Arts and Culture

DJ Zernell Gillie Gives Hip Hop a New Scent

Zernell Gillie has been in and around the Hip Hop and House music scene in Chicago for over 30 years. The world-renowned DJ has spun records all over the world and headlined parties in London, the Netherlands, Italy, Sweden, France to name a few.

Published

2 years ago

November 7, 2023

Oakland Post

Zernell Gillie at the Ministry of Scent debuting his new parfum, Hip Hop. Photo by Lee Hubbard.

By Lee Hubbard

His love for music started at 14 during the early years of House music as he would listen to the Hot Mix on WBMX in Chicago. Listening to the early pioneers of House music such as Ron Hardy, Gillie generated his own style, which is called grimy. The grimy style of Rouse music mixes the rarest disco and house music together.

Gillie now heads the record label Grimy Edits and its sister label Grimy Trax and the clothing brand Grimy Gear. Now a Los Angeles resident, he saw his worldwide DJing opportunities come to a stop during the COVID-19 pandemic when he was housebound.

“I was sitting around the house kind of depressed as there was nothing to do,” said Gillie.

It was during this time Gillie came up with the idea to start his own fragrance line.

“I was and have been wearing fragrances since I was a boy, so I was always drawn to them,” said Gillie. “I had been thinking about this for a while, but [worldwide slowdown] just helped to jump start it.”

In contact with a perfumery via ZOOM about starting a brand, Gillie began sampling scents weekly at home and discussing the different notes he wanted in a fragrance.

“I had been thinking about this for a while, but this just helped to jump start it,” continued Gillie.”

The pandemic was the perfect time for Gillie to launch his line. His first fragrance to hit the market was ‘Disco’ in the spring of 2022 and his second fragrance was ‘Techno’ which was released in fall of 2022.

These two were met with moderate success and they were featured at various musical festivals where Gillie performed as the pandemic wound down in 2022.

“Fragrance kept me from going dark during the pandemic,” continued Gillie. “Just like music. It uplifted me.”

But Gillie’s newest fragrance, “Hip Hop,’ changed the game, dropping during the 50th anniversary of Hip Hop.

Gillie was on hand recently to celebrate the 50^th anniversary of Hip Hop and to reveal his new scent at the independent fragrance retailer, Ministry of Scent at 973 Valencia St. in San Francisco’s Mission district.

“This event is to help celebrate Hip Hop, Gillie’s third fragrance in his line of fragrances,” said Antonia Kohl, a co-owner of Ministry of Scent, which specializes in independent and niche fragrances.

Hip Hop is a boozy scent with notes of black currant, saffron, spice leather, white musk and amber with a sweet twist. It has a 50% concentration with 10 hours of longevity.

“I started the fragrance line for myself,” continued Gillie. “If I liked the smells, I felt like others would as well and if the brand didn’t work, I would just smell good for the rest of my life.”

He joins other Black perfumers who have made a mark on the fragrance scene. This includes Chris Collins, Chris Crenshaw and Pink Mahogany to name a few who have entered the multi-billion dollar industry.

“A lot of people are getting into the independent lane and making fragrances,” said Gillie. “It’s about providing a good product and taking it to the marketplace.”

Gillie’s fourth scent, ‘House,” will be coming out soon.

After ‘House,’ he said he will launch another quartet of fragrances which will be called Soul, Jazz. Blues and R&B.

“Fragrances are subjective, and they are not for everyone,” added Gillie. “But I want people to be happy and feel good and to be uplifted.”

Hip Hop can be purchases at the Ministry of Scent in San Francisco and at retailers online.

