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Early Data Shows “Encouraging” Census Response Rates in Hard-to-Count Cities

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Early data is showing cities in California with some of the hardest-to-count census tracts are among places with above-average U.S. Census response rates so far. Many of them are areas where African Americans live.

Invitations to fill out the Census 2020 questionnaire started going out to Californians in mid-March. At the time, the deadline for completion was July 31.   

But because states across the country issued emergency shutdown orders about two months ago responding to the global coronavirus pandemic, the federal government has pushed the self-response deadline to October 31.

Now, as California begins to phase in the reopening of offices, businesses and public spaces, census advocates are reminding people that even with the extension, it is still urgent that they submit their questionnaires as soon as possible.

“The data coming in suggests that response rates are encouraging, but we can’t get comfortable,” said Walter Scott Hawkins, a senior research associate at NewHawk, a southern California-based data collection firm.

“African Americans across the state have to push each other and make sure every person they know completes his or her form,” Hawkins said. “Until we have the actual numbers for those hardest-to-count places in the state, which can sometimes be as small as several blocks, we don’t have the full picture.”

In California, 60.6% of all residents have submitted their 2020 Census forms. A total of  51.1% of that number completed their questionnaires on the internet. The state has a response rate of 59.5%.

So far, among the top 13 counties in California with the highest African American populations, Contra Costa County has the highest response rate at 69.1%.  Kern County has the lowest at 54.5%.

Across the United States, approximately 79 million households have already responded to the 2020 Census online, by phone or by mail. The estimated 55 million that haven’t should be receiving “don’t forget to respond” postcards soon.

Hawkins, who spent  30 years in the California State University system, recently authored California Black Media’s “Counting Black California: Counting the Hard to Count” study.

The report identified areas in the state where African Americans are least likely to be counted by the 2020 Census.

“Several cities with pretty good response rates are areas with large numbers of hard-to-count populations,“ said Hawkins.

California cities with sizable Black populations and above average response rates include: Carson (64.8%); Sacramento (63.3%); Riverside 62.7%; Oakland (61.8%); Rialto (60.7%)  and Long Beach (59.3%).

In the greater Los Angeles area, including parts of Los Angeles County and the Inland Empire, the number of Black residents is more than the number of African Americans in the rest of the state combined. The response rate in several Los Angeles area cities are slightly lower than the state’s total number.

They include Victorville (59.3%); Fresno (59.1%); Bakersfield (58.8%); Stockton (57.7%); San Bernardino (54.7%); Compton (54.5%); Inglewood (54.3%); and Los Angeles (49.2%).

For African-American community-based organizations, the ongoing COVID-19 crisis has thrown their outreach plans off track, many of them say. So, news that the Census Bureau has moved its deadline to later in the year was a gift they had been anticipating.   

“We know that working-class Black people in Oakland already face barriers to being counted in the Census. The extension of the Census deadline will give the Black community the opportunity to prioritize adjustments to their livelihood, while also giving us more time to complete the Census,” said Laneisha Butler, field manager for Oakland Rising, a community-based civic engagement organization.

Butler is optimistic the extension will enable her organization to find new ways to reach people where they are.

Recently, the organization conducted tens of thousands of wellness checks via text that revealed the alarming amount of African Americans throughout Oakland and Alameda County who have lost their homes, jobs, and even loved ones as a result of the coronavirus crisis, according to Butler.

“On top of this, many Black people lack access to adequate — proper medical attention and other resources to help them get through this quarantine,” she continued.

According to the Census Bureau, some areas where census takers were originally going to hand deliver forms will now receive a reminder letter in the mail.  The agency will drop off invitations for those who don’t receive mailed letters, until it’s safe enough to return to business as usual.

Like other advocates working to ensure a robust Black count, part of Oakland Rising’s efforts include a new text banking program on top of its current phone banking program to be able to directly reach out to hard-to-count communities, specifically Black and other communities of color, according to Butler.

“This is a new strategy we developed in order to be able to check-in on our neighbors who have been more than likely burdened by the impacts of COVID-19,” said Butler.

