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COMMENTARY: NNPA celebrates a successful year at Mid-Winter Training Conference

NNPA NEWSWIRE — The Black Press remains resilient and powerful with NNPA members providing excellent reporting from a Black perspective for more than 75 years while celebrating 192 years of the Black Press in America.

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By Roger Caldwell, North Dallas Gazette Special Contributor

“In 2019, the state of the National Newspaper Publishers Association (NNPA) is strong and expanding as we continue to innovate and adjust to changing market realities and opportunities. The Black Press of America is viable, relevant, energetic and committed to excellence in journalism and service to our communities that depend and rely on our news products, advocacy, and voice,” proclaimed Dr. Benjamin Chavis, President/CEO of NNPA

Print media is under attack by digital and social media, seemingly with newspapers being replaced by Facebook, Twitter, and Instagram. The major challenge for the Black Press is to bridge the gap with the younger Black Hip-Hop generation and the seasoned and older Black generation.

“Because of these times and new technology, we are gathered here in Orlando to discuss, dissect, and learn how we can continue our mission and the looming globalization of the Black Press. We pause here to thank our host publishers, members of NNPA, Board of Directors, staff sponsors, advertisers, and friends for their support as we begin another pivotal point in our existence,” Dorothy R. Leavell, Publisher of The Crusader News Group and Chairman of the NNPA Board of Directors said

Several key indicators spotlight the success of 2018 for NNPA. The organization increased the publication membership from 205 to 219 and increased advertising sales by 21 percent from $5,606,083 in 2017 to $6,794,105 in 2018. Also, NNPA Partners/Sponsors increased by 32 percent from $1,775,343, to $2,347,953 in 2018.

The Black Press remains resilient and powerful with NNPA members providing excellent reporting from a Black perspective for more than 75 years while celebrating 192 years of the Black Press in America.

On the front page of the Freedom’s Journal on March 16, 1827 in New York City, publishers and editors, Samuel E. Cornish and John B. Russwurm, asserted, “We wish to plead our own cause. Too long have others spoken for us. Too long has the public been deceived by misrepresentations in things that concern us dearly.”

The theme of the mid-winter conference in Orlando was, “Publishing Industry: Training, Innovation & The Global Expansion of the Black Press of America” speaks to the next chapter for NNPA and the Black Press. Under the tutelage and leadership of Dr. Chavis, NNPA is forecasting global expansion in the upcoming years.

Without a doubt, the NNPA Mid-Winter Training Conference was a success, featuring receptions, workshops, health, political, business, digital monetizing training sessions, global expansion, great food, and a fun award gala.

Newsmakers and guest speakers included The Honorable Andrew Gillum, the former Mayor of Tallahassee, Florida, Attorney Benjamin L Crump, the renowned civil rights lawyer, and H.E. Dr. Arikana Chihombori-Quao, the African Union Ambassador to the United States. These were just a few of the conference headliners.

“Slavery was legal, but that did not make it right. Segregation was legal, but that did not make it right. We see them kill our children, our brothers, our sisters, and we see it on video with our own eyes, and they have all these legal terms, like grand jury proceedings, and they tell us there was no violation of policy, and we ask what video was they looking at,” stated Attorney Benjamin Crump.

The publishers and NNPA staff enjoyed the opportunity to network and share knowledge over four days. The time was especially invigorated with the global perspective from the presentation of Ambassador Arikana Chihomboori-Quao.

“In order for Africa to become a heavy-weight it must speak with one voice, one heart, one mind, and one Africa,” shared Ambassador Chihomboori-Quao.

The highlight of the conference was the Lifetime Achievement Award Gala, with the Lifetime Achievement Award for 2019 to Rosetta Miller-Perry, the Tennessee Tribune publisher and civil rights activist. At eighty-five years young she is still working and engaged. The dinner with jumbo shrimp was excellent. The entertainment and music were provided by the electrifying Howard Hewitt.

With the tremendous success of the conference, the NNPA must work to solve the big elephant in the room, and that is, “How do the papers and publishers generate more income with a declining print model?” According to the Pew Research Center, print advertising still pays the bills, but print ad revenues have fallen from $44.3 billion in 2003 to just $16.4 billion in 2014.

The NNPA will continue to be a voice in America, where there is no justice, racism, voter suppression, and no truth. As an Orlando resident and NNPA contributor, it was an honor to meet the publishers and speak with Dr. Benjamin Chavis, NNPA President/CEO, Board Chairman Dorothy Leavell, and the NNPA Headquarters Staff.

With a renewed spirit after the conference, the NNPA is relevant and making a difference in America and the Black community for 75 years.

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Smooth Ride! Car Suspension & Comfort Tested #shorts

Smooth suspension meets surprisingly spacious legroom. Experience true comfort on any road!

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Car suspension test demonstrating a smooth ride, comfort features, and handling on various terrains.

Experience the difference smooth suspension makes on rough streets. Check out the surprisingly good second-row legroom – test it yourself for true comfort.

🔗 Watch the full video: https://youtu.be/l9Z571za5Gc

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61 years since Selma, Houston leaders say the bridge remains to be crossed

61 years after Selma, Houston leaders say the fight for equality continues. The issues that sparked the marches still impact Black Americans today.

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Houston leaders discuss the ongoing struggle for civil rights 61 years after Selma, emphasizing the need for continued action.

