald’s worldwide recognition. The Golden Arches will need to put them to good use to remain the world’s largest restaurant chain.

Here are six reasons why McDonald’s is nowhere close to death’s door for now.

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MASSIVE REACH

McDonald’s has more than 14,300 locations in the U.S. and that ubiquity continues to make it a default option for many. Burrito chain Chipotle is in growth mode but still only a fraction of that size, with around 1,800 locations. (Shake Shack, whose stock offering earlier this year garnered lots of attention, has fewer than 40.)

Because of its recent struggles, McDonald’s plans to slow its growth to its lowest level in five years. But “slow” is relative: It still plans to add 600 to 700 restaurants around the world this year, on top of the more than 36,200 it already has.

Chipotle said it plans to open up to 205 new stores this year, mostly in the U.S.

___

MARKETING POWER

McDonald’s has enormous marketing muscle, in large part because its franchisees are required to contribute at least 4 percent of their sales to advertising.

Based on the $31.1 billion in sales U.S. franchisees saw last year, that would translate to at least $1.24 billion in advertising money.

That huge bucket of money is split in two ways. Some goes to national advertising and focuses on burnishing the brand. The rest goes to regional advertising and focuses more on promotions to drive customers to stores.

Advertising doesn’t have to be expensive to be effective, of course. But McDonald’s deep pockets give it a clear advantage.

___

PRINTING MONEY

The recent sales decline in the U.S. is squeezing franchisees, who still have to pay for fixed costs like labor and electricity.

But McDonald’s restaurants continue to generate a lot more cash than their peers. In 2014, the average McDonald’s restaurant raked in $2.5 million in sales, according to industry tracker Technomic. Wendy’s restaurants pulled in an average of $1.6 million, while Burger King pulled in $1.2 million.

A big reason for the difference: the popularity of McDonald’s breakfast.

Average annual sales for Shake Shack are higher at $4.6 million, Technomic said. That’s in part because Shake Shack is concentrated in New York City, where volumes tend to be higher. The average Chipotle generates roughly the same sales volume as McDonald’s even without breakfast, in part because of its fast-moving line and higher prices.

___

UNLOCKING BREAKFAST

Fans of McDonald’s breakfast have long called on the chain to offer it past 10:30 a.m. McDonald’s is finally giving the idea a serious try with a test of an all-day breakfast menu in San Diego.

It’s just one way McDonald’s might bring more customers into its stores and may signal the company’s willingness to take bigger risks.

Big companies tend to be cautious about change, and McDonald’s in particular is known for its methodical decision-making. But executives may pick up the pace to avoid becoming outdated.

___

NEW LEADERSHIP

McDonald’s CEO Steve Easterbrook stepped into his role just last month and said he wants to make McDonald’s a “modern, progressive burger company.” In a meet-and-greet with analysts, he also referred to himself as an “internal activist,” according to Sara Senatore, a Bernstein analyst.

Another new executive is Mike Andres, who became president of the U.S. division in October. He started as a manager for his family-owned McDonald’s, and has served in a variety of leadership roles at the company.

(Side note: Andres’ father was a pilot for Ray Kroc, who built McDonald’s into a fast-food giant.)

___

MCDONALD’S HAS BEEN HERE BEFORE

The troubles McDonald’s is facing are partly the result of a shifting industry, with many smaller players posing a challenge to the big guys. If that trend keeps up, McDonald’s may not be able to save itself.

At the same time, it’s easy to forget that McDonald’s has had rough patches before — and pulled out of them.

Consider the expanded menu and focus on value that former CEO Jim Skinner used to turn around business. It isn’t an ancient example; Skinner’s tenure was from 2004 to 2012, the last few years of which were some of McDonald’s strongest.

____

Follow Candice Choi at www.twitter.com/candicechoi

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EBMUD Enshrines the Legacy of its First Black Board Member William ‘Bill’ Patterson

Patterson, who died in 2025 at the age of 94, was remembered as a tireless advocate, mentor, and public servant whose influence shaped generations across the East Bay.

