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William “Bam” Sparks: Bridging the Digital Divide with Culture Wireless

THE ATLANTA VOICE — In recent years, internet connectivity has become necessary and essential to education, professional advancement, and daily life. However, certain communities, particularly those near Historically Black Colleges and Universities (HBCUs), are often excluded from reliable, high-speed internet access. Sparks, Culture Wireless’s CMO, has been actively working to address this issue. Based in Atlanta, Culture Wireless was founded during the COVID-19 pandemic to close the digital divide in underserved communities, particularly around Atlanta University Center and its surrounding areas.

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By Noah Washington | The Atlanta Voice

“Why can’t we impact the infrastructure? Why can’t we own everything? Because at the end of the day, the moment we say something about it, that’s when it takes off,” said William “Bam” Sparks, 40, co-founder and Chief Marketing Officer of Culture Wireless, reflecting on Black culture’s innovation and potential.

In recent years, internet connectivity has become necessary and essential to education, professional advancement, and daily life. However, certain communities, particularly those near Historically Black Colleges and Universities (HBCUs), are often excluded from reliable, high-speed internet access. Sparks, Culture Wireless’s CMO, has been actively working to address this issue. Based in Atlanta, Culture Wireless was founded during the COVID-19 pandemic to close the digital divide in underserved communities, particularly around Atlanta University Center and its surrounding areas.

Sparks attended Albany State University to study chemical engineering before transferring to Georgia Tech to complete his degree. Upon graduation, a different path unfolded. During his time at Georgia Tech, he was introduced to the entertainment world by his cousin, Douglas Peterson, a friend of Atlanta rapper T.I.

When T.I. sought to establish a sports agency called Grand Hustle Sports, Sparks became one of the first people contacted. He pivoted to sports management, putting his chemical engineering background on hold to pursue this new career. His networking skills and business acumen quickly earned him a reputation, leading to success in the entertainment and sports management sectors.

Sparks (above) attended Albany State University to study chemical engineering before transferring to Georgia Tech to complete his degree. Photo by Noah Washington/The Atlanta Voice.

Sparks (above) attended Albany State University to study chemical engineering before transferring to Georgia Tech to complete his degree. Photo by Noah Washington/The Atlanta Voice.

Sparks, a “Grady baby” from Collier Heights, first encountered the internet access issue at the AUC in 2020. There, he noticed a significant gap in connectivity between different Atlanta communities. “We went to the AUC to discuss E-Sports,” Sparks recalls. To his surprise, he found that while the area had high bandwidth capabilities, affordable internet options were lacking due to high costs from providers like AT&T and other ISPs. This inspired Sparks to create Culture Wireless, recognizing that existing networks often overlooked underserved communities. He observed that fiber internet costs were unaffordable for many residents. Thus, the idea for Culture Wireless emerged, aimed at providing affordable internet access for all.

In collaboration with various providers and local organizations, Sparks implemented a small data center and established a “mesh network” that connected nodes to provide internet access to the AUC area. This network proved essential after COVID-19, particularly as students struggled to complete assignments due to limited connectivity. The initial project served as a pilot for Culture Wireless’s broader mission to bridge the digital divide.

As a Black-owned Internet Service Provider (ISP), Culture Wireless faces the challenge of bringing affordable connectivity to underserved areas. Sparks highlights the Biden Administration’s Affordable Connectivity Program (ACP), which initially subsidized internet costs but was exhausted by early 2024. According to Sparks, his vision extends beyond Atlanta. “80% of HBCUs are in internet deserts,” he explained, referring to the limited infrastructure at many of these institutions. Culture Wireless aims to provide broadband access to HBCUs across the country, creating a foundation of connectivity that fosters educational and economic opportunities.

Despite their progress, Culture Wireless has faced obstacles. As venture capital (VC) funding for Black businesses reportedly declined by 60% in 2024, Culture Wireless felt the impact. “It’s a struggle. I feel like our issue has been finding people who invest in what we do,” Sparks said, referring to investors’ focus on trendy industries over internet equity. Nevertheless, Sparks believes that his team at Culture Wireless has the expertise and dedication to effect real change.

