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OP-ED: Plantation Politics in Minority Broadcasting

NNPA NEWSWIRE — “Earlier this month in Congress, the House Committee on Energy and Commerce’s Subcommittee on Communications and Technology will hold a hearing, “Lifting Voices: Legislation to Promote Media Marketplace Diversity,” to shed light on the challenges uniquely faced by minority broadcasters and close the loopholes that allow huge corporations to put these minority voices down. This hearing couldn’t come at a more urgent moment as the 2020 election cycle is well underway, giving broadcasters and station owners enormous influence over the content and information that voters receive,” said Pluria Marshall Jr., President, CEO Marshall Broadcasting Group

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Pluria Marshall Jr., President / CEO Marshall Broadcasting Group

By Pluria Marshall Jr., President / CEO Marshall Broadcasting Group

When I tell you that you can count the number of African American commercial TV station owners in the U.S. on one hand, I mean it literally. There are only five – and I’m one of them.

Less than 1% of the nation’s 1,400-plus commercial television stations are owned by African Americans – a shocking and shameful reality in a nation that purports to be the world’s example of a free and diverse press. Minority media ownership is a fundamental part of our commitment to create and support an educated and well-informed society because it allows news and information to be presented by different (and often ignored) perspectives.

Earlier this month in Congress, the House Committee on Energy and Commerce’s Subcommittee on Communications and Technology will hold a hearing, “Lifting Voices: Legislation to Promote Media Marketplace Diversity,” to shed light on the challenges uniquely faced by minority broadcasters and close the loopholes that allow huge corporations to put these minority voices down. This hearing couldn’t come at a more urgent moment as the 2020 election cycle is well underway, giving broadcasters and station owners enormous influence over the content and information that voters receive.

My own experience as an African American media broadcast owner is a case study in how our system is not supposed to work. I am president and CEO of Marshall Broadcasting Group (MBG), a television broadcasting company that owns three full power television stations in the United States. In 2014, I was contacted by former FCC Chairman Dick Wiley about a potential opportunity to partner with Nexstar Media Group to acquire one or more TV stations.

As a longtime media executive, I naturally expressed my interest. After several meetings with Nexstar executives, Nexstar agreed to an FCC-imposed mandate to guarantee a $60 million bank loan so I could acquire three TV stations in Texas, Louisiana and Iowa.

Why did Nexstar agree to guarantee the loan? Because they had a $500 million acquisition on the table that was going to be rejected unless they helped a minority business owner get into the TV business (simultaneously helping the FCC honor its diversity mandate).

And that’s not just me talking – that’s exactly what then-FCC Chairman Tom Wheeler told Nexstar: Help a black man get into TV broadcasting – by providing the loan guaranty and other assistance – or the FCC will not approve your transaction. Without MBG’s help, then, Nexstar’s $500 million acquisition would have never been approved. What’s more, Nexstar would have forfeited millions of dollars in fees and deposits.

In theory, Nexstar’s long-term commitment was to help MBG get a secure footing in broadcasting, acquire more TV stations and, ultimately, become a thriving minority broadcaster in its own right. In reality, it was something else. Before the ink on the agreement was dry, Nexstar reneged on most of its obligations under the FCC agreement. Notwithstanding that, Nexstar did call in its marker for FCC approval of a larger, unrelated transaction. Once Nexstar’s larger deal was approved, it took active measures to sabotage MBG and run us out of business. They overcharged us for stations, interfered with our operations, imposed oppressive fees for shared services, withheld working capital, and eventually caused us to default on our credit facility.

This is not how companies that claim to be committed to media diversity should treat their minority broadcast partners. In my opinion, it represents the calculated scheme of a predator who exploits and manipulates the system to subsidize its own interests and ventures – all with U.S. tax dollars and blessing.

The biggest failure was our system – set up by Congress and run by the FCC – that lacks the accountability, follow-up and protections to not only encourage minority broadcasters, but to support us as we grow and thrive. In fact, even when these abuses were brought to the FCC’s attention in the form of a complaint, the FCC ignored them and rewarded Nexstar with approval of an even larger merger, allowing them to purchase Tribune; a company previously denied to Sinclair for similar abuses.

The only thing worse than our government turning a blind eye to minority broadcasters is when government officials actually do something to assist media diversity, only to have those efforts thwarted by the disingenuous actions of corporations like Nexstar.

Starting with the recent hearing – but not ending until we’ve leveled the playing field – let’s demand that Congress take the necessary steps to support minority broadcasters who want to grow and enrich our media landscape, unshackled to bad actors like Nexstar. I’m proud to be a pioneering African American broadcast owner, but our country would be much better off if I was one of many.

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Smooth Ride! Car Suspension & Comfort Tested #shorts

Smooth suspension meets surprisingly spacious legroom. Experience true comfort on any road!

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Car suspension test demonstrating a smooth ride, comfort features, and handling on various terrains.

Experience the difference smooth suspension makes on rough streets. Check out the surprisingly good second-row legroom – test it yourself for true comfort.

🔗 Watch the full video: https://youtu.be/l9Z571za5Gc

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61 years since Selma, Houston leaders say the bridge remains to be crossed

61 years after Selma, Houston leaders say the fight for equality continues. The issues that sparked the marches still impact Black Americans today.

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Houston leaders discuss the ongoing struggle for civil rights 61 years after Selma, emphasizing the need for continued action.

