Connect with us

#NNPA BlackPress

Healthcare Exec Trinita Ashford on Motherhood and the Medical Industry

By Keisa Sharpe-Jefferson The Birmingham Times Trinita Ashford knows about balance. The mother of seven has served as executive director of ConnectionHealth, a community-based organization that has recruited, trained, employed and deployed community health workers (CHWs) since 2021. CHW is just a fancy term for what people do naturally, said Ashford: “A lot of people […]
The post Healthcare Exec Trinita Ashford on Motherhood and the Medical Industry first appeared on BlackPressUSA.

Published

on

Trinita Ashford has always been interested in working in health care. In fact, her early aspirations involved wanting to work as a nurse. (PROVIDED)

” data-medium-file=”https://www.birminghamtimes.com/wp-content/uploads/2023/10/TrinitaAshford-300×194.jpg” data-large-file=”https://www.birminghamtimes.com/wp-content/uploads/2023/10/TrinitaAshford.jpg” />

By Keisa Sharpe-Jefferson
The Birmingham Times

Trinita Ashford knows about balance. The mother of seven has served as executive director of ConnectionHealth, a community-based organization that has recruited, trained, employed and deployed community health workers (CHWs) since 2021.

CHW is just a fancy term for what people do naturally, said Ashford: “A lot of people are CHWs, and they don’t even realize it.”

“You may have a neighbor that is always trying to help the neighbor next door with resources—it could be that neighbor that needs help getting transportation, getting to the hospital, or getting to a clinical appointment. … That’s something a CHW would do,” she explained.

CHWs play a pivotal role in improving health outcomes “by bridging the gaps in health care access and promoting health literacy within underserved communities,” Ashford said. “They [have a] unique ability to establish trust, provide culturally sensitive care, and navigate social determinants of health, contributing to reducing health disparities—and that is a big thing in our communities.”

At ConnectionHealth, located on Magnolia Avenue on Birmingham’s Southside, Ashford manages a staff of more than 20, in addition to contract workers. The organization, which has so far trained 185 CHWs, has partnerships with the Jefferson County Department of Health (JCDH) and the University of Alabama at Birmingham (UAB).

And, recently, ConnectionHealth was awarded a $3 million Alabama Community Health Worker Institute for Education, Vocational Training, and Engagement (ACHIEVE) grant from the U.S. Department of Health and Human Services to expand its training program, allowing the organization to equip more CHWs for service.

A Skillful Juggling Act

While Ashford, 51, manages the demanding role as an executive director in the ever-evolving medical industry, she also balances the roles of motherhood and marriage. She has seven children: two sets of twins—24-year-old daughters, both pursuing medical careers, and 13-year-old boys—two other daughters, ages 29 and 18, and a 16-year-old son.

While parenting seven kids is certainly a “monumental task with lots of prayer, I find the strength, guidance, and patience needed to nurture each child individually,” she said. “Prayer keeps me grounded and provides a source of comfort and hope in challenging times.”

The medical industry has deep roots in her life and her family, as she is married to an obstetrician, Rowell S. Ashford II, M.D., whose father was also an obstetrician. The couple recently celebrated their 25th wedding anniversary on September 5, and, although the couple hadn’t planned anything yet to celebrate, Ashford said they’re “working on something special.”

Ashford has always been interested in working in health care. In fact, her early aspirations involved wanting to work as a nurse, but “that changed after I took a class at UAB,” she recalled. “I was taking a class that looked at the Foundation to Health Education and the instructor talked about preventative care. That sounded more appealing to me.”

And so, it began.

Diverse Education and Travel

Ashford, a Birmingham native, graduated from Ensley High School in 1989. She then attended the University of Maryland and studied abroad, in Munich, Germany, for her first two years of college. A potential career in modeling, plus a desire to know her birth mom, who was a nurse in the U.S. Army, led her to study overseas. “I knew my mother, but my dad raised me,” said Ashford.

For her third year of college, she transferred to UAB and did her first internship at the Maternal, Child, and Adolescent Health Division at the Watts Health Department in Los Angeles, California, an opportunity that was arranged by her aunt. After the internship, Ashford returned to Birmingham and earned a bachelor’s degree in health education in 1994 and a Master of Public Health (M.P.H.) degree in 1998.

Then, Ashford sought a career change and obtained both a real estate license and a broker’s license. Currently, she is an associate broker at ARC Realty.

“I’ve always been interested in real estate. I’ve been interested in investing,” she said. “A friend and I decided we would do it together, and we’ve been partners for 15 years.”

While she still works in the real estate industry, Ashford has returned to health care. Since 2021, she has been in her position at ConnectionHealth, where she works on several projects, including promoting the role of CHWs.

