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The N*gga Project Experience

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Mulemvo Nianda

Mulemvo Nianda

by Kimetha Hill
Special to the NNPA from the San Diego Voice & Viewpoint

Nigger. A very abrasive word. A very volatile word. A very powerful word. A word that has caused generations of damage to an entire culture of people. The word comes from very dark roots, but has somehow “conformed” to the liking of many, many black folks. Now a “term of endearment” the word, “nigga” is thrown around like “hello” among circles of young people. Mulemvo Nianda, documentary filmmaker and sociology student, grew frustrated with the use of the word especially among the younger generations and developed a short documentary on the word.

“The motivation behind it was all the negativity I saw going on with the N-word,” said Nianda. He describes how the word is littered among popular rap songs of stars including Nicki Minaj and other artists who choose to utilize limited vocabulary in their expressions. “All of these songs are coming out and nobody was really saying anything or giving an alternative to it. So I felt that I should take it upon myself to put out an alternative for the young people to look at,” he added.

Inspired by his Black Studies class, Nianda set out to interview people at random in a “man on the street” type setting to capture reactions to the word “nigga” on camera. Thus, The Nigga Project Experience was birthed.

“I put out The Nigga Project by going around the city and asking different people how they felt about the word. And then it formulated into the first documentary, The Nigga Project Part I. The demand was high for it so I did Part II.”

The Nigga Project is an extension of a research project on which Nianda worked during his studies. Diving into the community and asking questions was something that came naturally to him. In Part I, Nianda felt it best to randomly select people for responses to the word. Some were classmates, some were old, very few were young, but his selection was random.

“I tried to target young men, but a lot of the younger men didn’t want to get on camera. The older generation was more willing to be on camera and talk about it and how they felt. In Part I, I only have one or two young people in it because they didn’t want that face time.” And though they may have still chosen to discuss their feelings with Nianda, they opted not to be interviewed on camera.

The reactions to the word were interesting, and Nianda points to the emotion the word provoked in many who were interviewed.

“The majority of the responses were not necessarily positive. But with the young people, I found that they were more accepting of it,” says Nianda as he cites the uses that can be heard in younger generation circles. “That’s my nigga, that’s my homie, that’s my brother.” But he says, “With the older generation, 35 and up, it’s more so like a negative word, a term that we shouldn’t be using. A lot of them want to eradicate the word, but they don’t really know how to.”

As the project grew, the generation divide was made clear to Nianda. The word provokes emotions, emotions of pain and hurt for older generations, emotions that seem to be lacking among the consciousness of youth. But Nianda felt instead of condemning the youth, education on the word must happen.

“A lot of them [youth] don’t know the history behind the word, and when they do know it’s still kind of like ‘That doesn’t have anything to do with me. That was then.’ They don’t really have an emotional connection to the word. And that was another goal of The Nigga Project – to emotionally connect the youth to the origin behind the word – the real intent behind the word. A lot of them don’t know that it’s negative. And if they do know it’s negative, they don’t really care that it’s negative. So if I could emotionally connect them to the original intent behind it, I felt that would give them a standpoint to go from.”

Nianda’s documentary has been shown at several venues around San Diego, as his aim is to spark as much discussion about the word as possible. He took his film everywhere including restaurants, beauty salons, the Urban League and the Jacobs Center.

“We try to go to different spots and have discussions afterwards. And it’s a mixed crowd, it’s not just blacks that come. I feel like everybody can chime in on the topic regardless of race, whether you agree with the word or not. I feel like everybody should have a voice. And that’s what happens at the discussions. We just give people the opportunity to share how they feel about the word,” says Nianda. “Maybe somebody in the room can be educated on a different perspective.” It is through these discussions that Nianda hopes to bridge the generation gap and enlighten the masses.

“I just want to give a voice to the younger generation. I feel like a lot of them do have a voice, but they don’t feel like the older generation is going to hear them. The older generation is focused in other things that they kind of lag behind in teaching us on how to carry ourselves, or how to be or do certain things.”

In Part III, Nianda says he will specifically target young black men since the word is used so heavily in those circles. He plans to hold a youth summit at the Malcolm X Library in July where his documentary will be shown.

What began as an extension of a research project on YouTube has grown to reach a large audience. “I’m just happy to see the people and educate our community,” he says.

