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Op-Ed: Uber Should Help Address Issues Facing Oakland

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By Orson Aguilar, President, Greenlining Institute

 

Uber is a disruptive force and Oakland is a disruptive city, but for innovation to occur, disruption must be coupled with new and better ways to address the needs of current Oakland residents. 

 

As a new corporate resident of Oakland, UBER should use its core skills and immense resources to help address the critical issues facing Oakland, including affordable housing for residents, quality employment opportunities, business opportunities and affordable transportation options.

 

Rapidly rising commercial rents Oakland as a result of UBER’s surprise announcement is having tremendous negative impacts on many non-profit organizations that serve Oakland low-income residents.

 

Low-income residents will feel the impacts of rising housing costs as Uber attracts thousands of jobs to Oakland. UBER is developing a new workforce of drivers with no protections or benefits and who are strangely called “partners”. Those “partners” will join countless Oakland residents who cannot afford to live in Oakland.

 

That said, we believe that UBER’s appetite for disruption can serve Oakland well, especially if UBER commits to a truly disruptive plan to battle the gentrification UBER is causing.

 

Given UBER’s immense resources, we call on UBER to commit to the following corporate responsibility practices.

 

Housing: UBER should make a $100 million investment in an Oakland Affordable Housing Development Fund that provides low-cost capital for non-profits that are working to retain and build affordable housing in Oakland.

 

UBER can use its immense fundraising power to attract 10 investors to match Uber’s Investment to achieve a $1 billion anti-displacement fund for long-time Oakland resident.

 

Support Non-Profits Serving Oakland’s Low-Income Communities: UBER should establish free or low-cost and permanent office space to several Oakland non-profits, with a priority on organizations that are working to train tomorrow’s diverse tech leaders.

 

In addition, UBER should establish long-term partnerships with other area organizations that are training tomorrow’s technology employees. UBER should at least commit to $50 million in philanthropy ($10 million a year) to support Oakland based non-profits, with a priority going to organizations that are helping long-time residents stay and thrive in Oakland.

 

Employment: UBER should Engage in local hire programs that provide an entry into good paying jobs, career pathways for young women and men of color and establish a comprehensive multi-year plan for internships and other types of job training aimed at young women and men of color.

 

UBER can be the leader in ban the box policies for all Uber employees and contractors. UBER should provide full-time jobs with full benefits to janitors, security personnel, and other low-wage workers at the Uber complex.

 

Business: UBER should engage local minority-owned businesses in the construction of downtown campus and suppliers of goods and services to the Oakland and other Bay area office and business sites. UBER will establish a local procurement program that focuses on local and regional women and minority-owned businesses and set goals for doing business with minority-owned businesses.

 

Diversity: Uber will commit to disclose workforce (non-driver) diversity data within 30 days and release its data within 90 days. UBER will develop a comprehensive plan to further diversify the Uber workforce with community input.

 

Finally, we recommend that Uber establish a 15-member community advisory board that will meet on a quarterly basis with top executives to review the Community Plan.

 

We urge Travis Kalanick, Uber’s CEO to meet with Oakland leaders and conduct a joint announcement of the Plan at a community celebration. Anything less than this will make us wonder why we let the Trojan Horse into Oakland on a red carpet.

 

Greenlining and the Oakland Post will convene a meeting of Oakland leaders to develop a long-term action plan aimed at holding UBER accountable to Oakland. We hope you will join us.

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Oakland Post: Week of March 18 – 24, 2026

The printed Weekly Edition of the Oakland Post: Week of March 18 – 24, 2026

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Oakland Post: Week of March 11 -17, 2026

The printed Weekly Edition of the Oakland Post: Week of March 11 – 17, 2026

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Advice

Women & Wealth: Tips for Navigating Your Lifelong Financial Journey

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Sponsored by J.P. Morgan Wealth Management

We are in the midst of a seismic shift in wealth. This phenomenon, often referred to as the “Great Wealth Transfer,” describes the unprecedented movement of assets from the Baby Boomer generation to their heirs – an estimated $105 trillion by 2048. And women are poised to inherit most of this.

J.P. Morgan Wealth Management’s 2025 Investor Study found that women are not only set to receive significant wealth – they’re actively working to build it on their own. Ninety-three percent of women surveyed who are expecting an inheritance aren’t relying on it to reach their goals.

Here are a few tips for women to consider in their wealth-building journey:

Create a financial roadmap

A detailed, well thought out plan is important. J.P. Morgan’s study found that 90% of those surveyed with a plan feel confident about reaching their financial goals, compared to 49% without one.

Your plan should reflect your unique goals, priorities and circumstances. Consider your investment horizon and risk tolerance, and remember to revisit your plan regularly as life evolves.

Are you saving up for goals like buying a house, sending your kids off to college or retiring early? Where do you want to be in the next five, ten or twenty years? Everyone’s financial situation is unique, so it’s important to think about these questions and build a plan that is unique to your life.

Women tend to live longer than men on average. Many take career breaks or care for family members, which can influence long-term planning. It’s important to adjust your strategy with these factors in mind.

Where to start with investing

Don’t let misconceptions hold you back. Starting to invest doesn’t require a large sum, and beginning early can be beneficial. The earlier you start, the more time your money has to potentially grow over the years. Understand your overall financial situation, set clear goals and develop a long-term plan.

It’s important to also make sure you’re covered for unexpected expenses that come up before you start to invest. Build up a cash emergency fund, typically enough to cover three to six months of expenses, and pay down any high-interest debt.

Taking charge of your finances

The good news is that women are taking charge of their finances. J.P. Morgan’s research found that 75% of women respondents make financial decisions with their partner or take the lead themselves. For those who have a spouse or partner, it’s important for each person in the relationship to play an active role in the process.

Building wealth can be empowering for many women. The same survey found that 73% of women respondents said money gives them “security,” while 64% of Gen Z and Millennial women associated it with “freedom.”

The power of having a team

Some people find it helpful to work with a financial advisor, so you don’t have to tackle things alone. An advisor can help you craft a plan tailored to your needs and keep you on track throughout your lifelong financial journey. If you expect to receive an inheritance, you should also consult with estate planning and tax professionals.

No matter where you are on your wealth-building path, education is key. It’s so important to be an informed investor, and there are plenty of resources out there to help. You can find a library of free educational resources at chase.com/theknow.

As the landscape of wealth continues to evolve, women have a unique opportunity to shape their financial futures and those of generations to come. By staying informed and planning ahead, women have the tools to help them confidently navigate the Great Wealth Transfer and set themselves up for financial freedom.

The views, opinions, estimates and strategies expressed herein constitutes the author’s judgment based on current market conditions and are subject to change without notice, and may differ from those expressed by other areas of J.P. Morgan. This information in no way constitutes J.P. Morgan Research and should not be treated as such. You should carefully consider your needs and objectives before making any decisions. For additional guidance on how this information should be applied to your situation, you should consult your advisor.  

JPMorgan Chase & Co., its affiliates, and employees do not provide tax, legal or accounting advice. You should consult your own tax, legal and accounting advisors before engaging in any financial transaction.  

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