Business

PRESS ROOM: Famous Amos Launches Ingredients for Success Initiative to Support Black Entrepreneurs

NNPA NEWSWIRE — According to a recent story by CNBC, there are about 2.6 million Black-owned businesses in the United States, equating to approximately 9.5 percent of all businesses. Yet nearly 8 out of 10 Black-owned companies usually do not survive the first 18 months. Famous Amos strongly believes that pairing these entrepreneurs early on with financial resources and mentorship is a key ingredient to contribute to a more positive direction.

Published

5 years ago

November 2, 2021

Oakland Post

The Famous Amos story began in 1975 at a bakery on Sunset Boulevard in Hollywood, California. Inspired by a family recipe, the founder Wally Amos perfected the ultimate chocolate chip cookie.

Grant and Mentorship Program to award $150,000 to three selected businesses

CHICAGO, — Famous Amos, in partnership with the National Black Chamber of Commerce (NBCC), announces the launch of its Ingredients for Success Initiative, a grant and mentorship program that aims to provide the necessary tools and resources to help Black business owners succeed.

According to a recent story by CNBC, there are about 2.6 million Black-owned businesses in the United States, equating to approximately 9.5 percent of all businesses. Yet nearly 8 out of 10 Black-owned companies usually do not survive the first 18 months. Famous Amos strongly believes that pairing these entrepreneurs early on with financial resources and mentorship is a key ingredient to contribute to a more positive direction.

“In honor of Wally Amos, the founder of Famous Amos, we are extremely grateful to partner with the NBCC to help create pathways for Black business owners to thrive,” said Rachna Patel, Senior Director, Distinctive Brands at Ferrara. “Famous Amos remains committed to fostering racial equity through the work that we do as a company and our connection to the communities we serve.”

In its inaugural year, a total of $150,000 has been committed to award three Black-owned businesses, each receiving a $50,000 business grant. Along with the monetary award, grant winners will receive a complete suite of mentoring and coaching resources and tools provided by the NBCC to help drive sustainable growth and success.

“Our mission is the economic empowerment of Black businesses and communities,” said Charles H. DeBow, III, Executive Director, National Black Chamber of Commerce. “We are pleased to partner with Famous Amos to provide mentorship, as well as the necessary tools and resources to the grant recipients to assist them to not only participate but to succeed in America’s economy.”

Grant applications will be judged by some of the nation’s foremost Black business leaders including Jeffery Beckham Jr., Chief Executive Officer at Chicago Scholars; Roby Mercharles, vice president of partnerships at The American Dream Fund & Marketplace; Steve Canal, co-founder of Flourysh, ONE Venture Group, Saint Miles and The Baptist Collection; and Mandy Bowman, and founder and CEO of Official Black Wall Street.

Businesses must be at minimum 90 percent Black-owned and have been in operation for five years or less. For official rules and eligibility requirements, and to apply now, please visit https://famousamosingredientsforsuccess.info/. All entries must be submitted by Monday, November 29th, by 11:59 p.m. EST.

About Famous Amos

The Famous Amos story began in 1975 at a bakery on Sunset Boulevard in Hollywood, California. Inspired by a family recipe, the founder Wally Amos perfected the ultimate chocolate chip cookie. He used only the best ingredients to make his bite-size cookies. This delicious homemade signature helped them gain fame just by word of mouth. From there, the Famous Amos story becomes a Hollywood success story. Iconic musicians and other Hollywood celebrities began singing the praises of delicious tiny cookies from the small bakery on Sunset.

This was just the beginning of the Famous Amos story. It was always a core belief of Wally Amos that you make a tastier cookie if you use high-quality ingredients. While this has never changed, what customers looked for in a cookie did. They wanted fewer ingredients and internationally inspired recipes. So, we set out to find the ingredients from the most renowned places in the world and bring the bite-size cookies back to once again being Famous. That brings us to today, and we hope you enjoy our new Famous Amos Wonder From The World™.

About Ferrara:

Ferrara, a company, related to The Ferrero Group, is an emerging powerhouse in the North American confections and sweet snacking categories. A passionate team of more than 6,000 employees works together to share delight in every bite through leading brands that have shaped the industry for more than 100 years. Our diverse portfolio of nearly 35 brands includes SweeTARTS®, Trolli®, BRACH’S®, Black Forest®, and NERDS®, along with iconic favorites like Lemonhead®, Red Hots® and Now and Later®. Ferrara also manages the Keebler® and Famous Amos® businesses for The Ferrero Group.  Headquartered in Chicago, Ferrara has an operational network of 20 locations in North America that includes manufacturing, distribution, and R&D facilities. Learn more at www.ferrarausa.com.

National Black Chamber of Commerce (NBCC):

The NBCC is a nonprofit, nonpartisan, nonsectarian organization dedicated to the economic empowerment of African American communities. 140 affiliated chapters are locally based throughout the nation as well as international affiliate chapters based in Bahamas, Brazil, Colombia, Ghana, Kenya, France, Botswana, Cameroon, and Jamaica and businesses as well as individuals who may have chosen to be direct members with the national office. In essence, the NBCC is on the leading edge of educating and training Black communities on the need to participate vigorously in this great capitalistic society known as America.

