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Car Review: 2015 Toyota Camry

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2015 Toyota Camry (Courtesy of AboutThatCar.com)

2015 Toyota Camry (Courtesy of AboutThatCar.com)

By Frank S. Washington
NNPA Columnist

PONTE VEDRA, Fla., – The Toyota Camry has been the bestselling car in the United States for 12 years. Yes, 10.2 million have been sold and more than half – 6.6 million – are still on the road. So why change it? We never got a definitive answer. Only explanations such as we made it more premium, more fun to drive or more emotional were tossed around but that doesn’t really answer the question. That tells what was done, not why it was done.

A reasonable guess is that the competition is getting better and in an effort to stay in front of the pack it was decided to improve the Toyota Camry now rather than later when it might be too late. The oomph remained the same. There was four cylinder-engine that made 178 horsepower and 170 pound-feet of torque. It got 25 mpg in city driving, 35 mpg on the highway and 28 mpg combined.

The V6 made 268 horsepower and 248 pound-feet of torque. It got 21 mpg in the city, 31 mpg on the highway and 25 mpg combined. Both engines were mated to six speed automatic transmissions. The Hybrid still put out a combined 200 horsepower generated by its electric motor and 2.5-liter four cylinder engine.

That is about all that went unchanged on the 2015 Toyota Camry. The automaker made about 2,000 adjustments on the latest model. All of the changes were designed to improve the car’s riding characteristics, styling and its interaction with drivers and passengers.

To improve the 2015 Camry’s ride, Toyota reinforced the body structure with more spot wells to better rigidity. They stiffened the suspension and widened the track to get more responsive handling. On short test routes here the car did handle better, turn-ins were crisper and the suspension seemed sturdier. It was hard to tell whether resistance to noise, vibration and harshness had been improved; in this part of the country the roads were smooth, elevation was nonexistent and surfaces were pretty homogenous.

Toyota also wanted a Camry that was more expressive. So they gave the 2015 edition a new bumper and an attention grabbing grille. The character line was more prominent and it extended from the front fender flares through the doors and through the rear quarter panels. The car did look good and the design was expressive; that was something really new for any Toyota.

It would be foolish to make these sorts of changes to the substructure and to the exterior of the Camry without improving the interior. Designers restyled the center stack, they installed a 4.2-inch TFT screen between the gauges and they installed some soft touch surfaces on the dash.

A quick tactile test revealed that they could have been softer but it was a step in the right direction. And as with any competent mid-size sedan, the back seat was spacious and capable of carrying average size adults in comfort.

Toyota upped the ante in equipment, too. The 2015 Camry can be outfitted with a wireless charging system for cell phones. It also tightened the seals on windows and doors and increased insulation to make an already quiet Camry quieter. It worked; we never heard the engine or the transmission during normal surface street driving; no matter what trim line we tested, all that was heard was the sound of the car cutting through the wind.

There are five versions of the 2015 Toyota Camry, including the hybrid. The LE with a four-cylinder engine starts at $22,970, the SE starts at $23,840 with a four cylinder engine, the XLE with a four cylinder starts at $26,150 and the XSE with a four cylinder engine starts at $26,150. Only the XLE and XSE can be equipped with the six cylinder engine and they both start at $31,370. The Hybrid comes in three trim lines the LE, the SE and the XLE. Starting prices are $26,790, $27,995 and $29,980, respectively. Prices do not include the $825 freight charge.

With the new Camry, Toyota has served notice that it is becoming more aggressive in its styling, engineering and equipment. That could be bad news for its competitors.

Frank S. Washington is editor of AboutThatCar.com.

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State Controller Malia Cohen Keynote Speaker at S.F. Wealth Conference

California State Controller Malia Cohen delivered the keynote speech to over 50 business women at the Black Wealth Brunch held on March 28 at the War Memorial and Performing Arts Center at 301 Van Ness Ave. in San Francisco. The Enterprising Women Networking SF Chapter of the American Business Women’s Association (ABWA) hosted the Green Room event to launch its platform designed to close the racial wealth gap in Black and Brown communities.

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American Business Women’s Association Vice President Velma Landers, left, with California State Controller Malia Cohen (center), and ABWA President LaRonda Smith at the Enterprising Women Networking SF Chapter of the ABWA at the Black Wealth Brunch.
American Business Women’s Association Vice President Velma Landers, left, with California State Controller Malia Cohen (center), and ABWA President LaRonda Smith at the Enterprising Women Networking SF Chapter of the ABWA at the Black Wealth Brunch.

By Carla Thomas

California State Controller Malia Cohen delivered the keynote speech to over 50 business women at the Black Wealth Brunch held on March 28 at the War Memorial and Performing Arts Center at 301 Van Ness Ave. in San Francisco.

The Enterprising Women Networking SF Chapter of the American Business Women’s Association (ABWA) hosted the Green Room event to launch its platform designed to close the racial wealth gap in Black and Brown communities.

“Our goal is to educate Black and Brown families in the masses about financial wellness, wealth building, and how to protect and preserve wealth,” said ABWA San Francisco Chapter President LaRonda Smith.

ABWA’s mission is to bring together businesswomen of diverse occupations and provide opportunities for them to help themselves and others grow personally and professionally through leadership, education, networking support, and national recognition.

“This day is about recognizing influential women, hearing from an accomplished woman as our keynote speaker and allowing women to come together as powerful people,” said ABWA SF Chapter Vice President Velma Landers.

More than 60 attendees dined on the culinary delights of Chef Sharon Lee of The Spot catering, which included a full soul food brunch of skewered shrimp, chicken, blackened salmon, and mac and cheese.