Oakland Post

Posts by Oakland Post

Up Next

Alameda County D.A. Opposes Release of Men Convicted of Killing Journalist Chauncy Bailey

Don't Miss

Willie Brown and Nancy Pelosi Featured in San Francisco “Comeback” Ad

Oakland Post

Click to comment

Activism

Essay: Intentional Self Care and Community Connections Can Improve Our Wellbeing

At the deepest and also most expansive level of reality, we are all part of the same being, our bodies made from the minerals of the earth, our spirits infused by the spiritual breath that animates the universe. Willingness to move more deeply into fear and pain is the first step toward moving into a larger consciousness. Willingness to move beyond the delusion of our separateness can show us new ways of working and living together.

Published

2 months ago

October 27, 2025

Oakland Post

Lorraine Bonner is a retired physician. She is also a sculptor who works in clay, exploring issues of trust, trustworthiness and exploitation, as well as visions of a better world.

By Dr. Lorraine Bonner, Special to California Black Media Partners

I went to a medical school that was steeped in the principles of classical Western medicine. However, I also learned mindfulness meditation during that time, which opened me to the multifaceted relationship between illnesses and the interconnecting environmental, mental and emotional realities that can impact an individual’s health.

Therefore, when I began to practice medicine, I also pursued training in hypnosis, relaxation techniques, meditation, and guided imagery, to bring a mind-body focus to my work in medical care and prevention.

The people I saw in my practice had a mix of problems, including high blood pressure, diabetes, and a variety of pain issues. I taught almost everyone relaxation breathing and made some general relaxation tapes. To anyone willing, I offered guided imagery.

“My work embraced an approach to wellness I call “Liberatory Health” — one that not only addresses the treatment and management of disease symptoms but also seeks to dismantle the conditions that make people sick in the first place.”

From my perspective, illness is only the outermost manifestation of our efforts to cope, often fueled by addictions such as sugar, tobacco, or alcohol, shackled by an individualistic cult belief that we have only ourselves to blame for our suffering.

To put these ideas into practical form, I would quote the immortal Mr. Rogers: “Find the helpers.” There are already people in every community working for liberation. Some of them are running for office, others are giving food to those who need it. Some are volunteering in schools, libraries or hospitals. Some are studying liberation movements, or are working in urban or community gardens, or learning to practice restorative and transformative justice, or creating liberation art, music, dance, theater or writing. Some are mentoring high schoolers or apprenticing young people in a trade. There are many places where compassionate humans are finding other humans and working together for a better world.

A more compassionate world is possible, one in which we will all enjoy better health. Creating it will make us healthier, too.

In community, we are strong. Recognizing denial and overcoming the fragmenting effects of spiritual disorder offer us a path to liberation and true health.

Good health and well-being are the collective rights of all people!

About the Author

Dr. Lorraine Bonner is a retired physician. She is also a sculptor who works in clay, exploring issues of trust, trustworthiness and exploitation, as well as visions of a better world.

Oakland Post

Posts by Oakland Post

Activism

A Call to Save Liberty Hall: Oakland’s Beacon of Black Heritage Faces an Uncertain Future

For generations, Liberty Hall has been more than bricks and wood — it has been a spiritual and cultural sanctuary for Black Oakland. The building once served as a hub for Marcus Garvey’s Universal Negro Improvement Association (UNIA), where Garvey’s call for economic independence and Pan-African unity resonated through the hearts of a people newly migrating to the West in search of freedom and dignity.

Published

2 months ago

October 27, 2025

Oakland Post

Liberty Hall at 1483-1485 8th St., in Oakland was built in 1877 as a store and residence. Wikimedia photo.

Special to The Post

On a quiet corner near the West Oakland BART Station stands a weathered but proud monument to African American history — the Universal Negro Improvement Association’s Liberty Hall, also known as the Marcus Garvey Building. Built in 1877, this two-story Italianate landmark has witnessed more than a century of struggle, self-determination, and community empowerment. Now, its survival hangs in the balance.

Local 188 of UNIA was the largest chapter in Northern California when the organization bought the building in 1925, but a fire burned the roof in 1931, and the chapter sold the building in 1933. The International Peace Movement, founded by Father Divine, used the building through the 1950s.

