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Mayor London Breed Announces SFPD Tourism Deployment Plan as San Francisco Readies for Reemerging Travel Season

SFPD continues showcasing community policing reforms in deployment of 26 additional officers on bicycle and foot patrols to City’s high-traffic, iconic travel destinations

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San Francisco Cable Cars/Ragnar Vorel via Unsplash

Mayor London N. Breed announced details from San Francisco’s new community policing and tourism deployment plan to support and safeguard a re-emergent travel season that is forecast to exceed 15.3 million visitors by year’s end.

Outlining operational elements at a press conference on July 19 at Chinatown’s iconic Dragon’s Gate this morning, Breed and Police Chief Bill Scott highlighted how the San Francisco Police Department’s Tourism Deployment Plan will provide high-visibility and welcome support to an economic sector that is vitally important to San Francisco as travelers worldwide emerge from COVID-19 lockdowns.

“Tourism has long been an economic powerhouse in our city, bringing not just local tax revenue to fund vital city services but also jobs and economic opportunities for generations of San Franciscans,” said Breed. “San Francisco has done an incredible job managing this pandemic, and with one of the highest vaccination rates of anywhere in the country, we are working hard to reopen our city. That means bringing more officers to our tourist areas, as well as other efforts like our recently funded efforts to add more ambassadors and performances throughout Downtown, the Waterfront, and Mid-Market areas. We are committed to doing everything we can to reopen our businesses, put our residents back to work, and welcome travelers back to all of our city’s unforgettable destinations.”

The San Francisco Police Department’s Tourism Deployment Plan draws heavily from a community policing strategy that is among the pillars of SFPD’s groundbreaking 21st century police reforms. Under the plan, SFPD will deploy 26 additional police officers on bicycle and foot patrols to an array of high-traffic and highly sought-after travel destinations in five of the City’s 10 police districts:

  • Central Police District’s new deployments will feature 14 additional officers on bike and foot patrols that include: Union Square, Market Street, Powell Street, Chinatown and Lower Grant Avenue, Pier 39 and Fisherman’s Wharf, North Beach and the crooked portion of Lombard Street.

 

  • Mission Police District’s new deployments will feature two additional officers on bike and foot patrols in the Castro and Upper Market.

 

  • Northern Police District’s new deployments will feature six additional officers on bicycle patrols around the Palace of Fine Arts, Alamo Square and Japantown.

 

  • Park Police District’s new deployments will feature two additional officers on bicycle patrols along the Haight Street commercial corridor.e

 

  • Richmond Police District’s new deployments will feature two additional officers on bicycle patrols in Golden Gate Park.

In addition to this Tourism Deployment Plan, the Mayor’s proposed budget, which the Board of Supervisors has come to an agreement on, includes funding for the Downtown Recovery Plan. The Downtown Recovery Plan includes an expansion of the number of ambassadors in the downtown and Union Square areas; a series of events and activations throughout Downtown, at the site of the temporary Transbay Terminal, and along the waterfront; and improvements at Hallidie Plaza, the entrance to the Powell Street BART Station and site of the Cable Car turnaround.

Outlook for Tourism Sector

Although there is renewed uncertainty about effects from COVID-19 variants in many parts of the world, a San Francisco Travel Association analysis released in March forecast that overall visitation to the City would reach 15.3 million in 2021, with $3.5 billion in overall visitor spending projected by year’s end. The study by San Francisco’s official destination marketing organization said that total visitation was not anticipated to return to pre-pandemic levels until 2023. Due to a slower recovery of international visitors and average rate in the City, San Francisco Travel concluded that overall visitor spending was unlikely to return to 2019 levels before 2025.

“Our market research shows a light at the end of the tunnel for destinations like San Francisco after a devastating year for the global tourism industry: there is huge pent-up demand for travel all over the world,” said San Francisco Travel President and CEO Joe D’Alessandro. “As San Francisco embarks on a multi-year recovery, we know that high-visibility, community-oriented patrols by San Francisco police officers provide a reassuring, welcoming presence for the visitors and conventions so essential to our city’s continued success.”

San Francisco Travel reported a total of 10.2 million visitors to the City in 2020, which was down 61 percent from a record high of 26.2 million in 2019. Total spending by visitors was $2.3 billion in 2020, representing a pandemic-driven drop of 77.7 percent from 2019’s record high of $10.3 billion in total visitor spending. Spending figures include expenditures on meetings and conventions in San Francisco.

The COVID-19 pandemic has similarly affected local employment related to the tourism sector, according to San Francisco Travel, which found that the number of jobs supported by tourism in San Francisco fell to 20,880 in 2020 — a 75.8 percent decline from 86,111 jobs tourism supported in 2019.

Expanded Community Policing at Visitor Destinations

The mission of officers detailed to the Tourism Deployment Plan is to provide high-visibility and preventative patrol in their assigned locations, while embodying the principles of a community policing strategy that is a centerpiece of the San Francisco Police Department’s comprehensive and voluntary Collaborative Reform Initiative. Officers are well trained to incorporate five goals into their community interactions and public guardianship, as detailed in SFPD’s Community Policing Strategic Plan. SFPD’s Community Policing principles include:

  • Goal 1: Communication that is honest, transparent, empathetic and culturally and linguistically competent and respectful.

