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The Rise East Project: Part 1 of 8 – Genesis of Oakland’s Black Cultural Zone and Rise East

The mission of the Black Panthers 10-point program, envisioned in 1966, germinated in 2000 at the first annual Malcolm Jazz Festival in San Antonio Park, hosted by Eastside Arts Alliance, a collective of multi-racial artists who, like Malcolm X, utilized the public platform to address racial inequities and organize a credible institution to create solutions.

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The Black Cultural Zone is on track to receive $10 million of a $40 million grant to the City of Oakland for infrastructure improvements. Above is the proposed BCZ development on 73rd and MacArthur that will provide a cultural hub, 118 affordable residences plus a manager's unit, food hall, community pantry, co-working space and roller-skating rink. Courtesy image.
The Black Cultural Zone is on track to receive $10 million of a $40 million grant to the City of Oakland for infrastructure improvements. Above is the proposed BCZ development on 73rd and MacArthur that will provide a cultural hub, 118 affordable residences plus a manager's unit, food hall, community pantry, co-working space and roller-skating rink. Courtesy image.

Rise East is a $100 million privately funded initiative that will rebuild Black neighborhoods in a 40 x 40 block area of East Oakland over 10 years. Project partners are Oakland Thrives, The 40 x 40 Council and Blue Meridian Partners.

By Tanya Dennis

 

The mission of the Black Panthers 10-point program, envisioned in 1966, germinated in 2000 at the first annual Malcolm Jazz Festival in San Antonio Park, hosted by Eastside Arts Alliance, a collective of multi-racial artists who, like Malcolm X, utilized the public platform to address racial inequities and organize a credible institution to create solutions.

 

Elena Serrano, an Eastside collective member who serves as its executive director says, “The Black Panthers captured hearts and minds through authentic guerrilla theater, inspiring people by how they presented themselves, dressing the same, on the same message making people believe they could create a society that benefited them.”

 

For nearly 30 years, Eastside Arts Alliance (EAA) has held down that Black Panther culture at 2277 International Blvd. and recently celebrated its 24th annual Malcolm X Festival.

 

“We created a Black arts movement in a neighborhood that is Black, Asian and Latinx, a movement where artists’ work and organizers come together to build power,” Serrano says. “We work with teenagers that want to be hip-hop stars, poets, and writers so they address power-building strategies in their music and words.”

 

The Black Cultural Zone, a strategic partner in the $10 million Rise East initiative credits their genesis to Eastside Arts Alliance. Rise East is a 10-year, privately funded initiative to help Black families thrive in a 40-square-block area of East Oakland.

 

“We connected to the Black Cultural Zone six or seven years ago when the Bus Rapid Transit (BRT) project was planned for International Boulevard, a project to improve rapid transit,” Serrano says. “BRT publicity was showing beautiful neighborhoods that didn’t even have Black folks in the picture. A concerned group, OSNI (Oakland Sustainable Neighborhood Initiative), pushed back saying they would love development, but development without displacement.”

 

EAA later joined that fight, urging that people need to have power over policy and jobs. “We put forth the neighborhood concept of cultural centers and space where neighborhoods come together to build power and decide how they can use their power with a cultural space where they can dream and plan, and that’s how the cultural zone got started.”

 

Carolyn Johnson, director of the Black Cultural Zone, was working for the Northern California Community Fund as a lender during the dot-com boom in San Francisco and Silicon Valley the late 1990s. Awash in venture capital, high-salaried workers were looking for places to live.

 

Able to afford more in a competitive market, dot-commers’ need for housing drove up rent prices and home prices in the East Bay. Johnson observed the impact of that boom with people coming over to Oakland to buy up property, setting off gentrification that would result in Black people displacement.

 

When BRT was approved in 2008, Johnson, aware of the history of infrastructure projects that gentrify and displace Black people, bought a building on a commercial corridor, acknowledging the need for a Black Cultural Zone in Oakland.

