Business

More Than Cloth : The Avi8ted Mindset of Charlton Woodyard II

WASHINGTON INFORMER — Growing up in Washington, D.C. in the ’90s wasn’t easy. With the influence of drugs and crime, one could easily find themselves on the wrong path. Charlton Woodyard II’s parents had a different idea that included private schools, martial arts, and a strict home environment that allowed him the space to fulfill his own destiny. He attributes these circumstances to what he now describes as an aviated mindset. He is sharing his philosophy with the world through his company, Avi8ted Holdings. They recently launched a clothing line, Avi8ted Thoughts, which promotes positive thinking and the idea that you can achieve beyond your wildest dreams.

Published

6 years ago

July 29, 2019

Oakland Post

Lafayette Barnes IV

Growing up in Washington, D.C. in the ’90s wasn’t easy. With the influence of drugs and crime, one could easily find themselves on the wrong path. Charlton Woodyard II’s parents had a different idea that included private schools, martial arts, and a strict home environment that allowed him the space to fulfill his own destiny. He attributes these circumstances to what he now describes as an aviated mindset. He is sharing his philosophy with the world through his company, Avi8ted Holdings. They recently launched a clothing line, Avi8ted Thoughts, which promotes positive thinking and the idea that you can achieve beyond your wildest dreams.

A purebred Washingtonian, Charlton Woodyard II was born in Southeast Washington, DC at Washington Hospital Center in 1987. While in elementary school, his family moved to K St. Northwest where crippling poverty was flagrant. Despite the conditions, having a grandfather who worked for NASA at Goddard, he was inspired to achieve in education. He was also inspired by martial arts, which at times got him in a bit of trouble at school. His teachers recommended that he take an aptitude test, which resulted in his parents sending him to Georgetown Day School (GDS) where he attended throughout the rest of his secondary education. His classmates included kids of Fortune 500 company CEOs and congressmen, which exposed him to a new lifestyle that he embraced.

As a student of martial arts, he enjoyed the practical and personal aspects and was inspired by Bruce Lee. His father signed his brother and him up for Tae Kwon Do and cultivated a competitive environment around physical fitness. His teacher, Sherman Spinks, who is a legend in the taekwondo community, developed the mental fortitude within him to understand the meaning of hard work. As Junior Olympics champions, he learned to push himself to do things he wasn’t aware he had the ability to do.

What is Avi8ted?

Avi8ted Thoughts, as a business and lifestyle company, is a subsidiary of Avi8ted Holdings, an impact investment and business development company. The goal of Avi8ted Holdings is to develop an ecosystem that provides resources where ideas can thrive. The first business is Avi8ted Thoughts, a clothing company.

According to Charlton, Avi8ted is grounded in the concept of the law of attraction.

“An Avi8ted thought is one that is pure and positive, necessary and eternal,” he says.

Charlton would prefer to ask, what does it mean to you? He describes is as a “divine dream or purpose”, which shouldn’t be boxed in as it is very personal to each individual. He was able to ask artist and celebrity Jaden Smith about what an Avi8ted Thought meant to him. He answered that it’s a mission to provide a better human experience.

Charlton understands that this concept is a big leap. He doesn’t want to inundate people with such a large burden of responsibility. “Making the world a better place doesn’t happen in one day”, he said. He wants people to understand that they first can make their personal world a better place by understanding the constructs that exist and how they interact with them.

“Avi8ted Thoughts, the clothing brand serves as the uniform we can all point to as the way to connect”, said Charlton.

He recently released his first line with the “Follow the Sun” capsule collection. In his words, “the sun, both literally and metaphorically, is something you would want to follow considering it is the thing that gives us life on earth. But also it means to follow your light, follow the things that help you to grow.”

In 2018 he participated in the Remote Year program which allowed him to travel and study in various countries for months at a time and learn about global entrepreneurship. He visited Vietnam, Thailand, Japan, and Malaysia where he formed relationships that changed his thought process. He met two friends in Japan who introduced him to augmented reality which he included in his production process and can be seen in his “Follow the Sun” capsule.

Most recently, Avi8ted Thoughts has been able to partner with 202Creates as a resident of their creative entrepreneurship program headed by D.C. Mayor Muriel Bowser. With the added workspace and resources they’ve received a lot of help building the infrastructure. With almost a decade of planning, studying, networking, and grinding he’s finally seeing his vision come to fruition.

Meanwhile, Washington, D.C. has also become one of the most physically fit cities in America. The Avi8ted Thoughts brand represents a lot of that idea.

“Wellness is a huge part of the brand”, said Charlton.

The influence of martial arts has been maintained throughout his brand. He believes that hard work is what it will take to get us ahead. Charlton cited how the ancient pyramids in Egypt were built with the mindset that people can achieve things greater than they know. He wants to project those ideals with his brand.

“You have to master yourself and find your inner rhythm before you’re able to affect the world,” said Charlton.

