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Alameda County DA’s Office Offers Help to Human Trafficking Victims with New Billboards at Oakland International Airport

The Alameda County D.A.’s office reports that the county is identified as the third-largest trafficking hub in the country with 4,700 youth victims of sex trafficking. Sixty-one percent (61%) are African American, followed by 15% Latinx, 12% Caucasian, and 12% from other ethnicities.

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Alameda County District Attorney Pamela Price speaks at a press conference Tuesday where her office unveiled the anti-trafficking billboards. Photo by Magaly Muñoz.
Alameda County District Attorney Pamela Price speaks at a press conference Tuesday where her office unveiled the anti-trafficking billboards. Photo by Magaly Muñoz.

By Magaly Muñoz
Post Staff

During a Tuesday press conference held at the Oakland International Airport, Alameda County District Attorney Pamela Price unveiled six new billboards that are part of an initiative to fight human trafficking in the Bay Area.

The billboards, funded by a grant from Gov. Gavin Newsom’s office, will be strategically placed around the airport. They will display QR codes and phone numbers, providing access to helplines and resources for victims and survivors. The information on these billboards will be available in three languages.

“As the home of the Oakland International Airport, we need to have a presence. We need to let people know as they travel through our borders that there are people who are being enslaved, who are being traded for sex and labor, and that that is an unacceptable situation,” Price said.

A billboard hung along a wall that can be easily seen by trafficking victims at Oakland International Airport. Photo by Magaly Muñoz.

A billboard hung along a wall that can be easily seen by trafficking victims at Oakland International Airport. Photo by Magaly Muñoz.

The Alameda County D.A.’s office reports that the county is identified as the third-largest trafficking hub in the country with 4,700 youth victims of sex trafficking. Sixty-one percent (61%) are African American, followed by 15% Latinx, 12% Caucasian, and 12% from other ethnicities.

When asked why the county is one of the largest hubs, Price said, “because we’re not doing enough.” She added that Alameda County is in the epicenter of most of the nine Bay Area counties and is home to the airport, making it easier for the transportation of victims.

“It [human trafficking] is a billion-dollar industry, and our efforts have to step up to that,” Price said.

California is recognized as one of the major hotspots of human trafficking in the U.S., according to data from the Human Trafficking Hotline.

In 2018, 1,656 cases of human trafficking were reported in California. Of those cases, 1,226 were sex-trafficking cases, 151 were labor-trafficking cases, 110 involved both labor and sex trafficking, and in 169 cases the type of trafficking was not specified.

In September, Gov. Newsom signed Senate Bill (SB) 14, a law that classifies the trafficking of a minor for commercial sex acts as a serious felony, which is also considered under the state’s “Three Strikes” law. The bill, authored by Sen. Shannon Grove (R-Bakersfield), imposes harsher penalties and sentencing enhancements for individuals convicted of the crime.

“Human trafficking is a sick crime. With this new law, California is going further to protect kids,” Newsom said in a press release. “I’m grateful for the leadership of Senator Grove, Speaker Rivas, and Pro Tem Atkins in spearheading this bipartisan effort to make our communities and children safer.”

Price said her office “most definitely” is looking into serious prison sentences for those arrested and convicted of exploiting women and children in these crimes and will also look at crimes like domestic violence, the effects of which can lead to something like human trafficking.

Nikki Fortunato Bas, Oakland City Council president and District 2 councilmember, also addressed the press conference. She stated that her office has been working with community-based organizations to help provide victims of these crimes with resources and support.

“Trafficking of people for their labor has gone on for generations — from slavery to workers in our fields and garment factories to sexual exploitation, and we need to call it what it is: Human exploitation,” Bas said.

Bas stated that she’s been working with the Oakland Department of Transportation (OakDOT) on environmental improvements in the city. These improvements include better street lighting, speed bumps, and traffic diverters to inhibit sex trade in residential areas.

Bas also announced that Oakland Mayor Sheng Thao would launch an advisory council on human trafficking on Wednesday, Oct. 18, to act against this human rights issue.

“Addressing human tracking is important for Mayor Sheng Thao, and her administration is working with various stakeholders on this issue. We expect the City of Oakland to provide additional information on our plan of action in the coming weeks,” said Francis Zamora, chief of Communications for the mayor’s office.

Price explained that the purpose of the billboards, along with the efforts of her office and various community organizations, is to ensure victims are aware that they have the help they need when they’re ready to escape the life they’ve been forced into.

“‘What does a new life look like?’ That’s so important for us as a community. [We need to] begin to extend that vision of a new life to those who have lost hope and don’t know that there is a way out,” Price said.

Magaly Muñoz

Magaly Muñoz

A graduate of Sacramento State University, Magaly Muñoz’s journalism experience includes working for the State Hornet, the university’s student-run newspaper and conducting research and producing projects for “All Things Considered” at National Public Radio. She also was a community reporter for El Timpano, serving Latino and Mayan communities, and contributed to the Sacramento Observer, the area’s African American newspaper.