 

From 2010 thru 2014, Roots, another Rise East member, talked to the Black Cultural Zone about purchasing the Safeway building located at 5701 International Blvd. (East 14th Street at the time), with the intent to develop a large campus, ROOTS Community Health Center, as a part of the collaborative’s 40 blocks by 40 blocks project, a geographical area they wanted to focus on.

 

The building purchase did not pan out, but the beginning of a coalition that brought Allen Temple Baptist Church, the East Oakland Collective, Just Cities, East Oakland Building Healthy Communities into the mix to develop the 10-year program that started in 2013.

 

The California Endowment funded many of the organizations in the collaborative from 2014-16, driven by the need to help the collaborative secure real estate, address Black health and wellness, provide quality education, Black arts and culture, establish economic place-keeping, build a strong Black economy, and increase the quality of life for Black folks.

 

“Our initiative came to national attention while we were calling on local private funders to make strategic investments in the 40 by 40 project, an investment to restore the community that Blacks were redlined into for 40 years,” Johnson says. “Generally, the way that capital is being distributed, what we’re hearing is that it’s time for us to leave, and we’re saying no! We’re appreciative that Rise East will help catalyze our determination to stay deeply rooted in Oakland.”

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Activism

Discrimination in City Contracts

The report was made public by Councilmember Carroll Fife, who brought it this week to the Council’s Life Enrichment Committee, which she chairs. Councilmembers, angry at the conditions revealed, unanimously approved the informational report, which is scheduled to go to an upcoming council meeting for discussion and action. The current study covers five years, 2016-2021, roughly overlapping the two tenures of Libby Schaaf, who served as mayor from January 2015 to January 2023.

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Dr. Eleanor Ramsey (top, left) founder, and CEO of Mason Tillman Associates, which conducted the study revealing contract disparities, was invited by District 3 Councilmember Carroll Fife (top center) to a Council committee meeting attended by Oakland entrepreneur Cathy Adams (top right) and (bottom row, left to right) Brenda Harbin-Forte, Carol Wyatt, and councilmembers Charlene Wang and Ken Houston. Courtesy photos.
Dr. Eleanor Ramsey (top, left) founder, and CEO of Mason Tillman Associates, which conducted the study revealing contract disparities, was invited by District 3 Councilmember Carroll Fife (top center) to a Council committee meeting attended by Oakland entrepreneur Cathy Adams (top right) and (bottom row, left to right) Brenda Harbin-Forte, Carol Wyatt, and councilmembers Charlene Wang and Ken Houston. Courtesy photos.

Disparity Study Exposes Oakland’s Lack of Race and Equity Inclusion

Part 1

By Ken Epstein

A long-awaited disparity study funded by the City of Oakland shows dramatic evidence that city government is practicing a deeply embedded pattern of systemic discrimination in the spending of public money on outside contracts that excludes minority- and woman-owned businesses, especially African Americans.

Instead, a majority of public money goes to a disproportionate handful of white male-owned companies that are based outside of Oakland, according to the 369-page report produced for the city by Mason Tillman Associates, an Oakland-based firm that performs statistical, legal and economic analyses of contracting and hiring.

The report was made public by Councilmember Carroll Fife, who brought it this week to the Council’s Life Enrichment Committee, which she chairs. Councilmembers, angry at the conditions revealed, unanimously approved the informational report, which is scheduled to go to an upcoming council meeting for discussion and action.

The current study covers five years, 2016-2021, roughly overlapping the two tenures of Libby Schaaf, who served as mayor from January 2015 to January 2023.

The amount of dollars at stake in these contracts was significant in the four areas that were studied, a total of $486.7 million including $214.6 million on construction, $28.6 million on architecture, and engineering, $78.9 million on professional services, and $164.6 million on goods and services.

While the city’s policies are good, “the practices are not consistent with policy,” said Dr. Eleanor Ramsey, founder and CEO of Mason Tillman Associates.

There have been four disparity studies during the last 20 years, all showing a pattern of discrimination against women and minorities, especially African Americans, she said. “You have good procurement policy but poor enforcement.”

