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PRESS ROOM: San Leandro Launches Digital Gift Cards for Local Residents, Businesses  

By supporting local businesses, more money continues circulating through the local community—this is achieved through a combination of profits paid to local business owners, wages paid to local workers, goods and services procured locally for internal use or resale, and charitable giving within the community.

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Recipients pick up their Yiftee gifts using their smartphone at their favorite local restaurants and shops, driving profitable business to those merchants. For more info, see Yiftee.com or email info@yiftee.com.
Recipients pick up their Yiftee gifts using their smartphone at their favorite local restaurants and shops, driving profitable business to those merchants. For more info, see Yiftee.com or email info@yiftee.com.

New mobile gift card serves as a simple way to support San Leandro business community   

By Paul Sanftner

The City of San Leandro is proud to announce the new Keeping it Local San Leandro gift card, a community-based digital gift card that makes it fun and easy to keep local spending local.

Purchase a Keeping it Local San Leandro gift card to use at any of the participating shops in the neighborhood.

With this card, you can write a personal message and send it to family, friends and colleagues via email, text, or physical copy. Recipients can redeem gift cards at one or more of many participating merchants in San Leandro.

All-digital and always available on your phone, the Keeping it Local San Leandro gift card is great for birthdays, holidays, teacher appreciation, coach gifts, or just to show your appreciation to a friend. Now you can give back to the community while you celebrate the upcoming holidays.

As an added bonus, for a limited time, when you purchase a $25 (or more) gift card you will receive a $10 bonus gift card. If you purchase a $50 (or more) gift card, you will receive a $20 bonus gift card. If you purchase a $100 (or more) gift card you will receive a $40 bonus gift card. (Limit 2 per customer, while supplies last or until December 30, 2021).

The program is a part of San Leandro’s recovery efforts to support businesses and foster community. Support for the bonus gifts is being provided by American Rescue Plan Act (ARPA) federal recovery funds.

So far, a good variety of businesses have signed up to participate in the program, including Anytime Fitness, 21st-Amendment Brewery, As Kneaded Bakery, Sabino’s Cafe, Estudillo Produce, codeAtorium, It’s a Grind Coffee House, Inner Athlete, the Cooler, Pallen’s Martial Arts, B*Dazzled Dancers, Zocalo Coffeehouse, and Hanoi Chicken Noodle. Businesses can sign up anytime by reaching out to the City.

Why supporting local businesses is so important 

Participating in this program means supporting the heart of what makes San Leandro unique. The purchase of a Keeping It Local San Leandro gift card creates a pool of cash that local businesses in San Leandro can rely on.

Studies[1] have shown that local, independent retailers recirculate 47% of their revenue back into the community, while only 14% of national chains’ revenue stays in the community. More dramatically, restaurants recirculate 73% of their revenue back into the community, versus only 30% for national chains.

By supporting local businesses, more money continues circulating through the local community—this is achieved through a combination of profits paid to local business owners, wages paid to local workers, goods and services procured locally for internal use or resale, and charitable giving within the community.

If you’re looking for a way to do some good or want to know how you can help the community you love, send a Keeping it Local San Leandro gift card today! For more information or to participate as a merchant in the program, please contact the City of San Leandro: slnext@sanleandro.org.

About Yiftee 

Yiftee (Yiftee.com) is the award-winning, no hassle eGift card and promotions solution for local businesses and communities. With no special technology or POS integration, no revenue-share and no special accounting, it’s easy for merchants to offer eGift Cards on their website and Facebook pages.

Merchants gain additional sales, foot traffic, and an eGifting capability like big retailers. Consumers, corporations, and merchants use the Yiftee mobile and online website to send thoughtful, unexpected gifts via email, text or print.

Recipients pick up their Yiftee gifts using their smartphone at their favorite local restaurants and shops, driving profitable business to those merchants. For more info, see Yiftee.com or email info@yiftee.com.

Paul Sanftner is the communications and community relations manager in San Leandro’s City Manager’s Office.

