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Super Bowl Advertisers Aim Not to Offend

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This image provided by GoDaddy shows a portion of the company's television ad that was scheduled to run during Super Bowl XLIX, before the company decided to pull the ad late Tuesday, Jan. 27, 2015. GoDaddy decided not to run the ad so as not to offend dog lovers. (AP Photo/GoDaddy)

This image provided by GoDaddy shows a portion of the company’s television ad that was scheduled to run during Super Bowl XLIX, before the company decided to pull the ad late Tuesday, Jan. 27, 2015. GoDaddy decided not to run the ad so as not to offend dog lovers. (AP Photo/GoDaddy)

MAE ANDERSON, AP Business Writer

NEW YORK (AP) — Super Bowl advertisers are being careful not to offend.

GoDaddy decided not to run an ad that showed a dog being sold online so as not to offend dog lovers. The Victoria’s Secret angels are fully clothed in its teaser spot, at least, although they reveal more in their actual Super Bowl ad. And an anti-domestic abuse commercial will have a high profile-spot during the game after a year of domestic violence scandals in the NFL.

Advertisers have to find a balance between grabbing people’s attention and not going too far to shock or offend a broad base of more than 110 million viewers. They want to be sure to make the estimated $4.5 million they’re spending for a 30-second Super Bowl ad worth it. This year, that seems to mean erring on the side of caution.

“Companies are being more prudent,” said MediaPost columnist Barbara LIppert. “It’s also a very weird atmosphere with all the coverage about deflated balls and domestic abuse. Maybe advertisers want to be a little more careful in that climate.”

It’s a far cry from the dot.com commercial attempts in 2000, when an E(asterisk)Trade ad showed a monkey in a garage and touted the fact that the company had just wasted $2 million dollars, but MediaPost’s Lippert says it makes sense to be restrained.

Even GoDaddy, which made its name with racy Super Bowl spots since it began advertising 11 years ago, has been moving away from being edgy; last year one of its Super Bowl ads focused on a woman running a small business.

This year, they promised a warm and fuzzy ad featuring a puppy, spoofing a Budweiser ad from last year that also featured a puppy. But the twist at the end of GoDaddy’s spot showed the puppy was being sold online via a web site created with Godaddy.com. After it debuted early, a social media storm erupted, with pet lovers finding the ad offensive. GoDaddy said late Tuesday it wouldn’t air the ad.

“At the end of the day, our purpose at GoDaddy is to help small businesses around the world build a successful online presence,” said CEO Blake Irving. “We underestimated the emotional response.” GoDaddy says it has another ad it plans to run.

Wix.com, which helps people build web sites, has taken a lesson from GoDaddy. Instead of debuting as a Super Bowl advertiser with a racy spot like GoDaddy did when it was a new advertiser, Wix.com went for non-edgy laughs with an ad that shows retired football players coming up with funny fictional businesses. Brett Favre, for instance, invents a charcuteries business called “Favre and Carve”).

Other companies appear to be playing it safer too by not focusing so much on bare skin and sophomoric humor. A Victoria’s Secret 90-second teaser ad showed supermodels fully dressed as football players. The actual Super Bowl ad shows the models dressed in Victoria’s Secret lingerie, though.

And the NFL is airing a public service announcement from NoMore, a coalition of anti-domestic abuse organizations. The ad depicts a chilling 911 call from a battered woman to demonstrate the terror of domestic abuse.

Copyright 2015 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Business

From Historic Memories to New Possibilities: Oakland Celebrates Coliseum 60

More than 75 people gathered at Youth UpRising in East Oakland on Friday, September 18, for Coliseum 60, an event marking six decades of sports, entertainment, employment, and community memories at the Oakland-Alameda County Coliseum Complex. Held 60 years to the day after the Coliseum first opened, the celebration featured cultural performances and a mini-documentary highlighting its history. Speakers reflected on the venue’s significant role in the community and its future possibilities. Read more to learn about the individuals and stories honored during this special event.

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Quixote Atkins of VillageGIVE moderates a panel discussion at the Coliseum 60 celebration at Youth UpRising featuring Keith Brown, a member of IATSE Local 107; author, historian and former Black Panther Party member Tareka Lewis; and African American Sports and Entertainment Group President Ray Bobbitt.

More than 75 people gathered at Youth UpRising in East Oakland on Friday, Sept. 18, for Coliseum 60, a celebration honoring six decades of sports, entertainment, employment and community memories connected to the Oakland-Alameda County Coliseum Complex.

Held 60 years to the day after the Coliseum opened, the event carried the theme, “One Community. One Legacy. One Future. Forward Together.”

The celebration opened with the national anthem performed by sisters Anese Jade, Amina Benjamin and Zaza Benjamin. Diamano Coura West African Dance Company contributed African dance and drumming, bringing movement, rhythm and cultural expression to the program.

A mini documentary highlighted the Coliseum’s sports history and its broader role as an entertainment destination. Archival material recalled performances by Prince and Tina Turner, along with memorable games featuring the Warriors, Oakland A’s and Raiders.

“The Coliseum 60 is about much more than celebrating a building or looking back at 60 years of history,” said event organizer Quixote Atkins of VillageGIVE.

“It’s about the people who made that history possible: the families, workers, athletes, artists, community leaders, fans and generations who gathered there and created memories together.”

A panel exploring that history featured author, historian and former Black Panther Party member Tareka Lewis; stagehand and union representative Keith Brown; and Ray Bobbitt, president of the African American Sports and Entertainment Group AASEG. Lewis described her family as fourth-generation Bay Area pioneers.

