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The N*gga Project Experience

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Mulemvo Nianda

Mulemvo Nianda

by Kimetha Hill
Special to the NNPA from the San Diego Voice & Viewpoint

Nigger. A very abrasive word. A very volatile word. A very powerful word. A word that has caused generations of damage to an entire culture of people. The word comes from very dark roots, but has somehow “conformed” to the liking of many, many black folks. Now a “term of endearment” the word, “nigga” is thrown around like “hello” among circles of young people. Mulemvo Nianda, documentary filmmaker and sociology student, grew frustrated with the use of the word especially among the younger generations and developed a short documentary on the word.

“The motivation behind it was all the negativity I saw going on with the N-word,” said Nianda. He describes how the word is littered among popular rap songs of stars including Nicki Minaj and other artists who choose to utilize limited vocabulary in their expressions. “All of these songs are coming out and nobody was really saying anything or giving an alternative to it. So I felt that I should take it upon myself to put out an alternative for the young people to look at,” he added.

Inspired by his Black Studies class, Nianda set out to interview people at random in a “man on the street” type setting to capture reactions to the word “nigga” on camera. Thus, The Nigga Project Experience was birthed.

“I put out The Nigga Project by going around the city and asking different people how they felt about the word. And then it formulated into the first documentary, The Nigga Project Part I. The demand was high for it so I did Part II.”

The Nigga Project is an extension of a research project on which Nianda worked during his studies. Diving into the community and asking questions was something that came naturally to him. In Part I, Nianda felt it best to randomly select people for responses to the word. Some were classmates, some were old, very few were young, but his selection was random.

“I tried to target young men, but a lot of the younger men didn’t want to get on camera. The older generation was more willing to be on camera and talk about it and how they felt. In Part I, I only have one or two young people in it because they didn’t want that face time.” And though they may have still chosen to discuss their feelings with Nianda, they opted not to be interviewed on camera.

The reactions to the word were interesting, and Nianda points to the emotion the word provoked in many who were interviewed.

“The majority of the responses were not necessarily positive. But with the young people, I found that they were more accepting of it,” says Nianda as he cites the uses that can be heard in younger generation circles. “That’s my nigga, that’s my homie, that’s my brother.” But he says, “With the older generation, 35 and up, it’s more so like a negative word, a term that we shouldn’t be using. A lot of them want to eradicate the word, but they don’t really know how to.”

As the project grew, the generation divide was made clear to Nianda. The word provokes emotions, emotions of pain and hurt for older generations, emotions that seem to be lacking among the consciousness of youth. But Nianda felt instead of condemning the youth, education on the word must happen.

“A lot of them [youth] don’t know the history behind the word, and when they do know it’s still kind of like ‘That doesn’t have anything to do with me. That was then.’ They don’t really have an emotional connection to the word. And that was another goal of The Nigga Project – to emotionally connect the youth to the origin behind the word – the real intent behind the word. A lot of them don’t know that it’s negative. And if they do know it’s negative, they don’t really care that it’s negative. So if I could emotionally connect them to the original intent behind it, I felt that would give them a standpoint to go from.”

Nianda’s documentary has been shown at several venues around San Diego, as his aim is to spark as much discussion about the word as possible. He took his film everywhere including restaurants, beauty salons, the Urban League and the Jacobs Center.

“We try to go to different spots and have discussions afterwards. And it’s a mixed crowd, it’s not just blacks that come. I feel like everybody can chime in on the topic regardless of race, whether you agree with the word or not. I feel like everybody should have a voice. And that’s what happens at the discussions. We just give people the opportunity to share how they feel about the word,” says Nianda. “Maybe somebody in the room can be educated on a different perspective.” It is through these discussions that Nianda hopes to bridge the generation gap and enlighten the masses.

“I just want to give a voice to the younger generation. I feel like a lot of them do have a voice, but they don’t feel like the older generation is going to hear them. The older generation is focused in other things that they kind of lag behind in teaching us on how to carry ourselves, or how to be or do certain things.”

