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Unity-1 on the Road to Rebuilding

NEW ORLEANS DATA NEWS WEEKLY — On March 20th NOPD officers were in pursuit of what they believed was a car that was stolen. As officers became disengaged the car sped away and tragedy arose as the car crashed into Unity One Beauty Salon, causing a three alarm fire that left the iconic Broadmoor business building engulfed in flames leaving it presently inoperable. Also three lives were lost, the two young men in the vehicle and one women inside the salon who later succumbed to burns sustained in the fire.

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By Edwin Buggage

On March 20th NOPD officers were in pursuit of what they believed was a car that was stolen. As officers became disengaged the car sped away and tragedy arose as the car crashed into Unity One Beauty Salon, causing a three alarm fire that left the iconic Broadmoor business building engulfed in flames leaving it presently inoperable. Also three lives were lost, the two young men in the vehicle and one women inside the salon who later succumbed to burns sustained in the fire.

After the fire an outpouring of support came from all over the city, state and nation regarding the rebuilding of what has become an institution in the African-American community. Data News Weekly spoke with Beverly Smith DPC (Doctor of Professional Cosmetology) who owns the business with her husband John Smith, who founded the business in 1981.

Unity One Trailblazer in Black Haircare Industry in New Orleans

As we is known the Black Haircare industry is a multi-billion dollar industry and was traditionally where Black Entrepreneurs could find support from the black community and build wealth. Today while there are still businesses like Unity-One that is Black Owned many have gone out of business.

But Beverly Smith is determined to continue the legacy they have built as they are on the road to rebuild their business.

“We are a family business that began in 1981 by my husband John Smith. I met him in 1982 and began working with him building our business that at one point had five locations and was the number one distributor of black hair care products in the Southeast region,” states Ms. Beverly, a name many have come to know her by in the community.

Continuing talking about the business she says, “We provide professional products to serve professionals in hair care industry the general public. We also have a salon as well. Beauty industry from all over the city gone on and started their own salon. We have been an incubator in the community for beauty professionals.”

Community Comes Together to Support Rebuilding Effort

Speaking of their contribution and the beginning stages of their rebuilding she says, “We are reaching out for resources. We have spoken to Mayor Cantrell and our City Councilman Jay Banks for support. We are a historic business with ties in the community and we plan on rebuilding bigger and better,” Ms. Beverly says with confidence and optimism ringing in her voice.

Speaking of their impact in the community she says, “We have helped the homeless to help transition to permanent housing. We offer training them how to run a business and grow. We have a product as well. Umoja Visions we employ people to work with the product line. Learn how to become entrepreneurs.”

Recently, the Bronner Brother Hair International Beauty Show came to New Orleans. There was an outpouring of support for Unity One and its rebuilding. Speaking of when they were present a check for 10,000 dollars presented to them during an event Smith says, “Bronner Brother brought us on the main stage talked about our tragedy and asked everyone to support us and James and Jessica Bronner gave us a check to start restoration and renovations.”

Locally, fundraisers are also being held to help. Recently, at Bertha’s Place, a local bar held a fundraiser that was well attended with an outpouring of support. “We had DJ Captain Charles there, someone we have known for a long time. He lives in our neighborhood we have done many things for us. Bertha, is someone we have known her for a long time. We started our business around the same time. She is just like family.

Deborah planned and organized the party to assist with us getting some things for our immediate needs.”

They’re both opening their businesses is not the only thing they have in common; recently, Bertha’s Place was also damaged by fire. But today Bertha’s is in a new location and is going stronger than ever with the community continuing to support her. This is something that encourages Ms. Beverly, feeling their family business will travel down a similar path. “It touched her heart because she also had a fire to her business. It touched her heart, she said I understand your pain and if I can do anything to help. Love and prayers is phenomenal. It something to keep us motivated and moving toward rebuilding our business. People really care.”

Also closer to home in Broadmoor where their business is located neighboring business are pitching in to help, “Propeller, a business accelerator that works with small businesses is definitely reaching out. They have been very supportive and will be doing a fundraiser on April 15. I have also talked to Kathleen Rhodes of Rhodes Funeral home and they said they are willing to help in any way possible.”

