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Hotel Industry to Hire 1,200 Employees In Hopes of A Busy Tourism Season

As San Francisco leaders make plans to revive the Union Square shopping district, hotels in the city want to fill 1,200 jobs. During a joint press conference Tuesday at a downtown hotel, national, state and local hospitality leaders said they have high hopes for a bustling summer tourism season as the industry makes a slow recovery from COVID-19 lockdowns.

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CEO of Union Square Alliance Marisa Rodriguez presents a five-prong plan to revitalize Union Square on Nov. 22, 2022. (Olivia Wynkoop/Bay City News)
CEO of Union Square Alliance Marisa Rodriguez presents a five-prong plan to revitalize Union Square on Nov. 22, 2022. (Olivia Wynkoop/Bay City News)

By Olivia Wynkoop
Bay City News

As San Francisco leaders make plans to revive the Union Square shopping district, hotels in the city want to fill 1,200 jobs.

During a joint press conference Tuesday at a downtown hotel, national, state and local hospitality leaders said they have high hopes for a bustling summer tourism season as the industry makes a slow recovery from COVID-19 lockdowns.

The city’s hotel occupancy rate remains down by 24 percent compared to pre-pandemic levels, but the tourism sector is optimistic that as international travel restrictions ease up, group tourism reawakens and conferences come back to the city, downtown will be vibrant once again.

To accommodate the projected uptick in visitors and conference attendees, the industry wants to recruit and retain hotel workers by providing above-average-wage jobs with benefits and career pathways.

The announcement comes on the heels of Mayor London Breed and Supervisor Aaron Peskin introducing legislation Monday that aims to turn Union Square’s vacant retail storefronts into dynamic spaces. If passed, the building code policies would change so multi-level buildings can become office spaces, restaurants and retail stores all at once.

“The challenges facing downtown require us to imagine what is possible and create the foundation for a stronger, more resilient future,” Breed said.

After roughly 18 months of lockdown restrictions, San Francisco’s 200-plus hotels lost a large portion of their 25,000-person workforce — at the pandemic’s peak, the industry lost about 70 percent of its workers. Today, the workforce is about 75 to 80 percent of what it was before the pandemic, said Hotel Council of San Francisco president & CEO Alex Bastian.

“We are looking at really growing again, we’re looking at bringing back this community to the position it was before and to take it even further than that,” Bastian said.

Bastian said now is the time to double down on hospitality, especially as tech and finance industries are facing hardship. Tourism is an industry that provided about $440 million in direct tax revenue in 2019, and returning to those numbers could directly improve the city’s overall conditions, he said.

“We go through earthquakes, we go through pandemics we go through tech bubbles; and every time we go through whatever challenge it may be, we always come back better,” Bastian said. “We always come back stronger. And that’s what we’re going to do collectively in this room, and that’s what we’re going to do as San Franciscans.”

California Hotel & Lodging Association president & CEO Lynn Mohrfeld said he’s “very pleased” with how San Francisco is working to recover from the pandemic, which hit hotels hard throughout the state’s major cities. Throughout the country, people were not seeking out urban destinations with so much uncertainty about the virus, he said.

“Our success in the hospitality industry is tethered to the vibrancy of the city,” Mohrfeld said.

Hotel revitalization also goes hand in hand with reducing office vacancies and bringing San Franciscans back to Union Square, said Union Square Alliance CEO Marisa Rodriguez. She said she wants residents to feel like Union Square is their “living room.”

“When local hotels are thriving, so are Union Square businesses,” Rodriguez said. “That’s because hotel guests support local shops, restaurants and other small businesses when they visit San Francisco. We are excited to partner with hotel and city leaders to ensure our beloved downtown achieves its full potential.”

To learn more about available hotel jobs, residents can visit a job fair at the Ferry Building scheduled for April 12, put on by the Mayor’s Office of Economic and Workforce Development.

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Bay Area

Oakland Mayor Pushes Charter Overhaul to Clarify Roles in City Government, Increase Accountability and Improve Service Delivery

Under the proposal, the mayor would serve as Oakland’s chief executive, overseeing city departments, implementing policy, proposing the annual budget, and managing day-to-day operations. The measure would also give the mayor veto power over legislation and the budget, though the City Council could override a veto with a two-thirds vote.