“They are receiving training in cultural competencies, public health knowledge, stress management, and burnout prevention, [in addition to developing] communications, advocacy, and interpersonal skills [and learning] better ways to navigate the health care system,” said Ashford. “We do a whole module on self-care, [as well as teach] outreach strategies. Through their training, they do a lot of role-playing.”

Ashford pointed out a number of important programs, including From Day One (FDO), which assigns CHWs to pregnant women from the first trimester through the baby’s first year of life. “Those CHWs can come in contact with all kinds of different things that can be going on with the pregnant woman,” she said.

Where It All Began

The health executive never forgets her roots: “I grew up in Ensley in a middle-class family,” said Ashford.

“My dad worked at U.S. Pipe in Bessemer,” she continued. “My dad only had a high school education, and he has two daughters. When I got my master’s degree, he was so excited. You would have thought I won some money.”

Even though it can be a challenge to juggle her myriad family and career demands, Ashford finds time for herself and plans to double down on that effort in the near future.

“My favorite thing to do is get on my Peloton and work out,” she said. “I also like working out in groups, and I intend to get my membership back at Lifetime Fitness. It was so much fun. I would easily go four times a week before [the COVID-19 pandemic].”

When it comes to balancing it all, there is no formula, said Ashford: “I just do it! I don’t think there’s a perfect way to do it. I think it’s just what women do in general.”

And it’s not just about checking the boxes on her resume. There is a greater reward in the work she’s doing at ConnectionHealth, she said.

“Being back in the public health space, the work that we’re doing, the lives that we’re impacting means a lot to me personally, especially working in vulnerable populations and underserved communities,” said Ashford.

To learn more about ConnectionHealth or to partner with them in their work in the community, visit http://www.connectionhealth.org.

This article originally appeared in The Birmingham Times.

The post Healthcare Exec Trinita Ashford on Motherhood and the Medical Industry first appeared on BlackPressUSA.

#NNPA BlackPress

Trump Set to Sign Largest Cut to Medicaid After a Marathon Protest Speech by Leader Jeffries

BLACKPRESSUSA NEWSWIRE — The bill also represents the biggest cut in Medicare in history and is a threat to the health care coverage of over 15 million people. The spending in Trump’s signature legislation also opens the door to a second era of over-incarceration in the U.S.

Published

on

By Lauren Burke

By a vote of 218 to 214, the GOP-controlled U.S. House passed President Trump’s massive budget and spending bill that will add $3.5 trillion to the national debt, according to the Congressional Budget Office (CBO). The bill also represents the biggest cut in Medicare in history and is a threat to the health care coverage of over 15 million people. The spending in Trump’s signature legislation also opens the door to a second era of over-incarceration in the U.S. With $175 billion allocated in spending for immigration enforcement, the money for more police officers eclipsed the 2026 budget for the U.S. Marines, which is $57 billion. Almost all of the policy focus from the Trump Administration has focused on deporting immigrants of color from Mexico and Haiti.

The vote occurred as members were pressed to complete their work before the arbitrary deadline of the July 4 holiday set by President Trump. It also occurred after Democratic Leader Hakeem Jeffries took the House floor for over 8 hours in protest. Leader Jeffries broke the record in the U.S. House for the longest floor speech in history on the House floor. The Senate passed the bill days before and was tied at 50-50, with Republican Senator Lisa Murkowski saying that, “my hope is that the House is gonna look at this and recognize that we’re not there yet.” There were no changes made to the Senate bill by the House. A series of overnight phone calls to Republicans voting against, not changes, was what won over enough Republicans to pass the legislation, even though it adds trillions to the debt. The Trump spending bill also cuts money to Pell grants.

“The Big Ugly Bill steals food out of the hands of starving children, steals medicine from the cabinets of cancer patients, and equips ICE with more funding and more weapons of war than the United States Marine Corps. Is there any question of who those agents will be going to war for, or who they will be going to war against? Beyond these sadistic provisions, Republicans just voted nearly unanimously to close urban and rural hospitals, cripple the child tax credit, and to top it all off, add $3.3 trillion to the ticking time bomb that is the federal deficit – all from a party that embarrassingly pretends to stand for fiscal responsibility and lowering costs,” wrote Congressional Black Caucus Chairwoman Yvette Clarke (D-NY) in a statement on July 3.

“The Congressional Budget Office predicts that 17 million people will lose their health insurance, including over 322,000 Virginians. It will make college less affordable.  Three million people will lose access to food assistance through the Supplemental Nutrition Assistance Program (SNAP). And up to 16 million students could lose access to free school meals. The Republican bill does all of this to fund tax breaks for millionaires, billionaires, and corporations,” wrote Education and Workforce Committee ranking member Rep. Bobby Scott (D-VA) in a statement. The bill’s passage has prompted Democrats to start thinking about 2026 and the next election cycle. With the margins of victory in the U.S. House and U.S. Senate being so narrow, many are convinced that the balance of power and the question of millions being able to enjoy health care come down to only several thousand votes in congressional elections. But currently, Republicans controlled by the MAGA movement control all three branches of government. That reality was never made more stark and more clear than the last seven days of activity in the U.S. House and U.S. Senate.

