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The Untold Stories of Blacks in Business

THE WESTSIDE GAZETTE — While most Black businesses showed surprising growth and diversity leading up to the Civil War, what enabled their success was the Black participation in the banking system. Leading into the early twentieth century, Black-owned insurance companies, caterers, funeral homes and burial services were among the emerging industries for Black entrepreneurs.

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By Carma Henry

Business is much on our minds at The HistoryMakers. Not only are we in the midst of assembling the nation’s largest repository of video oral history on the subject of Blacks in business, but PBS recently aired An Evening with Ken Chenault, which is airing again this week along with our premiere of BOSS, the two-hour long feature of the Black experience in business. BOSS has received rave reviews including one from Mary Wilson of The Supremes who noted, “It was riveting I could not take my eyes off it.” While BOSS represents an important start, it is by no means comprehensive. There are many, many stories within The HistoryMakers archive and still more that have not been documented. Consider the following:

While most Black businesses showed surprising growth and diversity leading up to the Civil War, what enabled their success was the Black participation in the banking system. Leading into the early twentieth century, Black-owned insurance companies, caterers, funeral homes and burial services were among the emerging industries for Black entrepreneurs including John Merrick who founded North Carolina Mutual Life in 1899 to become the nation’s largest Black insurance company, and Alonzo Franklin Herndon, who was born a slave and made his fortune as a barber and then as a real estate investor. He ultimately purchased a failing mutual aid society and turned it into the Atlanta Life Insurance Company. The late former CEO of Atlanta Life Financial Group, Ronald Brown recalled, “Alonzo Franklin Herndon, who was a former slave, had what was then referred to as the finest barbershop in the Southeast, and all of his customers were white. And they did not even know that Mr. Herndon owned the barbershop. They thought he worked there. And to make them feel comfortable, he actually would enter through the back door of his own establishment.”

Coupled with white resistance and the global economic collapse during the Great Depression, Black businesses were hit particularly hard. What followed were some of the greatest Black entrepreneurs like A.G. Gaston, who owned a number of businesses and played a significant role in the struggle to integrate Birmingham in 1963. Real estate entrepreneur and civil rights activist Joe Dickson remembered how Gaston gave him $200 a week so he could study and pass the bar exam. Entrepreneur Comer Joseph Cottrell recalled his father’s advice to Gaston to start an insurance company, “He met A.G. Gaston, who had a funeral home, and he befriended A.G. and told him about the insurance business and told him that since he had a funeral home, that in the State of Alabama at the time, you weren’t required to have a certain capitalization to start a burial insurance company. All you had to have is a funeral home with the ability to bury the people. So, my dad talked him into setting up a burial insurance company and that was Booker T. Washington Insurance.”

There is also, of course, the histories of individuals like S.B. Fuller, featured in the BOSS film, who built an empire of personal care products with Fuller Products and became the largest Black-owned business from the 1940s to the early 1960s. Fuller also served as a role model for George Johnson who founded Johnson Products. Johnson reflected on how Fuller got his start, “He started with twenty-five dollars, which was a refund from insurance on his car. He took that twenty-five dollars, and he bought soap, and he hand-made labels, put them on the soap, and started selling soap with the money that he got from that. From that he turned it into soap, and he turned the soap into money, just turning that over. And eventually he added other things, and that was the start of Fuller Products in 1936.” Johnson Products would go on to be the first African American company listed on the American Stock Exchange. That legacy of entrepreneurship was not lost on Johnson’s son Eric Johnson who later bought Baldwin Ice Cream Company, which he merged with Richardson Foods to become Baldwin Richardson Foods and has grown it into a $300 million company.

Soft Sheen hair care company founders Edward and Bettiann Gardner launched their hair care empire from their basement, Bettiann Gardner recalled how her husband would experiment with new products to sell. After several rejections and modifications, her husband noted, “I went back in the basement and started putting my pot back on again and started taking some wax out and doing a lot of things to it.” When he found something that worked, his wife said, “I’m gonna go down there in the basement with you with my pad and pencil and I’m gonna write down everything you put in and the quantity. So that it will become a formula and you’ll be able to duplicate it every time the same way.”

