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Rev. Jamal Bryant’s Corporate Challenge Earns Top Black Press Honor

BLACKPRESSUSA NEWSWIRE — Bryant, the Senior Pastor of New Birth Missionary Baptist Church in metro Atlanta, launched a 40-day fast—aligned with Lent—as an economic protest against Target after the company announced in January it would end its DEI initiatives and cancel a $2 billion pledge it made in 2020 to support Black-owned businesses following the murder of George Floyd. “After the murder of George Floyd, [Target] made a $2 billion commitment to invest in Black businesses,” Bryant said during an earlier appearance on the Black Press’ Let It Be Known news program. “That commitment was due in December 2025. When they pulled out of the DEI agreement in January, they also canceled that $2 billion commitment.”

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By Stacy M. Brown
Black Press USA Senior National Correspondent

At the annual convention of the National Newspaper Publishers Association (NNPA), held under the theme “The Black Press: Engaging Black America—Empowerment, Justice and Prosperity,” Rev. Dr. Jamal Harrison Bryant will receive the NNPA’s prestigious 2025 Newsmaker of the Year Award. Bryant will be honored during a ceremony on June 27 where the organization will recognize Bryant’s bold leadership in confronting corporate America’s retreat from diversity, equity, and inclusion (DEI), most notably through his ongoing boycott of Target.

The NNPA is the trade association representing more than 200 African American-owned newspapers and media companies that comprise the 198-year-old Black Press of America.

Bryant, the Senior Pastor of New Birth Missionary Baptist Church in metro Atlanta, launched a 40-day fast—aligned with Lent—as an economic protest against Target after the company announced in January it would end its DEI initiatives and cancel a $2 billion pledge it made in 2020 to support Black-owned businesses following the murder of George Floyd.

“After the murder of George Floyd, [Target] made a $2 billion commitment to invest in Black businesses,” Bryant said during an earlier appearance on the Black Press’ Let It Be Known news program. “That commitment was due in December 2025. When they pulled out of the DEI agreement in January, they also canceled that $2 billion commitment.”

Target has told Black Press USA that it has exceeded its commitments made after Floyd’s death.

However, Bryant cited the $12 million spent daily by Black consumers at Target as a driving reason to focus the protest on the retailer. Within just one week of launching the petition at targetfast.org, 50,000 people had signed on. “This is just phase one,” he said. “Amazon and others come right after. America has shown us time and time again: if it doesn’t make dollars, it doesn’t make sense.”

Beyond the restoration of DEI programs, Bryant has called on Target to invest $250 million in Black-owned banks to help scale Black businesses and to partner with HBCUs located near the company’s 10 distribution centers. “White women are the number one beneficiaries of DEI,” he said. “What I am asking for is a quarter of a billion dollars to be invested in Black banks so that our Black businesses can scale.”

The NNPA, in response to widespread corporate rollbacks, also launched a national public education and selective buying campaign.

“We are the trusted voice of Black America, and we will not be silent or nonresponsive to the rapid rise of renewed Jim Crow racist policies in corporate America,” said NNPA Chairman Bobby R. Henry Sr.

“Black Americans spend $2 trillion annually,” said NNPA President and CEO Dr. Benjamin F. Chavis Jr. “We must evaluate and realign to question why we continue to spend our money with companies that do not respect us.”

Bryant has also partnered with Ron Busby, President and CEO of the U.S. Black Chambers, to provide consumers with a directory of over 300,000 Black-owned businesses. “You can’t tell people what not to do without showing them what to do,” Bryant said. “If you’re not going to Target or Walmart but need essentials like toilet paper, soap, or detergent, we’ll show you where to get them and reinvest in Black businesses.”

He said the impact has proved major. “Since Black people have been boycotting Target, the stock has dropped by $11. Stockholders are now suing Target because of the adverse impact this boycott has had on their stock,” Bryant proclaimed.

He also addressed Target’s recent $300,000 agreement with the National Baptist Convention. During a sermon, he accused the convention of allowing the company to sidestep accountability. “You thought you were going to go around me and go to the National Baptist Convention and sell out for $300,000?” Bryant demanded. “Are you crazy to think that we gonna’ sell out for chump change? You must not know who we are!”

Rev. Boise Kimber, president of the National Baptist Convention, said the denomination is working on a three-year plan with Target that “will be very beneficial to the Black community.”

Bryant has spent decades as a leading voice for justice. From his early work as National Youth and College Director of the NAACP, where he mobilized over 70,000 young people in nonviolent campaigns, to founding Empowerment Temple AME Church in Baltimore—once the fastest-growing church in the AME denomination—to now leading New Birth, supporters said Bryant has never wavered in his commitment to mobilizing faith, economic power, and activism.

A Presidential Lifetime Achievement Award recipient and two-time Grammy Award winner, Bryant has established ministries that combat injustice, foster entrepreneurship, and empower economically disadvantaged individuals. He rose from earning a GED to receiving a Ph.D., reaching across generations and building bridges between the Civil Rights era and today’s movements.

Chavis said Bryant’s award at this year’s NNPA convention aligns directly with the event’s theme.

“Dr. Bryant has shown that prophetic voices still matter in the marketplace,” Chavis affirmed. “And the Black Press will always amplify those voices who fight for empowerment, justice, and prosperity.”

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Smooth Ride! Car Suspension & Comfort Tested #shorts

Smooth suspension meets surprisingly spacious legroom. Experience true comfort on any road!

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Car suspension test demonstrating a smooth ride, comfort features, and handling on various terrains.

Experience the difference smooth suspension makes on rough streets. Check out the surprisingly good second-row legroom – test it yourself for true comfort.

