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Advocates: Internet Companies Must Partner With Ethnic Media to Close Digital Divide

Last week, Newsom signed Senate Bill (SB) 156 into law. That legislation requires the state to make a multi-billion dollar investment into the construction of a state-owned open access network of internet cable with several offshoot lines that will connect unserved households and businesses mostly in urban and rural areas.  

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Laptop and phone photo courtesy Benjamin Dada via Unsplash

Digital equity advocates – people who have been working for decades now to come up with solutions to narrow the divide between people who are connected to broadband and those who still aren’t – say Internet Service Providers (ISPs) must partner with the ethnic media to reach people in California who remain unconnected and under-connected to broadband service.

“We have focused on the importance of community and Ethnic Media. We think that the Internet Service Providers should be advertising with (ethnic media), reaching out to you and connecting with you,” said Sunne McPeak, CEO of the California Emerging Technology Fund (CETF) a statewide non-profit with offices in Concord and Los Angeles dedicated to closing the digital divide.

McPeak says, with its 91% broadband adoption rate, California has done a remarkable job getting people online with stable access to high-speed internet connections that can improve their quality of life. That number has skyrocketed from 55% in 2008.

However, there are still 6 million Californians, she says, who are not connected or under-connected (those with only smartphone access) to broadband. Most of those people live in low-income households.

Among Californians who are not connected to high-speed internet, 8% — more than half of them – are Black, according to CETF.

“There is still clearly a divide among groups that are most digitally disadvantaged socioeconomically,” McPeak said. “No state has more low-income people than California. Fifteen percent of our population is low income.”

McPeak was speaking during a news briefing organized by Ethnic Media Services last week titled “Trapped by the Digital Divide: Demanding Universal Broadband as a Basic Right.”

McPeak was joined on the online conference by Angela Siefer, executive director of the Cleveland-based National Digital Inclusion Alliance (NDIA).

Siefer shared national numbers that reflect that the vast majority of people who are still not connected to the internet live in urban areas, challenging a widely held notion that rural areas remain the regions most unconnected to broadband in the United States.

“Prior to the pandemic, 36 million U.S. households did not have an internet connection in their home,” said Seifer. “Of that number, 26 million are urban and 10 million are rural. I want to confirm the bigger number piece of this is urban.”

In addition to having a high broadband adoption rate, California continues to take a number of steps to make sure there is universal connectivity to broadband.

Last week, Newsom signed Senate Bill (SB) 156 into law. That legislation requires the state to make a multi-billion dollar investment into the construction of a state-owned open access network of internet cable with several offshoot lines that will connect unserved households and businesses mostly in urban and rural areas.

“As we work to build California back stronger than before, the state is committed to addressing the challenges laid bare by the pandemic, including the digital divide holding back too many communities in a state renowned for its pioneering technology and innovation economy,” said Newsom at a rural elementary school in Tulare County.

“This $6 billion investment will make broadband more accessible than ever before, expanding opportunity across the spectrum for students, families and businesses – from enhanced educational supports to job opportunities to health care and other essential services,’ the governor continued.

Also continuing to ensure as many Californians as possible not only have access to broadband but also have reliable equipment to connect to it, California State University announced that it will give all incoming students and transfers at eight of its campuses across the state new iPad air tablets. The package includes accessories, including smart keyboards. The only requirement for the students is to register at a website called CSUSUCCESS (CSU Connectivity Contributing to Equity and Student Success)

“CSUCCESS will assure that students have immediate access to innovative, new mobile tools they need to support their learning, particularly when faced with the lingering effects of the pandemic,” CSU Chancellor Joseph Castro said, announcing the initiative.

McPeak says while there are a number of programs like the federal Emergency Benefit Broadband program that can help Americans connect to high-speed internet more affordably, many people are just not aware of them.

“We have to ask, what are (the ISPs) doing to work with ethnic media and community organizations?” asked McPeak.

Business

Longtime BWOPA Member Brendalyn Goodall Appointed to California Workforce Development Board 

Gov. Gavin Newsom has appointed longtime Black Women Organized for Political Action (BWOPA) member Brendalynn Goodall to the California Workforce Development Board. Goodall, an Oakland resident with decades of experience in public service, has held leadership positions focused on

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Post Co-Publisher Gay Plair Cobb with Brendalynn Goodall. Courtesy photo.