The NBCC reaches 100,000 Black-owned businesses. There are 2.6 million Black-owned businesses in the United States. Black businesses account for over $138 billion in revenue each year, according to the US Bureau of Census. The National Black Chamber of Commerce® is dedicated to economically empowering and sustaining African American communities through entrepreneurship and capitalistic activity within the United States.

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Oakland Post: Week of July 1 – 7, 2026

The printed Weekly Edition of the Oakland Post: Week of July 1 – 7, 2026

Published

2 days ago

July 5, 2026

Oakland Post

To enlarge your view of this issue, use the slider, magnifying glass icon or full page icon in the lower right corner of the browser window.

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Arts and Culture

Prescott Circus Theatre Presents Free Summer Performance Series

Now in its 41st year, the Prescott Circus Theatre is a nationally recognized performing arts education program for Oakland youth. The circus offers safe environments that challenge Oakland youth, through circus arts training, to develop the skills and confidence to thrive on stage, in school, and in life.

Published

2 weeks ago

June 26, 2026

Oakland Post

Prescott Circus showcase pathways pyramid. Photo courtesy of Prescott Circus.

By Post Staff

The Prescott Circus, Oakland’s longest-running youth circus, is returning this summer with its free shows. Join the Prescott Circus’s young stars as they share their joys and talents through stilt-dancing, tumbling, juggling, and more.

At the heart of this one-hour show, which demonstrates teamwork, pride, and joy, are Oakland Unified School District students ages 8 – 17 from more than 10 different schools

This is accomplished through no-cost school and community programs for more than 300 Oakland youth each year. Performing company members from Prescott, where the program began, perform and make appearances at as many as 40 Bay Area events each year.

The summer program is funded in part by Oakland Fund for Children and Youth, California Arts Council, Port of Oakland, and the West Davis & Bergard Foundation.

Performances will be held Tuesday, July 14, 11 a.m. and 1:30 p.m. (ASL interpreted) and Wednesday, July 15, 11 a.m., at the Malonga Casquelourd Center for the Arts, 1428 Alice St., Oakland. For free reservations go to

https://PrescottCircusSummerShows.eventbrite.com

For group reservations for camps, childcare centers, senior centers, go to www.prescottcircus.org

A community show will be held Saturday, July 18, 2 p.m. to 3 p.m., at DeFremery Park,1651 Adeline St., Oakland.

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Activism

NPRC Joins National Grand Jury Proceedings Seeking Accountability, Constitutional Restoration

Organizers state that testimony will explore historical and political developments that they believe have contributed to the expansion of corporate influence over public institutions and governmental decision-making. Participants are expected to discuss concerns regarding constitutional governance, individual liberties, property rights, and the protection of vulnerable populations, including seniors and persons with disabilities.

Published

2 weeks ago

June 26, 2026

Oakland Post

Photo by Billie Powers.

Special to The Post

The National Probate Reform Coalition (NPRC) has joined Toll and Roll and a growing coalition of advocacy organizations, victims, whistleblowers, and citizen groups in support of a nationally broadcast People’s Grand Jury proceeding scheduled for July 1 and July 7.

Organizers describe the event as a public forum designed to examine allegations of government abuse, judicial misconduct, legislative failures, and the erosion of constitutional protections affecting millions of Americans.

The proceedings will feature testimony from victims, families, advocates, and organizations from across the country who contend they have experienced harm through government actions, institutional neglect, and failures of oversight.

According to organizers, the People’s Grand Jury will focus on concerns involving probate courts, guardianships, conservatorships, child welfare systems, property rights, civil liberties, and what participants view as a growing disconnect between government institutions and the constitutional rights of the people they are sworn to serve.

NPRC is participating because many of the issues being examined mirror the concerns raised by advocates, victims, and families who have participated in its monthly town halls. For years, families have reported cases involving exploitation of elders, questionable guardianships, estate depletion, denial of due process, and a lack of meaningful oversight within probate court systems.

“This proceeding gives victims and advocates an opportunity to place their experiences on the public record,” said Tanya Dennis, lead facilitator of NPRC. “For too long, families have struggled to have their voices heard regarding elder abuse, probate exploitation, and government inaction. This forum allows those stories to be shared before a national audience.”

In keeping with principles of transparency and fairness, invitations have been extended to legislators, members of the judiciary, law enforcement representatives, and other public officials who may wish to respond to concerns raised during the proceedings or defend actions taken by their respective institutions.

One of the primary outcomes sought by organizers is public consideration and support for the People’s Remedy and Restoration Act, a proposed legislative framework that advocates believe would strengthen oversight, increase accountability, provide remedies for victims of governmental abuse, and restore constitutional protections.

The proceedings are expected to be broadcast nationally, providing citizens throughout the United States an opportunity to observe testimony, review evidence presented, and participate in an ongoing conversation regarding government accountability and the protection of individual rights.

Advocates hope the hearings will encourage meaningful dialogue, legislative reform, and renewed public engagement in the democratic process.

Individuals, organizations, public officials, and members of the media interested in attending or obtaining access information may contact the organizers at tollandroll2025@gmail.com.

As Americans continue to debate the future of constitutional governance, judicial accountability, and the protection of vulnerable citizens, the July proceedings are expected to serve as a significant forum for public testimony and civic engagement. For more information, go to https://tollandroll.com