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Shawn Prez, Former Bad Boy Exec, Succeeding Solo

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Power Moves CEO Shawn Prez (left) and DJ Whoo Kid (Courtesy of RadioPlanetTV)

Power Moves CEO Shawn Prez (left) and DJ Whoo Kid (Courtesy of RadioPlanetTV)

 

by Stacy M. Brown
Special to the NNPA from the Washington Informer

Shawn Prez isn’t your typical CEO. He also isn’t the average business owner.

Prez got his start working to help legendary rap mogul P. Diddy build Bad Boy Entertainment Group.

Prez is now the head of his own company, Power Moves Inc., a promotions-oriented enterprise whose clients include EA Sports, And 1, MGM Studios and others.

“I’m an entrepreneur, so for me, I didn’t get into business with less than the expectations of creating a Fortune 500 company,” said Prez, who worked with the late Notorious B.I.G., Ma$e, Black Rob, and others and who has helped to launch the careers of some of hip hops biggest stars.

Working side by side with rap impresario P. Diddy – Sean Combs – presented him with significant business opportunities and the experience he needed to become successful, he said.

“I’ve been blessed to have a company that’s continued to grow over the years. You have to stay humble or life will humble you,” Prez said. “Bad Boy helped me immensely because I was with [Diddy] in the beginning, in the early days building Combs Enterprises.

“But before there was a Sean John, a Justin’s Restaurant or a Ciroc [P. Diddy’s Vodka brand] there were a group of young hungry kids and P. Diddy has been very instrumental in my success because you can go to school and study, but there’s nothing in life like real world experience and I had a front row seat sitting in on key meetings and being a part of building something that’s a part of history” he said.

Starting out as an intern for Bad Boy Entertainment, Prez, a South Bronx native, worked his way up to becoming P. Diddy’s road manager. He eventually became vice president of promotions, earning the affectionate nickname of “P. Diddy’s Ambassador to the Streets.”

The recent unrest in Baltimore over Freddie Gray’s death reminded him of a different time, Prez said.

“I remember having a long conversation with a friend and saying that the generation before us, my parents’ generation, fought for something. They stood for something and there were causes whether it was Women’s Rights or Equal Rights for all races, they were willing to die for their beliefs and many did,” he said.

“History repeats itself. As long as the demonstrations remain pointed in terms of the message, there is hope.”

Prez has also provided another kind of hope, this time for disc jockeys who are finally receiving recognition thanks to the new Global Spin Awards the entrepreneur has founded.

“We still continue to face hardships and face obstacles. For one, the DJs themselves, we had to make this credible for them. As a friend of the DJ community for many years I understand how they think, so we had to come up with a very fair, unbiased and credible award show that the DJs themselves could not question,” he said. “We have now a Grammy Awards for the DJ and the DJ community is growing at an enormous speed. Once upon a time being a DJ wasn’t considered a true career path, now you have young men and girls who want to be a DJ and the best, like Funkmaster Flex, and others are making millions of dollars per year.”

While staying busy with his company and other interests, Prez said he stays close to his family with a son just graduating from Morehouse College in Atlanta.

“I’ve taught my son from Day 1 that you’ve got to get an education and I’ve been educating him since before he was able to speak,” he said. “I try to lead by example and who him the importance of no excuses and making things happen. To see what others don’t see. I’ve had a lot of success on a lot of levels and, as I get older, what’s important in life is the air that we breathe. Everything else is icing on the cake.”

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Oakland Post: Week of April 24 – 30, 2024

The printed Weekly Edition of the Oakland Post: Week of April 24 – 30, 2024

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Oakland Post: Week of April 17 – 23, 2024

The printed Weekly Edition of the Oakland Post: Week of April 17 – 23, 2024

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O.J. Simpson, 76, Dies of Prostate Cancer

Orenthal James (O.J.) Simpson, who rose to fame as a college football player who went on to the NFL and parlayed his talents in acting and sportscasting, succumbed to prostate cancer on April 10, his family announced.