Muñoz is one of 40 early career journalists who are part of the California Local News Fellowship program, a state-funded initiative designed to strengthen local news reporting in California, with a focus on underserved communities.

The fellowship program places journalism fellows throughout the state in two-year, full-time reporting positions.

A graduate of Sacramento State University, Magaly Muñoz’s journalism experience includes working for the State Hornet, the university’s student-run newspaper and conducting research and producing projects for “All Things Considered” at National Public Radio. She also was a community reporter for El Timpano, serving Latino and Mayan communities, and contributed to the Sacramento Observer, the area’s African American newspaper. Muñoz is one of 40 early career journalists who are part of the California Local News Fellowship program, a state-funded initiative designed to strengthen local news reporting in California, with a focus on underserved communities. The fellowship program places journalism fellows throughout the state in two-year, full-time reporting positions.

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Activism

Diabetes in Black California: Turning the Tide from Crisis to Control

According to the Centers for Disease Control and Prevention (CDC) Behavioral Risk Factor Surveillance System data, nearly 17.9% of Black adults in California have been diagnosed with diabetes — above the national Black adult average of 16.8%, and nearly five points higher than California’s overall adult rate of 12.6% across all races. California ranks 24th out of 39 states with available data for Black adult diabetes rates.

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Dr. Khadijah Lang is a family physician with a clinic in Los Angeles who specializes in several family medical practices, including prenatal care. Lang believes in family medicine. She says it is important to treat all members of a family. Thursday, June 5, 2026. Photo by Solomon O. Smith/California Black Media.
Dr. Khadijah Lang is a family physician with a clinic in Los Angeles who specializes in several family medical practices, including prenatal care. Lang believes in family medicine. She says it is important to treat all members of a family. Thursday, June 5, 2026. Photo by Solomon O. Smith/California Black Media.

By Charlene Muhammad, California Black Media

Crystal Lambert knew something was terribly wrong with her three-year-old granddaughter as she sped down the street trying to get her to the hospital.

“I thought she got a hold of some poison,” Lambert recalled.

Doctors found Lambert’s granddaughter had a blood sugar level over 800, diagnosing her with Diabetic Ketoacidosis(DKA), a state in which the body, starved of insulin, begins to shut down.

Lambert said she was born with a pancreas that was not fully functioning — it lacked the specialized cells required to produce insulin.

Her granddaughter survived and is five years old today.  Now, she gives herself insulin shots, asks endless questions about her condition, and runs like the spirited child she is. But the terror of that night transformed Lambert — and ultimately inspired her to launch the We Fight Back Organization, a mobile health and food access initiative serving underserved communities across California. Lambert is the executive director.

The Crisis by the Numbers

According to the Centers for Disease Control and Prevention (CDC) Behavioral Risk Factor Surveillance System data, nearly 17.9% of Black adults in California have been diagnosed with diabetes — above the national Black adult average of 16.8%, and nearly five points higher than California’s overall adult rate of 12.6% across all races. California ranks 24th out of 39 states with available data for Black adult diabetes rates.

Nationally, according to the U.S. Department of Health and Human Services, Black Americans were 24% more likely than the overall U.S. population to have diabetes in 2024. They also died from diabetes 78% more often than the general population in 2022. Black Americans are also more than twice as likely as the overall population to develop kidney failure caused by diabetes.

According to the California Health Care Foundation’s 2024 Health Disparities Almanac, Black Californians have the shortest life expectancy in the state at just 74.6 years — due in part to chronic conditions like diabetes and its devastating complications.

Leon Rock, co-founder of the African American Diabetes Association, believes statistics, though revealing, only tell part of the story.

“There are a whole bunch of Black folks that don’t tell you that they have diabetes — or don’t know,” he said.

And the disease itself, Rock is careful to note, is not what kills. “They die from the complications. That’s heart attack, that’s stroke, that’s amputations of legs, of feet. Going blind. All those complications are inherent in a system that has impacted Black folks with diabetes in California and across America.”

Crystal Lambert, creator and executive director of We Fight Back. She started the organization out of a need to learn more about diabetes on behalf of her granddaughter. Now she is looking to spread the impact of her organization to the valley. Friday, June 6, 2026. Photo by Solomon O. Smith/California Black Media.

Crystal Lambert, creator and executive director of the We Fight Back Organization, started out of a need to learn more about diabetes on behalf of her granddaughter. Now she is looking to spread her organization to the valley, on Friday, June 6, 2026 Photo by Solomon O. Smith/ California Black Media

An Information Gap Fuels the Crisis

For Rock, part of the solution is diagnosis. He says the medical and public health systems are failing Black Californians by the absence of information designed for them.

“That is the bottom line. We need good information. Information that is culturally specific,” said Rock.

Telling people to eat healthy or exercise, he added, falls short when culturally specific alternatives are not provided, and when many residents of urban communities do not feel safe exercising in some neighborhoods – or outside at night.