It has been 61 years since the Selma marches. But political leaders in Houston say that the issues protesters were marching for still plague the lives of Black Americans.

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Here is what you need to know about finding unique white elephant gift ideas that everyone wants to steal

The best white elephant gift ideas are funny enough to get a reaction but useful enough that people actually want to steal them. Look for gifts with a surprise factor, broad appeal, an inside joke, and just enough personality to spark some friendly competition. The wrapping paper comes off, the room goes quiet for half […]

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The best white elephant gift ideas are funny enough to get a reaction but useful enough that people actually want to steal them. Look for gifts with a surprise factor, broad appeal, an inside joke, and just enough personality to spark some friendly competition.

The wrapping paper comes off, the room goes quiet for half a second, and suddenly everyone wants the same gift. That is the sweet spot. A great white elephant pick should make people laugh, lean in, and start plotting their next steal before the turn is even over.

Should a White Elephant Gift Be Funny or Useful?

A white elephant gift can be funny or useful, but the strongest choices usually give people a reason to laugh and a reason to keep the item. A practical gift with an odd design, unexpected feature, or playful theme can get a reaction without becoming something the recipient immediately wants to give away.

The right balance depends on the group. Close friends and family members may enjoy a ridiculous gag gift because they already understand one another’s sense of humor.

A workplace exchange, neighborhood party, or mixed-age gathering usually calls for something with broader appeal. In those settings, humor works better when it is built into an item people could still use afterward.

It also helps to think about how quickly the gift will make sense once it is opened. A strangely shaped kitchen tool, oversized mug, quirky desk accessory, or unexpectedly fancy everyday item can create an immediate reaction. Guests understand the joke right away, while the item still has enough practical value to attract a steal.

Pure gag gifts can be harder to pull off. Something that exists only for the punchline may get a big laugh during the reveal and then sit untouched for the rest of the game. If the goal is to bring one of the gifts everyone keeps fighting over, usefulness gives the joke staying power.

Memorable Present Ideas: Creating Inside Joke Gifts

Inside joke gifts can make a white elephant exchange feel much more personal, especially when most of the group shares the same stories. The trick is choosing a reference that people will recognize quickly instead of building the entire joke around something only two guests understand.

You can turn a memorable vacation mishap, office catchphrase, family story, or long-running group joke into the theme of the gift. A personalized comic book can work especially well when it turns familiar people or a ridiculous shared moment into part of the story. 

Think carefully about who the joke involves before ordering anything permanent. The gift should make the person feel included in the fun, not singled out for the wrong reason.

Can You Bring Something You Already Own?

Holiday gift exchanges can be a good place to re-gift something you never used, especially if it is unopened and clean.

The following can all work if they still look presentable:

  • A duplicate kitchen gadget
  • An untouched game
  • A decorative item
  • A sealed gift set 
  • An unopened candle
  • A new travel accessory

The goal is to give the item a second chance, not use the exchange as an excuse to clear out damaged or unwanted clutter.

Take a close look at the packaging before wrapping it. Faded boxes, missing pieces, visible wear, or anything that looks obviously used can make the gift feel careless. 

Wrapping Budget-Friendly Gifts

Wrapping can make gifts more entertaining before anyone even knows what’s inside.

Misdirection works especially well for fun party games. Put a small gift inside a much larger box. Use packaging from an unrelated household item.

Add harmless weight so guests cannot guess what they are holding. The reveal becomes part of the joke without changing the gift itself.

You can also lean into the theme of the exchange. Bright paper, oversized bows, reusable bags, or deliberately over-the-top wrapping can make an ordinary item feel more memorable. If the gift itself is already funny, simple wrapping may work better so the surprise stays hidden until the last second.

Frequently Asked Questions

Is Picking Last an Advantage in White Elephant?

Picking last can be an advantage because you get to see almost every gift before making your move. Instead of choosing blindly from the remaining wrapped presents, you can steal something that has already caught your attention if the rules still allow it.

That advantage depends on the house rules. Some games limit how many times a gift can be stolen.

Others lock an item once it reaches a certain number of steals. If the most popular gifts are already unavailable, the final player may have fewer strong options than expected.

The first player can also get another turn at the end in some versions of the game. That rule can balance things out, since the person who started with the least information may get one final chance to steal.

How Do You Plan White Elephant for a Large Group?

For a large white elephant exchange, set a firm spending limit and establish the stealing rules in advance.

Create a clear turn order before the game begins. Drawing numbers as guests arrive can save time once everyone is ready to start.

Keep the number of steals per gift limited so the game does not drag on. It also helps to have one person track which creative holiday presents have been stolen and when they are locked, especially if dozens of people are participating.

Can You Play White Elephant Virtually?

A virtual white elephant exchange can work over a video call, with one person keeping track of the turn order and each steal. Guests can either mail physical gifts ahead of time or use digital gifts that can be delivered once the game ends.

Set the spending limit and stealing rules before everyone joins. It also helps to decide how gifts will be revealed and who is responsible for sending each one afterward so the exchange does not become confusing.

Choose a Perfect White Elephant Gift in a Snap

Look for a white elephant gift that fits some of these criteria, and everyone will be trying to grab it at your next celebration.

Do you need more gift-giving tips and tricks? Make sure you read some of our other posts.

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