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Orenthal James (O.J.) Simpson. Wikipedia photo.
Orenthal James (O.J.) Simpson. Wikipedia photo

By Post Staff

 Orenthal James (O.J.) Simpson, who rose to fame as a college football player who went on to the NFL and parlayed his talents in acting and sportscasting, succumbed to prostate cancer on April 10, his family announced.

Born and raised in San Francisco, the Galileo High School graduate was recruited by the University of Southern California after he was on a winning Junior College All-American team.

At USC, he gained wide acclaim as a running back leading to him becoming the No. 1 pick in the AFL-NFL draft in 1969 and joining the Buffalo Bills, where he had demanded – and received — the largest contract in professional sports history: $650,000 over five years. In 1978, the Bills traded Simpson to his hometown team, the San Francisco 49ers, retiring from the game in 1979.

Simpson’s acting career had begun before his pro football career with small parts in 1960s TV (“Dragnet”) before “Roots” and film (“The Klansman,” “The Towering Inferno,” Capricorn One”).

He was also a commentator for “Monday Night Football,” and “The NFL on NBC,” and in the mid-1970s Simpson’s good looks and amiability made him, according to People magazine, “the first b\Black athlete to become a bona fide lovable media superstar.”

The Hertz rent-a-car commercials raised his recognition factor while raising Hertz’s profit by than 50%, making him critical to the company’s bottom line.

It could be said that even more than his success as a football star, the commercials of his running through airports endeared him to the Black community at a time when it was still unusual for a Black person to represent a national, mainstream company.

He remained on Hertz team into the 1990s while also getting income endorsing Pioneer Chicken, Honey Baked Ham and Calistoga water company products and running O.J. Simpson Enterprises, which owned hotels and restaurants.

He married childhood sweetheart Marguerite Whitley when he was 19 and became the father of three children. Before he divorced in 1979, he met waitress and beauty queen Nicole Brown, who he would marry in 1985. A stormy relationship before, during and after their marriage ended, it would lead to a highway car chase as police sought to arrest Simpson for the murder by stabbing of Brown and her friend Ron Goldman in 1994.

The pursuit, arrest, and trial of Simpson were among the most widely publicized events in American history, Wikipedia reported.

Characterized as the “Trial of the Century,” he was acquitted by a jury in 1995 but found liable in the amount of $33 million in a civil action filed by the victims’ families three years later.

Simpson would be ensnared in the criminal justice system 12 years later when he was arrested after forcing his way into a Las Vegas hotel room to recover sports memorabilia he believed belonged to him.

In 2008, he received a sentence of 33 years and was paroled nine years later in 2017.

When his death was announced, Simpson’s accomplishments and downfalls were acknowledged.

Sports analyst Christine Brennan said: “… Even if you didn’t love football, you knew O.J. because of his ability to transcend sports and of course become the businessman and the pitchman that he was.

“And then the trial, and the civil trial, the civil case he lost, and the fall from grace that was extraordinary and well-deserved, absolutely self-induced, and a man that would never be seen the same again,” she added.

“OJ Simpson played an important role in exposing the racial divisions in America,” attorney Alan Dershowitz, an adviser on Simpson’s legal “dream team” told the Associated Press by telephone. “His trial also exposed police corruption among some officials in the Los Angeles Police Department. He will leave a mixed legacy. Great athlete. Many people think he was guilty. Some think he was innocent.”

“Cookie and I are praying for O.J. Simpson’s children … and his grandchildren following his passing. I know this is a difficult time,” Magic Johnson said on X.

“I feel that the system failed Nicole Brown Simpson and failed battered women everywhere,” attorney Gloria Allred, who once represented Nicole’s family, told ABC News. “I don’t mourn for O.J. Simpson. I do mourn for Nicole Brown Simpson and her family, and they should be remembered.”

Simpson was diagnosed with prostate cancer about a year ago and was undergoing chemotherapy treatment, according to Pro Football Hall of Fame President Jim Porter. He died in his Las Vegas, Nevada, home with his family at his side.

He is survived by four children: Arnelle and Jason from his first marriage and Sydney and Justin from his second marriage. He was predeceased son, Aaren, who drowned in a family swimming pool in 1979.

Sources for this report include Wikipedia, ABC News, Associated Press, and X.

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