🔗 Watch the full video: https://youtu.be/l9Z571za5Gc

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61 years since Selma, Houston leaders say the bridge remains to be crossed

61 years after Selma, Houston leaders say the fight for equality continues. The issues that sparked the marches still impact Black Americans today.

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Houston leaders discuss the ongoing struggle for civil rights 61 years after Selma, emphasizing the need for continued action.

It has been 61 years since the Selma marches. But political leaders in Houston say that the issues protesters were marching for still plague the lives of Black Americans.

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Here is what you need to know about finding unique white elephant gift ideas that everyone wants to steal

The best white elephant gift ideas are funny enough to get a reaction but useful enough that people actually want to steal them. Look for gifts with a surprise factor, broad appeal, an inside joke, and just enough personality to spark some friendly competition. The wrapping paper comes off, the room goes quiet for half […]

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The best white elephant gift ideas are funny enough to get a reaction but useful enough that people actually want to steal them. Look for gifts with a surprise factor, broad appeal, an inside joke, and just enough personality to spark some friendly competition.

The wrapping paper comes off, the room goes quiet for half a second, and suddenly everyone wants the same gift. That is the sweet spot. A great white elephant pick should make people laugh, lean in, and start plotting their next steal before the turn is even over.

Should a White Elephant Gift Be Funny or Useful?

A white elephant gift can be funny or useful, but the strongest choices usually give people a reason to laugh and a reason to keep the item. A practical gift with an odd design, unexpected feature, or playful theme can get a reaction without becoming something the recipient immediately wants to give away.

The right balance depends on the group. Close friends and family members may enjoy a ridiculous gag gift because they already understand one another’s sense of humor.

A workplace exchange, neighborhood party, or mixed-age gathering usually calls for something with broader appeal. In those settings, humor works better when it is built into an item people could still use afterward.

It also helps to think about how quickly the gift will make sense once it is opened. A strangely shaped kitchen tool, oversized mug, quirky desk accessory, or unexpectedly fancy everyday item can create an immediate reaction. Guests understand the joke right away, while the item still has enough practical value to attract a steal.

Pure gag gifts can be harder to pull off. Something that exists only for the punchline may get a big laugh during the reveal and then sit untouched for the rest of the game. If the goal is to bring one of the gifts everyone keeps fighting over, usefulness gives the joke staying power.

Memorable Present Ideas: Creating Inside Joke Gifts

Inside joke gifts can make a white elephant exchange feel much more personal, especially when most of the group shares the same stories. The trick is choosing a reference that people will recognize quickly instead of building the entire joke around something only two guests understand.

You can turn a memorable vacation mishap, office catchphrase, family story, or long-running group joke into the theme of the gift. A personalized comic book can work especially well when it turns familiar people or a ridiculous shared moment into part of the story. 

Think carefully about who the joke involves before ordering anything permanent. The gift should make the person feel included in the fun, not singled out for the wrong reason.

Can You Bring Something You Already Own?

Holiday gift exchanges can be a good place to re-gift something you never used, especially if it is unopened and clean.

The following can all work if they still look presentable:

  • A duplicate kitchen gadget
  • An untouched game
  • A decorative item
  • A sealed gift set 
  • An unopened candle
  • A new travel accessory

The goal is to give the item a second chance, not use the exchange as an excuse to clear out damaged or unwanted clutter.

Take a close look at the packaging before wrapping it. Faded boxes, missing pieces, visible wear, or anything that looks obviously used can make the gift feel careless. 

Wrapping Budget-Friendly Gifts

Wrapping can make gifts more entertaining before anyone even knows what’s inside.

Misdirection works especially well for fun party games. Put a small gift inside a much larger box. Use packaging from an unrelated household item.

Add harmless weight so guests cannot guess what they are holding. The reveal becomes part of the joke without changing the gift itself.

You can also lean into the theme of the exchange. Bright paper, oversized bows, reusable bags, or deliberately over-the-top wrapping can make an ordinary item feel more memorable. If the gift itself is already funny, simple wrapping may work better so the surprise stays hidden until the last second.

Frequently Asked Questions

Is Picking Last an Advantage in White Elephant?

Picking last can be an advantage because you get to see almost every gift before making your move. Instead of choosing blindly from the remaining wrapped presents, you can steal something that has already caught your attention if the rules still allow it.

That advantage depends on the house rules. Some games limit how many times a gift can be stolen.

Others lock an item once it reaches a certain number of steals. If the most popular gifts are already unavailable, the final player may have fewer strong options than expected.

The first player can also get another turn at the end in some versions of the game. That rule can balance things out, since the person who started with the least information may get one final chance to steal.

How Do You Plan White Elephant for a Large Group?

For a large white elephant exchange, set a firm spending limit and establish the stealing rules in advance.

Create a clear turn order before the game begins. Drawing numbers as guests arrive can save time once everyone is ready to start.

Keep the number of steals per gift limited so the game does not drag on. It also helps to have one person track which creative holiday presents have been stolen and when they are locked, especially if dozens of people are participating.

Can You Play White Elephant Virtually?

A virtual white elephant exchange can work over a video call, with one person keeping track of the turn order and each steal. Guests can either mail physical gifts ahead of time or use digital gifts that can be delivered once the game ends.

Set the spending limit and stealing rules before everyone joins. It also helps to decide how gifts will be revealed and who is responsible for sending each one afterward so the exchange does not become confusing.

Choose a Perfect White Elephant Gift in a Snap

Look for a white elephant gift that fits some of these criteria, and everyone will be trying to grab it at your next celebration.

Do you need more gift-giving tips and tricks? Make sure you read some of our other posts.

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