#NNPA BlackPress
Black Press to Target: Your Silence Is Loud—and Costly
BLACKPRESSUSA NEWSWIRE — Target’s manipulated silence toward the Black Press sends a powerful and troubling message to Black America—that our voices, platforms, and influence are expendable

By Stacy M. Brown
Black Press USA Senior National Correspondent
Even before Target publicly rolled back its diversity, equity, and inclusion (DEI) programs, the Black Press of America had requested a meeting with CEO Brian Cornell. Those requests—from National Newspaper Publishers Association (NNPA) President and CEO Dr. Benjamin F. Chavis Jr. and NNPA Chairman Bobby Henry—have gone unanswered for nearly a year. Cornell has not spoken to either Chavis or Henry, who represent the more than 250 Black-owned newspapers and media companies that make up the NNPA. Just recently, a lower-level Target employee acknowledged via email that the company is aware of the request for a meeting—but no such meeting has been scheduled. Meanwhile, Cornell met with Rev. Al Sharpton, who stated publicly that he was not participating in a boycott of Target and really didn’t have a dog in the fight. That meeting—and the snub of the Black Press—has deepened frustration within the Black media community and reinforced what NNPA members say is a longstanding pattern of corporate disrespect.
Target has not yet responded to the Black Press for this article. “The Black Press of America is concerned about our continued public education and selective buying campaign directed toward Target,” Chavis stated. “While we heard from some of the staff of Target, we’ve not had direct communication with Target’s CEO, Brian Cornell. We intend to intensify our efforts to get this issue resolved in the interest of 50 million African American consumers across the nation.” Tracey Williams-Dillard, publisher and CEO of the Minnesota Spokesman-Recorder, located near Target’s Minneapolis headquarters, said the company’s continued silence “sends the message that Target does not value us as consumer-based dollars.” She noted reports of more than 13 consecutive weeks of declining foot traffic at stores and criticized the company’s decision to dismantle its DEI initiatives just before Black History Month. “The timing was disturbing,” Williams-Dillard said. “It was a slap in the face.” Henry, publisher of the Westside Gazette in Ft. Lauderdale and chairman of the NNPA, didn’t hold back: “Target’s manipulated silence toward the Black Press sends a powerful and troubling message to Black America—that our voices, platforms, and influence are expendable.” He said Target’s behavior suggests the company’s earlier DEI push was “a short-term PR strategy” rather than a commitment to real equity. “True diversity requires long-term investment,” Henry said. “When companies pull back, we must pull back too. Black consumers are speaking with their dollars every day.”
In response to Target’s inaction, the NNPA launched a selective buying and consumer education campaign earlier this year. That effort began as Rev. Jamal Bryant’s “Target Fast” drew nearly 200,000 supporters, and the NAACP issued a formal consumer advisory citing Target’s retreat from its racial justice pledges. As major organizations, we are in lockstep with our messages to Black consumers. In Omaha, Omaha Star publisher Terri Sanders said the company’s DEI commitment “was never intentional—it was a go-along-with-the-crowd act.” She called Target’s refusal to invest in Black-owned media “redlining at its best. Target’s ignoring the Black Press indicates that the Black consumer should ignore Target,” Sanders said. Chicago Defender Managing Editor Tacuma Roeback agreed, describing Target’s failure to support Black media as either “misguided, pigheaded, or simply unwilling to address the needs of a community that helped make them pop in the first place. And now it’s too late. The energy once associated with shopping at Target has faded” Seattle Medium publisher Chris Bennett said the lack of foot traffic in local stores is “very noticeable. Target will learn one way or another that Black dollars do matter.” Mississippi Link publisher and NNPA board member Jackie Hampton observed a decline in Black shoppers at her local Target store. Hampton challenged Target’s leadership to reconsider its direction. “I would hate to see Target die because of hate,” she said. Across the board, NNPA publishers stressed that visibility in Black-owned media is about far more than advertising dollars. Cheryl Smith, publisher of Texas Metro News, Garland Journal, and I Messenger Media, called Target’s behavior “economic apartheid. We are the truth-tellers,” Smith said. “We stand on integrity, transparency, and the love of our people. If you want our dollars, you better respect our institutions.”
#NNPA BlackPress
Trump Set to Sign Largest Cut to Medicaid After a Marathon Protest Speech by Leader Jeffries
BLACKPRESSUSA NEWSWIRE — The bill also represents the biggest cut in Medicare in history and is a threat to the health care coverage of over 15 million people. The spending in Trump’s signature legislation also opens the door to a second era of over-incarceration in the U.S.

