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Black Business Spotlight: Pimento Jamaican Kitchen

MINNESOTA SPOKESMAN-RECORDER — Over the past seven years, Pimento Jamaican Kitchen has become a Twin Cities fixture for Jamaican cuisine with locations on both sides of the river. This includes its flagship Minneapolis’ Eat Street location, as well as a new restaurant that just opened in St. Paul.

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By Chris Juhn

Over the past seven years, Pimento Jamaican Kitchen has become a Twin Cities fixture for Jamaican cuisine with locations on both sides of the river. This includes its flagship Minneapolis’ Eat Street location, as well as a new restaurant that just opened in St. Paul this past weekend.

Armed with a $100 tent, his grandmother’s recipes, and a grill from his backyard, Tomme Beevas got his start in 2012. “We brought [the grill] to the Bryn Mawr garage sale without a clue as to what would happen.”

He served food for free in exchange for customer feedback and social media sign-ups. “From there, we tweaked the menu and built a grassroots network.”

The next year, Beevas won a Food Network reality show that included free restaurant operations for a year at the Burnsville Center. “That’s how we ended up getting our own restaurant,” he said. “Eventually, we were able to open up our Eat Street location and at the TCF Bank Stadium, have our food truck, our rum bar, and our backyard bar. Now we’re pleased to be on the other side of the river in Saint Paul at the Keg and Case Market.”

The MSR sat down with Beevas to learn more about his journey from backyard griller to restaurant boss.

MSR: What inspired you to get into the food business?

Tomme Beevas: The inspiration comes from me being able to share my grandma Baby Lue’s recipes with my neighbors and newly adopted community in Minnesota. Every day, I’d come home from my corporate job tired, stressed out, and I’d fire up the grill to relax. The neighbors would be there every single day. Then one day we were, like, “Let’s test out this concept and see how it goes.”

MSR: What is your main product?

TB: Jerk chicken is our top seller.

MSR: How did you choose the new location in Saint Paul?

TB: Pimento strives to be the global premier provider of Jamaican food experiences. We knew that in order to do that we had to expand beyond Minneapolis. When Keg and Case Market approached us, it made perfect sense because it was an area that was already bringing together the community and other like-minded businesses.

MSR: What’s your vision and goal for where you want to take your business?

TB: After we figure out the Minneapolis and Saint Paul area, then we figure out how do we best take it nationally. Is it a franchise model? Is it owning all of them? Is it taking on other investors?

We do know that we have the opportunity and that we have investors from around the country and, in fact, around the world who have expressed interest. We want to be able to build it smart and grow wisely.

MSR: How does your business impact the community?

TB: Our business impacts the community first and foremost by providing authentic Jamaican culture to those who either don’t know or those who are avid fans. When they come here to Pimentos, they feel safe and know that it is a space that you can come to no matter who you are and follow our mantra: “Don’t worry, eat happy.”

We offer a safe space for guests, we offer healthy food that feeds their body, and we offer a space that feeds their spirit with the Jamaican vibe.

MSR: Besides food, how else are you serving the community?

TB: One of the things that we want to make sure people are aware of this summer is a Jama Market. It’s a principle for collective economics. We’re providing a space in our backyard where small startups can come — like a farmer’s market — and promote their goods and services for free.

Our guests can come, learn about these businesses, and invest in them as well. Whether it’s you selling your perfumes or you selling your art, we want to make the space available for startup entrepreneurs to be able to use the safe space for Pimento to help start their businesses.

MSR: What’s your biggest challenge so far in owning a business?

TB: The biggest challenge so far, without a doubt, has to be access to capital. As a restaurant, let alone as a Black-owned restaurant, access to capital is very limited. Thankfully, we’ve been able to do it very slowly and intentionally. We’ve been able to grow using what little funds we could find. Thanks to groups like MCCD [Metropolitan Consortium of Community Developers], MEDA [Metropolitan Economic Development Association], and Sunrise Bank, we’ve been able to get the seed funding to continue to grow.

MSR: Financing has been a major challenge for most of the Black businesses we’ve interviewed. Do you know any Black-owned businesses that have gotten a loan through a bank outside of MCCD, MEDA or Sunrise Bank?

TB: You can quote me: “silence.” I’m literally thinking, and I cannot think of one that has not used, for lack of a better term, “charity funding” through the nonprofit organizations. No, unfortunately, and I know many Black business owners.

MSR: What’s been the most rewarding part of owning a business for you?

TB: The most rewarding part is providing opportunities for those that normally wouldn’t have them. Not just job opportunities, but well-paid job opportunities and well-paid advancement opportunities. Our approach is about taking those [needing such opportunities] from our communities and having them be a part of the ground floor of a startup that is aiming to be global.

MSR: What advice do you have for aspiring entrepreneurs?

TB: Take your time and do it small. That is not advice that I would have taken when I was starting, but I was forced to take it eventually. When they say, “Rome wasn’t built in a day,” that is the truest advice in the entrepreneurial world.

At Pimento, we started off with a $100 tent and the grill from my backyard. We grew and invested $3,000 at the end of the summer into buying our first box truck to move our grill and tent around town. From that, we grew incrementally day after day after day.

