#NNPA BlackPress
NFL Drops’ End Racism’ from Super Bowl Field, Bows to Trump’s Anti-DEI Agenda
NNPA NEWSWIRE — The NFL has confirmed that it will remove the phrase “End Racism” from the end zones at Caesars Superdome ahead of Sunday’s Super Bowl, replacing it with the neutral “Choose Love.”

By Stacy M. Brown
NNPA Newswire Senior National Correspondent
@StacyBrownMedia
The NFL has confirmed that it will remove the phrase “End Racism” from the end zones at Caesars Superdome ahead of Sunday’s Super Bowl, replacing it with the neutral “Choose Love.” The move comes as Donald Trump and his allies escalate attacks on diversity, equity, and inclusion (DEI) initiatives, and major corporations—including the NFL—bend to right-wing pressure. NFL spokesman Brian McCarthy defended the decision, claiming the change was tied to recent national tragedies, including wildfires in California, the terrorist attack in New Orleans, and fatal plane crashes in Washington, D.C., and Philadelphia. “‘Choose Love’ is appropriate to use as our country has endured in recent weeks wildfires in Southern California, the terrorist attack here in New Orleans, the plane and helicopter crash near our nation’s capital, and the plane crash in Philadelphia,” McCarthy said.
The shift comes as Trump prepares to attend the Super Bowl. Since returning to power in January, Trump has aggressively targeted DEI programs, signing an executive order on his first day in office to dismantle diversity initiatives in federal agencies. Last week, following the midair collision of an American Airlines plane and an Army Black Hawk helicopter in Washington, D.C., Trump baselessly blamed DEI policies, continuing a pattern of using national tragedies to fuel racist propaganda.
The NFL’s History of Profiting from Social Justice
In 2024, approximately 53.5 percent of NFL players and 36.6 percent of assistant coaches were African American. Yet, when racial justice was at the forefront in 2019, the league was at odds with the Movement for Black Lives. To smooth things over, the NFL turned to Jay-Z. That year, after blackballing former San Francisco 49ers quarterback Colin Kaepernick for kneeling in protest of police brutality, the NFL announced a partnership with Jay-Z’s Roc Nation. The deal gave Roc Nation control over the Super Bowl halftime show, leading to high-profile performances and a star-studded entertainment spectacle each year.
However, the social justice component of Jay-Z’s partnership has often been forgotten. Critics accused the rapper-turned-mogul of selling out, especially given his history of boycotting corporations he deemed racist. In 1999, Jay-Z refused to attend the Grammys after the award show ignored DMX’s record-breaking success. In 2006, he called out luxury brand Cristal for dismissing hip-hop culture and immediately stopped selling the champagne at his 40/40 Club. “It has come to my attention that the managing director of Cristal, Frédéric Rouzaud, views the ‘hip-hop’ culture as ‘unwelcome attention,’” Jay-Z said at the time, per Decanter magazine. “I view his comments as racist and will no longer support any of his products through any of my various brands, including the 40/40 Club, nor in my personal life.”
Despite Jay-Z’s past activism, many argue his NFL deal did little to advance social justice within the league. In 2022, USA Today’s Mike Freeman wrote, “There isn’t a single, tangible thing you can point to that shows Jay-Z helping with the league’s social justice efforts.”
The NFL’s Pivot and the Response
NFL Commissioner Roger Goodell defended the league’s DEI efforts at a press conference Monday, dismissing concerns that the removal of “End Racism” signaled a shift away from diversity. “Our policies have been designed to be well within the law, well within the practice,” Goodell said. “There are no quotas in our system. This is about opening that funnel and bringing the best talent into the NFL.” But critics argue that the NFL is retreating in the face of Trump’s influence. “Guess what @nfl? If you’re against ‘Stop Racism,’ that means you’re FOR… Racism. F–k you and every one of your advertisers,” former ESPN host Keith Olbermann wrote on X.
Tennis legend Martina Navratilova called the NFL “F…n cowards.”
Cleveland sports radio host Daryl Ruiter criticized the league’s performative activism, saying, “Sad to see NFL’s performance art, literally on the field, go. Painting slogans on fields was good for business for a bit to show people you at least pretend to care.” NFL reporter Mike Freeman summed up the reaction: “Well, I guess racism is over.”
#NNPA BlackPress
Trump Set to Sign Largest Cut to Medicaid After a Marathon Protest Speech by Leader Jeffries
BLACKPRESSUSA NEWSWIRE — The bill also represents the biggest cut in Medicare in history and is a threat to the health care coverage of over 15 million people. The spending in Trump’s signature legislation also opens the door to a second era of over-incarceration in the U.S.