Cohen discussed the many economic disparities women and people of color face. From pay equity to financial literacy, Cohen shared not only statistics, but was excited about a new solution in motion which entailed partnering with Californians for Financial Education.

“I want everyone to reach their full potential,” she said. “Just a few weeks ago in Sacramento, I partnered with an organization, Californians for Financial Education.

“We gathered 990 signatures and submitted it to the [California] Secretary of State to get an initiative on the ballot that guarantees personal finance courses for every public school kid in the state of California.

“Every California student deserves an equal opportunity to learn about filing taxes, interest rates, budgets, and understanding the impact of credit scores. The way we begin to do that is to teach it,” Cohen said.

By equipping students with information, Cohen hopes to close the financial wealth gap, and give everyone an opportunity to reach their full financial potential. “They have to first be equipped with the information and education is the key. Then all we need are opportunities to step into spaces and places of power.”

Cohen went on to share that in her own upbringing, she was not guided on financial principles that could jump start her finances. “Communities of color don’t have the same information and I don’t know about you, but I did not grow up listening to my parents discussing their assets, their investments, and diversifying their portfolio. This is the kind of nomenclature and language we are trying to introduce to our future generations so we can pivot from a life of poverty so we can pivot away and never return to poverty.”

Cohen urged audience members to pass the initiative on the November 2024 ballot.

“When we come together as women, uplift women, and support women, we all win. By networking and learning together, we can continue to build generational wealth,” said Landers. “Passing a powerful initiative will ensure the next generation of California students will be empowered to make more informed financial decisions, decisions that will last them a lifetime.”

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Black Business Summit Focuses on Equity, Access and Data

The California African American Chamber of Commerce hosted its second annual “State of the California African American Economy Summit,” with the aim of bolstering Black economic influence through education and fellowship. Held Jan. 24 to Jan. 25 at the Westin Los Angeles Airport Hotel, the convention brought together some of the most influential Black business leaders, policy makers and economic thinkers in the state. The discussions focused on a wide range of economic topics pertinent to California’s African American business community, including policy, government contracts, and equity, and more.

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Toks Omishakin, Secretary of the California State Transportation Agency (CALSTA), answers questions from concerned entrepreneurs frustrated with a lack of follow-up from the state. January 24, 2024 at the Westin Los Angeles Airport Hotel, Lost Angeles, Calif. Photo by Solomon O. Smith
Toks Omishakin, Secretary of the California State Transportation Agency (CALSTA), answers questions from concerned entrepreneurs frustrated with a lack of follow-up from the state. January 24, 2024 at the Westin Los Angeles Airport Hotel, Lost Angeles, Calif. Photo by Solomon O. Smith

By Solomon O. Smith, California Black Media  

The California African American Chamber of Commerce hosted its second annual “State of the California African American Economy Summit,” with the aim of bolstering Black economic influence through education and fellowship.

Held Jan. 24 to Jan. 25 at the Westin Los Angeles Airport Hotel, the convention brought together some of the most influential Black business leaders, policy makers and economic thinkers in the state. The discussions focused on a wide range of economic topics pertinent to California’s African American business community, including policy, government contracts, and equity, and more.

Toks Omishakin, Secretary of the California State Transportation Agency (CALSTA) was a guest at the event. He told attendees about his department’s efforts to increase access for Black business owners.

“One thing I’m taking away from this for sure is we’re going to have to do a better job of connecting through your chambers of all these opportunities of billions of dollars that are coming down the pike. I’m honestly disappointed that people don’t know, so we’ll do better,” said Omishakin.

Lueathel Seawood, the president of the African American Chamber of Commerce of San Joaquin County, expressed frustration with obtaining federal contracts for small businesses, and completing the process. She observed that once a small business was certified as DBE, a Disadvantaged Business Enterprises, there was little help getting to the next step.

Omishakin admitted there is more work to be done to help them complete the process and include them in upcoming projects. However, the high-speed rail system expansion by the California High-Speed Rail Authority has set a goal of 30% participation from small businesses — only 10 percent is set aside for DBE.

The importance of Diversity, Equity and Inclusion (DEI) in economics was reinforced during the “State of the California Economy” talk led by author and economist Julianne Malveaux, and Anthony Asadullah Samad, Executive Director of the Mervyn Dymally African American Political and Economic Institute (MDAAPEI) at California State University, Dominguez Hills.

Assaults on DEI disproportionately affect women of color and Black women, according to Malveaux. When asked what role the loss of DEI might serve in economics, she suggested a more sinister purpose.

“The genesis of all this is anti-blackness. So, your question about how this fits into the economy is economic exclusion, that essentially has been promoted as public policy,” said Malveaux.

The most anticipated speaker at the event was Janice Bryant Howroyd known affectionately to her peers as “JBH.” She is one of the first Black women to run and own a multi-billion-dollar company. Her company ActOne Group, is one of the largest, and most recognized, hiring, staffing and human resources firms in the world. She is the author of “Acting Up” and has a profile on Forbes.

Chairman of the board of directors of the California African American Chamber of Commerce, Timothy Alan Simon, a lawyer and the first Black Appointments Secretary in the Office of the Governor of California, moderated. They discussed the state of Black entrepreneurship in the country and Howroyd gave advice to other business owners.

“We look to inspire and educate,” said Howroyd. “Inspiration is great but when I’ve got people’s attention, I want to teach them something.”

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Oakland Post: Week of April 17 – 23, 2024

The printed Weekly Edition of the Oakland Post: Week of April 17 – 23, 2024

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