Connect with us

Opinion

OP-ED: It Takes a Little Courage to Stop a lot of Disrespect

Published

on

A good pair of jeans, are a good pair of jeans. So why have I preferred Levi’s over other brands? I am all San Francisco and have viewed Levi Strauss & Co. the same way for years.

In addition, this inventor of jeans, which first began manufacturing its iconic brand in 1853 San Francisco has an established reputation on social issues. Recently, I discovered another reason to be proud to wear Levi’s. Mr. Strauss died in 1902, however, the 1906 San Francisco earthquake and fire destroyed everything he worked to build. In the spirit of its founder, the company continued to pay its displaced workers.

Today, I start to stop, a lot of the disrespect of Blacks in San Francisco by questioning Levi Strauss & Co. values and vision. As a San Franciscan resident since 1960, the naming rights deal Levi’s signed with the 49ers worth $220 million over 20 years for the new Santa Clara 49ers stadium has me asking; where do the company’s values and vision appear in this deal?

Levi Strauss & Co. website’s “Values and vision” statement:

“Empathy — walking in other people’s shoes…”

“Originality — being authentic and innovative…”

“Integrity — doing the right thing…”

“Courage — standing up for what we believe…”

The 49ers took a $1.3 billion dollar stadium project out of a struggling Black community where Candlestick Park is located. Then asked and received from city officials an option out of the team’s 2015 year $ 6 million lease, for the mere upfront fee of $1 million. I can imagine Mr. Strauss telling current Levi’s CEO Chip Bergh, “Walking in other people’s shoes was never intended to be used to step on anyone.”

According to published reports, the $1.3 billion 49er stadium built by Turner/Devcon has offered only 1.6% of its contracts to minority contractors. 70% of the players that generate most of the team’s revenue are Black. Being authentic and innovative; Mr. Strauss who reportedly had no prejudice in him would not have hidden behind Prop. 209; which Turner/Devcon has done to justify the selecting of its sub-contractors.

The delays by the 49ers to improve the area closest to Candlestick Park, a blighted housing project called “Alice Griffith Housing” for fear that it would interfere with the team’s season activities is reprehensible. Doing the right thing as Mr. Strauss was known for meant he would have reached out to the community, not the 49ers.

Six months after NFL commissioner, Roger Goodell vowed, in a June 15, 2011 letter that the NFL “Supports communities that support us”, the NFL loaned the 49ers $200 million to move out of the struggling community the 49ers called home for more than 40 of the team’s 67 years in the city. I could be wrong but I think Mr. Strauss would have had the courage to stand up to the NFL and say, “You broke your promise”?

Any sports team should have the right to go wherever they feel they can make the most profit. However, breaking every rule of respect in leaving should not be tolerated. Did Levi Strauss & Co. co-signed the move by putting aside its founder’s values and vision in a deal to hitch its wagon to the San Francisco 49ers?

Due to my expanding waste line, I am currently wearing jeans that don’t fit me. Don’t worry, out of respect for myself and America, I promise, no sagging. Nevertheless, in protest of this blatant disrespect of a struggling Black community, I will be wearing my current small collection of jeans until the 2016 Super Bowl, which will be hosted by the city of San Francisco.

In all honesty only one pair are Levi’s but I plan to donate them all to charity; in accordance to Levi Strauss & Co. stated policy.

Struggling communities across America; where many past and present NFL players got their start, should rise up. With a dignified approach, tell current CEO of Levi’s “These Jeans don’t fit.” And if Mr. Bergh ignores our complaint, began a donation drive designed to stop the Super Bowl from being a comfortable fit for a city that shows little or no respect for its struggling Black community.

Send postcards to:

CEO Chip Bergh
Levi Strauss & Co.
1155 Battery Street
San Francisco, CA 94111

This an editorial and does not express the opinions and/or thoughts of the Post Newspaper Group.

 

Activism

Oakland Post: Week of June 17 – 23, 2026

The printed Weekly Edition of the Oakland Post: Week of June 17 – 23, 2026

Published

on

To enlarge your view of this issue, use the slider, magnifying glass icon or full page icon in the lower right corner of the browser window.

Continue Reading

Activism

Oakland Post: Week of June 10 – 16, 2026

The printed Weekly Edition of the Oakland Post: Week of June 10 – 16, 2026

Published

on

To enlarge your view of this issue, use the slider, magnifying glass icon or full page icon in the lower right corner of the browser window.

Continue Reading

Arts and Culture

COMMENTARY: Black Music is the Sound of Black Freedom: Let Us Reclaim Both This Juneteenth

Black Music Month started when Black Music Association members Ed Wright, Kenny Gamble and his wife, journalist and radio host Dyanna Williams were able to persuade President Jimmy Carter to establish the observation on June 7, 1979.

