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PepsiCo Called Out for Failure to Fulfill Verbal Contract with National Black Farmers’ Association Members

In a press release on Jan. 27, John Boyd, president of the National Black Farmers Association (NBFA), said white farmers are given an opportunity to do business with the $70 billion company while Black farmers are now being told that the company intends to “move in another direction.” He said that when PepsiCo decided to change the Aunt Jemima figure in their brand image in 2020, they reached out to the NBFA, but nothing has happened since.

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John Boyd, president of the National Black Farmers Association (NBFA).
John Boyd, president of the National Black Farmers Association (NBFA).

John Boyd, president of the National Black Farmers Association (NBFA), said he’s calling out PepsiCo for discrimination after a year and a half of talks that produced no contract.

Boyd claims that PepsiCo, a multinational company that produces food and beverages, had made a verbal agreement with the NBFA.

In a press release on Jan. 27, Boyd said white farmers are given an opportunity to do business with the $70 billion company while Black farmers are now being told that the company intends to “move in another direction.”

He said that when PepsiCo decided to change the Aunt Jemima figure in their brand image in 2020, they reached out to the NBFA, but nothing has happened since.

As the producer of the potato chip brand Ruffles, Frito’s corn chips, Doritos and Quaker Oats, PepsiCo contracts to get the raw materials: potatoes, corn and grains.

“PepsiCo indicated they wanted to do business with NBFA members,” Boyd said. “The company insisted that our growers share personal information through our national database. A year and a half later, when NBFA growers met all the required elements for a potato delivery contract, the company’s executives apparently had lost interest in keeping its part of the bargain.”

“Our livelihood and financial stability are at stake,” Boyd said. “Some Black farmers have actually lost their farms amid this treatment.”

Boyd, who says he is a shareholder in PepsiCo, announced he will seek a solution for the NBFA from PepsiCo’s CEO and chairman.

This report is courtesy of the National Black Farmers’ Association website. For more information, go to http://blackfarmers.org

Activism

Oakland Post: Week of July 24 – 30, 2024

The printed Weekly Edition of the Oakland Post: Week of July 24 – 30, 2024

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Oakland Post: Week of July 17 -23, 2024

The printed Weekly Edition of the Oakland Post: Week of July 17 -23, 2024

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Community Celebrates Historic Oakland Billboard Agreements

We, the Oakland Billboard Economic Development Coalition, which includes Oakland’s six leading community health clinics, all ethnic chambers of commerce, and top community-based economic development organizations – celebrate the historic billboard agreements approved last year by the Oakland City Council. We have fought for this opportunity against the billboard monopoly, against Clear Channel, for five years. The agreements approved by Council set the bar for community benefits – nearly $70 Million over their lifetime, more than 23 times the total paid by all previous Clear Channel relocation agreements in Oakland combined.

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The Oakland Billboard Economic Development Coalition.
The Oakland Billboard Economic Development Coalition.

Grand Jury Report Incorrect – Council & Community Benefit

We, the Oakland Billboard Economic Development Coalition, which includes Oakland’s six leading community health clinics, all ethnic chambers of commerce, and top community-based economic development organizations – celebrate the historic billboard agreements approved last year by the Oakland City Council. We have fought for this opportunity against the billboard monopoly, against Clear Channel, for five years. The agreements approved by Council set the bar for community benefits – nearly $70 Million over their lifetime, more than 23 times the total paid by all previous Clear Channel relocation agreements in Oakland combined.

Unfortunately, a recent flawed Grand Jury report got it wrong, so we feel compelled to correct the record:

  1. Regarding the claim that the decision was made hastily, the report itself belies that claim. The process was five years in the making, with two and a half years from the first City Council hearing to the final vote. Along the way, as the report describes, there were multiple Planning Commission hearings, public stakeholder outreach meetings, a Council Committee meeting, and then a vote by the full Council. Not only was this not hasty, it had far more scrutiny than any of the previous relocation agreements approved by the City with Clear Channel, all of which provide 1/23 of the benefits of the Becker/OFI agreements approved by the Council.
  2. More importantly, the agreements will actually bring millions to the City and community, nearly $70M to be exact, 23 times the previous Clear Channel relocation agreements combined. They certainly will not cost the city money, especially since nothing would have been on the table at all if our Coalition had not been fighting for it. Right before the decisive City Council Committee hearing, in the final weeks before the full Council vote, there was a hastily submitted last-minute “proposal” by Clear Channel that was debunked as based on non-legal and non-economically viable sites, and relying entirely on the endorsement of a consultant that boasts Clear Channel as their biggest client and whose decisions map to Clear Channel’s monopolistic interests all over the country. Some City staff believed these unrealistic numbers based on false premises, and, since they only interviewed City staff, the Grand Jury report reiterated this misinformation, but it was just part of Clear Channel’s tried and true monopolistic practices of seeking to derail agreements that actually set the new standard for billboard community benefits. Furthermore, our proposals are not mutually exclusive – if Clear Channel’s proposal was real, why had they not brought it forward previously? Why have they not brought it forward since? Because it was not a real proposal – it was nothing but smoke and mirrors, as the Clear Channel’s former Vice President stated publicly at Council.

Speaking on behalf of the community health clinics that are the primary beneficiaries of the billboard funding, La Clinica de la Raza CEO Jane Garcia, states: “In this case, the City Council did the right thing – listening to the community that fought for five years to create this opportunity that is offering the City and community more than twenty times what previous billboard relocation agreements have offered.”

 

Oakland Billboard Economic Development Coalition

Native American Health Center La Clínica de la Raza West Oakland Health Center
Asian Health Services Oakland LGBTQ Center Roots Community Health Center
The Unity Council Black Cultural Zone Visit Oakland
Oakland African American Chamber of Commerce Oakland Chinatown Chamber of Commerce Oakland Vietnamese Chamber of Commerce
Oakland Latino Chamber of Commerce Building Trades of Alameda County (partial list)
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