“Most minority- and women-owned businesses did not receive their fair share of city-funded contracts,” she continued.  “Over 50% of the city’s prime contract dollars were awarded to white-owned male businesses that controlled most subcontracting awards. And nearly 65% of the city’s prime contracts were awarded to non-Oakland businesses.”

As a result, she said, “there is a direct loss of revenue to Oakland businesses and to business tax in the city…  There is also an indirect loss of sales and property taxes (and) increased commercial office vacancies and empty retail space.”

Much of the discrimination occurs in the methods used by individual city departments when issuing outside contracts. Many departments have found “creative” ways to circumvent policies, including issuing “emergency” contracts for emergencies that do not exist and providing waivers to requirements to contract with women- and minority-owned businesses, Ramsey said.

Many of the smaller contracts – 59% of total contracts issued – never go to the City Council for approval.

Some people argue that the contracts go to a few big companies because small businesses either do not exist or cannot do the work. But the reality is that a majority of city contracts are small, under $100,000, and there are many Black-, woman- and minority-owned companies available in Oakland, said Ramsey.

“Until we address the disparities that we are seeing, not just in this report but with our own eyes, we will be consistently challenged to create safety, to create equity, and to create the city that we all deserve,” said Fife.

A special issue highlighted in the disparity report was the way city departments handled spending of federal money issued in grants through a state agency, Caltrans. Under federal guidelines, 17.06%. of the dollars should go to Disadvantaged Business Enterprises (DBEs).

“The fact is that only 2.16% of all the dollars awarded on contracts (went to) DBEs,” Ramsey said.

Speaking at the committee meeting, City Councilmember Ken Houston said, “It’s not fair, it’s not right.  If we had implemented (city policies) 24 years ago, we wouldn’t be sitting here (now) waiving (policies).”

“What about us? We want vacations. We want to have savings for our children. We’re dying out here,” he said.

Councilmember Charlene Wang said that she noticed when reading the report that “two types of business owners that are consistently experiencing the most appalling discrimination” are African Americans and minority females.

“It’s gotten worse” over the past 20 years, she said. “It’s notable that businesses have survived despite the fact that they have not been able to do business with their own city.”

Also speaking at the meeting, Brenda Harbin-Forte, a retired Alameda County Superior Court judge, and chair of the Legal Redress Committee for the Oakland NAACP, said, “I am so glad this disparity study finally was made public. These findings … are not just troubling, they are appalling, that we have let  these things go on in our city.”

“We need action, we need activity,” she said. “We need for the City Council and others to recognize that you must immediately do something to rectify the situation that has been allowed to go on. The report says that the city was an active or inactive or unintentional or whatever participant in what has been going on in the city. We need fairness.”

Cathy Adams, president of the Oakland African American Chamber of Commerce, said, “The report in my opinion was very clear. It gave directions, and I feel that we should accept the consultant Dr. Ramsey’s recommendations.

“We understand what the disparities are; it’s going to be upon the city, our councilmembers, and our department heads to just get in alignment,” she said.

Said West Oakland activist Carol Wyatt, “For a diverse city to produce these results is a disgrace. The study shows that roughly 83% of the city contracting dollars went to non-minority white male-owned firms under so-called race neutral policies

These conditions are not “a reflection of a lack of qualified local firms,” she continued. “Oakland does not have a workforce shortage; it has a training, local hire, and capacity-building problem.”

“That failure must be examined and corrected,” she said. “The length of time the study sat without action, only further heightens the need for accountability.”

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COMMENTARY: The National Protest Must Be Accompanied with Our Votes

Just as Trump is gathering election data like having the FBI take all the election data in Georgia from the 2020 election, so must we organize in preparation for the coming primary season to have the right people on ballots in each Republican district, so that we can regain control of the House of Representatives and by doing so, restore the separation of powers and balance that our democracy is being deprived of.

