Connect with us

Business

Advocates: Internet Companies Must Partner With Ethnic Media to Close Digital Divide

Last week, Newsom signed Senate Bill (SB) 156 into law. That legislation requires the state to make a multi-billion dollar investment into the construction of a state-owned open access network of internet cable with several offshoot lines that will connect unserved households and businesses mostly in urban and rural areas.  

Published

on

Laptop and phone photo courtesy Benjamin Dada via Unsplash

Digital equity advocates – people who have been working for decades now to come up with solutions to narrow the divide between people who are connected to broadband and those who still aren’t – say Internet Service Providers (ISPs) must partner with the ethnic media to reach people in California who remain unconnected and under-connected to broadband service.

“We have focused on the importance of community and Ethnic Media. We think that the Internet Service Providers should be advertising with (ethnic media), reaching out to you and connecting with you,” said Sunne McPeak, CEO of the California Emerging Technology Fund (CETF) a statewide non-profit with offices in Concord and Los Angeles dedicated to closing the digital divide.

McPeak says, with its 91% broadband adoption rate, California has done a remarkable job getting people online with stable access to high-speed internet connections that can improve their quality of life. That number has skyrocketed from 55% in 2008.

However, there are still 6 million Californians, she says, who are not connected or under-connected (those with only smartphone access) to broadband. Most of those people live in low-income households.

Among Californians who are not connected to high-speed internet, 8% — more than half of them – are Black, according to CETF.

“There is still clearly a divide among groups that are most digitally disadvantaged socioeconomically,” McPeak said. “No state has more low-income people than California. Fifteen percent of our population is low income.”

McPeak was speaking during a news briefing organized by Ethnic Media Services last week titled “Trapped by the Digital Divide: Demanding Universal Broadband as a Basic Right.”

McPeak was joined on the online conference by Angela Siefer, executive director of the Cleveland-based National Digital Inclusion Alliance (NDIA).

Siefer shared national numbers that reflect that the vast majority of people who are still not connected to the internet live in urban areas, challenging a widely held notion that rural areas remain the regions most unconnected to broadband in the United States.

“Prior to the pandemic, 36 million U.S. households did not have an internet connection in their home,” said Seifer. “Of that number, 26 million are urban and 10 million are rural. I want to confirm the bigger number piece of this is urban.”

In addition to having a high broadband adoption rate, California continues to take a number of steps to make sure there is universal connectivity to broadband.

Last week, Newsom signed Senate Bill (SB) 156 into law. That legislation requires the state to make a multi-billion dollar investment into the construction of a state-owned open access network of internet cable with several offshoot lines that will connect unserved households and businesses mostly in urban and rural areas.

“As we work to build California back stronger than before, the state is committed to addressing the challenges laid bare by the pandemic, including the digital divide holding back too many communities in a state renowned for its pioneering technology and innovation economy,” said Newsom at a rural elementary school in Tulare County.

“This $6 billion investment will make broadband more accessible than ever before, expanding opportunity across the spectrum for students, families and businesses – from enhanced educational supports to job opportunities to health care and other essential services,’ the governor continued.

Also continuing to ensure as many Californians as possible not only have access to broadband but also have reliable equipment to connect to it, California State University announced that it will give all incoming students and transfers at eight of its campuses across the state new iPad air tablets. The package includes accessories, including smart keyboards. The only requirement for the students is to register at a website called CSUSUCCESS (CSU Connectivity Contributing to Equity and Student Success)

“CSUCCESS will assure that students have immediate access to innovative, new mobile tools they need to support their learning, particularly when faced with the lingering effects of the pandemic,” CSU Chancellor Joseph Castro said, announcing the initiative.

McPeak says while there are a number of programs like the federal Emergency Benefit Broadband program that can help Americans connect to high-speed internet more affordably, many people are just not aware of them.

“We have to ask, what are (the ISPs) doing to work with ethnic media and community organizations?” asked McPeak.

Business

A Store for ‘The People’ in East Oakland

The People’s Store is open Tuesdays through Saturdays between 11:00 a.m. and 6:00 p.m.; Sundays and Mondays 12:00 p.m. to 5:00 p.m.

Published

on

The People's Storefront, Photo courtesy of realtor.com

The People’s Store, located in East Oakland, is a boutique that sells small batch African clothing, jewelry, crystals, and sage along with natural personal care products.