The other piece of advice would be to start where you are right now and be gentle with yourself. Don’t take it personally when you’re given advice. You’ll get there one day at a time.

MSR: Is there a legacy you want to leave?

TB: I’m building from my grandmother Baby Lue’s legacy — she was a legend. She was able to become the first Black millionaire woman out of West Kingston, Jamaica. She was very community-minded, and she helped other businesses grow within that community.

I was able to watch her grow her empire. I was able to see that and use it as the inspiration to start to my own.

MSR: Are there any deals that readers can take advantage of?

TB: We have deals going on all the time. To find out about the deals, you can follow us on Facebook at Pimento Kitchen.

Pimento Jamaican Kitchen is located at 2524 Nicollet Ave. in Mpls. and at Keg and Case West 7th Market, located at 928 West Seventh Street in St. Paul.

This article originally appeared in the Minnesota Spokesman-Recorder

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Oakland Post: Week of August 12 – 18, 2026

The printed Weekly Edition of the Oakland Post: Week of August 12 – 18, 2026

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To enlarge your view of this issue, use the slider, magnifying glass icon or full page icon in the lower right corner of the browser window.

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California Hispanic Chambers of Commerce Unveils: ‘Powering the Future’ Theme for 47th Annual Statewide Convention

POST NEWS GROUP — For nearly 50 years, the CHCC has been the frontline champion of California’s small-business ecosystem. As the economic landscape evolves, “Powering the Future” signals bold momentum—emphasizing the innovation, resilience, and leadership needed to fuel the next generation of entrepreneurs and community leaders. The theme bridges the CHCC’s foundational advocacy over the past 47 years with a strategic vision for rapid economic transformation.

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Luis Zambrana, McDermott Costa Insurance; Leo Callejas, California Hispanic Chambers of Commerce (CHCC) Northern Region chairperson; Karen Guzman, Aliza Gallo, board director, Oakland Latino Chamber of Commerce (OLCC); Julian Cañete, president and CEO of CHCC; Sharon Fonseca, OLCC board director. Courtesy photo.

The premier August event in Oakland will unite business leaders, policymakers, and innovators to drive the next generation of California’s economic growth.

The California Hispanic Chambers of Commerce (CHCC) has officially announced “Powering the Future” as the theme for its 47th Annual Statewide Convention. The landmark event will be held August 19-21 at the Oakland Marriott City Center in Oakland, California. 

For nearly 50 years, the CHCC has been the frontline champion of California’s small-business ecosystem. As the economic landscape evolves, “Powering the Future” signals bold momentum—emphasizing the innovation, resilience, and leadership needed to fuel the next generation of entrepreneurs and community leaders. The theme bridges the CHCC’s foundational advocacy over the past 47 years with a strategic vision for rapid economic transformation. 

Driving Innovation and Economic Influence

As California leads global trends in technology, clean energy, and entrepreneurship, Hispanic-owned businesses are at the helm. From harnessing artificial intelligence and accelerating digital transformation to pioneering sustainable practices, Latino entrepreneurs are actively shaping tomorrow’s industries.

“Hosting this convention in Oakland is deeply meaningful,” said Noel Gallo, who represents Council District 5. “Approximately 28% of Oakland’s population is Latino, and their contributions shape every aspect of our civic, cultural, and economic life.”

Latino‑owned businesses are central to our city’s growth; they drive job creation, revitalize commercial corridors, strengthen neighborhood identity, and contribute to innovation across sectors including construction, hospitality, education, retail, arts, professional services, and more, Gallo asserts.

“These enterprises do more than generate revenue; they anchor family legacies, nurture community pride, and create spaces where culture and commerce meet,” Gallo said.

“Following a period of significant economic transformation, ‘Powering the Future’ is more than a theme—it is a collective call to action,” said Julian Cañete, president and CEO of the CHCC. “Our businesses and future leaders aren’t merely adapting to change; they are driving it. This convention will showcase the innovation and leadership needed to build a stronger, more prosperous California for generations to come.”

Cañete is also excited to have Oakland as the organization’s host city. Noting Oakland’s historical significance and deep-rooted diversity “From its legacy as center of social movements to its modern identity as a hub for innovation, sustainability, and small business growth, Oakland embodies the resilience and creativity that define our state,” Cañete added. “We are proud to contribute to this dynamic community’s ongoing momentum and economic vitality.” 

Three Days of Impact, Connection, and Advocacy

The CHCC Annual Convention empowers Hispanic and diverse businesses and communities while fostering connections and advancing economic opportunities. The convention features impactful presentations on business development, current business trends, economic and community development, and policy-oriented discussions.

Attendees can connect with business leaders, thought leaders, elected officials, and other Hispanic and diverse small business and community leaders. Participants establish strategic, long-lasting partnerships through direct personal engagement, best-practice sharing, interactive dialogue, networking workshops, and more.

The agenda includes an annual business matchmaking program, dynamic panels and speakers, an exhibition hall, awards ceremonies, and meal events highlighting the remarkable achievements of Hispanic and diverse businesses and communities.

