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Bernie Lawrence-Watkins, Atlanta’s top entertainment lawyer, honored

ROLLINGOUT — Bernie Lawrence-Watkins, of B. Lawrence Watkins & Associates, PC, is a seasoned entertainment attorney who has represented Grammy® Award-winning music producers, artists, songwriters, and major label record executives.

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By Tigner J

Bernie Lawrence-Watkins, of B. Lawrence Watkins & Associates, PC, is a seasoned entertainment attorney who has represented Grammy® Award-winning music producers, artists, songwriters, and major label record executives.

With over twenty years of experience, Bernie has negotiated complex agreements, ranging from licensing, employment, corporate transactions, to product endorsement and influencer deals, on behalf of entertainment and corporate brands.

Ms. Lawrence-Watkins was among Atlanta’s top lawyers and judges honored during rolling out’s Justice for All gala.

What attracted you to the legal profession?

What attracted me to the legal profession was the ability to provide assistance to those who needed guidance and protection from people who could potentially take advantage of them.

When did you first develop an interest in law and justice?

I first developed an interest in law and justice while I was in college attending Howard University, along with my brother, who was offered a recording contract. Once the deal went sour, I saw how it negatively affected my brother. That was my confirmation to go to law school with the intention of becoming an entertainment attorney to get the best deals possible for clients.

What have been some of your most significant moments?

Some of my most significant moments have been negotiating seven-figure deals on behalf of my clients, which allowed them to retain 100% ownership interest in their intellectual property rights, all while they were under the age of 25. This allows them to create a legacy for their family in the future.

How do you incorporate technology into your law practice?

I incorporate technology in several ways. I use social media as a way to market my business. The digital imprints are a way to effectively reach markets that I could not potentially reach before and possibly engage in direct contact, if necessary. Most of my agreements are negotiated online and transmitted via email. I hardly print out a copy of the agreements or paperwork anymore. New apps have allowed me to store files in the cloud, saving room in the office, memory space on the computers, billing efficiencies, and virtual answering service to keep track of every call.

What qualities make for an effective lawyer?

Qualities that are necessary for an effective lawyer are excellent listening, researching and writing skills — the ability to communicate effectively, being efficient in your work, and good time management and people skills.

What advice would you offer a law student just beginning their career?

The advice I would offer to a law student just beginning their career is to have integrity in everything you do. Enroll in the process of what you set out to accomplish, create an action plan, and do it well. It’s okay to feel uncomfortable because you will constantly think of ways to challenge yourself. Feeling comfortable allows for complacency.

Instagram: @myattybernie

Twitter: @myattybernie

Facebook: Facebook.com/MyAttorneyBernie

This article originally appeared in RollingOut.com.
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Oakland Post: Week of April 17 – 23, 2024

The printed Weekly Edition of the Oakland Post: Week of April 17 – 23, 2024

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O.J. Simpson, 76, Dies of Prostate Cancer

Orenthal James (O.J.) Simpson, who rose to fame as a college football player who went on to the NFL and parlayed his talents in acting and sportscasting, succumbed to prostate cancer on April 10, his family announced.

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Orenthal James (O.J.) Simpson. Wikipedia photo.
Orenthal James (O.J.) Simpson. Wikipedia photo

By Post Staff

 Orenthal James (O.J.) Simpson, who rose to fame as a college football player who went on to the NFL and parlayed his talents in acting and sportscasting, succumbed to prostate cancer on April 10, his family announced.

Born and raised in San Francisco, the Galileo High School graduate was recruited by the University of Southern California after he was on a winning Junior College All-American team.

At USC, he gained wide acclaim as a running back leading to him becoming the No. 1 pick in the AFL-NFL draft in 1969 and joining the Buffalo Bills, where he had demanded – and received — the largest contract in professional sports history: $650,000 over five years. In 1978, the Bills traded Simpson to his hometown team, the San Francisco 49ers, retiring from the game in 1979.

Simpson’s acting career had begun before his pro football career with small parts in 1960s TV (“Dragnet”) before “Roots” and film (“The Klansman,” “The Towering Inferno,” Capricorn One”).

He was also a commentator for “Monday Night Football,” and “The NFL on NBC,” and in the mid-1970s Simpson’s good looks and amiability made him, according to People magazine, “the first b\Black athlete to become a bona fide lovable media superstar.”

The Hertz rent-a-car commercials raised his recognition factor while raising Hertz’s profit by than 50%, making him critical to the company’s bottom line.

It could be said that even more than his success as a football star, the commercials of his running through airports endeared him to the Black community at a time when it was still unusual for a Black person to represent a national, mainstream company.

He remained on Hertz team into the 1990s while also getting income endorsing Pioneer Chicken, Honey Baked Ham and Calistoga water company products and running O.J. Simpson Enterprises, which owned hotels and restaurants.

He married childhood sweetheart Marguerite Whitley when he was 19 and became the father of three children. Before he divorced in 1979, he met waitress and beauty queen Nicole Brown, who he would marry in 1985. A stormy relationship before, during and after their marriage ended, it would lead to a highway car chase as police sought to arrest Simpson for the murder by stabbing of Brown and her friend Ron Goldman in 1994.

The pursuit, arrest, and trial of Simpson were among the most widely publicized events in American history, Wikipedia reported.

Characterized as the “Trial of the Century,” he was acquitted by a jury in 1995 but found liable in the amount of $33 million in a civil action filed by the victims’ families three years later.

Simpson would be ensnared in the criminal justice system 12 years later when he was arrested after forcing his way into a Las Vegas hotel room to recover sports memorabilia he believed belonged to him.

In 2008, he received a sentence of 33 years and was paroled nine years later in 2017.

When his death was announced, Simpson’s accomplishments and downfalls were acknowledged.

Sports analyst Christine Brennan said: “… Even if you didn’t love football, you knew O.J. because of his ability to transcend sports and of course become the businessman and the pitchman that he was.

“And then the trial, and the civil trial, the civil case he lost, and the fall from grace that was extraordinary and well-deserved, absolutely self-induced, and a man that would never be seen the same again,” she added.

“OJ Simpson played an important role in exposing the racial divisions in America,” attorney Alan Dershowitz, an adviser on Simpson’s legal “dream team” told the Associated Press by telephone. “His trial also exposed police corruption among some officials in the Los Angeles Police Department. He will leave a mixed legacy. Great athlete. Many people think he was guilty. Some think he was innocent.”

“Cookie and I are praying for O.J. Simpson’s children … and his grandchildren following his passing. I know this is a difficult time,” Magic Johnson said on X.

“I feel that the system failed Nicole Brown Simpson and failed battered women everywhere,” attorney Gloria Allred, who once represented Nicole’s family, told ABC News. “I don’t mourn for O.J. Simpson. I do mourn for Nicole Brown Simpson and her family, and they should be remembered.”

Simpson was diagnosed with prostate cancer about a year ago and was undergoing chemotherapy treatment, according to Pro Football Hall of Fame President Jim Porter. He died in his Las Vegas, Nevada, home with his family at his side.

He is survived by four children: Arnelle and Jason from his first marriage and Sydney and Justin from his second marriage. He was predeceased son, Aaren, who drowned in a family swimming pool in 1979.

Sources for this report include Wikipedia, ABC News, Associated Press, and X.

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Oakland Post: Week of April 10 – 16, 2024

The printed Weekly Edition of the Oakland Post: Week of April 10 – 16, 2024

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