Gov. Gavin Newsom has appointed longtime Black Women Organized for Political Action (BWOPA) member Brendalynn Goodall to the California Workforce Development Board.

Goodall, an Oakland resident with decades of experience in public service, has held leadership positions focused on employment, aging services and assistance for underserved communities.

“Brendalynn will be a great addition to this Board,” said Gay Plair Cobb, who served as former state Assemblyman Sandre Swanson’s alternate to the California Workforce Development Board (CWDB).

“She understands that California’s non-profit organizations serve persons who have the most significant barriers to their labor market success and that the Board should help these groups navigate the complicated requirements of state funding.

“In other words, she will be a strong advocate for our most marginalized populations. Her voice is needed now, more than ever.”

CWDB works with the governor to shape workforce policies, programs and investments designed to strengthen the state’s economy. It collaborates with employers, workers, labor organizations, educational institutions, community groups and California’s 45 local workforce development boards to expand access to quality jobs and respond to regional employment needs.

 According to the board, its work includes coordinating state programs and guiding investments in workforce training and development.

BWOPA California celebrated the appointment, describing Goodall as a dedicated advocate for workers, families and older adults.

“Her appointment reflects a lifetime of leadership, service, and unwavering commitment to strengthening California’s workforce and expanding opportunity for all,” the organization stated in a press release.

Goodall served as summer jobs program coordinator in the Oakland Mayor’s Office from 2012 to 2014. In that position, she helped connect young people with employment opportunities and job experience.

Before joining the Mayor’s Office, Goodall was division manager for Aging and Adult Services in the City of Oakland Human Services Department from 2002 to 2011. She previously served as senior services supervisor and program director for the city’s Department of Aging, Health and Human Services from 1990 to 2002.

Goodall is also a member of the California Commission on Aging, which advises the governor and state officials on policies and programs affecting older Californians.

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Black History

Jackie Wright Champions Bay Area Stories, Filmmakers and Cultural Institutions

As an award-winning communications professional, Wright has worked with corporations, nonprofits, government agencies, educational institutions, artists, and community organizations. In 2026, she expanded that work by launching an introductory public relations class for small businesses and nonprofits, offering practical tools for gaining visibility, shaping messages and building productive relationships with the media.

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Jackie Wright of Wright Enterprises. Photo courtesy of Wright Enterprises.

Jackie Wright has spent more than two decades helping people, organizations and communities understand the power of a well-told story.

As founder and president of Wright Enterprises, a San Francisco-based strategic communications and public affairs firm, Wright has built a career spanning journalism, public relations, media relations, crisis communications, community engagement and multimedia storytelling. 

As an award-winning communications professional, Wright has worked with corporations, nonprofits, government agencies, educational institutions, artists, and community organizations. In 2026, she expanded that work by launching an introductory public relations class for small businesses and nonprofits, offering practical tools for gaining visibility, shaping messages and building productive relationships with the media.

Wright’s commitment to storytelling is also deeply personal. She wrote and co-directed the 15-minute documentary, “Love Separated in Life…Love Reunited in Honor,” which chronicles the story of her parents, Specialist Five (S5 Wyley Wright Jr. and Ouida Fay McClendon Wright. Her father, a U.S. Army helicopter crew chief, died in Vietnam in 1964 while serving as an honor guard during a visit by then-Secretary of Defense Robert McNamara. Decades later, Wright and her siblings had their father exhumed from a segregated cemetery in Jacksonville, Florida, and their mother moved from her burial place in Georgia so the couple could be reunited at Arlington National Cemetery in 2014.

The family journey later took Wright and her sister to Vietnam, where they discovered the former military compound that had been named in honor of their father and another fallen soldier. The documentary, centered on love, war, family, racial understanding, and remembrance, earned festival recognition at screenings.

“It was quite an honor to learn about my family’s history and share it on film,” said Wright.