By Lauren Burke
By a vote of 218 to 214, the GOP-controlled U.S. House passed President Trump’s massive budget and spending bill that will add $3.5 trillion to the national debt, according to the Congressional Budget Office (CBO). The bill also represents the biggest cut in Medicare in history and is a threat to the health care coverage of over 15 million people. The spending in Trump’s signature legislation also opens the door to a second era of over-incarceration in the U.S. With $175 billion allocated in spending for immigration enforcement, the money for more police officers eclipsed the 2026 budget for the U.S. Marines, which is $57 billion. Almost all of the policy focus from the Trump Administration has focused on deporting immigrants of color from Mexico and Haiti.
The vote occurred as members were pressed to complete their work before the arbitrary deadline of the July 4 holiday set by President Trump. It also occurred after Democratic Leader Hakeem Jeffries took the House floor for over 8 hours in protest. Leader Jeffries broke the record in the U.S. House for the longest floor speech in history on the House floor. The Senate passed the bill days before and was tied at 50-50, with Republican Senator Lisa Murkowski saying that, “my hope is that the House is gonna look at this and recognize that we’re not there yet.” There were no changes made to the Senate bill by the House. A series of overnight phone calls to Republicans voting against, not changes, was what won over enough Republicans to pass the legislation, even though it adds trillions to the debt. The Trump spending bill also cuts money to Pell grants.
“The Big Ugly Bill steals food out of the hands of starving children, steals medicine from the cabinets of cancer patients, and equips ICE with more funding and more weapons of war than the United States Marine Corps. Is there any question of who those agents will be going to war for, or who they will be going to war against? Beyond these sadistic provisions, Republicans just voted nearly unanimously to close urban and rural hospitals, cripple the child tax credit, and to top it all off, add $3.3 trillion to the ticking time bomb that is the federal deficit – all from a party that embarrassingly pretends to stand for fiscal responsibility and lowering costs,” wrote Congressional Black Caucus Chairwoman Yvette Clarke (D-NY) in a statement on July 3.
“The Congressional Budget Office predicts that 17 million people will lose their health insurance, including over 322,000 Virginians. It will make college less affordable. Three million people will lose access to food assistance through the Supplemental Nutrition Assistance Program (SNAP). And up to 16 million students could lose access to free school meals. The Republican bill does all of this to fund tax breaks for millionaires, billionaires, and corporations,” wrote Education and Workforce Committee ranking member Rep. Bobby Scott (D-VA) in a statement. The bill’s passage has prompted Democrats to start thinking about 2026 and the next election cycle. With the margins of victory in the U.S. House and U.S. Senate being so narrow, many are convinced that the balance of power and the question of millions being able to enjoy health care come down to only several thousand votes in congressional elections. But currently, Republicans controlled by the MAGA movement control all three branches of government. That reality was never made more stark and more clear than the last seven days of activity in the U.S. House and U.S. Senate.

#NNPA BlackPress
Congressional Black Caucus Challenges Target on Diversity
BLACKPRESSUSA NEWSWIRE — we found that the explanations offered by the leadership of the Target Corporation fell woefully short of what our communities deserve and of the values of inclusion that Target once touted

By Stacy M. Brown
Black Press USA Senior National Correspondent
Target is grappling with worsening financial and reputational fallout as the national selective buying and public education program launched by the Black Press of America and other national and local leaders continues to erode the retailer’s sales and foot traffic. But a recent meeting that the retailer intended to keep quiet between CEO Brian Cornell and members of the Congressional Black Caucus Diversity Task Force was publicly reported after the Black Press discovered the session, and the CBC later put Target on blast.
“The Congressional Black Caucus met with the leadership of the Target Corporation on Capitol Hill to directly address deep concerns about the impact of the company’s unconscionable decision to end a number of its diversity, equity, and inclusion efforts,” CBC Chair Yvette Clarke stated. “Like many of the coalition leaders and partner organizations that have chosen to boycott their stores across the country, we found that the explanations offered by the leadership of the Target Corporation fell woefully short of what our communities deserve and of the values of inclusion that Target once touted,” Congresswoman emphasized. “Black consumers contribute overwhelmingly to our economy and the Target Corporation’s bottom line. Our communities deserve to shop at businesses that publicly share our values without sacrificing our dignity. It is no longer acceptable to deliver promises to our communities in private without also demonstrating those values publicly.”
Lauren Burke, Capitol Hill correspondent for Black Press of America, was present when Target CEO Cornell and a contingent of Target officials arrived at the U.S. Capitol last month. “It’s always helpful to have meetings like this and get some candid feedback and continue to evolve our thinking,” Cornell told Burke as he exited the meeting. And walked down a long hallway in the Cannon House Office Building. “We look forward to follow-up conversations,” he stated. When asked if the issue of the ongoing boycott was discussed, Cornell’s response was, “That was not a big area of focus — we’re focused on running a great business each and every day. Take care of our teams. Take care of the guests who shop with us and do the right things in our communities.”
A national public education campaign on Target, spearheaded by Dr. Benjamin F. Chavis Jr., president and CEO of the National Newspaper Publishers Association (NNPA), the NNPA’s board of directors, and with other national African American leaders, has combined consumer education efforts with a call for selective buying. The NNPA is a trade association that represents the more than 220 African American-owned newspapers and media companies known as the Black Press of America, the voice of 50 million African Americans across the nation. The coalition has requested that Target restore and expand its stated commitment to do business with local community-owned businesses inclusive of the Black Press of America, and to significantly increase investment in Black-owned businesses and media, Historically Black Colleges and Universities (HBCU, Black-owned Banks, national Black Church denominations, and grassroots and local organizations committed to improving the quality of life of all Americans, and especially those from underserved communities. According to Target’s latest earnings report, net sales for the first quarter of 2025 fell 2.8 percent to $23.85 billion compared to the same period last year. Comparable store sales dropped 3.8 percent, and in-store foot traffic slid 5.7 percent.
Shares of Target have also struggled under the pressure. The company’s stock traded around $103.85 early Wednesday afternoon, down significantly from roughly $145 before the controversy escalated. Analysts note that Target has lost more than $12 billion in market value since the beginning of the year. “We will continue to inform and to mobilize Black consumers in every state in the United States,” Chavis said. “Target today has a profound opportunity to respond with respect and restorative commitment.”
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