Customers rave about the natural shea butter, black soap and oils that are found in the store. The owner sells products wholesale and retail.

Located at 2366 High St, Oakland, CA 94601, they can be reached at  (510) 698-4371. The owner supports the local community, supporting small, local entrepreneurs by stocking the shelves of The People’s Store with their products. Check out their IG for giveaways, events and discounts.

The People’s Store is open Tuesdays through Saturdays between 11:00 a.m. and 6:00 p.m.; Sundays and Mondays 12:00 p.m. to 5:00 p.m.

The Oakland Post’s coverage of local news in Alameda County is supported by the Ethnic Media Sustainability Initiative, a program created by California Black Media and Ethnic Media Services to support community newspapers across California.

Continue Reading

Business

Balance Your People and Profits: Cal Bill Pushes Amazon, Walmart, and Other Big E-Retailers

Gonzales said she authored AB 701 to help decrease worker injury, encourage more transparency, and end the use of production quotas at corporations and government agencies, which critics say contribute to low job satisfaction and harmful working conditions.

Published

on

Amazon Warehouse Worker, Photo Courtesy of California Black Media

Last week, warehouse workers, labor leaders, elected officials, and community groups came together on the steps of the California state Capitol. Their goal was to generate public support for California’s pro-worker “Warehouse Workers Protection Act,” – also called Assembly Bill (AB) 701– and to encourage the state Senate to pass it.

“Working in warehouses for corporations like Amazon has quickly become one of the most dangerous jobs in the private sector,” Assemblywoman Lorena Gonzalez (D-San Diego) asserted, placing giant e-retailers square in the scope of her target.

In the United States, e-commerce is skyrocketing, growing from a $441.51 billion industry in 2017 into a market valued at $759.47 billion in 2020. Amazon.com has the largest market share (about 40%) among leading e-retailers, followed by Walmart (about 7%) and eBay (about 4%).

Gonzales said she authored AB 701 to help decrease worker injury, encourage more transparency, and end the use of production quotas at corporations and government agencies, which critics say contribute to low job satisfaction and harmful working conditions.

“Workers are risking their bodies to guarantee same-day delivery and being pushed to the point that many can’t even break long enough to use the bathroom. There is no excuse for a company to prioritize customers’ convenience and their own profits over the safety of their workers,” said Gonzales.

In March 2020, Irene Tung and Deborah Berkowitz released a National Employment Law Project (NELP) report titled “Amazon’s Disposable Workers: High Injury and Turnover Rates at Fulfillment Centers in California.”

According to the study, “Workers who can’t keep up extreme productivity goals are fired or encouraged to quit.”

“Amazon workers around the country have reported being subject to unsustainably fast productivity requirements resulting in injury and exhaustion. Workers describe pushing their bodies to the brink to avoid automatic termination for missing quotas,” the NELP report stated. “Data from the company’s own records have confirmed their accounts showing that Amazon warehouses have stunningly high injury rates.”

Assemblymember Ash Kalra (D-San Jose), chairperson of Assembly Labor Committee; state Senator Dave Cortese (D-San Jose), chair of Senate Labor Committee; state Senator Maria Elena Durazo (D-Los Angeles); and chair of the Assembly Public Safety Committee Reggie Jones-Sawyer (D-Los Angeles) all attended the rally.

Jones-Sawyer said his 19-year-old son worked at Amazon this past summer before heading off to college in Colorado. He got sick and had to take time off work. When he returned to work, after three weeks he was fired.

“Unfortunately, he saw all the bad things about working in a factory,” Jones-Sawyer said.

Jones-Sawyer said he attended the rally for his son.

“So that’s why I am here, not only for my son but all the other sons who don’t have fathers who could speak up for them,” he said. When it comes back to the Assembly for concurrence, I will stand up, speak up and vote for it again.

The language in AB 701 directs the California Division of Occupational Safety and Health (Cal/OSHA) to establish new standards by Jan. 1, 2023, that are “designed to minimize the risk of injuries and disorders among warehouse employees who are subject to production quotas.

The California Chamber of Commerce (CalChamber) labeled AB 701 “job killer legislation” in April and criticized it as one of “23 legislative bills that would place California employers and the state’s economy in harm’s way” should it become law.