Activism

Oakland Post: Week of November 22 – 28, 2023

The printed Weekly Edition of the Oakland Post: Week of November 22 – 28, 2023

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The printed Weekly Edition of the Oakland Post: Week of November 22 - 28, 2023

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Oakland Post: Week of November 15 – 21, 2023

The printed Weekly Edition of the Oakland Post: Week of November 15 – 21, 2023

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The printed Weekly Edition of the Oakland Post: Week of November 15 - 21, 2023

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School Board President Shuts Down Meeting Trying to Silence Gaza Ceasefire Protesters

Since the executive board of the Oakland Education Association originally took a stand to oppose genocide and call for a ceasefire, the union has been under intense criticism both from mainstream media and an Oakland parents’ group, which has been encouraging teachers to quit the union.

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By Ken Epstein

Several hundred people, including teachers, school staff, students, parents, and community activists, showed up at the Oakland Unified School District board meeting Wednesday night, most of them calling on the board to pass a resolution to support an immediate ceasefire in Gaza and end the killing of civilians, when school board President Mike Hutchinson refused to let them speak and abruptly shut down the meeting as they demanded to be heard.

At the start of the meeting, Hutchinson announced that a resolution proposed by Board member Valarie Bachelor, “Calling for a Ceasefire and Release of Hostages in Israel and Palestine,” would not be discussed that evening and that there was no place anywhere on the agenda where attendees would be allowed to speak on the issue.

However, there was a moment of confusion when the parliamentarian, speaking over Hutchinson’s objections, explained that there was one 30-minute period for people to discuss nonagenda items.

A chorus of boos filled the auditorium as Hutchinson attempted to move on. He quickly suspended the meeting, and he and several other board members left the room, though some board members remained.

One young woman shouted at Hutchinson. “You’re having a tantrum, and we’re talking about genocide.”

People crowded around a bullhorn at the front of the room, and attendees held their own meeting.

“You are on the right side of history – we’ll be back,” said a youth soccer coach, Maria Martinez.

A young woman named Lulwa said, ‘I believe we all deserve our land, we all deserve our freedom, and we all deserve not to have our children bombed. The media is lying to us, and social media is bringing us together.”

Lulwa explained that she has been living in the U.S. and Oakland since the age of 9. “I was taken in by the community in Oakland, and I was loved.”

Board member Bachelor was cheered as she spoke on the bullhorn, supporting the people of Palestine and the people of Israel.

“We have to stop killing children, we have to stop bombing hospitals, we have to stop killing UN workers; we have to stop the killing,” she said. “We are a global community. The fight continues.”

A woman who identified herself as a Jewish Oakland teacher said, “The school board does not speak for the teachers, Monday night, we (teachers) passed a very strong resolution demanding an end to the genocide in Gaza and an end to U.S. funding (for the war).

An Oakland man named Izzy said, “What did the school board do today? They walked out on our kids…. There’s nobody to blame but Mike Hutchinson.”

Jabari Shaw said that African Americans stand in solidarity with Palestine. “We know how it is to not be recognized as human beings,” he said.

Since the executive board of the Oakland Education Association originally took a stand to oppose genocide and call for a ceasefire, the union has been under intense criticism both from mainstream media and an Oakland parents’ group, which has been encouraging teachers to quit the union.

However, on Monday evening, union delegates from the Oakland schools upheld a strong position, voting 66 to 31 in favor of a ceasefire.

Hutchinson and board member Sam Davis, joined by school board candidate Jorge Lerma, have been working with the parent group in opposition to the teachers’ union.

But another group of parents and community members supporting the teachers’ union’s stance just started a petition in the last couple of days and has already received over 300 signatures.

“As Oakland parents, caregivers, and community members, we are committed to the safety and well-being of all of our children,” the petition said. “We are writing to express our solidarity with the families of Palestine and to express support for district leaders and the OEA for standing in solidarity with the people of Palestine.”

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