“My family and Black families who arrived even earlier helped build the Bay Area, grew businesses and established culture here,” Lewis said. “This should be taught in the public schools.”

Lewis recalled Oakland’s influence on sports, music and literature, from the Raiders’ beginnings at Laney College to stars such as The Pointer Sisters and Rickey Henderson who attended Oakland public schools. She also advocated for school museums, historical timelines, entrepreneurship training and investments benefiting corridors such as Bancroft Avenue and High Street.

Keith Brown, a member of Local 107 of the International Alliance of Theater and Stage Employees (IATSE) who began working at the Coliseum in 2011, remembered the Ringling Bros. and Barnum & Bailey Circus, the Ice Capades, baseball bat giveaways and Nelson Mandela’s 1990 appearance.

“The special events are amazing, but it’s the workers that make the memories real for everyone,” Brown said. “They make the magic happen at the Coliseum.”

The program recognized longtime workers, including beer-stand manager Robert Preston, who served for 40 years, and Kenyatta Gentry, who worked as a vendor for 24 years and used her earnings to purchase her first apartment. Union workers Jose Gonzales and Carmen Sandoval were also honored. Speakers emphasized that Coliseum employment provided generations of residents with union wages and benefits.

Dr. Denise Saddler, the superintendent of the Oakland Unified School District (OUSD) was also honored. Saddler shared her family’s history of working at the Coliseum. 

District 7 Oakland City Councilmember Ken Houston discussed the complex ownership arrangements involving the city, county and private interests.

“This was the most complex deal of its kind in the country,” Houston said.

Prior to moving from the East Coast, Alameda County Supervisor and Coliseum Joint Powers Authority Chair Nate Miley recalled learning about Oakland through its three professional sports teams. As an elected official and public servant, Miley fought hard to keep the Golden State Warriors, Oakland As, and the Raiders, but he is hopeful for the future.

“The story is not over for the Coliseum,” Miley said. “We’re entering a new chapter.”

Bobbitt said the departure of three teams had once seemed unimaginable, but he maintained that Oakland’s future remains bright.

“Oakland is a cultural superpower worldwide,” Bobbitt said. “We’re going to write the future where we participate and drive the redevelopment.”

Bobbitt highlighted AASEG’s four-year partnership with Castlemont High School’s architecture program, which engages students in reimagining and creating redevelopment concepts for the Coliseum property. “The youth will always move us forward. They are the future.”

In closing, Atkins said, “September 18 is the celebration, but what we build together afterward is the legacy.”

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Oakland Post: Week of September 23 – 29, 2026

The printed Weekly Edition of the Oakland Post: Week of September 23 – 29, 2026

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Books

BOOK REVIEW: ‘Laws of Solomon’ Reveals Tender Heart of Former Child Soldier

The monsters that came to him early in his sleep were the easy ones. It was the later demons that stole Solomon Nangobi’s sleep, the spirits of all the people he killed when he was a child soldier in Uganda, and when he was a fixer in New York as an adult. Their ghosts called to him with urgent voices, though he left that life behind long ago.

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Book cover of “Laws of Solomon.” Courtesy of Poisoned Pen Press

Author: Eriq La Salle, Copyright: c.2026, Publisher: Poisoned Pen Press, SRP: $18.99, Page Count: 304 pages

Finally, after so much work, you’ve left your past behind.

That’s what you tell yourself: what’s done is done and you can’t undo history. It’s over. You try not to think about last month, last year, a decade back because what does it matter? As in the new novel, “Laws of Solomon” by Eriq La Salle, remembering is too full of pain.

The monsters that came to him early in his sleep were the easy ones. It was the later demons that stole Solomon Nangobi’s sleep, the spirits of all the people he killed when he was a child soldier in Uganda, and when he was a fixer in New York as an adult. Their ghosts called to him with urgent voices, though he left that life behind long ago.

Now, his days were filled working the soil in gardens near Malibu, and he loved the quiet life.

Still, he kept his guns.

And he was glad: when Solomon recognized two Zeta gunmen stalking a well-dressed man, woman, and child through the gardens, he couldn’t walk away. He stopped the gangsters with bullets, but not before the adults and their bodyguards were dead. The child, an 8-year-old boy named Gaby, was safe, but Gaby couldn’t tell Solomon what was going on.

What became quickly certain, however, was that Solomon was now Gaby’s guardian, and the Zeta crime boss wanted them dead, too.

When he was the same age as Gaby, Solomon saw unspeakable things, the murder of his parents, the destruction of his homeland, and the atrocities that Uganda dictator Idi Amin’s soldiers committed. He learned to kill, he observed, and he was hardened, understanding as a small boy that revenge was often necessary and needed, and that blood would shed at those times.

But Gaby was pure, an innocent, a child.

Solomon reached out to his contacts to try to get the boy to safety, but being a contact of a marked man was likewise a dangerous thing: the monsters outside were worse than the ones inside him.

Two words for you: ‘Whoo weee.’ That’s what you’re going to say when you close the back cover of “Laws of Solomon,” knowing that you’ve just been taken on a wild up-and-down, around-and-round ride.

La Salle makes it impossible not to like Solomon, an African man who has, over time, lost nearly everything dear to him and who has no faith in much of anything. Readers get that part of the story eventually, and there’s historical authenticity in some of it, but we never really get to know Solomon, which makes the book feel dark and dangerous. Along the way, we meet and get to know his helpers, which buoys Solomon’s chase to find safety for the boy, and your heart won’t stop pounding.

Keep in mind that this is a thriller partially set in 1970s Uganda, so expect lots of violence but don’t expect a lot of people to live. If you’re up for that, find “Laws of Solomon.” You won’t be able to leave it behind.

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