 

  • Goal 2: Education that both teaches community members in safety awareness and learns from communities to serve more responsively.

 

  • Goal 3: Problem-solving through collaborative working partnerships to identify and address safety issues and topics of concern.

 

  • Goal 4: Relationship-building to forge trusting and respectful engagements with San Francisco’s residents and visitors alike.

 

  • Goal 5: Organizational and operational approaches reflecting the guardian mindset that defines the promise of 21st century policing.

New deployments of police officers under the Tourism Deployment Plan announced on July 19 have already been implemented and will supplement existing patrols citywide, which will remain at current staffing levels.

Officers deployed under the plan will be on bicycle or on foot in frequently traveled areas, greeting and interacting with community members and guests. Assignments include fixed posts as well as patrols in commercial corridors, depending on deployments. Officers’ primary focus will be to engage with the public and provide aid when needed, and to take necessary enforcement action whenever identifying individuals involved in crime.

The San Francisco Mayor’s Office of Communications is the source for this story.

Activism

Oakland Post: Week of December 24 – 30, 2025

The printed Weekly Edition of the Oakland Post: Week of – December 24 – 30, 2025

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Alameda County

Bling It On: Holiday Lights Brighten Dark Nights All Around the Bay

On the block where I grew up in the 1960s, it was an unwritten agreement among the owners of those row homes to put up holiday lights: around the front window and door, along the porch banister, etc. Some put the Christmas tree in the window, and you could see it through the open slats of the blinds.

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Christmas lights on a house near the writer’s residence in Oakland. Photo by Joseph Shangosola.
Christmas lights on a house near the writer’s residence in Oakland. Photo by Joseph Shangosola.

By Wanda Ravernell

I have always liked Christmas lights.

From my desk at my front window, I feel a quiet joy when the lights on the house across the street come on just as night falls.

On the block where I grew up in the 1960s, it was an unwritten agreement among the owners of those row homes to put up holiday lights: around the front window and door, along the porch banister, etc. Some put the Christmas tree in the window, and you could see it through the open slats of the blinds.

My father, the renegade of the block, made no effort with lights, so my mother hung a wreath with two bells in the window. Just enough to let you know someone was at home.

Two doors down was a different story. Mr. King, the overachiever of the block, went all out for Christmas: The tree in the window, the lights along the roof and a Santa on his sleigh on the porch roof.

There are a few ‘Mr. Kings’ in my neighborhood.

In particular is the gentleman down the street. For Halloween, they erected a 10-foot skeleton in the yard, placed ‘shrunken heads’ on fence poles, pumpkins on steps and swooping bat wings from the porch roof. They have not held back for Christmas.

The skeleton stayed up this year, this time swathed in lights, as is every other inch of the house front. It is a light show that rivals the one in the old Wanamaker’s department store in Philadelphia.

I would hate to see their light bill…

As the shortest day of the year approaches, make Mr. King’s spirit happy and get out and see the lights in your own neighborhood, shopping plazas and merchant areas.

Here are some places recommended by 510 Families and Johnny FunCheap.

Oakland

Oakland’s Temple Hill Holiday Lights and Gardens is the place to go for a drive-by or a leisurely stroll for a religious holiday experience. Wear a jacket, because it’s chilly outside the Church of Jesus Christ of Latter-day Saints, at 4220 Lincoln Ave., particularly after dark. The gardens are open all day from 9 a.m. to 9 p.m. with the lights on from dusk until closing.

Alameda

Just across the High Street Bridge from Oakland, you’ll find Christmas Tree Lane in Alameda.

On Thompson Avenue between High Street and Fernside drive, displays range from classic trees and blow-ups to a comedic response to the film “The Nightmare Before Christmas.” Lights turn on at dusk and can be seen through the first week in January.

Berkeley

The Fourth Street business district from University Avenue to Virginia Street in Berkeley comes alive with lights beginning at 5 p.m. through Jan. 1, 2026.

There’s also a display at one house at 928 Arlington St., and, for children, the Tilden Park Carousel Winter Wonderland runs through Jan. 4, 2026. Closed Christmas Day. For more information and tickets, call (510) 559-1004.

Richmond

The Sundar Shadi Holiday Display, featuring a recreation of the town of Bethlehem with life-size figures, is open through Dec. 26 at 7501 Moeser Lane in El Cerrito.

Marin County

In Marin, the go-to spot for ‘oohs and ahhs’ is the Holiday Light Spectacular from 4-9 p.m. through Jan. 4, 2026, at Marin Center Fairgrounds at 10 Ave of the Flags in San Rafael through Jan. 4. Displays dazzle, with lighted walkways and activities almost daily. For more info, go to: www.marincounty.gov/departments/cultural-services/department-sponsored-events/holiday-light-spectacular

The arches at Marin County Civic Center at 3501 Civic Center Dr. will also be illuminated nightly.

