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COMMENTARY: Generation Z is the Battleground

CHICAGO DEFENDER — This population shift will have major political and social implications, as today’s digital natives will gain a greater influence in how our future society is shaped. Social activism has long been associated with young people, as evidenced by demonstrations against the Vietnam War, the Civil Rights Movement during the 1960s, and the Black Lives Matter protests triggered by the murder of George Floyd in 2020.

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By David W. Marshall
Chicago Defender

(TriceEdneyWire.com)—Nine years ago, millennials reached a major milestone. Based on population estimates released by the U.S. Census Bureau, 2016 was the year millennials officially surpassed baby boomers in becoming America’s largest living generation. Born between 1981 and 1996, the millennial generation includes anyone aged 29 to 44 in 2025. While Gen Z is now the second largest generation, by natural progression, they will become the largest generation in the coming years.

This population shift will have major political and social implications, as today’s digital natives will gain a greater influence in how our future society is shaped. Social activism has long been associated with young people, as evidenced by demonstrations against the Vietnam War, the Civil Rights Movement during the 1960s, and the Black Lives Matter protests triggered by the murder of George Floyd in 2020.

Gen Z will not only be a rising influence in future elections, but in the age of smartphones and social media, young people have been given a louder voice than ever before. Due to core issues such as climate change, racial and gender justice, mass shootings, economic inequality, healthcare access, and LGBTQ+ issues, along with unprecedented access to digital tools, many Gen Zers are motivated to start social activism at an earlier age. Generation Z’s early and passionate embrace of activism reflects both a reaction to the challenges of their era and a proactive commitment to making a tangible impact. As a young gun control activist and Parkland, Florida, mass-shooting survivor, David Hogg tweeted: “I’m not powered by hope. I’m powered by the fact I have no other choice.”

Generation Z is the ideological battleground, and groups like the Proud Boys know it. The Southern Poverty Law Center has called the all-male neo-fascist group an “alt-right fight club” and a hate group that uses persuasive devices to obscure its true motives. The group was tied to the Jan. 6 insurrection at the U.S. Capitol. The Anti-Defamation League (ADL) describes the Proud Boys as “extremist conservative” and “all too willing to embrace racists, anti-Semites and bigots of all kinds” and cites the group’s promotion and use of violence as a core tactic. The nations of Canada and New Zealand have designated the Proud Boys as a terrorist group. Yet, there will be teens and young adults who are drawn to its anti-feminism, antisemitism, White supremacy, neo-Nazism, and its version of Trumpism.

Several months ago, a roadside billboard was placed in Clinton County, Illinois, as an attempt by the Proud Boys to recruit teenagers. The billboard, using the words “faith, family, freedom, and brotherhood,” was located 1,000 feet from the entrance to Central Community High School. The billboard listed a local recruiting phone number. By targeting 16-, 17-, and 18-year-old students on their way to school, the Proud Boys are fully aware of the influence Gen Z has on the future of this nation. Parents, local officials, and state leaders condemned the sign, saying the extremist group has no place in Illinois communities.

David Cunningham, a Washington University professor who studies White supremacy, said extremist groups often use billboards to try to normalize their presence. “They’re sort of using phrases related to freedom, faith, these kinds of things,” Cunningham said. “This was never in the Proud Boys lexicon prior to the current presidential administration…This is really an attempt to rebrand themselves in a more mainstream way.”

After strong community opposition, the sign was removed after a few days. But one has to wonder how many young people were persuaded to call in those few days. The Proud Boys are organizing at the grassroots level, as is Turning Point USA. Turning Point USA is an organization, founded by the late Charlie Kirk, that advocates for conservative politics on high school, college, and university campuses. Turning Point USA is a political organization that aims to elect conservative leaders.

According to its website, they are a movement rooted in faith, freedom, and love of country. They built a well-organized infrastructure of over 900 college chapters dedicated to defending America’s future. I admit that I admire how Turning Point USA has strategically built a nationwide movement focused on young people and America’s future. While I am impressed with the grassroots machine, I know this is another organization that uses persuasive devices to obscure its true motives (White supremacy). Behind the powerful words of “faith, freedom, and love of country” is a national network that promotes anti-Blackness, anti-diversity, anti-equity, and anti-inclusion under the umbrella of Christianity.

The organization is impressive, but the true message is not Christ-like. In their separate ways, the Proud Boys and Turning Point USA will draw support, loyalty, and commitment from the Gen Z population, with a long-term influence on future generations. This is the goal of both organizations. I believe communities of color committed to inclusion, justice, and fairness need a similar Turning Point network, focused exclusively on young people. The battleground is Gen Z, and we may be losing the battle.

David W. Marshall is the founder of the faith-based organization, TRB: The Reconciled Body, and author of the book “God Bless Our Divided America.”

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Smooth Ride! Car Suspension & Comfort Tested #shorts

Smooth suspension meets surprisingly spacious legroom. Experience true comfort on any road!

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Car suspension test demonstrating a smooth ride, comfort features, and handling on various terrains.

Experience the difference smooth suspension makes on rough streets. Check out the surprisingly good second-row legroom – test it yourself for true comfort.

🔗 Watch the full video: https://youtu.be/l9Z571za5Gc

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61 years since Selma, Houston leaders say the bridge remains to be crossed

61 years after Selma, Houston leaders say the fight for equality continues. The issues that sparked the marches still impact Black Americans today.

