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From Grapes to the Glass

Only 25% of Blacks drink wine, as opposed to 34 percent of their white counterparts, according to Batya Ungar-Sargon, managing editor of VinePair. This may be the result of the way wine is marketed (or not) in the Black community. Although Blacks are “12% more likely to shop for wine online than their white counterparts, wine sellers and their marketers continue to refuse to reach out to the African American consumer,” Ungar-Sargon writes.

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The Woburn Plantation Manor House Remains & Burwell Cemetery

By Tamara Shiloh

Winemaking is a centuries-old profession originating in Old World France. Socioeconomics, however, has played a role in the lack of Black connoisseurs and producers of wine in America. Fine wines have always been a staple in exclusive clubs and upscale restaurants; establishments traditionally filled with white patrons. Even today, little is revealed about the rapidly increasing growth of diversity in the industry. Despite their absence from the narrative, so-called anomalies within the Black community were growing plump grapes and distilling them into bottles — one being John June Lewis Sr. (1894–1974), owner and operator of Woburn Winery.

Lewis’ passion for winemaking developed while stationed in the European Rhine Valley during World War I. He came to love the land, the soil, and especially the grapes. After his tour, he returned home to his father’s Clarksville, Va., plantation where he worked in the lumber business until the repeal of Prohibition in 1933. After his father’s death, Lewis would inherit land. Still holding on to his passion, he planted 10 acres of labrusca grapes in the Ivy Hill area of Mecklenburg County. The cellar held 5,000 gallons, sold mostly to neighbors and friends. Later, in 1940, it would grow into Woburn Winery.

The Woburn Plantation Manor House Remains & Burwell Cemetery

The Woburn Plantation Manor House Remains & Burwell Cemetery

Woburn is thought to have been the only Virginia winery by the early 1970s to manufacture wine solely from its own grapes, and the only Black-owned winery in the US. Dubbed, “the Virginia Carolina Brand,” Raisin Wine and Virginia Red Grape were the only two varieties Woburn produced.

Only 25% of Blacks drink wine, as opposed to 34 percent of their white counterparts, according to Batya Ungar-Sargon, managing editor of VinePair. This may be the result of the way wine is marketed (or not) in the Black community. Although Blacks are “12% more likely to shop for wine online than their white counterparts, wine sellers and their marketers continue to refuse to reach out to the African American consumer,” Ungar-Sargon writes.

“I’ve never seen any (wine) advertising or marketing directed at African Americans,” Tony Harris, vice president of an African American wine tasting group in the East Bay told SF Gate. “This is clearly a missed opportunity.”

Still, Black winemakers are navigating the maze of a tough and unwelcoming industry through vineyard ownership. Of the more than 11,000 wineries based in the US, less than 1% of those are Black-owned or have a Black winemaker.

Lewis made wine from labrusca and hybrid grapes for more than three decades until his death in 1974. The winery closed soon after. Today, Virginia is home to more than 300 wineries and wine brands but fewer than five are owned by African Americans.

Get advice on navigating wine lists, purchasing wine, and drinking more diverse and interesting selections at home from Brooklyn sommelier and winemaker André Mack in “99 Bottles: A Black Sheep’s Guide to Life-Changing Wines.”

Advice

BOOK REVIEW: Let Me Be Real With You

At first look, this book might seem like just any other self-help offering. It’s inspirational for casual reader and business reader, both, just like most books in this genre. Dig a little deeper, though, and you’ll spot what makes “Let Me Be Real With You” stand out.

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Book cover of Let Me Be Real With You and author Arshay Cooper. Courtesy of HarperOne.
Book cover of Let Me Be Real With You and author Arshay Cooper. Courtesy of HarperOne.

By Terri Schlichenmeyer

 Author: Arshay Cooper, Copyright: c.2025, Publisher: HarperOne, SRP: $26.00, Page Count: 40 Pages

The hole you’re in is a deep one.

You can see the clouds above, and they look like a storm; you sense the wind, and it’s cold. It’s dark down there, and lonesome, too. You feel like you were born there — but how do you get out of the deep hole you’re in? You read the new book “Let Me Be Real With You” by Arshay Cooper. You find a hand-up and bring someone with you.

In the months after his first book was published, Cooper received a lot of requests to speak to youth about his life growing up on the West Side of Chicago, his struggles, and his many accomplishments. He was poor, bullied, and belittled, but he knew that if he could escape those things, he would succeed. He focused on doing what was best, and right. He looked for mentors and strove to understand when opportunities presented themselves.

Still, his early life left him with trauma. Here, he shows how it’s overcome-able.

We must always have hope, Cooper says, but hope is “merely the catalyst for action. The hope we receive must transform into the hope we give.”

Learn to tell your own story, as honestly as you know it. Be open to suggestions, and don’t dismiss them without great thought. Know that masculinity doesn’t equal stoicism; we are hard-wired to need other people, and sharing “pain and relatability can dissipate shame and foster empathy in powerful ways.”

Remember that trauma is intergenerational, and it can be passed down from parent to child. Let your mentors see your potential. Get therapy, if you need it; there’s no shame in it, and it will help, if you learn to trust it. Enjoy the outdoors when you can. Learn self-control. Give back to your community. Respect your financial wellness. Embrace your intelligence. Pick your friends and relationships wisely. “Do it afraid.”

And finally, remember that “You were born to soar to great heights and rule the sky.”

You just needed someone to tell you that.

At first look, this book might seem like just any other self-help offering. It’s inspirational for casual reader and business reader, both, just like most books in this genre. Dig a little deeper, though, and you’ll spot what makes “Let Me Be Real With You” stand out.

With a willingness to discuss the struggles he tackled in the past, Cooper writes with a solidly honest voice that’s exceptionally believable, and not one bit dramatic. You won’t find unnecessarily embellished stories or tall tales here, either; Cooper instead uses his real experiences to help readers understand that there are few things that are truly insurmountable. He then explains how one’s past can shape one’s future, and how today’s actions can change the future of the world.

“Let Me Be Real With You” is full of motivation, and instruction that’s do-able for adults and teens. If you need that, or if you’ve vowed to do better this coming year, it might help make you whole.

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Oakland Post: Week of December 24 – 30, 2025

The printed Weekly Edition of the Oakland Post: Week of – December 24 – 30, 2025

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Oakland Post: Week of December 17 – 23, 2025

The printed Weekly Edition of the Oakland Post: Week of – December 17 – 23, 2025

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