While BOSS features John H. Johnson, founder of Johnson Publishing Company and Earl Graves, founder of Black Enterprise magazine it does not touch upon Edward Lewis, Clarence O. Smith, Cecil Hollingsworth and Jonathan Blount, founders of Essence magazine or Bob Johnson the founder of BET or Oprah Winfrey, all media moguls in their own right. And then there is Reverend Jesse Jackson and his role in the financial industry with the Wall Street Project. This is the just the tip of the iceberg, and it is our goal to bring more stories to light.

This article originally appeared in The Westside Gazette.

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Activism

The Ladies of Delta Sigma Theta Hold Day of Advocacy at the Capitol in Sacramento

A member of the “Divine Nine,” Delta Sigma Theta Sorority, Inc., was founded on Jan. 13, 1913, at Howard University in Washington, D.C. The organization was established by 22 women who sought to shift the group’s focus from social activities to public service, academic excellence, and social activism.

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Sen. Laura Richardson (D-San Pedro) presents a Senate resolution to the Delta Theta Sigma Sorority Farwest Region at the State Capitol on May 4. Photo courtesy of the Senate Rules Committee.
Sen. Laura Richardson (D-San Pedro) presents a Senate resolution to the Delta Theta Sigma Sorority Farwest Region at the State Capitol on May 4. Photo courtesy of the Senate Rules Committee.

By Antonio Ray Harvey, California Black Media

On May 4, members of the Farwest Region of Delta Sigma Theta Sorority, Inc., convened at the California State Capitol for the organization’s 23rd annual Delta Days in Sacramento.

The two-day advocacy event brings together chapters from across California to engage directly in the legislative process, connect with lawmakers, and advocate for policies impacting Black communities.

Members of the sorority were honored on the Senate floor by Sen. Laura Richardson (D-San Pedro), who is also a member of Delta Sigma Theta.

Richardson welcomed the Farwest Region during the presentation of a Senate resolution recognizing outgoing Regional Director Kimberly Usher for her leadership and service.

“In addition to the Far West Region, we are led by a fearless leader, regional director Kimberly Usher. She has now served her full term of what’s allowed,” Richardson said. “We are going to be having our regional conference, but we wanted to give it to her here, officially recognizing her service.”

The resolution was co-authored by Richardson and fellow members of the California Legislative Black Caucus (CLBC) and Delta Sigma Theta, Sen. Akilah Weber Pierson (D-San Diego) and Assemblymember Rhodesia Ransom (D-Stockton).

Usher has served in the leadership role since 2022.

A member of the “Divine Nine,” Delta Sigma Theta Sorority, Inc., was founded on Jan. 13, 1913, at Howard University in Washington, D.C. The organization was established by 22 women who sought to shift the group’s focus from social activities to public service, academic excellence, and social activism.

“We are founded on sisterhood that is deeply rooted in scholarship, service, and social action,” said Weber Pierson, a member of the Gamma Alpha chapter of Delta Sigma Theta Sorority.

“Today, we continue a legacy of empowering communities and upholding the high cultural, intellectual, and moral standards established by our founders over a century ago,” she added.

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Activism

OPINION: The Fire of Oakland’s Justin Jones

Jones made headlines three years ago when he was one of a pair of Justins. Along with fellow State Rep. Justin Pearson (D-Memphis), he fought their removal from the state house in Tennessee and won reinstatement. Now, Pearson is running for Congress and Jones is still fighting for all of us.

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Tennessee State Rep. Justin Jones (D-Nashville). File photo.
Tennessee State Rep. Justin Jones (D-Nashville). File photo.

By Emil Amok Guillermo

You may know Tennessee State Rep. Justin Jones (D-Nashville).

He grew up in Oakland and the East Bay. His mother is Filipino. You can tell by his full name Justin Shea Bautista Jones.

His father is African American.

He is fighting for all of us.

Jones made headlines three years ago when he was one of a pair of Justins. Along with fellow State Rep. Justin Pearson (D-Memphis), he fought their removal from the state house in Tennessee and won reinstatement.