The Value of Life

All lives matter and in this tragedy three lives were lost. With compassion and care in her voice she says, “I talked to one of the boy’s mother and the other one’s grandmother and I gave them my condolences. We were there to support them with their prayer vigil.” Speaking of the young lady who lost her life she says, “Ms. Shawan, was one of our customers. We all went to her funeral and supported them. I remember seeing her coming in the salon. She was a very quiet lady; she didn’t say much. Monica Scott would do her hair who is one of the salon managers. I remember her just loving being in the environment and my heart goes out to her family and her son Anthony who also use to come and get his haircuts and line ups.”

The Continuing Importance of Black Owned Businesses and Unity in the Community

In post Katrina New Orleans with its many changes; the importance of Black Institutions, business and cultural footprint is essential. Speak of the future of her business and other Black Businesses she says, “Being Black owned business is sometimes a challenge; oftentimes we do not get the funding and support we need. But I feel there has been an upside to it as well, being a role model for the community,” Smith says proudly.

“We have young people who are now adults say they watched us and because of our example wanted to become a business owner. We give a lot of hope and encouragement that you can become a business owner. The community is proud of what we’ve become and we’ve inspired them.”

For those who know of all they have given back, it is now time for them to be on the receiving end as an outpouring of love and support is there as Unity One is on the road to rebuild. “Unity means coming together as one. We need to unite and be on one accord. Whenever there is someone in need. The community can come together to help together we can stand but divided we will fall. Together we can accomplish more. The whole city, not just Broadmoor.”

This article originally appeared in the New Orleans Data News Weekly

Advice

Financial Wellness and Mental Health: Managing Money Stress in College 

While everyone’s financial situation is unique, several common sources of stress have the potential to strain your financial health. These include financial and economic uncertainty, existing debts, unexpected expenses, and mental or physical health changes. Financial stress may differ from situation to situation, but understanding the factors contributing to yours may help you begin to craft a plan for your unique circumstances. 

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Sponsored by JPMorganChase

As a college student, managing financial responsibilities can be stressful.

If you’ve found yourself staying up late thinking about your finances or just feeling anxious overall about your financial future, you’re not alone. In one survey, 78% of college students who reported financial stress had negative impacts on their mental health, and 59% considered dropping out. While finances can impact overall stress, taking steps to manage your finances can support your mental, emotional and physical well-being.

When it comes to money, the sources of stress may look different for each student, but identifying the underlying causes and setting goals accordingly may help you feel more confident about your financial future.

Consider these strategies to help improve your financial wellness and reduce stress.

Understand what causes financial stress

While everyone’s financial situation is unique, several common sources of stress have the potential to strain your financial health. These include financial and economic uncertainty, existing debts, unexpected expenses, and mental or physical health changes. Financial stress may differ from situation to situation, but understanding the factors contributing to yours may help you begin to craft a plan for your unique circumstances.

2. Determine your financial priorities

Start by reflecting on your financial priorities. For students this often includes paying for school or paying off student loans, studying abroad, saving for spring break, building an emergency fund, paying down credit card debt or buying a car. Name the milestones that are most important to you, and plan accordingly.

3. Create a plan and stick to it

While setting actionable goals starts you on the journey to better financial health, it’s essential to craft a plan to follow through. Identifying and committing to a savings plan may give you a greater sense of control over your finances, which may help reduce your stress. Creating and sticking to a budget allows you to better track where your money is going so you may spend less and save more.

4. Pay down debt

Many students have some form of debt and want to make progress toward reducing their debt obligations. One option is the debt avalanche method, which focuses on paying off your debt with the highest interest rate first, then moving on to the debt with the next-highest interest rate. Another is the debt snowball method, which builds momentum by paying off your smallest debt balance, and then working your way up to the largest amounts.

5. Build your financial resilience

Some financial stress may be inevitable, but building financial resilience may allow you to overcome obstacles more easily. The more you learn about managing your money, for instance, the more prepared you’ll feel if the unexpected happens. Growing your emergency savings also may increase resilience since you’ll be more financially prepared to cover unexpected expenses or pay your living expenses.

