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Book Review: “The Man from Essence”

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By Terri Schlichenmeyer, The Bookworm Sez

It’s never been done before.

It’s never been done, it’s never been tried. Maybe it’s never been thought of, either, but that hasn’t stopped you. Once a valid idea pops into your head, it’s not long before the idea becomes more.

You’ve been around long enough to know, however, that the road to success can be paved with spikes and nothing ever happens smoothly. In “The Man from Essence” by Edward Lewis (with Audrey Edwards), you’ll see that that phenomenon crosses all industries.

By age 28, Edward Lewis had already endured his share of awkwardness: he’d lost a football scholarship at one college and had flunked out of law school at another. He was, however, able to find and keep a good job at a major bank in Manhattan, which led to an opportunity that would “transform” his life.

The vice president of a New York investment firm invited a ‘bunch of… young bloods” to a think-tank meeting, promising them financing if they came up with a business idea that would work.

One of the attendees mentioned that his mother always dreamed of a magazine specifically for “Negro” women and, offhandedly, the investment VP paired him and two others with Lewis, who knew “something about finance.”

Eager to own their own business, the four men – Clarence Smith, Jonathan Blount, Cecil Hollingsworth, and Lewis – set up a partnership in March, 1969, and began looking for an editor for their new magazine, even though they “knew a little more than zip about Negro women and the consumer market…they comprised.”

There was, of course, a learning curve – including a disastrous almost name of the magazine, staffing problems and many wars of words – but in the spring of 1970, Essence magazine debuted.

Despite an initial problem with funding, a revolving editorial door, plenty of in-fighting, lawsuits, ousting of partners, and “out-of-control behavior,” the magazine thrives with a readership that today “remains ever faithful.”

And of the original four partners, Lewis was the “last man standing” when Essence Communications Inc. was sold to Time Warner in 2008.

This story of a magazine as told by “The Man from Essence” is a good one. It’s filled with advice, insight, and hot-button gossip, but that’s not all. It also includes stories about people who probably won’t like those stories told.

Indeed, author Edward Lewis (with Audrey Edwards) leaves nothing unsaid in this business memoir and I found that completely irresistible.

Here, readers learn a bit of background on what it takes to launch a successful magazine – what to do and definitely what not to do – and we get a behind-the-scenes taste of a business like this.

Along the way, Lewis gives us a sense of the times and attitudes in which this iconic magazine was launched and incubated, which is both entertaining and informative.

That makes this book a nice surprise, and not just for fans of the magazine.

If you’re up for an advice-dispensing business biography that also dishes dirt, in fact, “The Man from Essence” is a book to try.

“The Man from Essence: Creating a Magazine for Black Women” by Edward Lewis with Audrey Edwards, foreword by Camille O. Cosby, c. 2014, Atria, $25, 311 pages.

Art

Maestro Michael Morgan Conducts San Francisco Symphony

Morgan was born and raised in Wash., D.C., and is recognized worldwide for innovative and thematically rich programs that make connections between a wide range of artists and musical cultures.

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Maestro Michael Morgan

Maestro Michael Morgan, music director and conductor of the Oakland Symphony, will conduct the San Francisco Symphony at Davies Symphony Hall, San Francisco, CA, Friday, July 23, 2021 at 7:00 p.m.

The program will include the overture to Gioachino Rossini’s opera “La gazza ladra,” along with a playful Pas de Six from “William Tell.” Louise Farrenc’s revelatory Symphony No. 3 from 1847 takes center stage, while the program concludes with James P. Johnson’s Roaring 20s hit, “Charleston.”

“I am thrilled to be helping the San Francisco Symphony share all the wonderful things they do with a wider and more diverse audience’, said Morgan.

Morgan’s ties to the San Francisco Symphony stretch back to 1994, when he first led Concerts for Kids performances.

Morgan was born and raised in Wash., D.C., and is recognized worldwide for innovative and thematically rich programs that make connections between a wide range of artists and musical cultures.

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Art

BIPOC Writers to Showcase Live Readings of New Anthology ‘Essential Truths’

The free, virtual event will begin with an invocation by Berkeley Poet Laureate Rafael Jesús González and will feature 18 BIPOC writers and poets in lively readings and presentations.

