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Million Dollar Grant for Detroit Artist Community Launched by TIDAL

MICHIGAN CHRONICLE — Global music streaming and entertainment platform TIDAL along with Mark Lampert & Robert Nelsen have announced the launch of TIDAL Unplugged,

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By AJ Williams

Today, global music streaming and entertainment platform TIDAL along with Mark Lampert & Robert Nelsen have announced the launch of TIDAL Unplugged, an unprecedented million-dollar artist grant program dedicated to building emerging artists’ careers. Funded by a generous donation from Mark Lampert & Robert Nelsen, TIDAL Unplugged will kick off in Detroit, where Lampert’s grandfather started his musical career. Local artists will have the chance to submit their music through TIDAL to receive part of the million dollar grant.

As an artist-owned platform built with the goal of creating a sustainable music industry and empowering artists, TIDAL supports talent helping to bring their artistic visions to life. TIDAL Rising is a key pillar of the platform’s mission to showcase emerging talent. TIDAL Unplugged is a realization of Lampert and Nelsen’s desire to provide artists with the means to pursue their dream. Both have a long history of philanthropy outside of their venture capital endeavors and supporting TIDAL Unplugged is a personal touch point as music has always been a passion.

The artists chosen will each work with the TIDAL Unplugged team to create a personalized program aimed to cover resources needed to further their musical career. The grant can cover living expenses, equipment, studio time, and more as well as access to expertly guided recording and creative resources. This once-in-a-lifetime opportunity allows aspiring musicians to chase their dreams as well as dedicate more time and energy to pursuing a career as an artist. Beginning March 1, 2019 Detroit residents can apply on TIDAL.com/Unplugged. Artists from all genres are encouraged to submit, but music must be performed acapella or acoustically and must not rely heavily on digital elements. The finalists will be announced in May. Following a pilot run in Detroit, TIDAL aims to expand the program into other markets.

“The TIDAL Rising program is incredibly special to everyone at TIDAL – from the interns to the artist-owners — we recognize the power of streaming and the importance of supporting and encouraging emerging musicians,” said Jason Kpana, TIDAL SVP of Artist Relations. “Being able to expand  the program to support musicians in an authentic and substantial way is truly an honor.”

Working with TIDAL and utilizing the resources provided, the finalists will develop and finish four songs for distribution. Once the tracks are complete, they will exclusively premiere on TIDAL and receive promotion through its TIDAL Rising program. Artists will maintain 100% ownership of recording masters. As part of TIDAL’s mission to support rising artists with unique opportunities to grow their fan bases, the finalists will perform their songs in a TIDAL Unplugged showcase in November.

Since inception, TIDAL Rising has spotlighted up-and-coming musicians with documentaries, playlist features, performance opportunities and more. From Ari Lennox performing on the TIDAL Stage at Made in America (2017) and Alessia Cara at TIDAL X: Brooklyn (2015), to A Boogie wit da Hoodie’s TBA Tour (2016) and SiR’s “Where I’m From” (2018)  docuseries, TIDAL Rising helps grow Rising artists’ fan bases and get their music heard by more people in more places.

This article originally appeared in the Michigan Chronicle

AJ Williams Michigan Chronicle City.Life.Style. Editor

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Oakland Post: Week of April 17 – 23, 2024

The printed Weekly Edition of the Oakland Post: Week of April 17 – 23, 2024

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O.J. Simpson, 76, Dies of Prostate Cancer

Orenthal James (O.J.) Simpson, who rose to fame as a college football player who went on to the NFL and parlayed his talents in acting and sportscasting, succumbed to prostate cancer on April 10, his family announced.

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Orenthal James (O.J.) Simpson. Wikipedia photo.
Orenthal James (O.J.) Simpson. Wikipedia photo

By Post Staff

 Orenthal James (O.J.) Simpson, who rose to fame as a college football player who went on to the NFL and parlayed his talents in acting and sportscasting, succumbed to prostate cancer on April 10, his family announced.

