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Vince Culler: Changing the Faces of Advertising

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Historically, African American participation in advertising meant stereotypical images on product packaging. Some were blatantly racist.

In the United States, Blacks first appeared in ads during the 1870s when so-called ethnic humor was displayed on trade cards. The most upsetting representation was that of abolitionist leader Frederick Douglass. His image was printed alongside his second wife, who was a white woman, taking a product called Sulpher Bitters to lighten her skin.

Blacks were made to appear subservient and ignorant in ads and were the favorites to represent domestic or menial labor, something that needed to change. But first, the barrier to the business side of the industry had to be destroyed.

Vincent Cullers (1924–2003), an Art Institute of Chicago and University of Chicago graduate, boasted an impressive creative portfolio. It drew the attention of agencies in both Chicago and New York City. Work as an illustrator would have been easy to obtain but offers were quickly rescinded when Cullers showed his face. Once he arrived to start work, he was told there was no position open. There were times that he never made it past an agency’s waiting area.

Determined not to allow rejection to control his career path, and inspired by the Civil Rights Movement, Cullers decided to take the entrepreneurial route. In 1956, after freelancing for a few years, Vince Cullers Advertising opened in Chicago. His goal was to present images of Blacks in a positive light, and to educate and employ more Blacks in his agency.

The first African American to open a full-service advertising company, Cullers would later become a pioneer of ethnic/targeted/multicultural advertising in the United States.

During an interview with the “Chicago Tribune,” Tom Burrell, of Burrell Communications Group, said there were “rarely any Blacks to be seen in advertisements up until that point … He established the template for targeted marketing in this country.”

That first year, the agency billed less than $10,000. But by 1968, Vincent Cullers Advertising landed its first major contract: Lorillard, Inc., the maker of True and Kent cigarettes. For the campaign, Cullers jettisoned the idea of creating an ad to please what he called “a Black white person,” and instead featured a black man dressed in a dashiki.

This was during the time when the Black Power Movement was at its peak. Dashikis were commonly worn as a display of Black pride. Thus, the next campaign was no surprise: Johnson Products commissioned the creation of ads for its Black  hair care product Afro Sheen. By the late 1990s, the agency boasted a staff of 25 and reported annual billings totaling $18 million.

About his success, Cullers often said: “To me, it’s not important that we were the first, second or third Black agency, but that we managed to survive, that we were able to provide a training ground for Blacks entering the industry and that we were able to continue to prosper.”

Cullers’ son Jeffrey took over the agency in 2002 when Vincent retired. The elder Cullers passed away in 2003.

Tamara Shiloh

Tamara Shiloh


About Tamara Shiloh





Tamara Shiloh has published the first two books in her historical fiction chapter book series, Just Imagine…What If There Were No Black People in the World is about African American inventors, scientists and other notable Black people in history. The two books are Jaxon’s Magical Adventure with Black Inventors and Scientists and Jaxon and Kevin’s Black History Trip Downtown. Tamara Shiloh has also written a book a picture book for Scholastic, Cameron Teaches Black History, that will be available in June, 2022.

Tamara Shiloh’s other writing experiences include: writing the Black History column for the Post Newspaper in the Bay area, Creator and Instruction of the black History Class for Educators a professional development class for teachers and her non-profit offers a free Black History literacy/STEM/Podcast class for kids 3d – 8th grade which also includes the Let’s Go Learn Reading and Essence and tutorial program.   She is also the owner of the Multicultural Bookstore and Gifts, in Richmond, California,

Previously in her early life she was the /Editor-in-Chief of Desert Diamonds Magazine, highlighting the accomplishments of minority women in Nevada; assisting with the creation, design and writing of a Los Angeles-based, herbal magazine entitled Herbal Essence; editorial contribution to Homes of Color; Editor-in-Chief of Black Insight Magazine, the first digital, interactive magazine for African Americans; profile creations for sports figures on the now defunct PublicFigure.com; newsletters for various businesses and organizations; and her own Las Vegas community newsletter, Tween Time News, a monthly publication highlighting music entertainment in the various venues of Las Vegas.

She is a member of:

  • Society of Children’s Book Writers and Illustrators (SCBWI)

  • Richmond Chamber of Commerce

  • Point Richmond Business Association

  • National Association of Professional Women (NAPW)

  • Independent Book Publishers Association (IPBA)

  • California Writers Club-Berkeley & Marin

  • Richmond CA Kiwanis

  • Richmond CA Rotary

  • Bay Area Girls Club


Tamara Shiloh, a native of Northern California, has two adult children, one grandson and four great-grand sons. She resides in Point Richmond, CA with her husband, Ernest.

