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‘Chapter 510’ Opens Youth Writing and Publishing Center in Swan’s Market

Located in the heart of Swan’s Market, the center’s walls and ceilings are covered with bold painted letters and designs. Chapter 510 also has a retail store where you can purchase a sweatshirt emblazoned with the words, ‘Poetry is Power,’ in addition to beautifully designed books, posters, and notebooks.

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The entrance of Chapter 510's new space in Swan's Market in Oakland. Photo courtesy of Chapter 510.
The entrance of Chapter 510's new space in Swan's Market in Oakland. Photo courtesy of Chapter 510.

By Irena Knight

There was a celebration last weekend at 546 9th St., Chapter 510’s new home. Also known as the Dept. of Make Believe, the space offers free writing workshops, bookmaking, and publishing opportunities for young people of color.

Located in the heart of Swan’s Market, the center’s walls and ceilings are covered with bold painted letters and designs. Chapter 510 also has a retail store where you can purchase a sweatshirt emblazoned with the words, ‘Poetry is Power,’ in addition to beautifully designed books, posters, and notebooks.

During the pandemic, Chapter 510, like many others, conducted online classes. Chapter 510’s teaching artists currently conduct programs at several Oakland schools including Franklin Elementary, Westlake Middle, MetWest High School and more.

In 2013, Janet Heller founded the center with Tavia Stewart to provide space for Black, Brown and queer youth to write and share their stories. The new space will allow Chapter 510 to expand their current programs, and in the future, offer podcasting and bookmaking.

At their opening weekend, Heller said, “Students of color need a space emotionally and physically where they can be supported by adults of color to write, edit, and publish.”

She emphasized that such a space has to be beautiful: “Light, air, and color is essential for creativity.”

The organization’s budget for 2021/ 2022 is $850,000 and the goal, according to their website, is to grow to $1.2 million by 2022/2023. To date, the center has raised $1.1 million. Heller said the center is supported by government, foundation, and institutional giving.

Think about buying your holiday gifts at the center’s retail store and supporting programs for youth of color. For more information, go to www.chapter510.org or call (510) 469-0108.

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Oakland Post: Week of August 12 – 18, 2026

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Oakland Post: Week of August 5 – 11, 2026

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