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Mayor Breed Announces Investments to Support Small Business Recovery in San Francisco’s Economic Core

“While San Francisco is bouncing back from this pandemic, we continue to see major shifts in our city, and we see that in our Economic Core more than anywhere else,” said Breed. “I’ve been visiting businesses large and small, and while it’s clear we are all committed to adapting and thriving as part of our long-term recovery, our small businesses in these downtown areas cannot wait any longer. They need all of us dedicating our energy and resources to help them in the short-term, as we continue to do the work to get our city back on track.”

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New programming in Mayor’s proposed budget will include support to small businesses as well as events, activations, and public space improvements aimed at spurring the return of employees, tourists, and other groups to key areas of the City. (London Breed. Wikipedia.org photo.)

From Mayor’s Office

Mayor London N. Breed announced Tuesday $47.9 million in new funding to support the economic recovery of the City’s Economic Core that will be part of her proposed budget.

This will include new direct support for small businesses, as well as new events, activations, and public space improvements to support areas that rely on workers, tourists, and other visitors.

The funding proposal will also continue the City’s existing Ambassador programs located in areas like Mid-Market, Union Square, Downtown, South of Market, and along the Embarcadero.

These resources are aimed primarily at funding initiatives that directly support and drive foot traffic to the small businesses in San Francisco’s Economic Core, which includes Downtown, South of Market, Union Square, Civic Center, Yerba Buena, and Mission Bay.

These areas continue to experience ongoing and significant disruptions to the employee and tourist-based foot traffic that they relied on prior to the pandemic.

“While San Francisco is bouncing back from this pandemic, we continue to see major shifts in our city, and we see that in our Economic Core more than anywhere else,” said Breed. “I’ve been visiting businesses large and small, and while it’s clear we are all committed to adapting and thriving as part of our long-term recovery, our small businesses in these downtown areas cannot wait any longer. They need all of us dedicating our energy and resources to help them in the short-term, as we continue to do the work to get our city back on track.”

The Mayor’s Budget proposal includes:

  • $10 million for direct grants and loans aimed at helping small businesses launch, stabilize, scale up and adapt business models. New funding will expand programs to serve businesses throughout the City, including businesses within the Economic Core.
  • $10.5 million over the two years for the City Core Recovery Fund to support events, public space and ground floor activations, as well as a city-wide marketing campaign. This funding is envisioned to support community driven efforts to beautify, improve, and activate public spaces and ground floor vacancies throughout the Economic Core.
  • $25.4 million over the next two years to continue the Mid-Market/Tenderloin Community-Based Safety Program, which provides community ambassadors who are focused on creating more welcoming, clean, and vibrant environments for residents, workers, and visitors in the areas around the Tenderloin, Civic Center, and Market Street.
  • $2 million for SF Welcome Ambassadors and Retired Police Community Ambassadors stationed in key transit and tourist nodes such as Downtown BART stations, Union Square, Moscone Convention Center, and along the Embarcadero.

These funds will maintain the City’s current investment and will allow for a consistent and visible safety presence as well as proactive positive engagement and friendly assistance in wayfinding, making referrals and recommendations, and coordinating with other City departments and community-based efforts to support positive street conditions and experiences by business owners, employees, residents, and visitors alike.

The specific programming and initiatives created through this funding will be informed by convening key representatives of the industries, businesses, community groups, and other stakeholders in the Economic Core to understand and respond to the immediate needs and challenges those on the ground are experiencing, and to adopt and scale the solutions they are developing.

“San Francisco small businesses are the cornerstone of our economic recovery. Through the leadership of Mayor Breed, these proposed investments are practical solutions that will help bring customers and visitors back into our Economic Core which comprises over 40% of our small businesses,” said Kate Sofis, executive director of the Office of Economic and Workforce Development. “As the dynamic continues to change and shift on the ground, we want to ensure we stabilize our small businesses, including our local artists, musicians, and performers with new funding and programs that activate and create opportunities and a safe and welcoming space for everyone. When our small businesses thrive, our city thrives.”

Mayor Breed partnered with Advance SF to create the “Renewing San Francisco’s Economic Core Forum,” a facilitated conversation with a cross-section of stakeholders from the Economic Core including large and small businesses, arts groups, brokers and real estate representatives, hospitality and entertainment establishments, and community benefits districts, among others.