Together with his team—CEO Al Adjahoe, COO and co-founder Jerome Howard, Chief Brand Officer Marcus Stevens, and Chief Strategy Officer Pete Johnson—Sparks is confident in Culture Wireless’s potential to scale. Currently serving the AUC area and surrounding neighborhoods, including Vine City, The Bluff, and Clayton County, Sparks reflected, “After COVID, I saw that our kids didn’t have internet access. And I’m like, wow, this is crazy. Kids are literally going to the library to do their homework, but the fiber is right here. So why can’t I help provide it?”

Sparks is steadfast in his belief that internet access is a fundamental right. As he and his team press on, their mission centers on ensuring underserved populations are connected. “We, Black people—we are the culture, but we don’t own any of the infrastructure,” Sparks stated. Culture Wireless’s long-term goal is to equip the culture with the tools to keep innovating and pushing forward. “Why don’t we continue to change the narrative?”

To learn more about Culture Wireless, visit their website HERE.

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LIVE from the NMA Convention Raheem DeVaughn Says The Time Is Now: Let’s End HIV in Our Communities #2

Set against the backdrop of the NMA conference, Executive Officers from the National Medical Association, Grammy Award Winning Artist and Advocate Raheem DeVaughn, and Gilead Sciences experts, are holding today an important conversation on HIV prevention and health equity. Black women continue to be disproportionately impacted by HIV despite advances in prevention options. Today’s event […]

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Set against the backdrop of the NMA conference, Executive Officers from the National Medical Association, Grammy Award Winning Artist and Advocate Raheem DeVaughn, and Gilead Sciences experts, are holding today an important conversation on HIV prevention and health equity.

Black women continue to be disproportionately impacted by HIV despite advances in prevention options. Today’s event is designed to uplift voices, explore barriers to access, and increase awareness and key updates about PrEP, a proven prevention method that remains underutilized among Black women. This timely gathering will feature voices from across health, media, and advocacy as we break stigma and center equity in HIV prevention.

Additional stats and information to know:

Black women continue to be disproportionately affected by HIV, with Black women representing more than 50% of new HIV diagnoses among women in the U.S. in 2022, despite comprising just 13% of women in the U.S.

Women made up only 8% of PrEP users despite representing 19% of all new HIV diagnoses in 2022.

● Gilead Sciences is increasing awareness and addressing stigma by encouraging regular HIV testing and having judgment-free conversations with your healthcare provider about prevention options, including oral PrEP and long-acting injectable PrEP options.

● PrEP is an HIV prevention medication that has been available since 2012.

● Only 1 in 3 people in the U.S. who could benefit from PrEP were prescribed a form of PrEP in 2022.

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TRUMP: “Washington, D.C. is Safe”

BLACKPRESSUSA NEWSWIRE — President Trump, who typically travels with a full contingent of high-level protection, insinuated that he finally felt safe enough to go to dinner in the District of Columbia. “My wife and I went out to dinner last night for the first time in four years,” said the nation’s 47th president.

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Photo: iStockphoto / NNPA.

By Apriil Ryan
BlackPressUSA Washington Bureau Chief and White House Correspondent

“Washington, D.C. is safe,” President Trump declared from the Oval Office today. Those words came while Trump was hosting Ukraine’s President Volodymyr Zelenskyy. During the question-and-answer session, which primarily focused on a peace deal in the Russian-Ukrainian war, Trump explained, “You did that in four days.” He was speaking of how fast the National Guard quelled the violence in what was once called Chocolate City.

The President deployed the National Guard to D.C. a week ago, to a city with reduced crime rates over the previous year. Violent crime dropped by 26%, marking the lowest level in 30 years. Homicides also fell by 11%.

President Trump, who typically travels with a full contingent of high-level protection, insinuated that he finally felt safe enough to go to dinner in the District of Columbia. “My wife and I went out to dinner last night for the first time in four years,” said the nation’s 47th president.

Trump reinforced his claim about the newly acquired safety in D.C. by relaying that a friend’s son is attending dinner in D.C., something he would not have done last year.