Published

2 days ago

May 15, 2026

Oakland Post

William “Bill” Patterson, Jr. Courtesy Peralta College District

By Carla Thomas

On Tuesday, May 12, Oakland honored a towering community figure, William “Bill” Patterson, with the unveiling of a bronze plaque and the renaming of the East Bay Municipal Utility District (EBMUD) boardroom in downtown Oakland.

Board members, family, colleagues, and mentees gathered to reflect on Patterson’s enduring legacy at the meeting.

Patterson, who died in 2025 at the age of 94, was remembered as a tireless advocate, mentor, and public servant whose influence shaped generations across the East Bay.

“This is well deserved,” said Patterson’s cousin, Maria Simon. “He was such a big part of the Oakland community. It’s heartwarming to know he was known by so many people.

“So many credit him with helping them get their first job. It was especially meaningful when he held the Bible for Mayor Barbara Lee’s swearing-in. He truly believed in the goodness of people, in possibilities, and in the power to bring things to fruition.”

Oakland NAACP President Cynthia Adams described Patterson as a father figure. “He took me under his wing,” she said. “This recognition is a very special moment.”

Fellow NAACP member Robert “Bob” Harris echoed that sentiment, recalling Patterson as “a great member of the NAACP and a proud Kappa Alpha Psi man.”

Patterson’s son, William Patterson Jr., reflected on his father’s professional life.

“My father loved his community, and he loved working with EBMUD and spoke highly of his colleagues,” he said, standing alongside cousin Rise Jones Pichon, a former Santa Clara County Superior Court judge.

EBMUD Board President Luz Gómez praised Patterson’s resilience and dedication.

“As his health declined, he would spend half the day in the hospital and still come to our meetings,” she said. “There will never be another like him.”

Activist Cheryl Sudduth highlighted Patterson’s commitment to workforce development and youth empowerment. “He had the vision to bring water careers to students and the next generation,” she said, noting that participants in one of his initiatives received $2,000 stipends.

Sudduth also summed up one of Patterson’s guiding philosophies: “He told me it’s not enough to have a seat at the table. You need to have access to quality resources, the tools to build the table, and the skills to ensure everyone there can contribute. We should be more than a representation; we should reflect determination.”

EBMUD Board Member Andy Katz emphasized the importance of remembrance.

“When you die, you die twice, physically, and then when people stop saying your name,” he said. “By honoring him this way, his name will continue to be spoken for years to come.”

Others in attendance reflected on Patterson’s broad impact.

“It was a joy to watch him accomplish so much,” said EBMUD Board Member Marguerite Young.

Business leader, Delane Sims added that Patterson became a trusted advisor to multiple Oakland mayors.

“We need young people to learn about him so they can become leaders capable of creating meaningful change,” Sims said.

Following public comments, attendees witnessed the unveiling of the bronze plaque in the boardroom foyer, along with signage officially renaming the space in Patterson’s honor.

Born in 1931, Patterson devoted more than seven decades to public service in Oakland and the broader East Bay. Appointed to the EBMUD Board in 1997, he served for 27 years and became its first African American board president. His leadership extended beyond water governance into civil rights, education, and community development.

A three-term president of the Oakland NAACP, Patterson also advised Oakland’s first Black mayor, Lionel Wilson, and played a key role in advancing equity, public health, and environmental justice. He served on the Urban Strategies Council and the Oakland Public Ethics Commission, further shaping public policy.

In 1971, Patterson was a founding director of the Peralta Colleges Foundation, which provides financial assistance and support to students across Berkeley City College, College of Alameda, Laney College, and Merritt College.

In addition, Patterson mentored countless young people through Oakland’s recreation programs, helping guide future leaders and even professional athletes. Though slight in stature, Patterson will always be remembered as a giant of a man.