Charlton credits his team with putting a strong plan in place that he believes will create a lasting impression. Although the price-point is more expensive then most he believes that once people understand the mission behind the brand there will be a lot of support. The Avi8ted team reaches from D.C. to Los Angeles, CA., Atlanta, GA., and even Japan. “In a start-up, everyone is responsible for everything,” said Charlton. “These are a group of people who have “Avi8ted” themselves for this time….for us it was always about longevity”. His team helps to reel in his ambitious dreams and work to make them possible.

Currently the “Follow the Sun” capsule collection is being released in phases with the first being the “Sunrise” tee in AM (white) and PM (black). The collection debuted at their launch event on June 29 at Beyond Studios. More pop-ups are planned that will feature socks, button-ups, and shorts, all featuring the AR technology and pure and positive energy. To find out more about Avi8ted Thoughts visit www.avi8tedthoughts.com.

This post originally appeared in The Washington Informer.

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Activism

Lu Lu’s House is Not Just Toying Around with the Community

Wilson and Lambert will be partnering with Mayor Barbara Lee on a toy giveaway on Dec. 20. Young people, like Dremont Wilkes, age 15, will help give away toys and encourage young people to stay in school and out of trouble. Wilkes wants to go to college and become a specialist in financial aid. Sports agent Aaron Goodwin has committed to giving all eight young people from Lu Lu’s House a fully paid free ride to college, provided they keep a 3.0 grade point average and continue the program. Lu Lu’s House is not toying around.

Published

20 hours ago

December 20, 2025

Oakland Post

Tania Fuller Bryant, Zirl Wilson, Dremont Wilkes, Tracy Lambert and Dr. Geoffrey Watson. Courtesy Oakland Private Industry

Special to the Post

Lu Lu’s House is a 501c3 organization based in Oakland, founded by Mr. Zirl Wilson and Mr. Tracy Lambert, both previously incarcerated. After their release from jail, they wanted to change things for the better in the community — and wow, have they done that!

The duo developed housing for previously incarcerated people, calling it “Lu Lu’s House,” after Wilson’s wonderful wife. At a time when many young people were robbing, looting, and involved in shootings, Wilson and Lambert took it upon themselves to risk their lives to engage young gang members and teach them about nonviolence, safety, cleanliness, business, education, and the importance of health and longevity.

Lambert sold hats and T-shirts at the Eastmont Mall and was visited by his friend Wilson. At the mall, they witnessed gangs of young people running into the stores, stealing whatever they could get their hands on and then rushing out. Wilson tried to stop them after numerous robberies and finally called the police, who Wilson said, “did not respond.” Having been incarcerated previously, they realized that if the young people were allowed to continue to rob the stores, they could receive multiple criminal counts, which would take their case from misdemeanors to felonies, resulting in incarceration.

Lu Lu’s House traveled to Los Angeles and obtained more than 500 toys
for a Dec. 20 giveaway in partnership with Oakland Mayor Barbara
Lee. Courtesy Oakland Private Industry,

Wilson took it upon himself to follow the young people home and when he arrived at their subsidized homes, he realized the importance of trying to save the young people from violence, drug addiction, lack of self-worth, and incarceration — as well as their families from losing subsidized housing. Lambert and Wilson explained to the young men and women, ages 13-17, that there were positive options which might allow them to make money legally and stay out of jail. Wilson and Lambert decided to teach them how to wash cars and they opened a car wash in East Oakland. Oakland’s Initiative, “Keep the town clean,” involved the young people from Lu Lu’s House participating in more than eight cleanup sessions throughout Oakland. To assist with their infrastructure, Lu Lu’s House has partnered with Oakland’s Private Industry Council.

For the Christmas season, Lu Lu’s House and reformed young people (who were previously robbed) will continue to give back.

Lu Lu’s House traveled to Los Angeles and obtained more than 500 toys.

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Activism

Desmond Gumbs — Visionary Founder, Mentor, and Builder of Opportunity

Gumbs’ coaching and leadership journey spans from Bishop O’Dowd High School, Oakland High School, Stellar Prep High School. Over the decades, hundreds of his students have gone on to college, earning academic and athletic scholarships and developing life skills that extend well beyond sports.

Published

21 hours ago

December 20, 2025

Oakland Post

NCAA football history was made this year when Head Coach from Mississippi Valley State, Terrell Buckley and Head Coach Desmond Gumbs both had starting kickers that were Women. This picture was taken after the game. Courtesy photo.

Special to the Post

For more than 25 years, Desmond Gumbs has been a cornerstone of Bay Area education and athletics — not simply as a coach, but as a mentor, founder, and architect of opportunity. While recent media narratives have focused narrowly on challenges, they fail to capture the far more important truth: Gumbs’ life’s work has been dedicated to building pathways to college, character, and long-term success for hundreds of young people.

A Career Defined by Impact

One of his most enduring contributions is his role as founder of Stellar Prep High School, a non-traditional, mission-driven institution created to serve students who needed additional structure, belief, and opportunity. Through Stellar Prep numerous students have advanced to college — many with scholarships — demonstrating Gumbs’ deep commitment to education as the foundation for athletic and personal success.

