San Francisco became the first major city in the U.S. to ban the sale of plastic water bottles on public property this week, taking the lead in a national effort to curb waste.

The legislation was approved 11-0 by the Board of Supervisors on July 8^th and supported by the Think Outside the Bottle campaign, a nationwide effort that encourages restrictions of the “eco-unfriendly product.”

Brought forth by Board of Supervisors President David Chiu, it took nine months to author the proposal.

Now, during the next four years the an will phase out the sale of 21oz. plastic water bottles or less on city property, indoor or outdoor. Such restrictions will impact vendors, food truck operators, street fairs, and convention facilities such as the Moscone Center.

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The American Beverage Association, which includes Coca-Cola Co. and PepsiCo, said in a statement that the ban was “nothing more than a solution in search of a problem. This is a misguided attempt by city supervisors to decrease waste in a city of avid recyclers.

Chairman Chiu believes the new ban against plastic water bottles, along with previous bans on plastic bags and plastic-foam containers, will help the City’s goal to have no waste in its landfill by 2020.

Violators of the ban would face fines of up to $1,000.

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