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Dr. John E. Warren Publisher, San Diego Voice & Viewpoint
Dr. John E. Warren, Publisher San Diego Voice & Viewpoint Newspaper. File photo..

By  Dr. John E. Warren, Publisher San Diego Voice & Viewpoint Newspaper

As thousands of Americans march every week in cities across this great nation, it must be remembered that the protest without the vote is of no concern to Donald Trump and his administration.

In every city, there is a personal connection to the U.S. Congress. In too many cases, the member of Congress representing the people of that city and the congressional district in which it sits, is a Republican. It is the Republicans who are giving silent support to the destructive actions of those persons like the U.S. Attorney General, the Director of Homeland Security, and the National Intelligence Director, who are carrying out the revenge campaign of the President rather than upholding the oath of office each of them took “to Defend The Constitution of the United States.”

Just as Trump is gathering election data like having the FBI take all the election data in Georgia from the 2020 election, so must we organize in preparation for the coming primary season to have the right people on ballots in each Republican district, so that we can regain control of the House of Representatives and by doing so, restore the separation of powers and balance that our democracy is being deprived of.

In California, the primary comes in June 2026. The congressional races must be a priority just as much as the local election of people has been so important in keeping ICE from acquiring facilities to build more prisons around the country.

“We the People” are winning this battle, even though it might not look like it. Each of us must get involved now, right where we are.

In this Black History month, it is important to remember that all we have accomplished in this nation has been “in spite of” and not “because of.” Frederick Douglas said, “Power concedes nothing without a struggle.”

Today, the struggle is to maintain our very institutions and history. Our strength in this struggle rests in our “collectiveness.” Our newspapers and journalists are at the greatest risk. We must not personally add to the attack by ignoring those who have been our very foundation, our Black press.

Are you spending your dollars this Black History Month with those who salute and honor contributions by supporting those who tell our stories? Remember that silence is the same as consent and support for the opposition. Where do you stand and where will your dollars go?

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Activism

Congresswoman Simon Votes Against Department of Homeland Security, ICE Funding

“They need accountability. Republicans already gave these agencies an unprecedented $170 billion for immigration enforcement, funding they have used to conduct raids at schools, separate families, and deploy a masked paramilitary who refuse to identify themselves on American streets. This bill gives them more funding without a single reform to stop unconstitutional, immoral abuses,” she said.

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Congresswoman Lateefah Simon (D-CA-12). File photo.
Congresswoman Lateefah Simon (D-CA-12). File photo.

By Post Staff

Congresswoman Lateefah Simon (D-CA-12) released a statement after voting against legislation to fund the Department of Homeland Security (DHS), which supports Immigration and Customs Enforcement (ICE) and U.S. Customs and Border Protection (CPB).

“Today, I voted NO on legislation to fund the Department of Homeland Security through Feb. 13, 2026.

“ICE and CBP do not need more funding to terrorize communities or kill more people,” she said in the media release.

They need accountability. Republicans already gave these agencies an unprecedented $170 billion for immigration enforcement, funding they have used to conduct raids at schools, separate families, and deploy a masked paramilitary who refuse to identify themselves on American streets. This bill gives them more funding without a single reform to stop unconstitutional, immoral abuses,” she said.

“The American people are demanding change. Poll after poll of Americans’ opinions show overwhelming support for requiring ICE agents to wear body cameras and prohibiting them from hiding their faces during enforcement actions. This is the bare minimum transparency standard, and this funding legislation does not even meet this low bar,” Simon said.

“Republicans in Congress are not serious about reining in these lawless agencies. Their refusal to make meaningful changes to the DHS funding bill has consequences that go beyond immigration enforcement. TSA agents who keep our airports safe and FEMA workers who help our communities recover from disasters are stuck in limbo due to Republican inaction.

“The Constitution does not have an exception for immigrants. Every person on American soil has rights, and federal agencies must respect them. The East Bay has made clear at the Alameda County and city level that we will hold the line against a violent ICE force and support our immigrant communities – I will continue to hold the line and our values with my votes in Congress.”

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