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Why trademarks are crucial for the creative entrepreneur

ROLLINGOUT.COM — A trademark is a word, phrase, symbol or design, or a combination of words, phrases, symbols or designs that identify and distinguish (“mark”) the source of goods or services of one party from those of others.

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By Lerae Funderburg

Have you ever wondered if you need to have a federally registered trademark to protect your brand? If you are a business owner or a brand, more than likely you do.

A trademark is a word, phrase, symbol or design, or a combination of words, phrases, symbols or designs that identify and distinguish (“mark”) the source of goods or services of one party from those of others. As a brand, you may want to trademark your name or the design or symbol associated with your name. As a business owner, you may want to trademark your business name, corresponding logo or the slogan associated with your product or service.

And the sooner you trademark, the better. It would hurt to spend years creating and developing your brand under the same name, just to have someone else beat you to the registration punch. It’s not easy to rebrand yourself once you’ve established a fan base of people who are used to knowing you by a certain name. And you certainly don’t want to be confused with another brand. Once you’ve worked to create in the eyes of the public a correlation between your product or service and a certain mark, it would be a shame to have to rebrand your business and rebuild that same trust and confidence you’d previously built with your consumers.

While federal trademark registration is not required, it does offer notable benefits, namely:

  1. It provides public notice of claims of ownership of the mark in association with your goods or services;
  2. It creates certain presumptions of ownership;
  3. It validates the mark and grants the exclusive right to use the mark in connection with the associated goods or services;
  4. Registrants can sue in federal court for infringement for marks that are confusingly similar; and,
  5. Registrants may prevent importation of goods that bear an infringing mark.

Trademarks are a vital component in protecting your brand and business, That’s why we are hosting a workshop on May 11, 2019, to teach creative entrepreneurs how to register their own trademarks with the assistance of a trademark attorney.

In this workshop, you will learn:

  1. the importance of trademarks and the difference between common law trademarks and federally protected trademarks;
  2. how to register your specific trademark (so come equipped with your logo, slogan, or brand name and the goods and services you will associate with your mark); and,
  3. how to maintain your trademark rights moving forward.
  4. how celebrities like Beyoncé and Kim Kardashian have used trademarks to protect their children’s names.

Limited seats are available. Sign up today!

This article originally appeared in Rollingout.com

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Oakland Post: Week of March 4 – 10, 2026

The printed Weekly Edition of the Oakland Post: Week of March 4 – 10, 2026

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Oakland Post: Week of February 25 – March 3, 2026

The printed Weekly Edition of the Oakland Post: Week of – February 25 – March 3, 2026

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Chase Oakland Community Center Hosts Alley-Oop Accelerator Building Community and Opportunity for Bay Area Entrepreneurs

Over the past three years, the Alley-Oop Accelerator has helped more than 20 Bay Area businesses grow, connect, and gain meaningful exposure. The program combines hands-on training, mentorship, and community-building to help participants navigate the legal, financial, and marketing challenges of small business ownership.

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Bay Area entrepreneurs attend the Alley-Oop Accelerator, a small business incubation program at Chase Oakland Community Center. Photo by Carla Thomas.
Bay Area entrepreneurs attend the Alley-Oop Accelerator, a small business incubation program at Chase Oakland Community Center. Photo by Carla Thomas.

By Carla Thomas

The Golden State Warriors and Chase bank hosted the third annual Alley-Oop Accelerator this month, an empowering eight-week program designed to help Bay Area entrepreneurs bring their visions for business to life.

The initiative kicked off on Feb. 12 at Chase’s Oakland Community Center on Broadway Street, welcoming 15 small business owners who joined a growing network of local innovators working to strengthen the region’s entrepreneurial ecosystem.

Over the past three years, the Alley-Oop Accelerator has helped more than 20 Bay Area businesses grow, connect, and gain meaningful exposure. The program combines hands-on training, mentorship, and community-building to help participants navigate the legal, financial, and marketing challenges of small business ownership.

At its core, the accelerator is designed to create an ecosystem of collaboration, where local entrepreneurs can learn from one another while accessing the resources of a global financial institution.

“This is our third year in a row working with the Golden State Warriors on the Alley-Oop Accelerator,” said Jaime Garcia, executive director of Chase’s Coaching for Impact team for the West Division. “We’ve already had 20-plus businesses graduate from the program, and we have 15 enrolled this year. The biggest thing about the program is really the community that’s built amongst the business owners — plus the exposure they’re able to get through Chase and the Golden State Warriors.”

According to Garcia, several graduates have gone on to receive vendor contracts with the Warriors and have gained broader recognition through collaborations with JPMorgan Chase.

“A lot of what Chase is trying to do,” Garcia added, “is bring businesses together because what they’ve asked for is an ecosystem, a network where they can connect, grow, and thrive organically.”

This year’s Alley-Oop Accelerator reflects that vision through its comprehensive curriculum and emphasis on practical learning. Participants explore the full spectrum of business essentials including financial management, marketing strategy, and legal compliance, while also preparing for real-world experiences such as pop-up market events.

Each entrepreneur benefits from one-on-one mentoring sessions through Chase’s Coaching for Impact program, which provides complimentary, personalized business consulting.

Garcia described the impact this hands-on approach has had on local small business owners. He recalled one candlemaker, who, after participating in the program, was invited to provide candles as gifts at Chase events.

“We were able to help give that business exposure,” he explained. “But then our team also worked with them on how to access capital to buy inventory and manage operations once those orders started coming in. It’s about preparation. When a hiccup happens, are you ready to handle it?”

The Coaching for Impact initiative, which launched in 2020 in just four cities, has since expanded to 46 nationwide.

“Every business is different,” Garcia said. “That’s why personal coaching matters so much. It’s life-changing.”

Participants in the 2026 program will each receive a $2,500 stipend, funding that Garcia said can make an outsized difference. “It’s amazing what some people can do with just $2,500,” he noted. “It sounds small, but it goes a long way when you have a plan for how to use it.”

For Chase and the Warriors, the Alley-Oop Accelerator represents more than an educational initiative, it’s a pathway to empowerment and economic inclusion. The program continues to foster lasting relationships among the entrepreneurs who, as Garcia put it, “build each other up” through shared growth and opportunity.

“Starting a business is never easy, but with the right support, it becomes possible, and even exhilarating,” said Oscar Lopez, the senior business consultant for Chase in Oakland.

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