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Oakland Mayor Barbara Lee. File photo.
Oakland Mayor Barbara Lee. File photo.

By Oakland Post Staff

Oakland Mayor Barbara Lee is backing a sweeping proposal to restructure Oakland’s government, arguing the changes would make City Hall more accountable and improve the delivery of basic services like public safety, homelessness response, and infrastructure repairs.

The charter reform measure, introduced April 7 and co-sponsored by Oakland City Council President Kevin Jenkins, would ask voters in November to approve a “strong mayor, strong council” system designed to create clearer lines of authority inside city government.

Under the proposal, the mayor would serve as Oakland’s chief executive, overseeing city departments, implementing policy, proposing the annual budget, and managing day-to-day operations. The measure would also give the mayor veto power over legislation and the budget, though the City Council could override a veto with a two-thirds vote.

The City Council, meanwhile, would maintain legislative authority by adopting ordinances, approving budgets, conducting oversight hearings, and confirming key mayoral appointments. The proposal would also create an Independent Budget and Legislative Analyst Office to provide nonpartisan fiscal and policy analysis for councilmembers.

“I’ve spent months listening to Oaklanders across every neighborhood about what they expect from their city government,” Lee said. “The Charter Reform Working Group’s engagement made clear that residents want a system where there are no questions about who is responsible for delivering results on public safety, homelessness, infrastructure, and basic services.”

Jenkins said the proposal would strengthen both executive leadership and council oversight.

“I’ve long believed Oakland works best when residents have clear lines of accountability and a government structure that aligns responsibility with results,” Jenkins said.

The proposal follows recommendations from the Mayor’s Charter Reform Working Group, co-facilitated by the League of Women Voters of Oakland and SPUR.

Over five months, the group conducted more than 60 interviews, held 14 public meetings across Oakland, and engaged more than 750 residents while reviewing governance models used in other cities.

“The process of engaging residents across Oakland surfaced the governance clarity Oakland needs,” said Sujata Srivastava of SPUR. “The Charter Reform Working Group has produced a thoughtful set of recommendations that if adopted could strengthen accountability and improve service delivery across city government.”

Polling cited by the mayor’s office suggests voters may be open to the changes. A February 2026 poll by the East Bay Polling Institute found 64% of voters support adopting a strong-mayor system. Separate polling conducted by the Oakland Chamber of Commerce and David Binder Research found support ranging from 61% to 63% among likely voters.

The measure is scheduled to be heard by the City Council Rules Committee on May 21. If approved by the council, it would appear on the November 2026 ballot, where Oakland voters would have the final say.

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Activism

The Ladies of Delta Sigma Theta Hold Day of Advocacy at the Capitol in Sacramento

A member of the “Divine Nine,” Delta Sigma Theta Sorority, Inc., was founded on Jan. 13, 1913, at Howard University in Washington, D.C. The organization was established by 22 women who sought to shift the group’s focus from social activities to public service, academic excellence, and social activism.

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Sen. Laura Richardson (D-San Pedro) presents a Senate resolution to the Delta Theta Sigma Sorority Farwest Region at the State Capitol on May 4. Photo courtesy of the Senate Rules Committee.
Sen. Laura Richardson (D-San Pedro) presents a Senate resolution to the Delta Theta Sigma Sorority Farwest Region at the State Capitol on May 4. Photo courtesy of the Senate Rules Committee.

By Antonio Ray Harvey, California Black Media

On May 4, members of the Farwest Region of Delta Sigma Theta Sorority, Inc., convened at the California State Capitol for the organization’s 23rd annual Delta Days in Sacramento.

The two-day advocacy event brings together chapters from across California to engage directly in the legislative process, connect with lawmakers, and advocate for policies impacting Black communities.

Members of the sorority were honored on the Senate floor by Sen. Laura Richardson (D-San Pedro), who is also a member of Delta Sigma Theta.

Richardson welcomed the Farwest Region during the presentation of a Senate resolution recognizing outgoing Regional Director Kimberly Usher for her leadership and service.

