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COMMENTARY: ‘Make America Great Again’ slogan reeks with insensitivity

NASHVILLE PRIDE — The ‘Make America Great Again’ slogan is shown on caps and shirts worn by many of Trump’s supporters or base. Many Americans find this slogan to be offensive and racist, referring to a time of history of great wealth, prosperity and power for some White Americans made possible by the exploitation of African Americans. The displaying of the slogan is seen as a slap in the face to many African Americans, depicting times in history when Blacks were subjected to slavery.

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By William T. Robinson

The ‘Make America Great Again’ slogan is shown on caps and shirts worn by many of Trump’s supporters or base. Many Americans find this slogan to be offensive and racist, referring to a time of history of great wealth, prosperity and power for some White Americans made possible by the exploitation of African Americans. The displaying of the slogan is seen as a slap in the face to many African Americans, depicting times in history when Blacks were subjected to slavery.

Slaves were considered as chattel property; therefore, they provided free labor for slave owners, making slaves paramount in generating White wealth. It was on the back of Black slaves, unpaid free labor that built this country and made it possible for many Whites to prosper. The wealth of White slave-owning families was bequeathed on to future generations of Whites. Thus you have Whites who inherently enjoy privileges and entitlements they have not earned or deserved. These benefits are merely granted because of the color of their skin. Through no fault on their own, younger generations are not cognizant of the weight of slavery and discrimination in our country’s history, a history of alienating and dehumanizing people because of the color of their skin.

Many Whites are quick to rationalize about the economical, social and political power this country may have enjoyed on a global stage during different times of history. But Blacks and people of color have always been on the back burner and could not boast about the gains so many of their White counterparts enjoy. Generally speaking, good times for Whites in this country were not shared by African Americans. Blacks look back at the sweat, blood, and tears their ancestors contributed to building this country’s wealth and subconsciously feel conflicted that they were left out. But many of our White counterparts refer to these times of unbridled wealth off the backs of an enslaved people as great times for America. It is just a matter of great for whom?

Whether White America cares or truly wants to acknowledge the truth, there has never been a time in America’s history when African Americans totally felt included. Once slavery was supposed to be abolished, America found a way to continue their brutal and inhumane practice of trivializing the humanity of former slaves. While many Whites can boast of the economic legacy inherited and made possible by their ancestors, this is not true for Blacks.

Forgive African Americans if they adamantly refuse to embrace the mantra of Make America Great Again. When White America rallies about good times and unbridled prosperity, Blacks think about slavery, the raping of their women, sharecropping, lynchings, Jim Crow, Black Codes, segregation, and blatant discrimination. Make no mistake, the psychological damage of hundreds of years of slavery followed by continuing years of unmitigated and debilitating abuse and discrimination is still permeating and embedded in the psyche of many African Americans minds.

I am sorry if those who are so quick to showcase the Make America Great Again slogan don’t understand the outcry by other Americans. I can only assume they just don’t care or are just cold-blooded White supremacists. I say this because if they really cared how African Americans feel about this slogan, they wouldn’t flaunt it out of empathy and respect for African Americans feelings. But because you have Whites (and a few African American ‘props’ who should know better) continue to display the Make America Great Again slogan seen by most as disrespectful, painful and hurtful—there is a disconnect or hate that continues to divide this country.

If those so adamantly supportive of the Make America Again slogan put themselves in the shoes of African Americans and saw things from their lenses, I think they would understand the disrespect, pain, hurt and disdain felt by some Blacks.

Better yet, do you think it would be respectful for people to display a ‘Long Live Hitler’ slogan? I think not. That would understandably cause an incendiary response. People (especially Jews) would be enraged of the insensitivity of those displaying the slogan.If the wearers of the slogan ‘Make America Great Again’ had any empathy for the history and feeling of African Americans in this country, they would not display the slogan out of deference and respect for their Black counterparts. But for many, it is their intent to use the slogan to rally their racist base.

Don’t feel vilified and spurned if you willingly and adamantly wear the slogan Make America Great Again. Many Americans will decry you as a racist or White nationalist. Everyone wants their feelings to be respected, but what about Black feelings? Thanks to the courageous and morally conscious Whites who have always stood up and fought against the injustices hurled and imposed against African Americans throughout our tumultuous history in this country.

It is easy to conclude why Make America Great Again solidifies Blacks who are so adamantly into the Black Lives Matter Movement. America needs to stop enacting actions or movements trivializing African Americans’ worth—acting as if their feelings are inconsequential. I hope defenders of the Make America Great Again slogan do not continue to insult African Americans by rationalizing and trying to legitimize the slogan.

Hopefully, changes will occur and African Americans, as well as all Americans, can honestly and proudly proclaim that this country is great for all.

This article originally appeared in the Nashville Pride

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Activism

Oakland Post: Week of May 6 – 12, 2026

The printed Weekly Edition of the Oakland Post: Week of may 6 – 12, 2026

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On the Frontlines of Hate: NAACP Links Victims to Critical Support

The NAACP CA/HI has a long and well-established record of supporting victims of discrimination and hate crimes — providing critical referrals and, when necessary, direct assistance through legal advocacy and other forms of support. Beyond responding to incidents, the organization continues to advocate on broader civil rights issues, including voting rights and legal protections. It has also worked to counter efforts at the state and federal levels that could weaken the voting power of communities of color.