This group began a process to develop a shared vision for supporting the ongoing vibrance of the Economic Core in the post-pandemic economic context and identify immediate needs as well as mid- and long-term initiatives to explore.

Through ongoing dialogue and discussion and in coordination with a broad set of stakeholders, San Francisco will continue to advance strategies that leverage key assets of its Economic Core to support its continued vibrancy and preserve its role in supporting the region’s economic well-being.

“Over the last several months, Advance SF has worked with the Mayor’s Office to bring private and public sector partners together to develop strategies to restore our Economic Core,” said Larry Baer, Co-Chair of Advance SF. “Mayor Breed is laser-focused on San Francisco’s post-pandemic recovery and the budget released today sets a clear vision to immediately address our city’s most pressing economic challenges,” continued Lloyd Dean, Co-Chair of Advance SF.

Prior to the pandemic, 469,745 people commuted to San Francisco for work. According to the most recent report from the City Economist, offices are seeing just 35% of their workforce returning to the office. Additionally, the City averaged 1 million annual tourists prior to the pandemic, and SF Travel does not estimate a full tourism recovery until 2024.

The Mayor’s proposed budget prioritizes the urgent needs of the small consumer-facing businesses in the Economic Core. Over 42% of the City’s small businesses are in the Economic Core and pre-pandemic, this area generated more than 45% of the City’s sales tax. While sales tax indicates that almost all of San Francisco’s neighborhoods have recovered the vast majority of the economic activity they generated prior to the pandemic, San Francisco’s office and tourist districts, including the Financial District, East Cut, Yerba Buena, Union Square, Mid-Market and SOMA maintain deficits of 20% or more.

“The challenges facing small businesses in San Francisco’s Economic Core are immense,” said Andrew Chun, owner of Schroeder’s Bar and Restaurant at Front and California Street. “As the rest of the City continues its recovery from the pandemic, it’s easy for Downtown small businesses to feel abandoned. The Mayor’s new budget highlights the need to proactively invest in a revitalized economic core. We are excited to work with the Mayor and appreciate the efforts of the City and community partners to invest in Downtown’s future.”

“Bringing foot traffic and business to our restaurants and small businesses in our downtown Economic Core area is critical to the survival and vibrancy of San Francisco,” said Laurie Thomas, executive director of Golden Gate Restaurant Association. “We continue to work hard with our partner organizations, larger employers and the City to help drive customers to these businesses so they can keep their staff employed and help their businesses open. We thank the Mayor and her team for prioritizing these restaurants and businesses in her budget and look forward to a continued partnership. We can do this if we work together.”

“As an employer with a large employee presence, we see the strain that the pandemic has created for our small businesses. We have worked in partnership with the small business community to ensure that as our employees return to the office, we are maximizing their support of surrounding small businesses that depend on them. With investments such as the City Core Recovery efforts that Mayor Breed has proposed the City can scale efforts like what we piloted with Golden Gate Restaurant Association to the benefit of all,” said Rebecca Prozan, Director of West Coast Government Relations and Public Policy at Google.

“Bringing people back to downtown is an important budget priority for our city. San Francisco is famously a city of neighborhoods, but all of us rely on the economic activity of the central business core of the City and its daily commuters and visitors,” said Andrew Robinson, Executive Director of the East Cut Community Benefits District. “The downtown is our economic engine; the small businesses, all the neighborhood corridors, all of the investments we make to keep our neighborhoods thriving rely on the health and vitality of our city’s core. The vitality of downtown is critical to our recovery—it is where people from across the City and region come to work, where tourists first set foot in our city, and where innovation thrives.”

“We’re optimistic about the recovery of downtown San Francisco and the cultural heart of Yerba Buena,” said Yerba Buena Community Benefit District Executive Director Cathy Maupin. “The clear uptick in tourism, conventions and hotel occupancy is bringing more and more people to the area to patronize small businesses, restaurants and cultural institutions. With the continued support and partnership of Mayor Breed and the City, we’re confident that this momentum and vibrancy will be sustainable.”

“Investing in the Economic Core of our city is essential to our overall recovery strategy,” said Joe D’Alessandro, President and CEO of San Francisco Travel Association. “The return on that investment will ensure that our small businesses can thrive as we once again welcome back business and leisure visitors to downtown and core neighborhoods reliant on tourism. It will also ensure that we can continue to bring back good jobs in the tourism and hospitality sector. Before the pandemic tourism supported more than 86,000 jobs in San Francisco compared to just over 27,000 in 2021.”