“In addition to the Far West Region, we are led by a fearless leader, regional director Kimberly Usher. She has now served her full term of what’s allowed,” Richardson said. “We are going to be having our regional conference, but we wanted to give it to her here, officially recognizing her service.”

The resolution was co-authored by Richardson and fellow members of the California Legislative Black Caucus (CLBC) and Delta Sigma Theta, Sen. Akilah Weber Pierson (D-San Diego) and Assemblymember Rhodesia Ransom (D-Stockton).

Usher has served in the leadership role since 2022.

A member of the “Divine Nine,” Delta Sigma Theta Sorority, Inc., was founded on Jan. 13, 1913, at Howard University in Washington, D.C. The organization was established by 22 women who sought to shift the group’s focus from social activities to public service, academic excellence, and social activism.

“We are founded on sisterhood that is deeply rooted in scholarship, service, and social action,” said Weber Pierson, a member of the Gamma Alpha chapter of Delta Sigma Theta Sorority.

“Today, we continue a legacy of empowering communities and upholding the high cultural, intellectual, and moral standards established by our founders over a century ago,” she added.

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Bay Area

Q&A with Steven Bradford: Why He Wants Your Vote for California Insurance Commissioner

Known for his work on issues ranging from energy and public safety to economic development, Bradford has also engaged with insurance policy during his time in the Legislature, serving on the Senate Insurance Committee. 

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Hon. Steve Bradford, candidate for California Insurance Commissioner.
Hon. Steve Bradford, candidate for California Insurance Commissioner.

By Edward Henderson, California Black Media 

As California confronts rising insurance costs, market instability, and growing concerns about access and equity, the race for the state’s top insurance regulator is drawing increased attention.

Among the candidates is Steven Bradford, a veteran public servant with more than two decades of experience in government, including eight years in the State Senate and five years in the State Assembly.

Known for his work on issues ranging from energy and public safety to economic development, Bradford has also engaged with insurance policy during his time in the Legislature, serving on the Senate Insurance Committee.

Now, he is making his case to voters for why his background and perspective best position him for the role of California’s next insurance commissioner.

California Black Media (CBM) spoke with Bradford about his campaign experiences, key issues he plans to solve if elected, and his vision for the insurance commissioner role.

For readers who may not be familiar, what does the Insurance Commissioner do, and how would you use that role to address issues impacting communities in California?

The Insurance Commissioner is both a regulator and an administrator. The office oversees the entire insurance market—approving companies to operate, licensing agents and brokers, and reviewing rate increases or decreases.

This role is about oversight and action. The commissioner should be a watchdog, not a bystander, especially in a state like California, which has the third-largest insurance market in the world.

Last year, you shifted your campaign from running for lieutenant governor to the race for insurance commissioner. What spurred that decision? 

Insurance impacts every part of people’s lives. You can’t buy a home without it—that contributes to the housing crisis. You can’t legally drive without it—that affects people’s ability to work. And businesses can’t operate without it.

For years, insurance has disproportionately impacted low-income communities and people of color. While everyone is feeling the strain now, those communities have long been hit hardest. That’s why it’s critical that insurance is not just available, but affordable.

What sets you apart from the other candidates in this race?

My record: 26 years of public service. I’ve shown up, stood up, and spoke up for Californians.  

A recent Supreme Court decision impacting the Voting Rights Act has raised concerns about representation. What message do you have for voters in California regarding the importance of their vote?

It’s alarming. If people think this doesn’t affect them, they’re mistaken. There’s a real effort to roll back decades of progress and silence voters.

Your vote is your most powerful tool, and we have to use it—every election.

What are you hearing from voters as you campaign across the state?

Affordability and transparency.

People are struggling with rising costs, and many don’t fully understand what their insurance policies cover.

We saw that clearly in places like Altadena and the Palisades—people had insurance but were underinsured. They didn’t realize their coverage wouldn’t meet the cost to rebuild. That’s unacceptable.

We must acknowledge the inequities in the system. The FAIR Plan has roots in discrimination, and today we still see disparities based on ZIP code and income. We need a more competitive and equitable market where consumers have choices.

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