Continue Reading

#NNPA BlackPress

WATCH: NNPA Publishers Pivot To Survive

7.2.25 via NBC 4 Washington

Published

on

7.2.25 via NBC 4 Washington

https://youtube.com/watch?v=9oZc5Sz0jQQ&feature=oembed

Continue Reading

#NNPA BlackPress

Congressional Black Caucus Challenges Target on Diversity

BLACKPRESSUSA NEWSWIRE — we found that the explanations offered by the leadership of the Target Corporation fell woefully short of what our communities deserve and of the values of inclusion that Target once touted

Published

on

By Stacy M. Brown
Black Press USA Senior National Correspondent

Target is grappling with worsening financial and reputational fallout as the national selective buying and public education program launched by the Black Press of America and other national and local leaders continues to erode the retailer’s sales and foot traffic. But a recent meeting that the retailer intended to keep quiet between CEO Brian Cornell and members of the Congressional Black Caucus Diversity Task Force was publicly reported after the Black Press discovered the session, and the CBC later put Target on blast.

“The Congressional Black Caucus met with the leadership of the Target Corporation on Capitol Hill to directly address deep concerns about the impact of the company’s unconscionable decision to end a number of its diversity, equity, and inclusion efforts,” CBC Chair Yvette Clarke stated. “Like many of the coalition leaders and partner organizations that have chosen to boycott their stores across the country, we found that the explanations offered by the leadership of the Target Corporation fell woefully short of what our communities deserve and of the values of inclusion that Target once touted,” Congresswoman emphasized.  “Black consumers contribute overwhelmingly to our economy and the Target Corporation’s bottom line. Our communities deserve to shop at businesses that publicly share our values without sacrificing our dignity. It is no longer acceptable to deliver promises to our communities in private without also demonstrating those values publicly.”

Lauren Burke, Capitol Hill correspondent for Black Press of America, was present when Target CEO Cornell and a contingent of Target officials arrived at the U.S. Capitol last month. “It’s always helpful to have meetings like this and get some candid feedback and continue to evolve our thinking,” Cornell told Burke as he exited the meeting. And walked down a long hallway in the Cannon House Office Building. “We look forward to follow-up conversations,” he stated. When asked if the issue of the ongoing boycott was discussed, Cornell’s response was, “That was not a big area of focus — we’re focused on running a great business each and every day. Take care of our teams. Take care of the guests who shop with us and do the right things in our communities.”

A national public education campaign on Target, spearheaded by Dr. Benjamin F. Chavis Jr., president and CEO of the National Newspaper Publishers Association (NNPA), the NNPA’s board of directors, and with other national African American leaders, has combined consumer education efforts with a call for selective buying. The NNPA is a trade association that represents the more than 220 African American-owned newspapers and media companies known as the Black Press of America, the voice of 50 million African Americans across the nation. The coalition has requested that Target restore and expand its stated commitment to do business with local community-owned businesses inclusive of the Black Press of  America, and to significantly increase investment in Black-owned businesses and media, Historically Black Colleges and Universities (HBCU, Black-owned Banks, national Black Church denominations, and grassroots and local organizations committed to improving the quality of life of all Americans, and especially those from underserved communities. According to Target’s latest earnings report, net sales for the first quarter of 2025 fell 2.8 percent to $23.85 billion compared to the same period last year. Comparable store sales dropped 3.8 percent, and in-store foot traffic slid 5.7 percent.

Shares of Target have also struggled under the pressure. The company’s stock traded around $103.85 early Wednesday afternoon, down significantly from roughly $145 before the controversy escalated. Analysts note that Target has lost more than $12 billion in market value since the beginning of the year. “We will continue to inform and to mobilize Black consumers in every state in the United States,” Chavis said. “Target today has a profound opportunity to respond with respect and restorative commitment.”

Continue Reading

Subscribe to receive news and updates from the Oakland Post

* indicates required

CHECK OUT THE LATEST ISSUE OF THE OAKLAND POST

ADVERTISEMENT

WORK FROM HOME

Home-based business with potential monthly income of $10K+ per month. A proven training system and website provided to maximize business effectiveness. Perfect job to earn side and primary income. Contact Lynne for more details: Lynne4npusa@gmail.com 800-334-0540

Facebook

Trending

Copyright ©2021 Post News Group, Inc. All Rights Reserved.