www.multiculturalbookstore.com

About Tamara Shiloh

Tamara Shiloh has published the first two books in her historical fiction chapter book series, Just Imagine…What If There Were No Black People in the World is about African American inventors, scientists and other notable Black people in history. The two books are Jaxon’s Magical Adventure with Black Inventors and Scientists and Jaxon and Kevin’s Black History Trip Downtown. Tamara Shiloh has also written a book a picture book for Scholastic, Cameron Teaches Black History, that will be available in June, 2022. Tamara Shiloh’s other writing experiences include: writing the Black History column for the Post Newspaper in the Bay area, Creator and Instruction of the black History Class for Educators a professional development class for teachers and her non-profit offers a free Black History literacy/STEM/Podcast class for kids 3d – 8th grade which also includes the Let’s Go Learn Reading and Essence and tutorial program.   She is also the owner of the Multicultural Bookstore and Gifts, in Richmond, California, Previously in her early life she was the /Editor-in-Chief of Desert Diamonds Magazine, highlighting the accomplishments of minority women in Nevada; assisting with the creation, design and writing of a Los Angeles-based, herbal magazine entitled Herbal Essence; editorial contribution to Homes of Color; Editor-in-Chief of Black Insight Magazine, the first digital, interactive magazine for African Americans; profile creations for sports figures on the now defunct PublicFigure.com; newsletters for various businesses and organizations; and her own Las Vegas community newsletter, Tween Time News, a monthly publication highlighting music entertainment in the various venues of Las Vegas. She is a member of:
  • Society of Children’s Book Writers and Illustrators (SCBWI)
  • Richmond Chamber of Commerce
  • Point Richmond Business Association
  • National Association of Professional Women (NAPW)
  • Independent Book Publishers Association (IPBA)
  • California Writers Club-Berkeley & Marin
  • Richmond CA Kiwanis
  • Richmond CA Rotary
  • Bay Area Girls Club
Tamara Shiloh, a native of Northern California, has two adult children, one grandson and four great-grand sons. She resides in Point Richmond, CA with her husband, Ernest. www.multiculturalbookstore.com

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Bay Area

Oakland Mayor Pushes Charter Overhaul to Clarify Roles in City Government, Increase Accountability and Improve Service Delivery

Under the proposal, the mayor would serve as Oakland’s chief executive, overseeing city departments, implementing policy, proposing the annual budget, and managing day-to-day operations. The measure would also give the mayor veto power over legislation and the budget, though the City Council could override a veto with a two-thirds vote.

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Oakland Mayor Barbara Lee. File photo.
Oakland Mayor Barbara Lee. File photo.

By Oakland Post Staff

Oakland Mayor Barbara Lee is backing a sweeping proposal to restructure Oakland’s government, arguing the changes would make City Hall more accountable and improve the delivery of basic services like public safety, homelessness response, and infrastructure repairs.

The charter reform measure, introduced April 7 and co-sponsored by Oakland City Council President Kevin Jenkins, would ask voters in November to approve a “strong mayor, strong council” system designed to create clearer lines of authority inside city government.

Under the proposal, the mayor would serve as Oakland’s chief executive, overseeing city departments, implementing policy, proposing the annual budget, and managing day-to-day operations. The measure would also give the mayor veto power over legislation and the budget, though the City Council could override a veto with a two-thirds vote.

The City Council, meanwhile, would maintain legislative authority by adopting ordinances, approving budgets, conducting oversight hearings, and confirming key mayoral appointments. The proposal would also create an Independent Budget and Legislative Analyst Office to provide nonpartisan fiscal and policy analysis for councilmembers.

“I’ve spent months listening to Oaklanders across every neighborhood about what they expect from their city government,” Lee said. “The Charter Reform Working Group’s engagement made clear that residents want a system where there are no questions about who is responsible for delivering results on public safety, homelessness, infrastructure, and basic services.”

Jenkins said the proposal would strengthen both executive leadership and council oversight.

“I’ve long believed Oakland works best when residents have clear lines of accountability and a government structure that aligns responsibility with results,” Jenkins said.

The proposal follows recommendations from the Mayor’s Charter Reform Working Group, co-facilitated by the League of Women Voters of Oakland and SPUR.

Over five months, the group conducted more than 60 interviews, held 14 public meetings across Oakland, and engaged more than 750 residents while reviewing governance models used in other cities.

“The process of engaging residents across Oakland surfaced the governance clarity Oakland needs,” said Sujata Srivastava of SPUR. “The Charter Reform Working Group has produced a thoughtful set of recommendations that if adopted could strengthen accountability and improve service delivery across city government.”

Polling cited by the mayor’s office suggests voters may be open to the changes. A February 2026 poll by the East Bay Polling Institute found 64% of voters support adopting a strong-mayor system. Separate polling conducted by the Oakland Chamber of Commerce and David Binder Research found support ranging from 61% to 63% among likely voters.

The measure is scheduled to be heard by the City Council Rules Committee on May 21. If approved by the council, it would appear on the November 2026 ballot, where Oakland voters would have the final say.

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Activism

The Ladies of Delta Sigma Theta Hold Day of Advocacy at the Capitol in Sacramento

A member of the “Divine Nine,” Delta Sigma Theta Sorority, Inc., was founded on Jan. 13, 1913, at Howard University in Washington, D.C. The organization was established by 22 women who sought to shift the group’s focus from social activities to public service, academic excellence, and social activism.

