Business
5 Key Trends In Online Marketing and How to Build Your Strategy
Roz A. Gee, BLACK ENTERPRISE
(Black Enterprise) — Toni Coleman Brown (@ToniBrown) is the CEO of the Network for Women in Business, based in Queens, New York. The network provides training and coaching services for female small business owners. Since 2002, she’s been engaged in working with women mostly in the home-based business arena but in recent years has expanded her reach and now works with traditional brick-and-mortar businesses & product inventors to personal and professional services providers.
In January 2012, she launched the Network for Women in Business (@Network4), an affordable online resource for women to get training, connect with other professionals and advance their businesses. The motto is “We EDUCATE to ELEVATE Women in Business.” Training is Coleman Brown’s passion and she’s passionately excited about the network being currently over 2,800 members strong with a social media following that tops 26,000 and growing daily.
Coleman Brown has assisted thousands of women entrepreneurs in the U.S. and abroad via her coaching and training services. “We help our clients improve their bottom line by providing up-to-date and cutting edge sales and marketing strategies that they can implement right away to positively impact their pocketbooks. Our strategies work both online and offline and are easily to implement and cost effective.”
She will be digging deeper and sharing these and other business strategies and techniques to grow small businesses at her upcoming Small Business Boot Camp for Women, happening July 18 in New Jersey.
Below she shares the latest trends in online marketing and proven strategies for increased visibility and sales on social media.
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Activism
Oakland Post: Week of May 1 – 7, 2024
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Oakland Post: Week of April 24 – 30, 2024
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Bay Area
State Controller Malia Cohen Keynote Speaker at S.F. Wealth Conference
California State Controller Malia Cohen delivered the keynote speech to over 50 business women at the Black Wealth Brunch held on March 28 at the War Memorial and Performing Arts Center at 301 Van Ness Ave. in San Francisco. The Enterprising Women Networking SF Chapter of the American Business Women’s Association (ABWA) hosted the Green Room event to launch its platform designed to close the racial wealth gap in Black and Brown communities.
By Carla Thomas
California State Controller Malia Cohen delivered the keynote speech to over 50 business women at the Black Wealth Brunch held on March 28 at the War Memorial and Performing Arts Center at 301 Van Ness Ave. in San Francisco.
The Enterprising Women Networking SF Chapter of the American Business Women’s Association (ABWA) hosted the Green Room event to launch its platform designed to close the racial wealth gap in Black and Brown communities.
“Our goal is to educate Black and Brown families in the masses about financial wellness, wealth building, and how to protect and preserve wealth,” said ABWA San Francisco Chapter President LaRonda Smith.
ABWA’s mission is to bring together businesswomen of diverse occupations and provide opportunities for them to help themselves and others grow personally and professionally through leadership, education, networking support, and national recognition.
“This day is about recognizing influential women, hearing from an accomplished woman as our keynote speaker and allowing women to come together as powerful people,” said ABWA SF Chapter Vice President Velma Landers.
More than 60 attendees dined on the culinary delights of Chef Sharon Lee of The Spot catering, which included a full soul food brunch of skewered shrimp, chicken, blackened salmon, and mac and cheese.
Cohen discussed the many economic disparities women and people of color face. From pay equity to financial literacy, Cohen shared not only statistics, but was excited about a new solution in motion which entailed partnering with Californians for Financial Education.
“I want everyone to reach their full potential,” she said. “Just a few weeks ago in Sacramento, I partnered with an organization, Californians for Financial Education.
“We gathered 990 signatures and submitted it to the [California] Secretary of State to get an initiative on the ballot that guarantees personal finance courses for every public school kid in the state of California.
“Every California student deserves an equal opportunity to learn about filing taxes, interest rates, budgets, and understanding the impact of credit scores. The way we begin to do that is to teach it,” Cohen said.
By equipping students with information, Cohen hopes to close the financial wealth gap, and give everyone an opportunity to reach their full financial potential. “They have to first be equipped with the information and education is the key. Then all we need are opportunities to step into spaces and places of power.”
Cohen went on to share that in her own upbringing, she was not guided on financial principles that could jump start her finances. “Communities of color don’t have the same information and I don’t know about you, but I did not grow up listening to my parents discussing their assets, their investments, and diversifying their portfolio. This is the kind of nomenclature and language we are trying to introduce to our future generations so we can pivot from a life of poverty so we can pivot away and never return to poverty.”
Cohen urged audience members to pass the initiative on the November 2024 ballot.
“When we come together as women, uplift women, and support women, we all win. By networking and learning together, we can continue to build generational wealth,” said Landers. “Passing a powerful initiative will ensure the next generation of California students will be empowered to make more informed financial decisions, decisions that will last them a lifetime.”
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