By Lauren Burke
By a vote of 218 to 214, the GOP-controlled U.S. House passed President Trump’s massive budget and spending bill that will add $3.5 trillion to the national debt, according to the Congressional Budget Office (CBO). The bill also represents the biggest cut in Medicare in history and is a threat to the health care coverage of over 15 million people. The spending in Trump’s signature legislation also opens the door to a second era of over-incarceration in the U.S. With $175 billion allocated in spending for immigration enforcement, the money for more police officers eclipsed the 2026 budget for the U.S. Marines, which is $57 billion. Almost all of the policy focus from the Trump Administration has focused on deporting immigrants of color from Mexico and Haiti.
The vote occurred as members were pressed to complete their work before the arbitrary deadline of the July 4 holiday set by President Trump. It also occurred after Democratic Leader Hakeem Jeffries took the House floor for over 8 hours in protest. Leader Jeffries broke the record in the U.S. House for the longest floor speech in history on the House floor. The Senate passed the bill days before and was tied at 50-50, with Republican Senator Lisa Murkowski saying that, “my hope is that the House is gonna look at this and recognize that we’re not there yet.” There were no changes made to the Senate bill by the House. A series of overnight phone calls to Republicans voting against, not changes, was what won over enough Republicans to pass the legislation, even though it adds trillions to the debt. The Trump spending bill also cuts money to Pell grants.
“The Big Ugly Bill steals food out of the hands of starving children, steals medicine from the cabinets of cancer patients, and equips ICE with more funding and more weapons of war than the United States Marine Corps. Is there any question of who those agents will be going to war for, or who they will be going to war against? Beyond these sadistic provisions, Republicans just voted nearly unanimously to close urban and rural hospitals, cripple the child tax credit, and to top it all off, add $3.3 trillion to the ticking time bomb that is the federal deficit – all from a party that embarrassingly pretends to stand for fiscal responsibility and lowering costs,” wrote Congressional Black Caucus Chairwoman Yvette Clarke (D-NY) in a statement on July 3.
“The Congressional Budget Office predicts that 17 million people will lose their health insurance, including over 322,000 Virginians. It will make college less affordable. Three million people will lose access to food assistance through the Supplemental Nutrition Assistance Program (SNAP). And up to 16 million students could lose access to free school meals. The Republican bill does all of this to fund tax breaks for millionaires, billionaires, and corporations,” wrote Education and Workforce Committee ranking member Rep. Bobby Scott (D-VA) in a statement. The bill’s passage has prompted Democrats to start thinking about 2026 and the next election cycle. With the margins of victory in the U.S. House and U.S. Senate being so narrow, many are convinced that the balance of power and the question of millions being able to enjoy health care come down to only several thousand votes in congressional elections. But currently, Republicans controlled by the MAGA movement control all three branches of government. That reality was never made more stark and more clear than the last seven days of activity in the U.S. House and U.S. Senate.

#NNPA BlackPress
Congressional Black Caucus Challenges Target on Diversity
BLACKPRESSUSA NEWSWIRE — we found that the explanations offered by the leadership of the Target Corporation fell woefully short of what our communities deserve and of the values of inclusion that Target once touted

By Stacy M. Brown
Black Press USA Senior National Correspondent
Target is grappling with worsening financial and reputational fallout as the national selective buying and public education program launched by the Black Press of America and other national and local leaders continues to erode the retailer’s sales and foot traffic. But a recent meeting that the retailer intended to keep quiet between CEO Brian Cornell and members of the Congressional Black Caucus Diversity Task Force was publicly reported after the Black Press discovered the session, and the CBC later put Target on blast.
“The Congressional Black Caucus met with the leadership of the Target Corporation on Capitol Hill to directly address deep concerns about the impact of the company’s unconscionable decision to end a number of its diversity, equity, and inclusion efforts,” CBC Chair Yvette Clarke stated. “Like many of the coalition leaders and partner organizations that have chosen to boycott their stores across the country, we found that the explanations offered by the leadership of the Target Corporation fell woefully short of what our communities deserve and of the values of inclusion that Target once touted,” Congresswoman emphasized. “Black consumers contribute overwhelmingly to our economy and the Target Corporation’s bottom line. Our communities deserve to shop at businesses that publicly share our values without sacrificing our dignity. It is no longer acceptable to deliver promises to our communities in private without also demonstrating those values publicly.”
Lauren Burke, Capitol Hill correspondent for Black Press of America, was present when Target CEO Cornell and a contingent of Target officials arrived at the U.S. Capitol last month. “It’s always helpful to have meetings like this and get some candid feedback and continue to evolve our thinking,” Cornell told Burke as he exited the meeting. And walked down a long hallway in the Cannon House Office Building. “We look forward to follow-up conversations,” he stated. When asked if the issue of the ongoing boycott was discussed, Cornell’s response was, “That was not a big area of focus — we’re focused on running a great business each and every day. Take care of our teams. Take care of the guests who shop with us and do the right things in our communities.”
A national public education campaign on Target, spearheaded by Dr. Benjamin F. Chavis Jr., president and CEO of the National Newspaper Publishers Association (NNPA), the NNPA’s board of directors, and with other national African American leaders, has combined consumer education efforts with a call for selective buying. The NNPA is a trade association that represents the more than 220 African American-owned newspapers and media companies known as the Black Press of America, the voice of 50 million African Americans across the nation. The coalition has requested that Target restore and expand its stated commitment to do business with local community-owned businesses inclusive of the Black Press of America, and to significantly increase investment in Black-owned businesses and media, Historically Black Colleges and Universities (HBCU, Black-owned Banks, national Black Church denominations, and grassroots and local organizations committed to improving the quality of life of all Americans, and especially those from underserved communities. According to Target’s latest earnings report, net sales for the first quarter of 2025 fell 2.8 percent to $23.85 billion compared to the same period last year. Comparable store sales dropped 3.8 percent, and in-store foot traffic slid 5.7 percent.
Shares of Target have also struggled under the pressure. The company’s stock traded around $103.85 early Wednesday afternoon, down significantly from roughly $145 before the controversy escalated. Analysts note that Target has lost more than $12 billion in market value since the beginning of the year. “We will continue to inform and to mobilize Black consumers in every state in the United States,” Chavis said. “Target today has a profound opportunity to respond with respect and restorative commitment.”
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