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Rev. Jamal Bryant’s Corporate Challenge Earns Top Black Press Honor

BLACKPRESSUSA NEWSWIRE — Bryant, the Senior Pastor of New Birth Missionary Baptist Church in metro Atlanta, launched a 40-day fast—aligned with Lent—as an economic protest against Target after the company announced in January it would end its DEI initiatives and cancel a $2 billion pledge it made in 2020 to support Black-owned businesses following the murder of George Floyd. “After the murder of George Floyd, [Target] made a $2 billion commitment to invest in Black businesses,” Bryant said during an earlier appearance on the Black Press’ Let It Be Known news program. “That commitment was due in December 2025. When they pulled out of the DEI agreement in January, they also canceled that $2 billion commitment.”

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By Stacy M. Brown
Black Press USA Senior National Correspondent

At the annual convention of the National Newspaper Publishers Association (NNPA), held under the theme “The Black Press: Engaging Black America—Empowerment, Justice and Prosperity,” Rev. Dr. Jamal Harrison Bryant will receive the NNPA’s prestigious 2025 Newsmaker of the Year Award. Bryant will be honored during a ceremony on June 27 where the organization will recognize Bryant’s bold leadership in confronting corporate America’s retreat from diversity, equity, and inclusion (DEI), most notably through his ongoing boycott of Target.

The NNPA is the trade association representing more than 200 African American-owned newspapers and media companies that comprise the 198-year-old Black Press of America.

Bryant, the Senior Pastor of New Birth Missionary Baptist Church in metro Atlanta, launched a 40-day fast—aligned with Lent—as an economic protest against Target after the company announced in January it would end its DEI initiatives and cancel a $2 billion pledge it made in 2020 to support Black-owned businesses following the murder of George Floyd.

“After the murder of George Floyd, [Target] made a $2 billion commitment to invest in Black businesses,” Bryant said during an earlier appearance on the Black Press’ Let It Be Known news program. “That commitment was due in December 2025. When they pulled out of the DEI agreement in January, they also canceled that $2 billion commitment.”

Target has told Black Press USA that it has exceeded its commitments made after Floyd’s death.

However, Bryant cited the $12 million spent daily by Black consumers at Target as a driving reason to focus the protest on the retailer. Within just one week of launching the petition at targetfast.org, 50,000 people had signed on. “This is just phase one,” he said. “Amazon and others come right after. America has shown us time and time again: if it doesn’t make dollars, it doesn’t make sense.”

Beyond the restoration of DEI programs, Bryant has called on Target to invest $250 million in Black-owned banks to help scale Black businesses and to partner with HBCUs located near the company’s 10 distribution centers. “White women are the number one beneficiaries of DEI,” he said. “What I am asking for is a quarter of a billion dollars to be invested in Black banks so that our Black businesses can scale.”

The NNPA, in response to widespread corporate rollbacks, also launched a national public education and selective buying campaign.

“We are the trusted voice of Black America, and we will not be silent or nonresponsive to the rapid rise of renewed Jim Crow racist policies in corporate America,” said NNPA Chairman Bobby R. Henry Sr.

“Black Americans spend $2 trillion annually,” said NNPA President and CEO Dr. Benjamin F. Chavis Jr. “We must evaluate and realign to question why we continue to spend our money with companies that do not respect us.”

Bryant has also partnered with Ron Busby, President and CEO of the U.S. Black Chambers, to provide consumers with a directory of over 300,000 Black-owned businesses. “You can’t tell people what not to do without showing them what to do,” Bryant said. “If you’re not going to Target or Walmart but need essentials like toilet paper, soap, or detergent, we’ll show you where to get them and reinvest in Black businesses.”

He said the impact has proved major. “Since Black people have been boycotting Target, the stock has dropped by $11. Stockholders are now suing Target because of the adverse impact this boycott has had on their stock,” Bryant proclaimed.

He also addressed Target’s recent $300,000 agreement with the National Baptist Convention. During a sermon, he accused the convention of allowing the company to sidestep accountability. “You thought you were going to go around me and go to the National Baptist Convention and sell out for $300,000?” Bryant demanded. “Are you crazy to think that we gonna’ sell out for chump change? You must not know who we are!”