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Arts and Culture

Against All Odds: Mary Jackson’s Journey to NASA Engineer

Jackson’s life took a significant turn when she was offered the opportunity to work in a wind tunnel, a facility used to test the effects of air moving over aircraft structures. It was here that her passion for engineering truly took flight. However, there was a challenge: to become an engineer, she needed to take advanced courses that were only offered at a segregated high school.

Published

2 days ago

May 15, 2026

Oakland Post

Mary Jackson. Public domain.

By Tamara Shiloh

When we talk about breaking barriers in science, technology, engineering, and mathematics, the name Mary Jackson deserves a place at the top of the list.

Jackson was born in 1921 in Hampton, Virginia, a place that would later become central to her groundbreaking work. From an early age, she showed a strong aptitude for math and science—subjects that, at the time, were not widely encouraged for African American women. But Jackson was not one to be limited by expectations. She earned degrees in mathematics and physical science from Hampton Institute (now Hampton University), setting the foundation for a career that would change history.

Before joining NASA, Jackson worked as a teacher and later as a research mathematician at the National Advisory Committee for Aeronautics (NACA), the agency that eventually became NASA. Like many African American women of her time, she began her career as a “human computer,” performing complex calculations by hand. It was in this environment that she worked alongside brilliant minds like Katherine Johnson, forming part of a powerful group of African American women whose calculations helped launch America into space.

Jackson did something truly remarkable. She petitioned the city of Hampton for permission to attend those classes. She didn’t accept “no” as an answer. And she won.

In 1958, Jackson became NASA’s first African American female engineer.

But Jackson’s impact didn’t stop there.

Later in her career, she chose to step away from her engineering position—not because she couldn’t continue, but because she wanted to make a difference. She moved into roles focused on equal opportunity, working to ensure that women and minorities had access to the same opportunities she fought so hard to get.

Jackson’s story gained wider recognition through the book and film Hidden Figures, which highlighted the contributions of African American women at NASA. But long before the spotlight found her, Jackson was doing the work—quietly, persistently, and brilliantly.

Jackson retired from Langley in 1985. Among her many honors were an Apollo Group Achievement Award and being named Langley’s Volunteer of the Year in 1976. She served as the chair of one of the center’s annual United Way campaigns and a member of the National Technical Association (the oldest African American technical organization in the United States).

She and her husband Levi had an open-door policy for young Langley recruits trying to gain their footing in a new town and a new career. A 1976 Langley Researcher profile might have done the best job capturing Mary’s spirit and character, calling her a “gentlelady, wife and mother, humanitarian and scientist.”

For Jackson, science and service went hand in hand.

She died on Feb. 11, 2005, at age 83, at a convalescent home in Hampton, Virginia.

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Alameda County

The Marin City Flea Market Is Back

The Marin City Flea Market returns on May 23, offering arts, crafts, vintage items, and collectibles. The market aims to uplift local vendors and celebrate cultural diversity.

Published

2 days ago

May 15, 2026

Oakland Post

Customers shopping in Marin City Flea Market. Photo courtesy of marincityflea.org.

By Godfrey Lee

After a long absence, Marin City will once again hold its flea market. The market will have its grand opening on Saturday, May 23, from 8 a.m. to 2 p.m. at the St. Andrew Presbyterian Church parking lot on 101 Donahue St. It will be held every fourth Saturday of the month

The market will be free to the public

There will be arts, crafts, vintage, collectibles, and other items on sale at the market. Interested vendors can contact info@marincityflea.org or text (415) 484-2984 for more information.

“The Marin City Flea Market’s mission is to uplift local vendors, celebrate cultural diversity, and provide an accessible community space where creativity, entrepreneurship, and connection can thrive,” says their website, marincityflea.org.

The flea market is sponsored and run by the Rotary Club of Marin City.

For more information, contact info@marincityflea.org. Or text to (415) 484-2984