Charlene Muhammad

Charlene Muhammad






Nat'l Correspondent for The Final Call Newspaper - Founder-Host- Liberated Sisters on KPFK.org & Liberated Sisters Radio - Wife/Mom/Sister



Bay Area

CITY OF SAN LEANDRO STATE OF CALIFORNIA PUBLIC WORKS DEPARTMENT ENGINEERING DIVISION NOTICE TO BIDDERS FOR ANNUAL STREET OVERLAY/REHABILITATION 2019-21 – PHASE III

WORK DESCRIPTION: The work to be done consists of roadway paving, base cement stabilization, concrete curb ramps, driveways, sidewalks, curbs and gutters, traffic detection loops and pavement striping, and doing all appurtenant work in place and ready for use, all as shown on the plans and described in the specifications with the title indicated in Paragraph 1 above, and on file in the office of the City Engineer. Reference to said plans and specifications is hereby made for further particulars.

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PROJECT NO. 2020.0050

BID NO. 25-26.011

  1. BID OPENING: The bidder shall complete the “Proposal to the City of San Leandro” form contained in the Contract Book. The proposal shall be submitted in its entirety. Incomplete proposals will be considered non-responsive. Sealed bids containing the completed Proposal Section subject to the conditions named herein and in the specifications for ANNUAL STREET OVERLAY/REHABILITATION 2019-21 – PHASE III/PROJECT NO. 2020.0050 addressed to the City of San Leandro will be received at City Hall, 835 East 14th Street, 2nd Floor San Leandro at the office of the City Clerk up to 3:00 p.m. on Thursday, March 19, 2026, at which time they will be publicly opened and read.
  2. WORK DESCRIPTION: The work to be done consists of roadway paving, base cement stabilization, concrete curb ramps, driveways, sidewalks, curbs and gutters, traffic detection loops and pavement striping, and doing all appurtenant work in place and ready for use, all as shown on the plans and described in the specifications with the title indicated in Paragraph 1 above, and on file in the office of the City Engineer. Reference to said plans and specifications is hereby made for further particulars.
  3. OBTAINING THE PROJECT PLANS AND CONTRACT BOOK: The project plans and Contract Book may be obtained free of charge from the City’s website at:https://www.sanleandro.org/Bids.aspx Bidders who download the plans are encouraged to contact the City of San Leandro Public Works Department Engineering division at 510-577-3428 to be placed on the project planholder’s list to receive courtesy notifications of addenda and other project information. Project addenda, if any, will be posted on the website.  A bidder who fails to address all project addenda in its proposal may be deemed non-responsive.Bidders may also purchase the Project Plans and Contract Book from East Bay Blueprint & Supply Co., at 1745 14th Street, Oakland, CA 94606; Phone Number: (510) 261-2990 or email: ebbp@eastbayblueprint.com.
  4. PRE-BID CONFERENCE: A mandatory pre-bid conference will be held on Tuesday, February 24, 2026, at 2:00 PM and on Wednesday, February 25, 2026, at 10:00 AM as follows:
    Tuesday, February 24, 2026, at 2:00 PM
    Zoom Meeting ID: 883 8752 6074
    Passcode: 502955
    Zoom Link: https://sanleandro-org.zoom.us/j/88387526074?pwd=hZ5rjB8AWdLAUem3CtByFiZxqKarHj.1
    And
  5. Wednesday, February 25, 2026, at 10:00 AM
    Zoom Meeting ID: 898 2672 0472
    Passcode: 091848
    Zoom Link: https://sanleandro-org.zoom.us/j/89826720472?pwd=JgZX2nXMpLSRM5xDPr7EJUxl7QIznr.1The information presented at the conferences will be identical, all bidders must attend one of the pre-bid conference and sign the attendance sheet. A firm that didn’t attend the pre-bid conference isn’t qualified to bid on the project.Questions regarding the plans and specifications may be submitted in writing to the project engineer until 5:00 p.m. five (5) days before, excluding Saturdays, Sundays and Holidays, bids must be received by the City. The City will not respond to oral questions outside of the pre-bid conference. The response, if any, will be by written addendum only. Oral responses do not constitute a revision to these plans or specifications.
  6. VALUE OF WORK: The Engineer has estimated that the value of work is between $1,000,000 and $5,000,000.
  7. SAN LEANDRO BUSINESS PREFERENCE AND PARTICIPATION GOALS: The work performed under this contract is subject to Section 1-6-225 of the San Leandro Municipal Code regarding local business preference and participation. A list of companies that hold a San Leandro business license is located on the City webpage under the finance department, here: https://www.sanleandro.org/340/Business-License
  8. SAN LEANDRO COMMUNITY WORKFORCE AGREEMENT: The work performed under this contract is subject to the Community Workforce Agreement adopted by City Council Resolution 2015-104. Contractors attention is directed to Section 10.