6. Seek help and support 

Many colleges have resources to help students experiencing financial stress, like financial literacy courses or funds that provide some assistance for students in need. Talk to your admissions counselor or advisor about your concerns, and they can direct you to sources of support. Your school’s counseling center can also be a great resource for mental health assistance if you’re struggling with financial stress.

The bottom line

Financial stress can affect college students’ health and wellbeing, but it doesn’t have to derail your dreams. Setting smart financial goals and developing simple plans to achieve them may help ease your stress. Revisit and adjust your plan as needed to ensure it continues to work for you, and seek additional support on campus as needed to help keep you on track.

 JPMorgan Chase Bank, N.A. Member FDIC

© 2026 JPMorgan Chase & Co.

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Oakland Post: Week of March 11 -17, 2026

The printed Weekly Edition of the Oakland Post: Week of March 11 – 17, 2026

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Advice

Women & Wealth: Tips for Navigating Your Lifelong Financial Journey

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Sponsored by J.P. Morgan Wealth Management

We are in the midst of a seismic shift in wealth. This phenomenon, often referred to as the “Great Wealth Transfer,” describes the unprecedented movement of assets from the Baby Boomer generation to their heirs – an estimated $105 trillion by 2048. And women are poised to inherit most of this.

J.P. Morgan Wealth Management’s 2025 Investor Study found that women are not only set to receive significant wealth – they’re actively working to build it on their own. Ninety-three percent of women surveyed who are expecting an inheritance aren’t relying on it to reach their goals.

Here are a few tips for women to consider in their wealth-building journey:

Create a financial roadmap

A detailed, well thought out plan is important. J.P. Morgan’s study found that 90% of those surveyed with a plan feel confident about reaching their financial goals, compared to 49% without one.

Your plan should reflect your unique goals, priorities and circumstances. Consider your investment horizon and risk tolerance, and remember to revisit your plan regularly as life evolves.

Are you saving up for goals like buying a house, sending your kids off to college or retiring early? Where do you want to be in the next five, ten or twenty years? Everyone’s financial situation is unique, so it’s important to think about these questions and build a plan that is unique to your life.

Women tend to live longer than men on average. Many take career breaks or care for family members, which can influence long-term planning. It’s important to adjust your strategy with these factors in mind.

Where to start with investing

Don’t let misconceptions hold you back. Starting to invest doesn’t require a large sum, and beginning early can be beneficial. The earlier you start, the more time your money has to potentially grow over the years. Understand your overall financial situation, set clear goals and develop a long-term plan.

It’s important to also make sure you’re covered for unexpected expenses that come up before you start to invest. Build up a cash emergency fund, typically enough to cover three to six months of expenses, and pay down any high-interest debt.

Taking charge of your finances

The good news is that women are taking charge of their finances. J.P. Morgan’s research found that 75% of women respondents make financial decisions with their partner or take the lead themselves. For those who have a spouse or partner, it’s important for each person in the relationship to play an active role in the process.

Building wealth can be empowering for many women. The same survey found that 73% of women respondents said money gives them “security,” while 64% of Gen Z and Millennial women associated it with “freedom.”

The power of having a team

Some people find it helpful to work with a financial advisor, so you don’t have to tackle things alone. An advisor can help you craft a plan tailored to your needs and keep you on track throughout your lifelong financial journey. If you expect to receive an inheritance, you should also consult with estate planning and tax professionals.

No matter where you are on your wealth-building path, education is key. It’s so important to be an informed investor, and there are plenty of resources out there to help. You can find a library of free educational resources at chase.com/theknow.

As the landscape of wealth continues to evolve, women have a unique opportunity to shape their financial futures and those of generations to come. By staying informed and planning ahead, women have the tools to help them confidently navigate the Great Wealth Transfer and set themselves up for financial freedom.

The views, opinions, estimates and strategies expressed herein constitutes the author’s judgment based on current market conditions and are subject to change without notice, and may differ from those expressed by other areas of J.P. Morgan. This information in no way constitutes J.P. Morgan Research and should not be treated as such. You should carefully consider your needs and objectives before making any decisions. For additional guidance on how this information should be applied to your situation, you should consult your advisor.  

JPMorgan Chase & Co., its affiliates, and employees do not provide tax, legal or accounting advice. You should consult your own tax, legal and accounting advisors before engaging in any financial transaction.  

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