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OP-ED: Oakland billboards–five on the way, more to come?

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By Sierra Club Yodeler

How many huge, bright LED-illuminated electronic billboards does Oakland need (see February Yodeler, page 8)?

Currently, three billboards stand close to the Bay Bridge, west of the toll plaza, and five more are planned on the Oakland Army Base property (all along the I-80 corridor). The light pollution affects residents, drivers and wildlife.

We understand Oakland’s need for revenue, and the temptation of the offers of the billboard companys. The process of gathering input for the reuse plan for the Oakland Army Base was long and complicated, involving community stakeholders (primarily social-justice advocates and organized labor) and developers. The five approved billboards were sold to the public as a funding mechanism for youth job training.

The billboards are on a 66-year lease to Foster Media, with little oversight over revenue streams and income. Some of the advertising revenues will go to Prologis, the development corporation headed by Phil Tagami, who then is expected to allocate a certain amount each year to the job training center.

Unfortunately, the environmental community did not participate in the process. While we all agree on the importance of youth job training, we do not believe that billboards are the way to fund it. It is too late to pursue a legal challenge at the city level against the already-approved billboards, even though there is an Oakland ordinance which bans freeway billboards and Caltrans has oversight.

We are now working to prevent any more billboards from being approved by the City Planning and Zoning Department (and the City Council). Scenic East Bay, a loose coalition of local activists, is trying to organize public opposition, to let the City Council know that selling billboards is not the way for Oakland to pay for needed public services.

We have heard that 7 to 14 additional billboards are in the works, though we don’t have official confirmation or details. The Sierra Club has written a letter opposing billboards near the proposed new park at the Bay Bridge Toll Plaza, and will continue to advocate against light-polluting billboards that are harmful to wildlife and pedestrians.

What You Can Do

For more information see www.makeoaklandbeautiful.org. In particular, sign the petition there to let your elected leaders know that you oppose light-polluting billboards as a way to pay for needed public services.

Kent Lewandowski, Executive Committee, Sierra Club Northern Alameda County Group

This article is republished from the Yodeler, the newspaper of the Sierra Club San Francisco Bay Chapter.

**Cross posting from Oakland Local**

Editor’s Note: This piece reflects an individual opinion and is not a reported story from the Oakland Post or Oakland Local. Both news sites invites community residents to share their views about events and issues in Oakland.

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Oakland Post: Week of February 25 – March 3, 2026

The printed Weekly Edition of the Oakland Post: Week of – February 25 – March 3, 2026

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Oakland Post: Week of February 18 – 24, 2026

The printed Weekly Edition of the Oakland Post: Week of – February 18 – 24, 2026

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CITY OF SAN LEANDRO STATE OF CALIFORNIA PUBLIC WORKS DEPARTMENT ENGINEERING DIVISION NOTICE TO BIDDERS FOR ANNUAL STREET OVERLAY/REHABILITATION 2019-21 – PHASE III

WORK DESCRIPTION: The work to be done consists of roadway paving, base cement stabilization, concrete curb ramps, driveways, sidewalks, curbs and gutters, traffic detection loops and pavement striping, and doing all appurtenant work in place and ready for use, all as shown on the plans and described in the specifications with the title indicated in Paragraph 1 above, and on file in the office of the City Engineer. Reference to said plans and specifications is hereby made for further particulars.

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PROJECT NO. 2020.0050

BID NO. 25-26.011

  1. BID OPENING: The bidder shall complete the “Proposal to the City of San Leandro” form contained in the Contract Book. The proposal shall be submitted in its entirety. Incomplete proposals will be considered non-responsive. Sealed bids containing the completed Proposal Section subject to the conditions named herein and in the specifications for ANNUAL STREET OVERLAY/REHABILITATION 2019-21 – PHASE III/PROJECT NO. 2020.0050 addressed to the City of San Leandro will be received at City Hall, 835 East 14th Street, 2nd Floor San Leandro at the office of the City Clerk up to 3:00 p.m. on Thursday, March 19, 2026, at which time they will be publicly opened and read.
  2. WORK DESCRIPTION: The work to be done consists of roadway paving, base cement stabilization, concrete curb ramps, driveways, sidewalks, curbs and gutters, traffic detection loops and pavement striping, and doing all appurtenant work in place and ready for use, all as shown on the plans and described in the specifications with the title indicated in Paragraph 1 above, and on file in the office of the City Engineer. Reference to said plans and specifications is hereby made for further particulars.
  3. OBTAINING THE PROJECT PLANS AND CONTRACT BOOK: The project plans and Contract Book may be obtained free of charge from the City’s website at:https://www.sanleandro.org/Bids.aspx Bidders who download the plans are encouraged to contact the City of San Leandro Public Works Department Engineering division at 510-577-3428 to be placed on the project planholder’s list to receive courtesy notifications of addenda and other project information. Project addenda, if any, will be posted on the website.  A bidder who fails to address all project addenda in its proposal may be deemed non-responsive.Bidders may also purchase the Project Plans and Contract Book from East Bay Blueprint & Supply Co., at 1745 14th Street, Oakland, CA 94606; Phone Number: (510) 261-2990 or email: ebbp@eastbayblueprint.com.
  4. PRE-BID CONFERENCE: A mandatory pre-bid conference will be held on Tuesday, February 24, 2026, at 2:00 PM and on Wednesday, February 25, 2026, at 10:00 AM as follows:
    Tuesday, February 24, 2026, at 2:00 PM
    Zoom Meeting ID: 883 8752 6074
    Passcode: 502955
    Zoom Link: https://sanleandro-org.zoom.us/j/88387526074?pwd=hZ5rjB8AWdLAUem3CtByFiZxqKarHj.1
    And
  5. Wednesday, February 25, 2026, at 10:00 AM
    Zoom Meeting ID: 898 2672 0472
    Passcode: 091848
    Zoom Link: https://sanleandro-org.zoom.us/j/89826720472?pwd=JgZX2nXMpLSRM5xDPr7EJUxl7QIznr.1The information presented at the conferences will be identical, all bidders must attend one of the pre-bid conference and sign the attendance sheet. A firm that didn’t attend the pre-bid conference isn’t qualified to bid on the project.Questions regarding the plans and specifications may be submitted in writing to the project engineer until 5:00 p.m. five (5) days before, excluding Saturdays, Sundays and Holidays, bids must be received by the City. The City will not respond to oral questions outside of the pre-bid conference. The response, if any, will be by written addendum only. Oral responses do not constitute a revision to these plans or specifications.
  6. VALUE OF WORK: The Engineer has estimated that the value of work is between $1,000,000 and $5,000,000.
  7. SAN LEANDRO BUSINESS PREFERENCE AND PARTICIPATION GOALS: The work performed under this contract is subject to Section 1-6-225 of the San Leandro Municipal Code regarding local business preference and participation. A list of companies that hold a San Leandro business license is located on the City webpage under the finance department, here: https://www.sanleandro.org/340/Business-License
  8. SAN LEANDRO COMMUNITY WORKFORCE AGREEMENT: The work performed under this contract is subject to the Community Workforce Agreement adopted by City Council Resolution 2015-104. Contractors attention is directed to Section 10.

Dated:  February 13, 2026                  Sarah Bunting, City Clerk 

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