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Meet entrepreneur behind vegan nail polish actress Issa Rae adores

ROLLINGOUT.COM —  Pear Nova has garnered the attention of many.

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By Cassidy Sparks

Veganism is about more than the food on your plate. It’s a lifestyle.

Chicago native Rachel James understands that and has created a line of vegan-friendly, cruelty-free nail lacquer called Pear Nova for those who care about the ingredients in the polish they wear.

After graduating from the International Academy of Design & Technology in 2012, James pursued entrepreneurship full time. The Chicago native combined her passion for beauty and fashion to create the high-quality creme nail polish brand. Her polishes come in a variety of hues and have exciting names like “Dianna Boss” and “Michelle Our Mama.”

James is all about beauty and wellness, priding her Pear Nova brand on its “five-free commitment” to offer nail lacquers free from formaldehyde, formaldehyde resin, camphor, toluene, and dibutyl Phthalate DBP.

Today, Pear Nova has garnered the attention of many, including “Insecure” star Issa Rae. We caught up with the entrepreneur to discuss the inspiration behind her brand and being a minority business owner.

What was the driving force behind creating Pear Nova?

My driving force behind creating Pear Nova is my love for fashion and beauty. It was also my entrepreneurial passions and the hope that I could create something that my children’s children can benefit from.

What is the inspiration behind your collections?

The inspiration for my collections changes with each season. Fashion will always be at the core, but I am heavily influenced by world travel, art, music and creative women.

What is the process like creating vegan and cruelty-free nail lacquers?

Luckily with the vegan and cruelty-free trend, it isn’t too difficult. Manufacturers are understanding of what consumers need. It was a more difficult process creating the custom colors that Pear Nova is known for.

What has been your biggest challenge as a Black female entrepreneur?

My biggest challenge is finding resources. Being an entrepreneur as a Black woman might be the “thing” right now, but we still aren’t getting the support we deserve or need.

Actress Issa Rae flaunts your nail lacquer regularly. What was it like to watch her on a platform like the “Today” show showcasing your brand?

It’s always surreal when women that I’m a fan of wear Pear Nova. I faithfully watch “Insecure,” and I read Issa’s book, The Misadventures of Awkward Black Girl. She’s a goal and my homegirl in my head, so it’s like, “OMG, she has on Pear Nova!” But also, “Duh, that’s bae. Why wouldn’t she have on Pear Nova?”

What advice do you have for young entrepreneurs?

Do your research, dream bigger than big, and be your biggest supporter. No one knows you’re the best as much as you do.

This article originally appeared in Rollingout.com.

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Oakland Post: Week of March 4 – 10, 2026

The printed Weekly Edition of the Oakland Post: Week of March 4 – 10, 2026

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Oakland Post: Week of February 25 – March 3, 2026

The printed Weekly Edition of the Oakland Post: Week of – February 25 – March 3, 2026

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Chase Oakland Community Center Hosts Alley-Oop Accelerator Building Community and Opportunity for Bay Area Entrepreneurs

Over the past three years, the Alley-Oop Accelerator has helped more than 20 Bay Area businesses grow, connect, and gain meaningful exposure. The program combines hands-on training, mentorship, and community-building to help participants navigate the legal, financial, and marketing challenges of small business ownership.

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Bay Area entrepreneurs attend the Alley-Oop Accelerator, a small business incubation program at Chase Oakland Community Center. Photo by Carla Thomas.
Bay Area entrepreneurs attend the Alley-Oop Accelerator, a small business incubation program at Chase Oakland Community Center. Photo by Carla Thomas.

By Carla Thomas

The Golden State Warriors and Chase bank hosted the third annual Alley-Oop Accelerator this month, an empowering eight-week program designed to help Bay Area entrepreneurs bring their visions for business to life.

The initiative kicked off on Feb. 12 at Chase’s Oakland Community Center on Broadway Street, welcoming 15 small business owners who joined a growing network of local innovators working to strengthen the region’s entrepreneurial ecosystem.

Over the past three years, the Alley-Oop Accelerator has helped more than 20 Bay Area businesses grow, connect, and gain meaningful exposure. The program combines hands-on training, mentorship, and community-building to help participants navigate the legal, financial, and marketing challenges of small business ownership.

At its core, the accelerator is designed to create an ecosystem of collaboration, where local entrepreneurs can learn from one another while accessing the resources of a global financial institution.

“This is our third year in a row working with the Golden State Warriors on the Alley-Oop Accelerator,” said Jaime Garcia, executive director of Chase’s Coaching for Impact team for the West Division. “We’ve already had 20-plus businesses graduate from the program, and we have 15 enrolled this year. The biggest thing about the program is really the community that’s built amongst the business owners — plus the exposure they’re able to get through Chase and the Golden State Warriors.”

According to Garcia, several graduates have gone on to receive vendor contracts with the Warriors and have gained broader recognition through collaborations with JPMorgan Chase.

“A lot of what Chase is trying to do,” Garcia added, “is bring businesses together because what they’ve asked for is an ecosystem, a network where they can connect, grow, and thrive organically.”

This year’s Alley-Oop Accelerator reflects that vision through its comprehensive curriculum and emphasis on practical learning. Participants explore the full spectrum of business essentials including financial management, marketing strategy, and legal compliance, while also preparing for real-world experiences such as pop-up market events.

Each entrepreneur benefits from one-on-one mentoring sessions through Chase’s Coaching for Impact program, which provides complimentary, personalized business consulting.

Garcia described the impact this hands-on approach has had on local small business owners. He recalled one candlemaker, who, after participating in the program, was invited to provide candles as gifts at Chase events.

“We were able to help give that business exposure,” he explained. “But then our team also worked with them on how to access capital to buy inventory and manage operations once those orders started coming in. It’s about preparation. When a hiccup happens, are you ready to handle it?”

The Coaching for Impact initiative, which launched in 2020 in just four cities, has since expanded to 46 nationwide.

“Every business is different,” Garcia said. “That’s why personal coaching matters so much. It’s life-changing.”

Participants in the 2026 program will each receive a $2,500 stipend, funding that Garcia said can make an outsized difference. “It’s amazing what some people can do with just $2,500,” he noted. “It sounds small, but it goes a long way when you have a plan for how to use it.”

For Chase and the Warriors, the Alley-Oop Accelerator represents more than an educational initiative, it’s a pathway to empowerment and economic inclusion. The program continues to foster lasting relationships among the entrepreneurs who, as Garcia put it, “build each other up” through shared growth and opportunity.

“Starting a business is never easy, but with the right support, it becomes possible, and even exhilarating,” said Oscar Lopez, the senior business consultant for Chase in Oakland.

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