It has been 61 years since the Selma marches. But political leaders in Houston say that the issues protesters were marching for still plague the lives of Black Americans.

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Here is what you need to know about finding unique white elephant gift ideas that everyone wants to steal

The best white elephant gift ideas are funny enough to get a reaction but useful enough that people actually want to steal them. Look for gifts with a surprise factor, broad appeal, an inside joke, and just enough personality to spark some friendly competition. The wrapping paper comes off, the room goes quiet for half […]

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The best white elephant gift ideas are funny enough to get a reaction but useful enough that people actually want to steal them. Look for gifts with a surprise factor, broad appeal, an inside joke, and just enough personality to spark some friendly competition.

The wrapping paper comes off, the room goes quiet for half a second, and suddenly everyone wants the same gift. That is the sweet spot. A great white elephant pick should make people laugh, lean in, and start plotting their next steal before the turn is even over.

Should a White Elephant Gift Be Funny or Useful?

A white elephant gift can be funny or useful, but the strongest choices usually give people a reason to laugh and a reason to keep the item. A practical gift with an odd design, unexpected feature, or playful theme can get a reaction without becoming something the recipient immediately wants to give away.

The right balance depends on the group. Close friends and family members may enjoy a ridiculous gag gift because they already understand one another’s sense of humor.

A workplace exchange, neighborhood party, or mixed-age gathering usually calls for something with broader appeal. In those settings, humor works better when it is built into an item people could still use afterward.

It also helps to think about how quickly the gift will make sense once it is opened. A strangely shaped kitchen tool, oversized mug, quirky desk accessory, or unexpectedly fancy everyday item can create an immediate reaction. Guests understand the joke right away, while the item still has enough practical value to attract a steal.

Pure gag gifts can be harder to pull off. Something that exists only for the punchline may get a big laugh during the reveal and then sit untouched for the rest of the game. If the goal is to bring one of the gifts everyone keeps fighting over, usefulness gives the joke staying power.

Memorable Present Ideas: Creating Inside Joke Gifts

Inside joke gifts can make a white elephant exchange feel much more personal, especially when most of the group shares the same stories. The trick is choosing a reference that people will recognize quickly instead of building the entire joke around something only two guests understand.

You can turn a memorable vacation mishap, office catchphrase, family story, or long-running group joke into the theme of the gift. A personalized comic book can work especially well when it turns familiar people or a ridiculous shared moment into part of the story. 

Think carefully about who the joke involves before ordering anything permanent. The gift should make the person feel included in the fun, not singled out for the wrong reason.

Can You Bring Something You Already Own?

Holiday gift exchanges can be a good place to re-gift something you never used, especially if it is unopened and clean.

The following can all work if they still look presentable:

  • A duplicate kitchen gadget
  • An untouched game
  • A decorative item
  • A sealed gift set 
  • An unopened candle
  • A new travel accessory

The goal is to give the item a second chance, not use the exchange as an excuse to clear out damaged or unwanted clutter.

Take a close look at the packaging before wrapping it. Faded boxes, missing pieces, visible wear, or anything that looks obviously used can make the gift feel careless. 

Wrapping Budget-Friendly Gifts

Wrapping can make gifts more entertaining before anyone even knows what’s inside.

Misdirection works especially well for fun party games. Put a small gift inside a much larger box. Use packaging from an unrelated household item.

Add harmless weight so guests cannot guess what they are holding. The reveal becomes part of the joke without changing the gift itself.

You can also lean into the theme of the exchange. Bright paper, oversized bows, reusable bags, or deliberately over-the-top wrapping can make an ordinary item feel more memorable. If the gift itself is already funny, simple wrapping may work better so the surprise stays hidden until the last second.

Frequently Asked Questions

Is Picking Last an Advantage in White Elephant?

Picking last can be an advantage because you get to see almost every gift before making your move. Instead of choosing blindly from the remaining wrapped presents, you can steal something that has already caught your attention if the rules still allow it.

That advantage depends on the house rules. Some games limit how many times a gift can be stolen.

Others lock an item once it reaches a certain number of steals. If the most popular gifts are already unavailable, the final player may have fewer strong options than expected.

The first player can also get another turn at the end in some versions of the game. That rule can balance things out, since the person who started with the least information may get one final chance to steal.

How Do You Plan White Elephant for a Large Group?

For a large white elephant exchange, set a firm spending limit and establish the stealing rules in advance.

Create a clear turn order before the game begins. Drawing numbers as guests arrive can save time once everyone is ready to start.

Keep the number of steals per gift limited so the game does not drag on. It also helps to have one person track which creative holiday presents have been stolen and when they are locked, especially if dozens of people are participating.

Can You Play White Elephant Virtually?

A virtual white elephant exchange can work over a video call, with one person keeping track of the turn order and each steal. Guests can either mail physical gifts ahead of time or use digital gifts that can be delivered once the game ends.

Set the spending limit and stealing rules before everyone joins. It also helps to decide how gifts will be revealed and who is responsible for sending each one afterward so the exchange does not become confusing.

Choose a Perfect White Elephant Gift in a Snap

Look for a white elephant gift that fits some of these criteria, and everyone will be trying to grab it at your next celebration.

Do you need more gift-giving tips and tricks? Make sure you read some of our other posts.

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