“(AB 701) threatens warehouse employers with duplicative costly litigation by creating a new, independent private right of action, and a representative action under the Private Attorneys General Act (PAGA), for failing to comply with vague standards,” CalChamber said in a statement. The organization is the largest business advocate in California.

In California, Amazon warehouses are in counties whose populations are “overwhelmingly people of color,” according to the NELP study. Combined, nearly 75% of warehouse workers are minorities. Of that number about 55% are Latinos and about 9% are Black.

If passed by the Senate and signed by Gov. Gavin Newsom, AB 701 would require employers to inform employees about quotas that corporations and organizations set to measure their performance.

The legislation requires employers to quantify work employees are expected to do.  They must explain specific tasks and how meeting those goals may affect their job standing.

“AB 701 also directs the Division of Occupational Safety and Health (Cal/OSHA) to establish new standards by Jan. 1, 2023, that are “designed to minimize the risk of injuries and disorders among warehouse employees who are subject to production quotas.”

The bill also prohibits an employer from taking disciplinary action (including firing) against employees for failure to meet quotas that have not been disclosed to them. In addition, the legislation prohibits quotas that do not allow a worker to comply with meal or rest periods or occupational health and safety laws.

Continue Reading

Business

African American Bay Area Woman Launches Natural Hair Care Collection

After blending numerous concoctions and conducting focus groups with friends transitioning from straightening their hair, Truth landed on the perfect ingredients that resulted in healthy, moisturized, shiny curls and coils. Currently the collection consists of three core hair care products and a heat activated deep conditioning cap.

Published

on

I LUV CURLS PRODUCTS

In June, founder Joy Truth debuted her new hair care collection, “I Luv Curls.” The hair care system is designed to inspire women to embrace their curls and “luv” their natural hair.

In the midst of the pandemic and on the heels of the passing of the CROWN Act, (a California law that prevents race-based hair discrimination and is currently on the ballot in seven states), Joy Truth saw this as the perfect time to launch her new products targeting women of color who are transitioning back to their natural hair.

“Launching and innovating during a pandemic was divine order; it provided the time and focus that I needed. When everything shut down, the frolicking stopped, and I transferred that energy to my heart’s joy: ‘I Luv Curls.’” Joy Truth said. “I made a commitment to move forward despite what was going on around me.”

After blending numerous concoctions and conducting focus groups with friends transitioning from straightening their hair, Truth landed on the perfect ingredients that resulted in healthy, moisturized, shiny curls and coils. Currently the collection consists of three core hair care products and a heat activated deep conditioning cap.

The “add + clarity” clarifying cleanser is a gentle, botanical, clarifying, sulfate-free deep cleanser containing peppermint oil and rosemary oil. The “Add+ Moisture” ™ hydrating masque is a botanical, nutrient-rich, luxurious, deep treatment with moisture-locking humectants. The “Add + Strength” ™ is a luxurious, botanical, protein-rich ayurvedic deep strengthening treatment. And finally, the “Add + Heat” microwavable deep conditioning heat cap enhances the masque treatments by slowly diffusing heat to infuse moisture and/or strength deep within your hair follicles.

Joy Truth has plans for further product development of the collection with styling products and other hair treatments focused on curly hair health.

This is not the first launch for this entrepreneur; A creative and visionary entrepreneurial leader whose passion for beauty and wellness led her to leave corporate America and launch twin companies, Harmony Beauty Boutique and Harmony Yoga Pilates – a unique brand of personal care products and wellness services.

Born and raised in the SF Bay Area, Joy Truth holds a BS in Information Systems Management from the University of San Francisco, serves as the vice-chair of the Advisory Board of her alma mater, is a Christian ministry leader and contributes to social impact causes that benefit women of color.

She resides in Berkeley, with her husband Neil, stepson Jordan and their dog (Malshi) Zoe.

Continue Reading

CHECK OUT THE LATEST ISSUE OF THE OAKLAND POST

ADVERTISEMENT

WORK FROM HOME

Home-based business with potential monthly income of $10K+ per month. A proven training system and website provided to maximize business effectiveness. Perfect job to earn side and primary income. Contact Lynne for more details: Lynne4npusa@gmail.com 800-334-0540

Facebook

Trending