“Reimagining Downtown San Francisco is pivotal to the entire City’s vitality and Economic Core in this post-lockdown era. Yes, our world will look different as workers and companies adapt to a new reality. But as always, San Francisco will embrace this and be a catalyst for change with intentional evolution. We’ve always been a city on the cutting edge of progress and the past two years will not undo that forward-thinking precedent. Creating new public spaces, incubating small businesses, and giving arts and culture a new stage will be the backbone of our reimagined economy in Downtown SF,” said Robbie Silver, Executive Director of the Downtown Community Benefit District.

“Small businesses make our merchant corridors the unique and vibrant streets that we all love,” said Rodney Fong, president and CEO of the San Francisco Chamber of Commerce. “This investment from Mayor Breed celebrates those businesses and will help to return San Francisco’s Economic Core to the lively form it once held.”

“Mid-Market has been an abandoned landscape of vacant storefronts, drug dealing, and street crime for the past few years,” said Kash, the owner of Warm Planet Bikes at Market and McAllister. “The improved conditions of having Urban Alchemy on my block has been like night and day. More important, every practitioner I’ve talked with either has a second job or has a plan to transition to a stable career. This forward-thinking attitude is fundamental to the long-term success for the program and for the individuals moving through it and I strongly support that goal.”

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Activism

Oakland Schools Honor Fred Korematsu Day of Civil Liberties

Every Jan. 30, OUSD commemorates the legacy of Fred Korematsu, an Oakland native, a Castlemont High School graduate, and a national symbol of resistance, resilience, and justice. His defiant stand against racial injustice and his unwavering commitment to civil rights continue to inspire the local community and the nation. Tuesday was “Fred Korematsu Day of Civil Liberties and the Constitution” in the state of California and a growing number of states across the country.

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Fred Korematsu. Courtesy of OUSD.
Fred Korematsu. Courtesy of OUSD.

By Post Staff

Every Jan. 30, OUSD commemorates the legacy of Fred Korematsu, an Oakland native, a Castlemont High School graduate, and a national symbol of resistance, resilience, and justice.

His defiant stand against racial injustice and his unwavering commitment to civil rights continue to inspire the local community and the nation. Tuesday was “Fred Korematsu Day of Civil Liberties and the Constitution” in the state of California and a growing number of states across the country.
One OUSD school is named in his honor: Fred T. Korematsu Discovery Academy (KDA) elementary in East Oakland.

Several years ago, founding KDA Principal Charles Wilson, in a video interview with anti-hate organization “Not In Our Town,” said, “We chose the name Fred Korematsu because we really felt like the attributes that he showed in his work are things that the children need to learn … that common people can stand up and make differences in a large number of people’s lives.”

Fred Korematsu was born in Oakland on Jan. 30, 1919. His parents ran a floral nursery business, and his upbringing in Oakland shaped his worldview. His belief in the importance of standing up for your rights and the rights of others, regardless of race or background, was the foundation for his activism against racial prejudice and for the rights of Japanese Americans during World War II.

At the start of the war, Korematsu was turned away from enlisting in the National Guard and the Coast Guard because of his race. He trained as a welder, working at the docks in Oakland, but was fired after the bombing of Pearl Harbor in 1941. Fear and prejudice led to federal Executive Order 9066, which forced more than 120,000 Japanese Americans out of their homes and neighborhoods and into remote internment camps.

The 23-year-old Korematsu resisted the order. He underwent cosmetic surgery and assumed a false identity, choosing freedom over unjust imprisonment. His later arrest and conviction sparked a legal battle that would challenge the foundation of civil liberties in America.

Korematsu’s fight culminated in the Supreme Court’s initial ruling against him in 1944. He spent years in a Utah internment camp with his family, followed by time living in Salt Lake City where he was dogged by racism.

In 1976, President Gerald Ford overturned Executive Order 9066. Seven years later, the 9th Circuit Court of Appeals in San Francisco vacated Korematsu’s conviction. He said in court, “I would like to see the government admit that they were wrong and do something about it so this will never happen again to any American citizen of any race, creed, or color.”

Korematsu’s dedication and determination established him as a national icon of civil rights and social justice. He advocated for justice with Rosa Parks. In 1998, President Bill Clinton gave him the Presidential Medal of Freedom saying, “In the long history of our country’s constant search for justice, some names of ordinary citizens stand for millions of souls … To that distinguished list, today we add the name of Fred Korematsu.”