Dr. Khadijah Lang, a family medicine physician and president of the Golden State Medical Association, agrees that the roots of the crisis run deeper than individual behavior — and blaming patients misses the point.

“We are not genetically predisposed to diabetes,” Lang said. “But the system under which we live increases the likelihood that we will develop it.” 

What the Body Needs — What Communities Are Denied

Type 2 diabetes, which accounts for 90 to 95% of all diabetes cases, according to the CDC, develops when the body can no longer use insulin effectively to regulate blood sugar. Left unmanaged, it damages nerves, kidneys, eyes, and the cardiovascular system. The hemoglobin A1C test is a blood draw that reveals how the body has processed sugar over the previous three months — not just at the moment of the test. It is the standard tool for both diagnosis and ongoing monitoring.

That distinction matters, Lang emphasized, because patients cannot manipulate three months of blood sugar history the way they might fast for a day before a single blood draw.

“The pill is not meant to undo or control a sugar level that’s being constantly stressed,” Lang said. “It’s meant to work in conjunction with a low-carbohydrate diet and exercise.” She recommended at minimum 30 minutes of physical activity five days a week — breakable into 10-minute sessions for those who need it.

Lang stressed that education must be delivered in language people recognize and can relate to. The goal is to inform them of the choices that serve their health best, she said.

But for many Black Californians, even those informed choices remain out of reach, Lambert said.

“They need access to healthy foods and medication, too” she said.

California has made some critical policy advances. The state has expanded access to the Continuous Glucose Monitor (CGM), which has transformed diabetes care for state residents. Assembly Bill 365, introduced in 2024, proposed requiring Medi-Cal to cover the costs of CGM and other related medical equipment but it failed in the State Senate. Since then, the California Department of Health Care Services (DHCS) reports that the core Medi-Cal CGM benefit now available to eligible patients was solidified through previous budget actions and pharmacy policy updates.

These measures, while meaningful, have not closed the gap for the communities most at risk, according to advocates.

Control Through Community

Health care advocates conclude that the solution must be communal, culturally grounded, and sustained — not a fad, not a celebrity moment, not a single clinic visit. For example, observed Lang, lifestyle shaped by shared values and collective accountability can move the needle where individual prescriptions have not.

Rock is building infrastructure to match the urgency, establishing local chapters of the African American Diabetes Association across the country, with California next.

“We have to do for self, period,” he said. “Health is wealth. We have to eat to live.”

And Lambert, whose granddaughter unknowingly started all of this for her, keeps showing up.

“Diabetes advocacy is about dignity, education, prevention, and hope,” she said.

Video: Diabetes Disparity Exposed in California

This article is supported by the California Health Care Foundation 

(CHCF). Visit www.chcf.org 

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Activism

Oakland Post: Week of July 1 – 7, 2026

The printed Weekly Edition of the Oakland Post: Week of July 1 – 7, 2026

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Arts and Culture

Prescott Circus Theatre Presents Free Summer Performance Series

Now in its 41st year, the Prescott Circus Theatre is a nationally recognized performing arts education program for Oakland youth. The circus offers safe environments that challenge Oakland youth, through circus arts training, to develop the skills and confidence to thrive on stage, in school, and in life.

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Prescott Circus showcase pathways pyramid. Photo courtesy of Prescott Circus.
Prescott Circus showcase pathways pyramid. Photo courtesy of Prescott Circus.

By Post Staff

The Prescott Circus, Oakland’s longest-running youth circus, is returning this summer with its free shows. Join the Prescott Circus’s young stars as they share their joys and talents through stilt-dancing, tumbling, juggling, and more.

At the heart of this one-hour show, which demonstrates teamwork, pride, and joy, are Oakland Unified School District students ages 8 – 17 from more than 10 different schools

Now in its 41st year, the Prescott Circus Theatre is a nationally recognized performing arts education program for Oakland youth. The circus offers safe environments that challenge Oakland youth, through circus arts training, to develop the skills and confidence to thrive on stage, in school, and in life.

This is accomplished through no-cost school and community programs for more than 300 Oakland youth each year. Performing company members from Prescott, where the program began, perform and make appearances at as many as 40 Bay Area events each year.

The summer program is funded in part by Oakland Fund for Children and Youth, California Arts Council, Port of Oakland, and the West Davis & Bergard Foundation.

Performances will be held Tuesday, July 14, 11 a.m. and 1:30 p.m. (ASL interpreted) and Wednesday, July 15, 11 a.m., at the Malonga Casquelourd Center for the Arts, 1428 Alice St., Oakland. For free reservations go to

https://PrescottCircusSummerShows.eventbrite.com

For group reservations for camps, childcare centers, senior centers, go to www.prescottcircus.org

A community show will be held Saturday, July 18, 2 p.m. to 3 p.m., at DeFremery Park,1651 Adeline St., Oakland.

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