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Oakland Post: Week of April 24 – 30, 2024

The printed Weekly Edition of the Oakland Post: Week of April 24 – 30, 2024

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Oakland Post: Week of April 17 – 23, 2024

The printed Weekly Edition of the Oakland Post: Week of April 17 – 23, 2024

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O.J. Simpson, 76, Dies of Prostate Cancer

Orenthal James (O.J.) Simpson, who rose to fame as a college football player who went on to the NFL and parlayed his talents in acting and sportscasting, succumbed to prostate cancer on April 10, his family announced.

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Orenthal James (O.J.) Simpson. Wikipedia photo.
Orenthal James (O.J.) Simpson. Wikipedia photo

By Post Staff

 Orenthal James (O.J.) Simpson, who rose to fame as a college football player who went on to the NFL and parlayed his talents in acting and sportscasting, succumbed to prostate cancer on April 10, his family announced.

Born and raised in San Francisco, the Galileo High School graduate was recruited by the University of Southern California after he was on a winning Junior College All-American team.

At USC, he gained wide acclaim as a running back leading to him becoming the No. 1 pick in the AFL-NFL draft in 1969 and joining the Buffalo Bills, where he had demanded – and received — the largest contract in professional sports history: $650,000 over five years. In 1978, the Bills traded Simpson to his hometown team, the San Francisco 49ers, retiring from the game in 1979.

Simpson’s acting career had begun before his pro football career with small parts in 1960s TV (“Dragnet”) before “Roots” and film (“The Klansman,” “The Towering Inferno,” Capricorn One”).

He was also a commentator for “Monday Night Football,” and “The NFL on NBC,” and in the mid-1970s Simpson’s good looks and amiability made him, according to People magazine, “the first b\Black athlete to become a bona fide lovable media superstar.”

The Hertz rent-a-car commercials raised his recognition factor while raising Hertz’s profit by than 50%, making him critical to the company’s bottom line.

It could be said that even more than his success as a football star, the commercials of his running through airports endeared him to the Black community at a time when it was still unusual for a Black person to represent a national, mainstream company.

He remained on Hertz team into the 1990s while also getting income endorsing Pioneer Chicken, Honey Baked Ham and Calistoga water company products and running O.J. Simpson Enterprises, which owned hotels and restaurants.

He married childhood sweetheart Marguerite Whitley when he was 19 and became the father of three children. Before he divorced in 1979, he met waitress and beauty queen Nicole Brown, who he would marry in 1985. A stormy relationship before, during and after their marriage ended, it would lead to a highway car chase as police sought to arrest Simpson for the murder by stabbing of Brown and her friend Ron Goldman in 1994.

The pursuit, arrest, and trial of Simpson were among the most widely publicized events in American history, Wikipedia reported.

Characterized as the “Trial of the Century,” he was acquitted by a jury in 1995 but found liable in the amount of $33 million in a civil action filed by the victims’ families three years later.

Simpson would be ensnared in the criminal justice system 12 years later when he was arrested after forcing his way into a Las Vegas hotel room to recover sports memorabilia he believed belonged to him.

In 2008, he received a sentence of 33 years and was paroled nine years later in 2017.

When his death was announced, Simpson’s accomplishments and downfalls were acknowledged.

Sports analyst Christine Brennan said: “… Even if you didn’t love football, you knew O.J. because of his ability to transcend sports and of course become the businessman and the pitchman that he was.

“And then the trial, and the civil trial, the civil case he lost, and the fall from grace that was extraordinary and well-deserved, absolutely self-induced, and a man that would never be seen the same again,” she added.

“OJ Simpson played an important role in exposing the racial divisions in America,” attorney Alan Dershowitz, an adviser on Simpson’s legal “dream team” told the Associated Press by telephone. “His trial also exposed police corruption among some officials in the Los Angeles Police Department. He will leave a mixed legacy. Great athlete. Many people think he was guilty. Some think he was innocent.”

“Cookie and I are praying for O.J. Simpson’s children … and his grandchildren following his passing. I know this is a difficult time,” Magic Johnson said on X.

“I feel that the system failed Nicole Brown Simpson and failed battered women everywhere,” attorney Gloria Allred, who once represented Nicole’s family, told ABC News. “I don’t mourn for O.J. Simpson. I do mourn for Nicole Brown Simpson and her family, and they should be remembered.”

Simpson was diagnosed with prostate cancer about a year ago and was undergoing chemotherapy treatment, according to Pro Football Hall of Fame President Jim Porter. He died in his Las Vegas, Nevada, home with his family at his side.

He is survived by four children: Arnelle and Jason from his first marriage and Sydney and Justin from his second marriage. He was predeceased son, Aaren, who drowned in a family swimming pool in 1979.

Sources for this report include Wikipedia, ABC News, Associated Press, and X.

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