Rev. Boise Kimber, president of the National Baptist Convention, said the denomination is working on a three-year plan with Target that “will be very beneficial to the Black community.”

Bryant has spent decades as a leading voice for justice. From his early work as National Youth and College Director of the NAACP, where he mobilized over 70,000 young people in nonviolent campaigns, to founding Empowerment Temple AME Church in Baltimore—once the fastest-growing church in the AME denomination—to now leading New Birth, supporters said Bryant has never wavered in his commitment to mobilizing faith, economic power, and activism.

A Presidential Lifetime Achievement Award recipient and two-time Grammy Award winner, Bryant has established ministries that combat injustice, foster entrepreneurship, and empower economically disadvantaged individuals. He rose from earning a GED to receiving a Ph.D., reaching across generations and building bridges between the Civil Rights era and today’s movements.

Chavis said Bryant’s award at this year’s NNPA convention aligns directly with the event’s theme.

“Dr. Bryant has shown that prophetic voices still matter in the marketplace,” Chavis affirmed. “And the Black Press will always amplify those voices who fight for empowerment, justice, and prosperity.”

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Trump Set to Sign Largest Cut to Medicaid After a Marathon Protest Speech by Leader Jeffries

BLACKPRESSUSA NEWSWIRE — The bill also represents the biggest cut in Medicare in history and is a threat to the health care coverage of over 15 million people. The spending in Trump’s signature legislation also opens the door to a second era of over-incarceration in the U.S.

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By Lauren Burke

By a vote of 218 to 214, the GOP-controlled U.S. House passed President Trump’s massive budget and spending bill that will add $3.5 trillion to the national debt, according to the Congressional Budget Office (CBO). The bill also represents the biggest cut in Medicare in history and is a threat to the health care coverage of over 15 million people. The spending in Trump’s signature legislation also opens the door to a second era of over-incarceration in the U.S. With $175 billion allocated in spending for immigration enforcement, the money for more police officers eclipsed the 2026 budget for the U.S. Marines, which is $57 billion. Almost all of the policy focus from the Trump Administration has focused on deporting immigrants of color from Mexico and Haiti.

The vote occurred as members were pressed to complete their work before the arbitrary deadline of the July 4 holiday set by President Trump. It also occurred after Democratic Leader Hakeem Jeffries took the House floor for over 8 hours in protest. Leader Jeffries broke the record in the U.S. House for the longest floor speech in history on the House floor. The Senate passed the bill days before and was tied at 50-50, with Republican Senator Lisa Murkowski saying that, “my hope is that the House is gonna look at this and recognize that we’re not there yet.” There were no changes made to the Senate bill by the House. A series of overnight phone calls to Republicans voting against, not changes, was what won over enough Republicans to pass the legislation, even though it adds trillions to the debt. The Trump spending bill also cuts money to Pell grants.

“The Big Ugly Bill steals food out of the hands of starving children, steals medicine from the cabinets of cancer patients, and equips ICE with more funding and more weapons of war than the United States Marine Corps. Is there any question of who those agents will be going to war for, or who they will be going to war against? Beyond these sadistic provisions, Republicans just voted nearly unanimously to close urban and rural hospitals, cripple the child tax credit, and to top it all off, add $3.3 trillion to the ticking time bomb that is the federal deficit – all from a party that embarrassingly pretends to stand for fiscal responsibility and lowering costs,” wrote Congressional Black Caucus Chairwoman Yvette Clarke (D-NY) in a statement on July 3.

“The Congressional Budget Office predicts that 17 million people will lose their health insurance, including over 322,000 Virginians. It will make college less affordable.  Three million people will lose access to food assistance through the Supplemental Nutrition Assistance Program (SNAP). And up to 16 million students could lose access to free school meals. The Republican bill does all of this to fund tax breaks for millionaires, billionaires, and corporations,” wrote Education and Workforce Committee ranking member Rep. Bobby Scott (D-VA) in a statement. The bill’s passage has prompted Democrats to start thinking about 2026 and the next election cycle. With the margins of victory in the U.S. House and U.S. Senate being so narrow, many are convinced that the balance of power and the question of millions being able to enjoy health care come down to only several thousand votes in congressional elections. But currently, Republicans controlled by the MAGA movement control all three branches of government. That reality was never made more stark and more clear than the last seven days of activity in the U.S. House and U.S. Senate.