After the president finished his comments, a reporter/commentator in the room with close connections to Marjorie Taylor Greene jumped into the high-level conversation to affirm the president’s comments, saying, “I walked around yesterday with MTG. If you can walk around D.C. with MTG and not be attacked, this city is safe.”

That reporter was the same person who chastised President Zelenskyy months ago during his first Oval Office meeting with Trump for not wearing a business suit. Zelenskyy, a wartime President, has been clad in less formal attire to reflect the country’s current war stance against Russia.

Without any sourcing, President Trump also said, “People that haven’t gone out to dinner in Washington, D.C., in two years are going out to dinner, and the restaurants the last two days have been busier than they’ve been in a long time.”

The increase in policing in Washington, D.C. is because a 19-year-old former Doge employee was carjacked in the early hours of the morning recently.

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Rising Energy Costs Weigh Heaviest on Black Households

BLACKPRESSUSA NEWSWIRE — For many African American families, the cost of keeping the lights on and homes heated or cooled is not just a monthly bill — it’s a crushing financial burden.

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Rising Electricity Utility Prices and Energy Demand (Photo by Douglas Rissing)

By Stacy M. Brown
Black Press USA Senior National Correspondent

For many African American families, the cost of keeping the lights on and homes heated or cooled is not just a monthly bill — it’s a crushing financial burden.

A new national study from Binghamton University and California State University, San Bernardino, finds that Black households spend a far larger share of their income on energy compared to white households, even when income levels are the same. “We often say that African Americans suffer more, but we often blame it just on income. And the reality is, there is something more there,” study author George Homsy, associate professor at Binghamton University, wrote. “It’s not just because they tend to be poor. There is something that’s putting them at a disadvantage. I think what happened is it happens to be where they live.” The study, published in Energy Research & Social Science, analyzed 65,000 census tracts across the United States. It found that while the average American household spends about 3.2% of income on energy bills, households in the majority African American census tracts spend an average of 5.1%.

Homsy and researcher Ki Eun Kang point to the age and condition of housing stock, along with lower homeownership rates, as key drivers. Their research concludes that “energy burden is not simply a matter of income or energy cost but also race, which might be driven by place.” Older, less energy-efficient housing and high rental rates in Black communities mean residents often cannot make upgrades like improved insulation or new appliances, locking families into higher bills.

Tradeoffs and Health Risks

The consequences go beyond money. Families forced to spend 10% or more of their income on energy — what experts classify as “unmanageable” — may cut back on food, medicine, or other essentials. More than 12 million U.S. households report leaving their homes at unsafe temperatures to reduce costs, while millions more fall behind on utility bills. The health effects are severe. High energy burdens increase risks of asthma, depression, poor sleep, pneumonia, and even premature death. The issue is especially acute for African Americans, who are disproportionately exposed to housing and environmental conditions that amplify these risks.

Washington, D.C.: A Case Study

In Washington, D.C., the problem is particularly stark. A recent analysis by the Chesapeake Climate Action Network (CCAN) shows that SNAP-eligible households spend more than 20% of their income on energy bills. Across the metro area, nearly two-thirds of low-income households devote over 6% of their income to energy, and 40% face what researchers call a “severe financial strain,” paying more than 10%. Pepco, the District’s primary electricity provider, has implemented three consecutive annual rate hikes, pushing the average household bill to $114 per month as of January 2025. Shutoffs have followed — nearly 12,000 customers lost service in 2024, with disconnections doubling after a summer rate hike. Washington Gas has also sought a 12% rate increase and pushed a controversial $215 million pipeline replacement project, rebranded as “District SAFE.” The plan could ultimately cost D.C. households an additional $45,000 each over several decades, or nearly $1,000 annually added to bills.

Historical Roots

Researchers argue that these inequities are not accidental but rooted in history. The ScienceDirect study reveals that African American communities living in formerly redlined neighborhoods continue to face disadvantages today — from poor housing quality to higher climate risks. Homsy says policymakers must make targeted efforts. “It is harder to get to rental units where a lot of poor people live,” he noted. “We need to work harder to get into these communities of color.”

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