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PepsiCo Called Out for Failure to Fulfill Verbal Contract with National Black Farmers’ Association Members

In a press release on Jan. 27, John Boyd, president of the National Black Farmers Association (NBFA), said white farmers are given an opportunity to do business with the $70 billion company while Black farmers are now being told that the company intends to “move in another direction.” He said that when PepsiCo decided to change the Aunt Jemima figure in their brand image in 2020, they reached out to the NBFA, but nothing has happened since.

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John Boyd, president of the National Black Farmers Association (NBFA).
John Boyd, president of the National Black Farmers Association (NBFA).

John Boyd, president of the National Black Farmers Association (NBFA), said he’s calling out PepsiCo for discrimination after a year and a half of talks that produced no contract.

Boyd claims that PepsiCo, a multinational company that produces food and beverages, had made a verbal agreement with the NBFA.

In a press release on Jan. 27, Boyd said white farmers are given an opportunity to do business with the $70 billion company while Black farmers are now being told that the company intends to “move in another direction.”

He said that when PepsiCo decided to change the Aunt Jemima figure in their brand image in 2020, they reached out to the NBFA, but nothing has happened since.

As the producer of the potato chip brand Ruffles, Frito’s corn chips, Doritos and Quaker Oats, PepsiCo contracts to get the raw materials: potatoes, corn and grains.

“PepsiCo indicated they wanted to do business with NBFA members,” Boyd said. “The company insisted that our growers share personal information through our national database. A year and a half later, when NBFA growers met all the required elements for a potato delivery contract, the company’s executives apparently had lost interest in keeping its part of the bargain.”

“Our livelihood and financial stability are at stake,” Boyd said. “Some Black farmers have actually lost their farms amid this treatment.”

Boyd, who says he is a shareholder in PepsiCo, announced he will seek a solution for the NBFA from PepsiCo’s CEO and chairman.

This report is courtesy of the National Black Farmers’ Association website. For more information, go to http://blackfarmers.org

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Oakland Post: Week of April 24 – 30, 2024

The printed Weekly Edition of the Oakland Post: Week of April 24 – 30, 2024

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Oakland Post: Week of April 17 – 23, 2024

The printed Weekly Edition of the Oakland Post: Week of April 17 – 23, 2024

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Oakland Schools Honor Fred Korematsu Day of Civil Liberties

Every Jan. 30, OUSD commemorates the legacy of Fred Korematsu, an Oakland native, a Castlemont High School graduate, and a national symbol of resistance, resilience, and justice. His defiant stand against racial injustice and his unwavering commitment to civil rights continue to inspire the local community and the nation. Tuesday was “Fred Korematsu Day of Civil Liberties and the Constitution” in the state of California and a growing number of states across the country.

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Fred Korematsu. Courtesy of OUSD.
Fred Korematsu. Courtesy of OUSD.

By Post Staff

Every Jan. 30, OUSD commemorates the legacy of Fred Korematsu, an Oakland native, a Castlemont High School graduate, and a national symbol of resistance, resilience, and justice.

His defiant stand against racial injustice and his unwavering commitment to civil rights continue to inspire the local community and the nation. Tuesday was “Fred Korematsu Day of Civil Liberties and the Constitution” in the state of California and a growing number of states across the country.
One OUSD school is named in his honor: Fred T. Korematsu Discovery Academy (KDA) elementary in East Oakland.

Several years ago, founding KDA Principal Charles Wilson, in a video interview with anti-hate organization “Not In Our Town,” said, “We chose the name Fred Korematsu because we really felt like the attributes that he showed in his work are things that the children need to learn … that common people can stand up and make differences in a large number of people’s lives.”

Fred Korematsu was born in Oakland on Jan. 30, 1919. His parents ran a floral nursery business, and his upbringing in Oakland shaped his worldview. His belief in the importance of standing up for your rights and the rights of others, regardless of race or background, was the foundation for his activism against racial prejudice and for the rights of Japanese Americans during World War II.

At the start of the war, Korematsu was turned away from enlisting in the National Guard and the Coast Guard because of his race. He trained as a welder, working at the docks in Oakland, but was fired after the bombing of Pearl Harbor in 1941. Fear and prejudice led to federal Executive Order 9066, which forced more than 120,000 Japanese Americans out of their homes and neighborhoods and into remote internment camps.

The 23-year-old Korematsu resisted the order. He underwent cosmetic surgery and assumed a false identity, choosing freedom over unjust imprisonment. His later arrest and conviction sparked a legal battle that would challenge the foundation of civil liberties in America.

Korematsu’s fight culminated in the Supreme Court’s initial ruling against him in 1944. He spent years in a Utah internment camp with his family, followed by time living in Salt Lake City where he was dogged by racism.

In 1976, President Gerald Ford overturned Executive Order 9066. Seven years later, the 9th Circuit Court of Appeals in San Francisco vacated Korematsu’s conviction. He said in court, “I would like to see the government admit that they were wrong and do something about it so this will never happen again to any American citizen of any race, creed, or color.”

Korematsu’s dedication and determination established him as a national icon of civil rights and social justice. He advocated for justice with Rosa Parks. In 1998, President Bill Clinton gave him the Presidential Medal of Freedom saying, “In the long history of our country’s constant search for justice, some names of ordinary citizens stand for millions of souls … To that distinguished list, today we add the name of Fred Korematsu.”

After Sept. 11, 2001, Korematsu spoke out against hatred and discrimination, saying what happened to Japanese Americans should not happen to people of Middle Eastern descent.
Korematsu’s roots in Oakland and his education in OUSD are a source of great pride for the city, according to the school district. His most famous quote, which is on the Korematsu elementary school mural, is as relevant now as ever, “If you have the feeling that something is wrong, don’t be afraid to speak up.”

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