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Houston leaders discuss the ongoing struggle for civil rights 61 years after Selma, emphasizing the need for continued action.

It has been 61 years since the Selma marches. But political leaders in Houston say that the issues protesters were marching for still plague the lives of Black Americans.

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Here is what you need to know about finding unique white elephant gift ideas that everyone wants to steal

The best white elephant gift ideas are funny enough to get a reaction but useful enough that people actually want to steal them. Look for gifts with a surprise factor, broad appeal, an inside joke, and just enough personality to spark some friendly competition. The wrapping paper comes off, the room goes quiet for half […]

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The best white elephant gift ideas are funny enough to get a reaction but useful enough that people actually want to steal them. Look for gifts with a surprise factor, broad appeal, an inside joke, and just enough personality to spark some friendly competition.

The wrapping paper comes off, the room goes quiet for half a second, and suddenly everyone wants the same gift. That is the sweet spot. A great white elephant pick should make people laugh, lean in, and start plotting their next steal before the turn is even over.

Should a White Elephant Gift Be Funny or Useful?

A white elephant gift can be funny or useful, but the strongest choices usually give people a reason to laugh and a reason to keep the item. A practical gift with an odd design, unexpected feature, or playful theme can get a reaction without becoming something the recipient immediately wants to give away.

The right balance depends on the group. Close friends and family members may enjoy a ridiculous gag gift because they already understand one another’s sense of humor.

A workplace exchange, neighborhood party, or mixed-age gathering usually calls for something with broader appeal. In those settings, humor works better when it is built into an item people could still use afterward.

It also helps to think about how quickly the gift will make sense once it is opened. A strangely shaped kitchen tool, oversized mug, quirky desk accessory, or unexpectedly fancy everyday item can create an immediate reaction. Guests understand the joke right away, while the item still has enough practical value to attract a steal.

Pure gag gifts can be harder to pull off. Something that exists only for the punchline may get a big laugh during the reveal and then sit untouched for the rest of the game. If the goal is to bring one of the gifts everyone keeps fighting over, usefulness gives the joke staying power.

Memorable Present Ideas: Creating Inside Joke Gifts

Inside joke gifts can make a white elephant exchange feel much more personal, especially when most of the group shares the same stories. The trick is choosing a reference that people will recognize quickly instead of building the entire joke around something only two guests understand.

You can turn a memorable vacation mishap, office catchphrase, family story, or long-running group joke into the theme of the gift. A personalized comic book can work especially well when it turns familiar people or a ridiculous shared moment into part of the story. 

Think carefully about who the joke involves before ordering anything permanent. The gift should make the person feel included in the fun, not singled out for the wrong reason.

Can You Bring Something You Already Own?

Holiday gift exchanges can be a good place to re-gift something you never used, especially if it is unopened and clean.

The following can all work if they still look presentable:

  • A duplicate kitchen gadget
  • An untouched game
  • A decorative item
  • A sealed gift set 
  • An unopened candle
  • A new travel accessory

The goal is to give the item a second chance, not use the exchange as an excuse to clear out damaged or unwanted clutter.

Take a close look at the packaging before wrapping it. Faded boxes, missing pieces, visible wear, or anything that looks obviously used can make the gift feel careless. 

Wrapping Budget-Friendly Gifts

Wrapping can make gifts more entertaining before anyone even knows what’s inside.

Misdirection works especially well for fun party games. Put a small gift inside a much larger box. Use packaging from an unrelated household item.

Add harmless weight so guests cannot guess what they are holding. The reveal becomes part of the joke without changing the gift itself.

You can also lean into the theme of the exchange. Bright paper, oversized bows, reusable bags, or deliberately over-the-top wrapping can make an ordinary item feel more memorable. If the gift itself is already funny, simple wrapping may work better so the surprise stays hidden until the last second.

Frequently Asked Questions

Is Picking Last an Advantage in White Elephant?

Picking last can be an advantage because you get to see almost every gift before making your move. Instead of choosing blindly from the remaining wrapped presents, you can steal something that has already caught your attention if the rules still allow it.

That advantage depends on the house rules. Some games limit how many times a gift can be stolen.

Others lock an item once it reaches a certain number of steals. If the most popular gifts are already unavailable, the final player may have fewer strong options than expected.

The first player can also get another turn at the end in some versions of the game. That rule can balance things out, since the person who started with the least information may get one final chance to steal.

How Do You Plan White Elephant for a Large Group?

For a large white elephant exchange, set a firm spending limit and establish the stealing rules in advance.

Create a clear turn order before the game begins. Drawing numbers as guests arrive can save time once everyone is ready to start.

Keep the number of steals per gift limited so the game does not drag on. It also helps to have one person track which creative holiday presents have been stolen and when they are locked, especially if dozens of people are participating.

Can You Play White Elephant Virtually?

A virtual white elephant exchange can work over a video call, with one person keeping track of the turn order and each steal. Guests can either mail physical gifts ahead of time or use digital gifts that can be delivered once the game ends.

Set the spending limit and stealing rules before everyone joins. It also helps to decide how gifts will be revealed and who is responsible for sending each one afterward so the exchange does not become confusing.

Choose a Perfect White Elephant Gift in a Snap

Look for a white elephant gift that fits some of these criteria, and everyone will be trying to grab it at your next celebration.

Do you need more gift-giving tips and tricks? Make sure you read some of our other posts.

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