Published

on

Robert Johnson (1911-1938) is thought of as the godfather of blues music, especially Delta blues. The 29 songs recorded by him during his short life have been of massive inspiration to guitarists and musicians over the last 80 years. Public domain photo.
Robert Johnson (1911-1938) is thought of as the godfather of blues music, especially Delta blues. The 29 songs recorded by him during his short life have been of massive inspiration to guitarists and musicians over the last 80 years. Public domain photo.

By Wanda Ravernell

Black Music Month and Juneteenth are inextricably linked – Black music is the sound of our freedom.

From the plaintive moans of the enslaved Africans’ ‘sorrow songs,’ to the fields of Civil War battle where Black soldiers picked up abandoned bugles, to the upright piano played in juke joints on Saturday night and churches come Sunday morning, our ancestors’ innovation in the face of want, fear, degradation, and hopelessness has yielded genres of music imitated ’round the world.

Black Music Month started when Black Music Association members Ed Wright, Kenny Gamble and his wife, journalist and radio host Dyanna Williams were able to persuade President Jimmy Carter to establish the observation on June 7, 1979.

In 2000, Congress made it official. In 2009, Pres. Barack Obama changed the name to African American Music Heritage Month and in 2023, Pres. Joe Biden changed it back to Black Music Month, two years after he declared Juneteenth a national holiday, the result of a movement led by Opal Lee.

Our ancestors battle for freedom over these last 400 years and the music that allowed them expression of their humanity deserved to be honored.

But we may be losing sight of the value of their sacrifices.

‘Sing a Song Full of the Faith That the Dark past Has Taught Us…’

Along with the long-known exploitation of Black musicians whose recordings were stolen by record companies, the commercialization of Juneteenth feels like another kind of theft.

I had never heard of Juneteenth until I moved to the Bay Area from my hometown of Philadelphia. I didn’t know it was one of many freedom festivals celebrated by descendants of enslaved people in the United States.

Emancipation Day was Jan. 1 in Pennsylvania, April 16 in Wash., D.C., May 20 in Florida, and Aug. 8 in Kentucky. But Juneteenth, June 19, has the most renown, known in Texas as the ‘colored peoples’ Fourth of July.’

It was marked by parades, beauty pageants, rodeos, backyard barbecues and church picnics.

Yes, church.

The formerly enslaved began the day praying in thanks for their freedom just as they had prayed for Jubilee – the day of freedom – when they had chains on their feet and hands. They ‘testified’ about their past suffering and how they had managed to overcome.

And they sang.

Although, we will not hold it this year, Omnira Institute’s Juneteenth Ritual of Remembrance recalled this part of Juneteenth with prayers in the languages of the African captives. In the middle of the ceremony, a soloist would lead us in singing “Many Thousand Gone” while we took turns reciting portions of the Emancipation Proclamation, the news of freedom that took more than two years to reach Texas – two months after the Civil War ended.

“Many Thousand Gone” was famously recorded by Black luminary Paul Robeson in 1947:

“No more auction block for me,

No more, no more

No more auction black for me

Many thousand gone.”

Other verses refer to the ‘pint of salt’ and the ‘driver’s lash,’ the realities of enslavement that they had survived.

‘Sing a Song Full of the Hope That the Present has Brought Us’

All of the genres of African American music have at their root songs like that, the essence being, as Stevie Wonder, wrote, “the joy inside our pain.” So Black music is not just music. It is our story, our history, our very strength.

During the Civil Rights Movement, which peaked 100 years after slavery ended, the people testified that it was the freedom songs – based on spirituals – that gave them the heart to march, face attack dogs, fire hoses, beatings, and shootouts with vigilantes.

The music reminded them that power was in the people. That music, our music, can do so again. We don’t have to accept the commodification of the products of our culture.

The power of those songs is showing a resurgence across the South as we battle again for the right to self-determination through the ballot box.

Those songs are the voices of our ancestors, voices forged in their blood, their sweat, their tears, joy and, above all, faith.  Those songs, those prayers live in our blood and our very breath.

This Juneteenth, let us reclaim those holy voices expressed in Black music for ourselves. It is our birthright. It can neither be bought nor sold.  No more. Never again.

Wanda Ravernell is the executive director of Omnira Institute, sponsor for 18 years of the Juneteenth Ritual of Remembrance and Oakland’s 11th Annual Black-Eyed Pea Festival, which will take place on Sept. 12.

Continue Reading

Subscribe to receive news and updates from the Oakland Post

* indicates required

CHECK OUT THE LATEST ISSUE OF THE OAKLAND POST

ADVERTISEMENT

WORK FROM HOME

Home-based business with potential monthly income of $10K+ per month. A proven training system and website provided to maximize business effectiveness. Perfect job to earn side and primary income. Contact Lynne for more details: Lynne4npusa@gmail.com 800-334-0540

Facebook

Trending

Copyright ©2021 Post News Group, Inc. All Rights Reserved.