After Sept. 11, 2001, Korematsu spoke out against hatred and discrimination, saying what happened to Japanese Americans should not happen to people of Middle Eastern descent.
Korematsu’s roots in Oakland and his education in OUSD are a source of great pride for the city, according to the school district. His most famous quote, which is on the Korematsu elementary school mural, is as relevant now as ever, “If you have the feeling that something is wrong, don’t be afraid to speak up.”

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Bay Area

Port of Oakland Commission Votes to Change Oakland Airport to ‘San Francisco Bay Oakland International Airport’

The Port of Oakland Commission voted unanimously to change the name of Metropolitan Oakland International Airport to San Francisco Bay Oakland International Airport at a commission meeting Thursday afternoon. The Port initially announced the name change on March 29, claiming that the change will attract more passengers and enhance the airport’s visibility. They contend that the airport often gets neglected by the public’s lack of knowledge of Oakland’s proximity to San Francisco.

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Port of Oakland commissioners voted unanimously to change the name of the Metropolitan Oakland International Airport to San Francisco Bay Oakland Airport at Commission meeting on April 11.
Port of Oakland commissioners voted unanimously to change the name of the Metropolitan Oakland International Airport to San Francisco Bay Oakland Airport at Commission meeting on April 11.

By Magaly Muñoz

The Port of Oakland Commission voted unanimously to change the name of Metropolitan Oakland International Airport to San Francisco Bay Oakland International Airport at a commission meeting Thursday afternoon.

The Port initially announced the name change on March 29, claiming that the change will attract more passengers and enhance the airport’s visibility. They contend that the airport often gets neglected by the public’s lack of knowledge of Oakland’s proximity to San Francisco.

“We want people to know where Oakland is and how beautiful our city is. We want them to visit, we want them to spend their money, and we want to keep our money into our local economy,” Port Commission President Barbara Leslie said at the meeting.

The commissioners shared anecdotal experiences and research to explain how this new name change will elevate and add to the growth of Oakland, not take away from their Bay Area neighbors.

The Port claimed that local residents had been asking for more options in domestic and international flights, but in order to do that, outside travelers need to be aware of Oakland’s presence first.

Since the announcement of the new name, San Francisco leaders strongly opposed the suggestion for a change, the City Attorney going as far as threatening legal action.

SF City Attorney David Chiu announced Monday that his team sent a letter to the Port of Oakland, writing that if Oakland goes forward with the name change, the city will go forward with a lawsuit to prevent the use of their trademarked name.

San Francisco owns U.S. federal trademark registrations for the marks “San Francisco International Airport”, the letter says.

Chiu further claimed that the name change will only cause confusion and chaos for travelers who are used to seeing the San Francisco name in the SFO trademark.

“We want to see the entire Bay Area thrive as a tourist destination and expand our offerings to visitors, but this proposal is not a legal or practical way to go about it. If Oakland moves forward with this proposal, San Francisco will pursue legal action to prevent misuse of our trademark,” Chiu said.

SF Mayor London Breed joined Chiu’s letter, stating that Oakland does not need to add the internationally popular city to its brand in order to grow its services.

“[Oakland] is rich in culture and wonderful people and has its own unique identity. It does not need the name San Francisco as part of its airport to stand out,” Breed wrote.

The Port defended its proposed actions, saying that if the vote did go forward, they would “take all appropriate measures to defend its right to use this accurate geographic identifier.”

“The proposed name modification will clarify, not confuse. The new name identifies where OAK is actually located, which is on the San Francisco Bay,” a spokesperson said on behalf of the Port.

Support for the name change extends beyond the Port. Several regional leaders, airlines and community members have come out in support of the name change, including Oakland Mayor Sheng Thao.

“This adjustment isn’t just about signage—it’s about inviting travelers to discover all that Oakland and the region have to offer. From our local dining scene to unique shopping spots and cozy hotels, there’s something here for everyone. Let’s work together to ensure that Oakland Airport continues to serve as a welcoming gateway for visitors and a source of pride for our community,” Thao said.

Because of public outcry amongst residents and leaders in Oakland and San Francisco before and during the Commission meeting, the Board decided to extend the second reading for the proposed name change from the end of April to the first meeting in May. This decision will allow commissioners to connect with community groups and leaders over their concerns for the change.