That filmmaking experience complements Wright’s longstanding advocacy for independent cinema. She has served as a media partner and brand ambassador for Bay Area film festivals, including the San Francisco Black Film Festival, Oakland International Film Festival, and the Durban International Film Festival in South Africa.

“It’s important to help filmmakers and underrepresented stories reach broader audiences,” said Wright.

Whether promoting a neighborhood organization, championing an independent filmmaker or preserving her own family history, Wright has remained consistent. Through Wright Enterprises, she has turned communications into both a profession and a form of community service, telling stories that might otherwise go unheard. 

“Our stories are an integral part of our history, and our history is not only American history, but worldwide,” she said.

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Business

Chef Sharon Lee Blends Culinary Excellence, Education and Empowerment

Lee’s professional training took her to New Orleans, where she worked at Restaurant August and expanded her knowledge of Cajun, Creole, and French cuisine under the guidance of internationally recognized chef John Besh. When she returned to San Francisco, Lee was part of the kitchen staff that helped reopen the remodeled Cliff House at Ocean Beach.

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San Francisco Chef Sharon Lee, culinary educator and owner of The Spot! Photo courtesy of Chef Sharon Lee.

For Chef Sharon Lee, the kitchen has never been just a place to prepare meals. It has been a classroom, a workplace, a training ground and a doorway to opportunity.

The San Francisco chef, culinary educator and owner of The Spot! Fine Catering Services has spent more than two decades building a career that blends professional cooking with community service. 

Now, Lee is expanding that mission through culinary workforce training and plans to launch a culinary academy that would provide underserved youth and adults with a pathway into the food and hospitality industries. Lee’s passion for cooking began in her mother’s kitchen; however, she built a thriving barbering business before graduating from the California Culinary Academy in San Francisco, where she completed the Cordon Bleu program with an associate degree in operations. 

“At some point I wanted to try something new, and I have wonderful memories of helping my mother in the kitchen,” said Lee.  

Lee’s professional training took her to New Orleans, where she worked at Restaurant August and expanded her knowledge of Cajun, Creole, and French cuisine under the guidance of internationally recognized chef John Besh. When she returned to San Francisco, Lee was part of the kitchen staff that helped reopen the remodeled Cliff House at Ocean Beach.

Those experiences helped shape the culinary style she later brought to The Spot! Fine Catering Services, which she founded in 2003.

“I have cooking specialties, but I can also cook Italian, soul food, and many foods inspired by different cultures.”

Along the way, Lee strengthened her business and operational skills by working with Paula LeDuc Fine Catering and Levy Restaurants, as well as venues such as the Oakland Arena and Coliseum, Chase Center, and Moscone Convention Center. 

As a culinary department head with the San Francisco Unified School District, she directed enrichment programming for high school juniors and seniors, designing curriculum, field trips and health education seminars. She also created a pilot culinary and nutrition program through the University of San Francisco’s Upward Bound Program, teaching college-bound students healthy cooking through a garden-to-table model. 

Her community work has included youth culinary education through Big Moma House, food safety and kitchen fundamentals through the Holiday Apron & Hat Program, reentry and job-readiness training through Black Owned Project 365, and culinary instruction for formerly incarcerated men through the Black Cultural Zone in East Oakland. 

In her spare time, Lee enjoys feeding her friends, family, and the homeless in the community.

Lee also hosts culinary cohorts to help underserved participants develop practical skills needed to enter the workforce as prep cooks. 

Her long-term vision is to build a culinary academy that brings those experiences together under one roof. Lee wants the academy to provide students with more than cooking lessons. Her goal is to teach employable skills, discipline, confidence, and the business knowledge needed to move from an entry-level kitchen position into careers in catering, hospitality, food service management, or entrepreneurship. 

For Lee, the recipe is simple.

“It’s all about the next generation and making sure they have the skills and a level of preparation to build a viable career, a good life, and always help others on your journey,” she said.

Chef Sharon Lee will be a guest vendor at the 11th Annual Black-Eyed Pea Festival on Sept. 12 with the Freedom Farmer’s Market at 4521 Telegraph Ave. in Oakland from 9 a.m. to 2 p.m.

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