San Francisco

Look for light installations in Golden Gate Park, chocolate and cheer at Ghirardelli Square, and downtown, the ice rink in Union Square and the holiday tree in Civic Center Plaza are enchanting spots day and night. For neighborhoods, you can’t beat the streets in Noe Valley, Pacific Heights, and Bernal Heights. For glee and over-the-top glitz there’s the Castro, particularly at 68 Castro Street.

Livermore

The winner of the 2024 Great Light Flight award, Deacon Dave has set up his display with a group of creative volunteers at 352 Hillcrest Avenue since 1982. See it through Jan. 1, 2026. For more info, go to https://www.casadelpomba.com

Fremont

Crippsmas Place is a community of over 90 decorated homes with candy canes passed out nightly through Dec. 31. A tradition since 1967, the event features visits by Mr. and Mrs. Claus on Dec. 18 and Dec. 23 and entertainment by the Tri-M Honor Society at 6 p.m. on Dec. 22. Chrippsmas Place is located on: Cripps PlaceAsquith PlaceNicolet CourtWellington Place, Perkins Street, and the stretch of Nicolet Avenue between Gibraltar Drive and Perkins Street.

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Activism

Lu Lu’s House is Not Just Toying Around with the Community

Wilson and Lambert will be partnering with Mayor Barbara Lee on a toy giveaway on Dec. 20. Young people, like Dremont Wilkes, age 15, will help give away toys and encourage young people to stay in school and out of trouble. Wilkes wants to go to college and become a specialist in financial aid. Sports agent Aaron Goodwin has committed to giving all eight young people from Lu Lu’s House a fully paid free ride to college, provided they keep a 3.0 grade point average and continue the program. Lu Lu’s House is not toying around.

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Tania Fuller Bryant, Zirl Wilson, Dremont Wilkes, Tracy Lambert and Dr. Geoffrey Watson. Courtesy Oakland Private Industry
Tania Fuller Bryant, Zirl Wilson, Dremont Wilkes, Tracy Lambert and Dr. Geoffrey Watson. Courtesy Oakland Private Industry

Special to the Post

Lu Lu’s House is a 501c3 organization based in Oakland, founded by Mr. Zirl Wilson and Mr. Tracy Lambert, both previously incarcerated. After their release from jail, they wanted to change things for the better in the community — and wow, have they done that!

The duo developed housing for previously incarcerated people, calling it “Lu Lu’s House,” after Wilson’s wonderful wife. At a time when many young people were robbing, looting, and involved in shootings, Wilson and Lambert took it upon themselves to risk their lives to engage young gang members and teach them about nonviolence, safety, cleanliness, business, education, and the importance of health and longevity.

Lambert sold hats and T-shirts at the Eastmont Mall and was visited by his friend Wilson. At the mall, they witnessed gangs of young people running into the stores, stealing whatever they could get their hands on and then rushing out. Wilson tried to stop them after numerous robberies and finally called the police, who Wilson said, “did not respond.” Having been incarcerated previously, they realized that if the young people were allowed to continue to rob the stores, they could receive multiple criminal counts, which would take their case from misdemeanors to felonies, resulting in incarceration.

Lu Lu’s House traveled to Los Angeles and obtained more than 500 toysfor a Dec. 20 giveaway in partnership with Oakland Mayor Barbara
Lee. Courtesy Oakland Private Industry,

Lu Lu’s House traveled to Los Angeles and obtained more than 500 toys
for a Dec. 20 giveaway in partnership with Oakland Mayor Barbara
Lee. Courtesy Oakland Private Industry,

Wilson took it upon himself to follow the young people home and when he arrived at their subsidized homes, he realized the importance of trying to save the young people from violence, drug addiction, lack of self-worth, and incarceration — as well as their families from losing subsidized housing. Lambert and Wilson explained to the young men and women, ages 13-17, that there were positive options which might allow them to make money legally and stay out of jail. Wilson and Lambert decided to teach them how to wash cars and they opened a car wash in East Oakland. Oakland’s Initiative, “Keep the town clean,” involved the young people from Lu Lu’s House participating in more than eight cleanup sessions throughout Oakland. To assist with their infrastructure, Lu Lu’s House has partnered with Oakland’s Private Industry Council.

For the Christmas season, Lu Lu’s House and reformed young people (who were previously robbed) will continue to give back.

Lu Lu’s House traveled to Los Angeles and obtained more than 500 toys.

Wilson and Lambert will be partnering with Mayor Barbara Lee on a toy giveaway on Dec. 20. Young people, like Dremont Wilkes, age 15, will help give away toys and encourage young people to stay in school and out of trouble. Wilkes wants to go to college and become a specialist in financial aid. Sports agent Aaron Goodwin has committed to giving all eight young people from Lu Lu’s House a fully paid free ride to college, provided they keep a 3.0 grade point average and continue the program. Lu Lu’s House is not toying around.

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