Dated:  February 13, 2026                  Sarah Bunting, City Clerk 

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Oakland Post: Week of February 11 = 17, 2026

The printed Weekly Edition of the Oakland Post: Week of – February 11 – 17, 2026

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Rising Optimism Among Small And Middle Market Business Leaders Suggests Growth for California

“Business leaders across the Pacific region continue to demonstrate a unique blend of resilience and forward-thinking, even in the face of ongoing economic uncertainty,” said Brennon Crist, Managing Director and Head of the Pacific Segment, Commercial Banking, J.P. Morgan. “Their commitment to innovation and growth is evident in the way they adapt to challenges and seize new opportunities. It’s this spirit that keeps our region at the forefront of business leadership and progress. We look forward to helping our clients navigate all that’s ahead in 2026.”

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Super Scout / E+ with Getty Images.
Super Scout / E+ with Getty Images.

Sponsored by JPMorganChase

 Business optimism is returning for small and midsize business leaders at the start of 2026, fueling confidence and growth plans.

The 2026 Business Leaders Outlook survey, released in January by JPMorganChase reveals a turnaround from last June, when economic headwinds and uncertainty about shifting policies and tariffs caused some leaders to put their business plans on hold.

Midsize companies, who often find themselves more exposed to geopolitical shifts and policy changes, experienced a significant dip in business and economic confidence in June of 2025. As they have become more comfortable with the complexities of today’s environment, we are seeing optimism rebounding in the middle market nationwide – an encouraging sign for growth, hiring, and innovation. Small businesses, meanwhile, maintained steady optimism throughout 2025, but they aren’t shielded from domestic concerns. Many cited inflation and wage pressures as the top challenges for 2026 and are taking steps to ensure their businesses are prepared for what’s ahead.

“Business leaders across the Pacific region continue to demonstrate a unique blend of resilience and forward-thinking, even in the face of ongoing economic uncertainty,” said Brennon Crist, Managing Director and Head of the Pacific Segment, Commercial Banking, J.P. Morgan. “Their commitment to innovation and growth is evident in the way they adapt to challenges and seize new opportunities. It’s this spirit that keeps our region at the forefront of business leadership and progress. We look forward to helping our clients navigate all that’s ahead in 2026.”

Overall, both small and midsize business leaders are feeling more confident to pursue growth opportunities, embrace emerging technologies and, in some cases, forge new strategic partnerships. That bodes well for entrepreneurs in California. Here are a few other key findings from the Business Leaders Outlook about trends expected to drive activity this year:

  1. Inflation remains the top concern for small business owners. Following the 2024 U.S. presidential election, many anticipated a favorable business environment. By June 2025, however, that feeling shifted amid concerns about political dynamics, tariffs, evolving regulations and global economic headwinds.

     Going into 2026, 37% of respondents cited inflation as their top concern. Rising taxes came in second at 27% and the impact of tariffs was third at 22%. Other concerns included managing cash flow, hiring and labor costs.

  1. For middle market leaders, uncertainty remains an issue. Almost half (49%) of all midsize business leaders surveyed cited “economic uncertainty” as their top concern – even with an improved outlook from a few months ago. Revenue and sales growth was second at 33%, while tariffs and labor both were third at 31%.
  2. And tariffs are impacting businesses costs. Sixty-one percent of midsize business leaders said tariffs have had a negative impact on the cost of doing business.
  3. Despite challenges, leaders are bullish on their own enterprises. Though the overall outlook is mixed, 74% of small business owners and 71% of middle market companies are optimistic about their company’s prospects for 2026.
  4. Adaption is the theme. For small business owners surveyed across the U.S., responding to continuing pressures is important in 2026. Building cash reserves (47%), renegotiating supplier terms (36%) and ramping up investments in marketing and technology are among the top priorities.
  5. Big plans are on the horizon. A majority midsized company leaders expect revenue growth this year, and nearly three out of five of (58%) plan to introduce new products or services in the coming year, while 53% look to expand into new domestic and/or international markets. Forty-nine percentsay they’re pursuing strategic partnerships or investments.

 The bottom line

Rebounding optimism among U.S. business leaders at the start of the year is setting the stage for an active 2026. With business leaders looking to implement ambitious growth plans that position themselves for the future, momentum in California could be beneficial for leaders looking to launch, grow or scale their business this year.

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