Born and raised in San Francisco, the Galileo High School graduate was recruited by the University of Southern California after he was on a winning Junior College All-American team.

At USC, he gained wide acclaim as a running back leading to him becoming the No. 1 pick in the AFL-NFL draft in 1969 and joining the Buffalo Bills, where he had demanded – and received — the largest contract in professional sports history: $650,000 over five years. In 1978, the Bills traded Simpson to his hometown team, the San Francisco 49ers, retiring from the game in 1979.

Simpson’s acting career had begun before his pro football career with small parts in 1960s TV (“Dragnet”) before “Roots” and film (“The Klansman,” “The Towering Inferno,” Capricorn One”).

He was also a commentator for “Monday Night Football,” and “The NFL on NBC,” and in the mid-1970s Simpson’s good looks and amiability made him, according to People magazine, “the first b\Black athlete to become a bona fide lovable media superstar.”

The Hertz rent-a-car commercials raised his recognition factor while raising Hertz’s profit by than 50%, making him critical to the company’s bottom line.

It could be said that even more than his success as a football star, the commercials of his running through airports endeared him to the Black community at a time when it was still unusual for a Black person to represent a national, mainstream company.

He remained on Hertz team into the 1990s while also getting income endorsing Pioneer Chicken, Honey Baked Ham and Calistoga water company products and running O.J. Simpson Enterprises, which owned hotels and restaurants.

He married childhood sweetheart Marguerite Whitley when he was 19 and became the father of three children. Before he divorced in 1979, he met waitress and beauty queen Nicole Brown, who he would marry in 1985. A stormy relationship before, during and after their marriage ended, it would lead to a highway car chase as police sought to arrest Simpson for the murder by stabbing of Brown and her friend Ron Goldman in 1994.

The pursuit, arrest, and trial of Simpson were among the most widely publicized events in American history, Wikipedia reported.

Characterized as the “Trial of the Century,” he was acquitted by a jury in 1995 but found liable in the amount of $33 million in a civil action filed by the victims’ families three years later.

Simpson would be ensnared in the criminal justice system 12 years later when he was arrested after forcing his way into a Las Vegas hotel room to recover sports memorabilia he believed belonged to him.

In 2008, he received a sentence of 33 years and was paroled nine years later in 2017.

When his death was announced, Simpson’s accomplishments and downfalls were acknowledged.

Sports analyst Christine Brennan said: “… Even if you didn’t love football, you knew O.J. because of his ability to transcend sports and of course become the businessman and the pitchman that he was.

“And then the trial, and the civil trial, the civil case he lost, and the fall from grace that was extraordinary and well-deserved, absolutely self-induced, and a man that would never be seen the same again,” she added.

“OJ Simpson played an important role in exposing the racial divisions in America,” attorney Alan Dershowitz, an adviser on Simpson’s legal “dream team” told the Associated Press by telephone. “His trial also exposed police corruption among some officials in the Los Angeles Police Department. He will leave a mixed legacy. Great athlete. Many people think he was guilty. Some think he was innocent.”

“Cookie and I are praying for O.J. Simpson’s children … and his grandchildren following his passing. I know this is a difficult time,” Magic Johnson said on X.

“I feel that the system failed Nicole Brown Simpson and failed battered women everywhere,” attorney Gloria Allred, who once represented Nicole’s family, told ABC News. “I don’t mourn for O.J. Simpson. I do mourn for Nicole Brown Simpson and her family, and they should be remembered.”

Simpson was diagnosed with prostate cancer about a year ago and was undergoing chemotherapy treatment, according to Pro Football Hall of Fame President Jim Porter. He died in his Las Vegas, Nevada, home with his family at his side.

He is survived by four children: Arnelle and Jason from his first marriage and Sydney and Justin from his second marriage. He was predeceased son, Aaren, who drowned in a family swimming pool in 1979.

Sources for this report include Wikipedia, ABC News, Associated Press, and X.

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Oakland Post: Week of April 10 – 16, 2024

The printed Weekly Edition of the Oakland Post: Week of April 10 – 16, 2024

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