The Port Commission is scheduled to hold a second reading of the proposed name change on May 9.

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Bay Area

Oakland Finishes Final Draft of Downtown Specific Plan for Potential City Improvements

In late March, Oakland’s city administration announced the final draft of their Downtown Specific Plan, a blueprint for city improvements and developments over the next 20 years. The comprehensive 474-page plan lays out policies for downtown developments that will increase economic, social and cultural, and communal opportunities for residents and workers who frequent this essential hub in Oakland.

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Skyline aerial view of the urban core of downtown Oakland, California. Credit to MattGush, iStock
Skyline aerial view of the urban core of downtown Oakland, California. Credit to MattGush, iStock

By Magaly Muñoz

In late March, Oakland’s city administration announced the final draft of their Downtown Specific Plan, a blueprint for city improvements and developments over the next 20 years.

The comprehensive 474-page plan lays out policies for downtown developments that will increase economic, social and cultural, and communal opportunities for residents and workers who frequent this essential hub in Oakland.

Several departments over the course of eight years developed the plan, with two phases that emphasized a need for community input from local stakeholders, such as leaders and residents, and a focus on the role of social and racial equity in past and future developments.

Throughout the extensive plan, the concept of equity for marginalized communities is embedded with each goal and priority for the improvements to downtown. It acknowledges that social and racial barriers are preventing these communities from thriving on an equal playing field.

The authors identified six key disparities, or ‘equity indicators’, that set the baseline for how success will be measured for the improvements. These indicators include the burden of housing costs, homelessness, displacement, disconnected youth, unemployment rate and median income.

The plan is also broken up into chapters, each describing a major issue or topic that is plaguing downtown residents and workers, such as mobility, culture preservation, community health and sustainability, and land use and urban design.

Within each chapter, the authors dedicate a section to the impacts of the COVID-19 pandemic for the various areas of interest, illustrating how disparities and inequities increased before and after the disease’s peak.

Two major issues highlighted in the plan are economic opportunity and housing and homelessness. Both of these issues have been aggravated by the pandemic and require substantial support and resources to move forward.

Many reports coming out of the commercial and residential districts downtown have blamed the rise in crime and cost of living as reasons for leaving Oakland for other cities or closing down indefinitely.

The plan attributes rising rents of both residential and commercial properties to the displacement of local businesses and entrepreneurs. Downtown also has an imbalance in the jobs to housing ratio, which limits access to jobs as commuting distances increase.

Other concerns for the local economy are barriers to employment opportunities for workers of color, non-English speakers, and those with limited access to transportation. As stated in the plan, downtown also has a lack of vacancies near public transit hubs, such as BART, bus stops or ferry terminals, which could save workers money and time for their commutes into the city.

According to the downtown plan, the average unemployment rate for the white population was 5.9%, but the Asian population was at 6.7%, and for the Black population it was even higher at 10.4%.

The proposed solutions for the lack of economic prosperity include providing assistance to local businesses owned by people of color, reinforcing downtown as the ‘place to be’ for nightlife entertainment, and building businesses closer to public transit.

The addition of over 18.3 million (m) sq. ft. of new commercial space, 1.3m sq. ft. of new institutional space, and 500,000 sq. ft. of new industrial space, could potentially create almost 57,000 jobs downtown.

Housing and homelessness, issues closely tied to economic prosperity, are top concerns for Oakland residents. High rents have led to displacement and homelessness for those unable to keep up with the rising costs of the Bay Area.

Over 5,000 people are currently experiencing homelessness in Oakland, according to 2022 Point In Time data. 60% of this population is Black despite only making up nearly 20% of the total city population.

The plan explains that by adding nearly 29,000 new homes and expanding affordable housing units across the city by 2040, this would help alleviate the stress of obtaining and affording a home.

Strategies proposed to tackle the housing and homelessness crisis include increasing renter protections, providing additional shelters and services for homeless residents, and promoting homeownership in downtown with first-time buyer assistance and proactive assistance to vulnerable homeowners.

The plan acknowledges that the implementation of changes and developments amongst the several concerns outlined in the document will take time, both in short and long term periods.

To better explain how and when each project will be addressed over the course of the next two decades, a detailed 123-page graph shows which agencies, potential funding sources, and costs come with the goals.

The Oakland Planning Commission and Landmarks Preservation Advisory Board will each hold public hearings regarding the final draft of the Downtown Plan in May and June.

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