The CHCC Annual Awards celebrate Hispanic and diverse companies and communities for their hard work, ingenuity, dedication, and contributions to California’s economy. The CHCC Annual Convention also aims to advance a diverse supply chain and create expanded business opportunities for diverse entrepreneurs and communities.  

The Oakland Hispanic Chamber of Commerce is the source for this report.

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Returning to Its Roots, the Oakland Black-Eyed Pea Festival Partners with the Freedom Farmers Market Sept. 12

POST NEWS GROUP — Freedom Farmers’ Market (FFM) vendors sell produce and promote wellness and nutrition through organic herbs, massage, and other gift items from July through October on the second and fourth Saturdays at a dozen canopies in the last block of Shattuck Avenue, where it merges with Telegraph Avenue.

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Elaine Smith, executive director of Farms to Grow, Inc., holds T-shirt for Ki’Ara LaFitte, winner of the Freedom Farmers’ Market Watermelon-Eating Contest at the season opening on July 11. Courtesy photo.

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The Oakland Black-Eyed Pea Festival (BEPF), a celebration of African American traditional music, food and art, will return to its roots through a partnership with Farms to Grow, Inc., the hosts of the Freedom Farmers’ Market on Sept. 12.

Now in its 11th year, the downsized festival sponsored by Omnira Institute will open with presentations by Wakan Wiya Two-Spirit Drum, a drum invocation for the ancestors by Awon Ohun Omnira, a performance by Andre Thierry of Accordion Soul, and most importantly, fresh black-eyed peas for sale.

Freedom Farmers’ Market (FFM) vendors sell produce and promote wellness and nutrition through organic herbs, massage, and other gift items from July through October on the second and fourth Saturdays at a dozen canopies in the last block of Shattuck Avenue, where it merges with Telegraph Avenue.

Over the years, FFM vendors have appeared at the Black-Eyed Pea Festival and vice versa, so this collaboration is like a family reunion.

Farms to Grow, Inc. Executive Director Elaine Smith said the collaboration with Omnira Institute was an opportunity she couldn’t refuse. “People talk about community and unity for Black people – I always want to be an example of what has to be done,” Smith said. “Anyway that we can partner with our people, we want to do that.”

Charlotte Jackson, a longtime vendor with FFM and the festival, had been known for her jellies, jams and chow-chow through Pots n’ Jars. For the last several years, she hasn’t been able to find a commercial kitchen she can afford, so she began selling vegan soap and skin care products that her son and his partner produce under the name Lather and More.

“It’s been a blessing,” said Jackson, who will tell her customers that although they can order the wares from the website, there’s no such thing as ‘smell-avision.” From her table, she encourages passers-by to take a sniff of the soaps, then directs them to the nearby booths.

Jackson functions as a sort of ‘town crier’ of ‘buying Black,’ never failing to encourage Black people to take their mule or Pontiac or Chevrolet and steer it toward Black businesses like Mandela Market.

Likewise, the Black-Eyed Pea Festival was established to encourage Black entrepreneurship by providing a space for Black creatives to sell their handmade or original designs and products without competing with commercially produced goods.

It also served as a way to both commemorate and invigorate memory of the once-thriving Black community of West/North Oakland before it was divided by highways, BART, and then ravaged by the crack cocaine epidemic.

“For one day, I wanted to invoke the success of that community through the sound of music, the taste of soul food and black-eyed peas and the beauty of our art,” Ravernell said.

Once deciding to follow through on the idea of holding a festival celebrating African American traditions, Ravernell settled on using the black-eyed pea as its symbol because of its pride of place in Black people’s consciousness on New Year’s Day and because the peas were originally cultivated in Africa.

Learning that Fresno farmer Wil Scott, former president of the California African American Farmers Association, grew black-eyed peas as well as other legacy crops that are the foundation of a soul food menu, Ravernell was intent on ensuring Scott’s presence at the first festival in 2014. Whenever he could, and whenever the weather yielded a bountiful crop, Scott would bring his black-eyed peas to the festival, shelled or on the pods.

Originally cultivated in Africa, the black-eyed pea is believed to have been brought to the U.S. hidden in the hair of African captives brought to the Western Hemisphere during the holocaust of the Atlantic Slave Trade.

Known to grow plentifully even in poor soil, the pea was associated with abundance in Africa and later, in the U.S., with good luck.

She also learned that black-eyed peas nourish poor soil, that they are a very good source of nutrition, and that they probably contributed to the longevity of the enslaved.

“I thought the black-eyed pea, its story and its significance for Black people made it a great symbol to represent Black culture,” she said. In spite of everything they endured, Black people emerged from slavery and Jim Crow as masters of making a lot from a little, creating a culture that would be emulated and imitated at home and abroad.

Feeling that many people know only the most recent iterations of Black music – Hip Hop and R&B – she created the festival to promote the music of earlier eras, which reflect the thoughts and feelings of Black people over time.

That’s why the festival highlights straight-ahead jazz, gospel, zydeco and the Second Line of the New Orleans jazz funeral.

“It’s not enough to remember,” Ravernell said. “We need to actively nourish the roots of our culture.”

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