Since then, the building has been a meeting ground for civil rights organizers, artists, and educators like Overcomers With Hope who have carried that same flame of liberation through Oakland’s turbulent decades.

Today, local cultural organizer and artist Douglas “Pharoah” Stewart has stepped forward to lead the charge to save Liberty Hall. Stewart is already facing “Cultural Eviction” at the Oakland Cannery, and through his organization, Indigenous House, Stewart has rallied a coalition of artists, educators, historians, and community leaders to preserve and restore the site as a community-owned cooperative center — a place where arts, wellness, and economic empowerment can thrive for future generations.

“Liberty Hall is not just a building — it’s a living ancestor,” Stewart says. “This space gave birth to movements that shaped who we are as a people. If we lose this, we lose a piece of our soul.”

Stewart envisions transforming the historic landmark into a multi-purpose cooperative hub — complete with a cultural museum, community performance space, youth tech labs, and creative studios for local entrepreneurs. His vision echoes Garvey’s own: “A place where we can rise together, economically, spiritually, and culturally.”

But the fight is urgent. The aging building faces structural challenges, and time is running short to secure preservation funding. Stewart and his team are now calling on city officials, foundations, athletes, and celebrities to join forces with the community to raise the necessary capital for acquisition and restoration.

“We’re inviting everyone — from the Oakland A’s to local artists, from Golden State Warriors players to Black-owned businesses — to stand with us,” Stewart urges. “Let’s make Liberty Hall a model for what preservation can look like when the people lead.”

The Liberty Hall Project aligns with Oakland’s growing movement to protect historic Black cultural sites — places like Esther’s Orbit Room, Marcus Bookstore, and the California Hotel. For Stewart, Liberty Hall represents a chance to bridge the city’s past with its future, transforming preservation into a living, breathing act of justice.

“This is not nostalgia,” Stewart says. “This is nation-building. It’s about creating sustainable, community-owned spaces that honor our ancestors and empower our youth.”

As development pressures mount across West Oakland, Liberty Hall stands as a powerful reminder of resilience, resistance, and rebirth. The question now is whether the community — and those with the power to help — will answer the call.

For donations, partnerships, or information about the Liberty Hall Cooperative Development Project, contact Indigenous House at www.indigenoushouse.org Douglas Stewart dstewart.wealth@gmail.com

Oakland Post

Posts by Oakland Post

Activism

MLK Way at 57th Street in Oakland Renamed Bobby Seale Way for Black Panther Co-Founder

In 1962, Bobby Seale and Virtual Murrell cofounded the first known Black student organization called the Soul Students Advisory Council at Oakland City College located at 57th and Grove streets, now MLK. Jr. Way.

Published

2 months ago

October 27, 2025

Oakland Post

Promotional flyer for the renaming event. Courtesy photo.

By Zac Unger

We are so proud to honor the legacy of the great Bobby Seale by commemoratively renaming 57^th Street and Martin Luther King Jr. Way to Bobby Seale Way in North Oakland. Seale, 88, has dedicated his life to advancing social justice, racial equality, and community self-determination. He played an essential part in the history of our country by co-founding the Black Panther Party for Self Defense in Oakland in 1966 with the late Huey Newton.

Our City has a tremendous history of activism, and it is a legacy we are proud of and strive to continue as our community and country face so many incredible challenges right now.

In 1962, Bobby Seale and Virtual Murrell cofounded the first known Black student organization called the Soul Students Advisory Council at Oakland City College, located at 57th and Grove streets, now MLK. Jr. Way.

Later, they cofounded the first Negro history class, which led to the establishment of the first Black Studies program in college curricula in the country. Murrell is scheduled to introduce Seale at the street dedication.

The author of “Seize the Time,” Seale ran for mayor of Oakland in 1973, coming in second in a field of nine. We are proud to memorialize his legacy by renaming this street so that we do not forget the legacy and change he has made.