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WATCH: NNPA Publishers Pivot To Survive

7.2.25 via NBC 4 Washington

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7.2.25 via NBC 4 Washington

https://youtube.com/watch?v=9oZc5Sz0jQQ&feature=oembed

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Congressional Black Caucus Challenges Target on Diversity

BLACKPRESSUSA NEWSWIRE — we found that the explanations offered by the leadership of the Target Corporation fell woefully short of what our communities deserve and of the values of inclusion that Target once touted

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By Stacy M. Brown
Black Press USA Senior National Correspondent

Target is grappling with worsening financial and reputational fallout as the national selective buying and public education program launched by the Black Press of America and other national and local leaders continues to erode the retailer’s sales and foot traffic. But a recent meeting that the retailer intended to keep quiet between CEO Brian Cornell and members of the Congressional Black Caucus Diversity Task Force was publicly reported after the Black Press discovered the session, and the CBC later put Target on blast.

“The Congressional Black Caucus met with the leadership of the Target Corporation on Capitol Hill to directly address deep concerns about the impact of the company’s unconscionable decision to end a number of its diversity, equity, and inclusion efforts,” CBC Chair Yvette Clarke stated. “Like many of the coalition leaders and partner organizations that have chosen to boycott their stores across the country, we found that the explanations offered by the leadership of the Target Corporation fell woefully short of what our communities deserve and of the values of inclusion that Target once touted,” Congresswoman emphasized.  “Black consumers contribute overwhelmingly to our economy and the Target Corporation’s bottom line. Our communities deserve to shop at businesses that publicly share our values without sacrificing our dignity. It is no longer acceptable to deliver promises to our communities in private without also demonstrating those values publicly.”

Lauren Burke, Capitol Hill correspondent for Black Press of America, was present when Target CEO Cornell and a contingent of Target officials arrived at the U.S. Capitol last month. “It’s always helpful to have meetings like this and get some candid feedback and continue to evolve our thinking,” Cornell told Burke as he exited the meeting. And walked down a long hallway in the Cannon House Office Building. “We look forward to follow-up conversations,” he stated. When asked if the issue of the ongoing boycott was discussed, Cornell’s response was, “That was not a big area of focus — we’re focused on running a great business each and every day. Take care of our teams. Take care of the guests who shop with us and do the right things in our communities.”

A national public education campaign on Target, spearheaded by Dr. Benjamin F. Chavis Jr., president and CEO of the National Newspaper Publishers Association (NNPA), the NNPA’s board of directors, and with other national African American leaders, has combined consumer education efforts with a call for selective buying. The NNPA is a trade association that represents the more than 220 African American-owned newspapers and media companies known as the Black Press of America, the voice of 50 million African Americans across the nation. The coalition has requested that Target restore and expand its stated commitment to do business with local community-owned businesses inclusive of the Black Press of  America, and to significantly increase investment in Black-owned businesses and media, Historically Black Colleges and Universities (HBCU, Black-owned Banks, national Black Church denominations, and grassroots and local organizations committed to improving the quality of life of all Americans, and especially those from underserved communities. According to Target’s latest earnings report, net sales for the first quarter of 2025 fell 2.8 percent to $23.85 billion compared to the same period last year. Comparable store sales dropped 3.8 percent, and in-store foot traffic slid 5.7 percent.

Shares of Target have also struggled under the pressure. The company’s stock traded around $103.85 early Wednesday afternoon, down significantly from roughly $145 before the controversy escalated. Analysts note that Target has lost more than $12 billion in market value since the beginning of the year. “We will continue to inform and to mobilize Black consumers in every state in the United States,” Chavis said. “Target today has a profound opportunity to respond with respect and restorative commitment.”

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