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Essential Truths the Bay Area In Color/WriteNow! SF

Oakland Asian Cultural Center in partnership with Write Now! SF Bay will host an East Bay Showcase of its latest anthology “Essential Truths on Thursday, July 22. 

The free, virtual event will begin with an invocation by Berkeley Poet Laureate Rafael Jesús González and will feature 18 BIPOC writers and poets in lively readings and presentations.

Among those performing and reading are: Avotcja, Clara Hsu, Danny Ryu, Darzelle Oliveros, Dianne Leo-Omine, Elmaz Abinader, Kelechi Ubozoh, Karen Seneferu, Kimi Sugioka, Sandra Bass, Shirley Huey, Shizue Seigal, Sridevi Ramanathan, Susana Praver-Pérez, Tiny (aka Lisa Gray-Garcia), Tony Aldorondo, Tureeda Mikell, and Wanda Sabir. 

To register for this event, which begins at 7:00 p.m., visit https://oacc.cc/event/essential-truths-east-bay/. A complete list of Oakland Asian Cultural Center readers’ affiliations can be found here: OACC READERS

Write Now! SF Bay, an organization that has helped 350 writers and artists create with their free and low-cost programs and provided a safe community where BIPOC feel free to express themselves, has published its fourth anthology.

“Essential Truths, The Bay Area in Color,” is its fourth anthology. The collection of 130 Bay Area BIPOC’s poems, musings, and art was edited by Siegal, the founder/director of Write Now! SF Bay.

“Our work is not always polished, but it arises from the lived experience of grappling with real issues of the day,” Siegal said. “We may write in the vernacular or English may be our second or third language. 

“If our rhythms are unfamiliar, ask yourself why—is our work inflected by other tongues and vernaculars, rusty from disuse, scattered by stress or trauma, struggling out silence, or hastily scribbled on borrowed time? 

“Old ways are dissolving, and change is in the air. BIPOC arts and activism have been here all along. Now we are stepping into the light,” Siegal said.

The contributors are Black, Brown, Indigenous, People of Color, and LGBTQ communities along with a few white allies who run the gamut from poet laureates to high school students to college professors and beyond. 

Since 2015, Write Now! SF Bay has been led by and for BIPOC Bay Area writers and builds multicultural solidarity around their unique identities as people of color and reclaim their culture and history, personal and community well-being as well as civil liberties and social justice.

“Essential Truths, The Bay Area in Color” is published is available for purchase at $17.95 by visiting https://www.writenowsf.com/essential-truths

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Activism

Haitian American Artist Brings His Vision, Gift to State’s COVID Campaign

The artworks, created by the Grammy-nominated visual artist Serge Gay Jr, were commissioned to encourage people to continue to take safety precautions against COVID-19 even though the state reopened last month, according to the governor’s office.  

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Serge Gay Jr. at Art Attack mimicking a playboy bunny in one of his paintings. Photo by James Chiang.

California’s “Your Actions Save Lives” art campaign recently unveiled two “Safety First” murals in San Francisco. The artworks, created by the Grammy-nominated visual artist Serge Gay Jr, were commissioned to encourage people to continue to take safety precautions against COVID-19 even though the state reopened last month, according to the governor’s office.
One is located in the Castro and the other in the Tenderloin, — two well-known districts steeped in the Golden Gate City’s famous history of Leftist political organizing and the visibility of Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ+) people.
The Tenderloin mural, which he dedicates to the city’s transgender community, was inspired by the idea of, “breaking free because during the pandemic, we were all just home and kind of stuck there,” said Gay.  His second artwork is located at 2390 Market St. in the Castro.
The state says the “Your Actions Save Lives” campaign equips Californians with information about what they can do to help stem the spread of COVID-19.  To get the word out, it partnered with The Center at the Sierra Health Foundation and 20 local artists across the state to reach communities that have been hit hardest by the COVID-19 pandemic.
According to Gay, he celebrates the Tenderloin for its inclusion of Black and Brown people. The message behind the mural places an emphasis on freedom of movement following the COVID-19 pandemic and encourages the public to get vaccinated, says the artist whose collaboration with film director Matt Stawski clinched him a Grammy nomination for “Best Short Form Video.”
“I wanted to really kind of also showcase our trends visibility,” said Gay.
Gay pays homage to his Haitian roots through his artwork which celebrates various Black communities in the Bay Area — African Americans as well as African and Caribbean immigrants, he explains.

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