In Part III, Nianda says he will specifically target young black men since the word is used so heavily in those circles. He plans to hold a youth summit at the Malcolm X Library in July where his documentary will be shown.

What began as an extension of a research project on YouTube has grown to reach a large audience. “I’m just happy to see the people and educate our community,” he says.

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Oakland Post: Week of January 21 – 27, 2026

The printed Weekly Edition of the Oakland Post: Week of January 21 – 27, 2026

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OP-ED: AB 1349 Puts Corporate Power Over Community

Since Ticketmaster and Live Nation merged in 2010, ticket prices have jumped more than 150 percent. Activities that once fit a family’s budget now take significant disposable income that most working families simply don’t have. The problem is compounded by a system that has tilted access toward the wealthy and white-collar workers. If you have a fancy credit card, you get “presale access,” and if you work in an office instead of a warehouse, you might be able to wait in an online queue to buy a ticket. Access now means privilege.

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Bishop Joseph Simmons, Senior Pastor, Greater St. Paul Baptist Church, Oakland
Bishop Joseph Simmons, Senior Pastor, Greater St. Paul Baptist Church, Oakland

By Bishop Joseph Simmons, Senior Pastor, Greater St. Paul Baptist Church, Oakland

As a pastor, I believe in the power that a sense of community can have on improving people’s lives. Live events are one of the few places where people from different backgrounds and ages can share the same space and experience – where construction workers sit next to lawyers at a concert, and teenagers enjoy a basketball game with their grandparents. Yet, over the past decade, I’ve witnessed these experiences – the concerts, games, and cultural events where we gather – become increasingly unaffordable, and it is a shame.

These moments of connection matter as they form part of the fabric that holds communities together. But that fabric is fraying because of Ticketmaster/Live Nation’s unchecked control over access to live events. Unfortunately, AB 1349 would only further entrench their corporate power over our spaces.

Since Ticketmaster and Live Nation merged in 2010, ticket prices have jumped more than 150 percent. Activities that once fit a family’s budget now take significant disposable income that most working families simply don’t have. The problem is compounded by a system that has tilted access toward the wealthy and white-collar workers. If you have a fancy credit card, you get “presale access,” and if you work in an office instead of a warehouse, you might be able to wait in an online queue to buy a ticket. Access now means privilege.

Power over live events is concentrated in a single corporate entity, and this regime operates without transparency or accountability – much like a dictator. Ticketmaster controls 80 percent of first-sale tickets and nearly a third of resale tickets, but they still want more. More power, more control for Ticketmaster means higher prices and less access for consumers. It’s the agenda they are pushing nationally, with the help of former Trump political operatives, who are quietly trying to undo the antitrust lawsuit launched against Ticketmaster/Live Nation under President Biden’s DOJ.

That’s why I’m deeply concerned about AB 1349 in its current form. Rather than reining in Ticketmaster’s power, the bill risks strengthening it, aligning with Trump. AB 1349 gives Ticketmaster the ability to control a consumer’s ticket forever by granting Ticketmaster’s regime new powers in state law to prevent consumers from reselling or giving away their tickets. It also creates new pathways for Ticketmaster to discriminate and retaliate against consumers who choose to shop around for the best service and fees on resale platforms that aren’t yet controlled by Ticketmaster. These provisions are anti-consumer and anti-democratic.

California has an opportunity to stand with consumers, to demand transparency, and to restore genuine competition in this industry. But that requires legislation developed with input from the community and faith leaders, not proposals backed by the very company causing the harm.

Will our laws reflect fairness, inclusion, and accountability? Or will we let corporate interests tighten their grip on spaces that should belong to everyone? I, for one, support the former and encourage the California Legislature to reject AB 1349 outright or amend it to remove any provisions that expand Ticketmaster’s control. I also urge community members to contact their representatives and advocate for accessible, inclusive live events for all Californians. Let’s work together to ensure these gathering spaces remain open and welcoming to everyone, regardless of income or background.

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Oakland Post: Week of December 31, 2025 – January 6, 2026

The printed Weekly Edition of the Oakland Post: Week of – December 31, 2025 – January 6, 2026

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