San Francisco’s Moscone Center, an event hub that generates more than 20 percent of the city’s overall tourism economy, has revealed a $500 million expansion and improvement project aimed at substantially improving the venue inside and out.

Set for completion in mid-2018, the ambitious undertaking will add more green elements, additional open space and pedestrian-friendly elements. Upon finalization, the Moscone Center will offer more than 500,000 square feet of contiguous exhibition space by linking the North and South halls.

Multiple outdoor terraces will provide sweeping views and be available for receptions and events, and an enclosed bridge will link the large Moscone North and South buildings. In addition to boosted exhibition space, new event areas will include a 50,000-square-foot ballroom.

Pedestrian-friendly space will replace 25,000 square feet of surface parking and vehicular areas, and neighboring Third Street will boast a widened sidewalk and offer new retail and dining. More than 8,000 square feet of public open space will be integrated, including improved gardens and more accessible pathways.

Among the eye-catching green and high-tech additions will be a row of LED light displays showcasing current and/or upcoming events (pictured at left), plus a dramatic rooftop cornice that will be naturally illuminated by sunlight.

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At the heart of the expansions, according to Joe D’Alessandro, president & CEO for the San Francisco Travel Association, is dynamic flexibility.

“The enhancements are designed to let groups use the space as they see fit,” he said at the June 19 press conference addressing the project’s details.

For more information, visit the official website for the project, www.mosconeexpansion.com.

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