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NAACP members at a recent advocacy day in Sacramento urging lawmakers to protect voting rights. Photo courtesy of California Black Media.
NAACP members at a recent advocacy day in Sacramento urging lawmakers to protect voting rights. Photo courtesy of California Black Media.

By Joe Kocurek
California Black Media

The California/Hawaii State Conference of the NAACP (CA/HI NAACP) has expanded its efforts to respond to rising hate incidents and civil rights complaints across California, supported in part by funding from California’s Stop the Hate Program

Through that grant, NAACP CA/HI has strengthened its ability to connect individuals experiencing hate or discrimination with critical resources. This includes referring those who file complaints to the CA vs Hate hotline, a statewide, non-emergency hate crime and incident reporting hotline and online portal created to help counter a more than 50% increase in reported hate crimes in California between 2020 and 2024. The system helps ensure incidents are documented, and victims are guided toward appropriate support.

LaJuana Bivens says the work of NAACP is as urgent as ever. Photo by Regina Wilson, California Black Media.

LaJuana Bivens says the work of NAACP is as urgent as ever. Photo by Regina Wilson, California Black Media.

LaJuana Bivens, who has served in a number of roles within the NAACP, said California has seen an increase in civil rights violations and hate-related incidents.

“We have 52 branches, and they are constantly receiving complaints,” she said. “So, without the Stop the Hate, we would not be able to refer those cases up to attorneys at the state level. A lot of the people would not have had an opportunity to be heard.”

Carmen-Nicole Cox helps survivors of hate with their legal options. Photo courtesy of Carmen-Nicole Cox.

Carmen-Nicole Cox helps survivors of hate with their legal options. Photo courtesy of Carmen-Nicole Cox.

Carmen-Nicole Cox, an attorney who works with NAACP CA/HI – as a part of California’s Stop the Hate Program – provides legal consultation to victims of hate incidents and discrimination through her legal practice, the Cox Firm for Law and Policy.

She said the complaints she receives span a wide range of issues.

“People are having home builders and landlords refusing to provide repairs, a student was denied promotion in an academic program, and targeted scrutiny at work,” she said. “It’s typically employment; it’s housing; it’s education.

“We’ll meet and they’ll share their experiences,” she said. “And then I make assessments about possible legal claims.”

According to the California Civil Rights Department (CRD), nearly 1,200 reports of hate against minority groups were submitted in 2024 through the CA vs Hate hotline and online portal for non-emergency incidents.

While the California/Hawaii State Conference of the NAACP, which has tens of thousands of members, does not directly investigate hate incidents or crimes, it plays a key role in connecting victims to the state’s reporting systems and support services.

The NAACP CA/HI has a long and well-established record of supporting victims of discrimination and hate crimes — providing critical referrals and, when necessary, direct assistance through legal advocacy and other forms of support.

Beyond responding to incidents, the organization continues to advocate on broader civil rights issues, including voting rights and legal protections. It has also worked to counter efforts at the state and federal levels that could weaken the voting power of communities of color.

Bivens recently traveled to Sacramento to speak with state lawmakers about voting rights during an advocacy day event hosted by the organization.

“It’s just so hard for communities of color to be up to date because of all of the confusing information coming from the federal level,” she said. “I love our great state of California because here it is possible to vote by mail and to vote early.

“And I’m seeing that trying to be eroded. So, I’m here to urge continued support for vote by mail and early voting.”

When Texas moved to redraw congressional districts in ways critics said would dilute minority voting strength, NAACP CA/HI supported the passage of Proposition 50 in California. The organization also intervened in United States v. Shirley Weber, where federal officials sought access to unredacted California voter records, including Social Security numbers, raising concerns about misuse and voter intimidation.

Cultivating the advocacy and leaderships of young people is central to NAACP’s mission to fight racism and dismantle inequality. Photo courtesy of California Black Media.

Cultivating the advocacy and leaderships of young people is central to NAACP’s mission to fight racism and dismantle inequality. Photo courtesy of California Black Media.

A federal district court dismissed that case in January 2026.

The organization’s current work builds on a long history of civil rights advocacy. Today, Bivens says, the organization’s mission remains as urgent as ever.

“We are the oldest, boldest, most feared Civil Rights organization,” Bivens said. “What we do every day is fight for better housing, education, economic development and political inclusion. We take it on because there are just so many people who need that support.

“You would be amazed that our phones ring every single day.”

Get Support After Hate:

California vs Hate is a non-emergency, multilingual hotline and online portal offering confidential support for hate crimes and incidents. Victims and witnesses can get help anonymously by calling 833-8-NO-HATE (833-866-4283), Monday to Friday, 9 a.m.–6 p.m. PT, or online at any time. Anonymous. Confidential. No Police. No ICE.

This story was produced in partnership with CA vs Hate. Join them for the first-ever CA Civil Rights Summit on May 11. More information at www.cavshate.org/summit.

https://youtu.be/_k7UVhI-sN8

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Oakland Post: Week of April 22 – 28, 2026

The printed Weekly Edition of the Oakland Post: Week of April 22 – 28, 2026

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