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Sen. Laura Richardson (D-San Pedro) presents a Senate resolution to the Delta Theta Sigma Sorority Farwest Region at the State Capitol on May 4. Photo courtesy of the Senate Rules Committee.
Sen. Laura Richardson (D-San Pedro) presents a Senate resolution to the Delta Theta Sigma Sorority Farwest Region at the State Capitol on May 4. Photo courtesy of the Senate Rules Committee.

By Antonio Ray Harvey, California Black Media

On May 4, members of the Farwest Region of Delta Sigma Theta Sorority, Inc., convened at the California State Capitol for the organization’s 23rd annual Delta Days in Sacramento.

The two-day advocacy event brings together chapters from across California to engage directly in the legislative process, connect with lawmakers, and advocate for policies impacting Black communities.

Members of the sorority were honored on the Senate floor by Sen. Laura Richardson (D-San Pedro), who is also a member of Delta Sigma Theta.

Richardson welcomed the Farwest Region during the presentation of a Senate resolution recognizing outgoing Regional Director Kimberly Usher for her leadership and service.

“In addition to the Far West Region, we are led by a fearless leader, regional director Kimberly Usher. She has now served her full term of what’s allowed,” Richardson said. “We are going to be having our regional conference, but we wanted to give it to her here, officially recognizing her service.”

The resolution was co-authored by Richardson and fellow members of the California Legislative Black Caucus (CLBC) and Delta Sigma Theta, Sen. Akilah Weber Pierson (D-San Diego) and Assemblymember Rhodesia Ransom (D-Stockton).

Usher has served in the leadership role since 2022.

A member of the “Divine Nine,” Delta Sigma Theta Sorority, Inc., was founded on Jan. 13, 1913, at Howard University in Washington, D.C. The organization was established by 22 women who sought to shift the group’s focus from social activities to public service, academic excellence, and social activism.

“We are founded on sisterhood that is deeply rooted in scholarship, service, and social action,” said Weber Pierson, a member of the Gamma Alpha chapter of Delta Sigma Theta Sorority.

“Today, we continue a legacy of empowering communities and upholding the high cultural, intellectual, and moral standards established by our founders over a century ago,” she added.

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Bay Area

Q&A with Steven Bradford: Why He Wants Your Vote for California Insurance Commissioner

Known for his work on issues ranging from energy and public safety to economic development, Bradford has also engaged with insurance policy during his time in the Legislature, serving on the Senate Insurance Committee. 

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Hon. Steve Bradford, candidate for California Insurance Commissioner.
Hon. Steve Bradford, candidate for California Insurance Commissioner.

By Edward Henderson, California Black Media 

As California confronts rising insurance costs, market instability, and growing concerns about access and equity, the race for the state’s top insurance regulator is drawing increased attention.

Among the candidates is Steven Bradford, a veteran public servant with more than two decades of experience in government, including eight years in the State Senate and five years in the State Assembly.

Known for his work on issues ranging from energy and public safety to economic development, Bradford has also engaged with insurance policy during his time in the Legislature, serving on the Senate Insurance Committee.

Now, he is making his case to voters for why his background and perspective best position him for the role of California’s next insurance commissioner.

California Black Media (CBM) spoke with Bradford about his campaign experiences, key issues he plans to solve if elected, and his vision for the insurance commissioner role.

For readers who may not be familiar, what does the Insurance Commissioner do, and how would you use that role to address issues impacting communities in California?

The Insurance Commissioner is both a regulator and an administrator. The office oversees the entire insurance market—approving companies to operate, licensing agents and brokers, and reviewing rate increases or decreases.

This role is about oversight and action. The commissioner should be a watchdog, not a bystander, especially in a state like California, which has the third-largest insurance market in the world.

Last year, you shifted your campaign from running for lieutenant governor to the race for insurance commissioner. What spurred that decision? 

Insurance impacts every part of people’s lives. You can’t buy a home without it—that contributes to the housing crisis. You can’t legally drive without it—that affects people’s ability to work. And businesses can’t operate without it.

For years, insurance has disproportionately impacted low-income communities and people of color. While everyone is feeling the strain now, those communities have long been hit hardest. That’s why it’s critical that insurance is not just available, but affordable.

What sets you apart from the other candidates in this race?

My record: 26 years of public service. I’ve shown up, stood up, and spoke up for Californians.  

A recent Supreme Court decision impacting the Voting Rights Act has raised concerns about representation. What message do you have for voters in California regarding the importance of their vote?

It’s alarming. If people think this doesn’t affect them, they’re mistaken. There’s a real effort to roll back decades of progress and silence voters.

Your vote is your most powerful tool, and we have to use it—every election.

What are you hearing from voters as you campaign across the state?

Affordability and transparency.

People are struggling with rising costs, and many don’t fully understand what their insurance policies cover.

We saw that clearly in places like Altadena and the Palisades—people had insurance but were underinsured. They didn’t realize their coverage wouldn’t meet the cost to rebuild. That’s unacceptable.

We must acknowledge the inequities in the system. The FAIR Plan has roots in discrimination, and today we still see disparities based on ZIP code and income. We need a more competitive and equitable market where consumers have choices.

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