NCAA football history was made this year when Head Coach from
Mississippi Valley State, Terrell Buckley and Head Coach Desmond
Gumbs both had starting kickers that were women. This picture was
taken after the game.

A Personal Testament to the Mission: Addison Gumbs

Perhaps no example better reflects Desmond Gumbs’ philosophy than the journey of his son, Addison Gumbs. Addison became an Army All-American, one of the highest honors in high school football — and notably, the last Army All-Americans produced by the Bay Area, alongside Najee Harris.

Both young men went on to compete at the highest levels of college football — Addison Gumbs at the University of Oklahoma, and Najee Harris at the University of Alabama — representing the Bay Area on a national level.

Building Lincoln University Athletics From the Ground Up

In 2021, Gumbs accepted one of the most difficult challenges in college athletics: launching an entire athletics department at Lincoln University in Oakland from scratch. With no established infrastructure, limited facilities, and eventually the loss of key financial aid resources, he nonetheless built opportunities where none existed.

Under his leadership, Lincoln University introduced:

Football
Men’s and Women’s Basketball
Men’s and Women’s Soccer

Operating as an independent program with no capital and no conference safety net, Gumbs was forced to innovate — finding ways to sustain teams, schedule competition, and keep student-athletes enrolled and progressing toward degrees. The work was never about comfort; it was about access.

Voices That Reflect His Impact

Desmond Gumbs’ philosophy has been consistently reflected in his own published words:

“if you have an idea, you’re 75% there the remaining 25% is actually doing it.”
“This generation doesn’t respect the title — they respect the person.”
“Greatness is a habit, not a moment.”

Former players and community members have echoed similar sentiments in public commentary, crediting Gumbs with teaching them leadership, accountability, confidence, and belief in themselves — lessons that outlast any single season.

Context Matters More Than Headlines

Recent articles critical of Lincoln University athletics focus on logistical and financial hardships while ignoring the reality of building a new program with limited resources in one of the most expensive regions in the country. Such narratives are ultimately harmful and incomplete, failing to recognize the courage it takes to create opportunity instead of walking away when conditions are difficult.

The real story is not about early struggles — it is about vision, resilience, and service.

A Legacy That Endures

From founding Stellar PREP High School, to sending hundreds of students to college, to producing elite athletes like Addison Gumbs, to launching Lincoln University athletics, Desmond Gumbs’ legacy is one of belief in young people and relentless commitment to opportunity.

His work cannot be reduced to headlines or records. It lives on in degrees earned, scholarships secured, leaders developed, and futures changed — across the Bay Area and beyond.

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Activism

Black Arts Movement Business District Named New Cultural District in California

Located in the heart of District 3, the BAMBD is widely regarded as one of the nation’s most important centers of Black cultural production — a space where artists, entrepreneurs, organizers, and cultural workers have shaped generations of local and national identity. The state’s recognition affirms the district’s historic importance and its future promise.

Published

21 hours ago

December 20, 2025

Oakland Post

Councilmember Carroll Fife celebrates major milestone for Black arts, culture, and economic power in Oakland. Courtesy photo.

By Post Staff

Oakland’s Black Arts Movement Business District (BAMBD) has been selected as one of California’s 10 new state-designated Cultural Districts, a distinction awarded by the California Arts Council (CAC), according to a media statement released by Councilmember Carroll Fife.

The BAMBD now joins 23 other districts across the state recognized for their deep cultural legacy, artistic excellence, and contributions to California’s creative economy.

“This designation is a testament to what Black Oakland has built — and what we continue to build when we insist on investing in our own cultural and economic power,” said Fife.

“For years, our community has fought for meaningful recognition and resources for the Black Arts Movement Business District,” she said. “This announcement validates that work and ensures that BAMBD receives the support it needs to grow, thrive, and continue shaping the cultural fabric of California.”

Since taking office, Fife has led and supported multiple initiatives that strengthened the groundwork for this achievement, including:

Restoring and protecting arts and cultural staffing within the City of Oakland.
Creating the West Oakland Community Fund to reinvest in historically excluded communities
Advancing a Black New Deal study to expand economic opportunity for Black Oakland
Ensuring racial equity impact analyses for development proposals, improving access for Black businesses and Black contractors
Introduced legislation and budget amendments that formalized, protected, and expanded the BAMBD

“These efforts weren’t abstract,” Fife said. “They were intentional, coordinated, and rooted in a belief that Black arts and Black businesses deserve deep, sustained public investment.”

As part of the Cultural District designation, BAMBD will receive:

$10,000 over two years
Dedicated technical assistance
Statewide marketing and branding support
Official designation from Jan. 1, 2026, through Dec. 31, 2030

This support will elevate the visibility of BAMBD’s artists, cultural organizations, small businesses, and legacy institutions, while helping attract new investment to the district.

“The BAMBD has always been more than a district,” Fife continued. “This recognition by the State of California gives us another tool in the fight to preserve Black culture, build Black economic power, and protect the families and institutions that make Oakland strong.”

For questions, contact Councilmember Carroll Fife at CFife@oaklandca.gov.