Now, Pearson is running for Congress and Jones is still fighting for all of us.

The recent 6-3 Supreme Court decision barring the use of race in drawing congressional districts marks a major turning point in U.S. history.

The decision took away the Voting Rights Act’s power to assure minority voices were both heard and represented.

“What we’re seeing now is this new Jim Crow system in which Black and Brown communities are without voice in our political process,” he told Fredricka Whitfield on CNN last weekend.

“That’s a canary in the coal mine for the rest of the nation. If they come for one of us, they’re coming for all of us, and some of my message to America is that the South is the front line of democracy,” Jones said. “They are dismantling multi-racial democracy here in the South, in states like Tennessee and Louisiana. But they aren’t going to stop here.”

That’s why Jones said we have to start paying attention to the South, and start helping them fight back there,” he said.

“I want to be clear that this terror, this type of system they’re enacting, are the same systems my grandparents told me about who grew up in Tennessee, a system where people like me couldn’t even be in political office. That’s the time they’re bringing us back to and I’m not sounding the alarm to be alarmist. But I am sounding it because we’ve seen this before in our history.”

Jones talked about Reconstruction and about what happened between the end of the 1800s and the beginning of the 1960s, when there was no Black political representation.

It’s a rebellion to keep our democracy going forward, he said.

“Stand with us and help us fight back against this extremist power grab — this racist power grab against our vision of a multi-racial democracy,” Jones added.

“While there is a litigation strategy, it’s important to maintain what he called a “movement strategy” that leads to the largest voter mobilization and registration that has ever been seen in the South,” he encouraged.

In 2026.

“Tennessee is an oppressed state,” Jones said. “It’s a state where one in five Black voters can’t vote because of felony disenfranchisement. It is where you can use a gun permit to vote, but you can’t use a student ID card to vote.

That’s the Asian American African American voice of Justin Jones.

Read his words for inspiration.

About the Author

Emil Guillermo is a veteran journalist, commentator, and comic stage monologist. His new show “69, Emil Amok: Anchorman—The News Made Me Do It,” is at the San Diego Fringe at New Destiny/Lincoln Park, 4931 Logan Ave. Ste. 102. May 14-23, at various times. Get tickets here.

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Activism

EBMUD Enshrines the Legacy of  its First Black Board Member William ‘Bill’ Patterson 

Patterson, who died in 2025 at the age of 94, was remembered as a tireless advocate, mentor, and public servant whose influence shaped generations across the East Bay.

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William “Bill” Patterson, Jr. Courtesy Peralta College District
William “Bill” Patterson, Jr. Courtesy Peralta College District

By Carla Thomas

On Tuesday, May 12, Oakland honored a towering community figure, William “Bill” Patterson, with the unveiling of a bronze plaque and the renaming of the East Bay Municipal Utility District (EBMUD) boardroom in downtown Oakland.

Board members, family, colleagues, and mentees gathered to reflect on Patterson’s enduring legacy at the meeting.

Patterson, who died in 2025 at the age of 94, was remembered as a tireless advocate, mentor, and public servant whose influence shaped generations across the East Bay.

“This is well deserved,” said Patterson’s cousin, Maria Simon. “He was such a big part of the Oakland community. It’s heartwarming to know he was known by so many people.

“So many credit him with helping them get their first job. It was especially meaningful when he held the Bible for Mayor Barbara Lee’s swearing-in. He truly believed in the goodness of people, in possibilities, and in the power to bring things to fruition.”

Oakland NAACP President Cynthia Adams described Patterson as a father figure. “He took me under his wing,” she said. “This recognition is a very special moment.”

Fellow NAACP member Robert “Bob” Harris echoed that sentiment, recalling Patterson as “a great member of the NAACP and a proud Kappa Alpha Psi man.”

Patterson’s son, William Patterson Jr., reflected on his father’s professional life.

“My father loved his community, and he loved working with EBMUD and spoke highly of his colleagues,” he said, standing alongside cousin Rise Jones Pichon, a former Santa Clara County Superior Court judge.

EBMUD Board President Luz Gómez praised Patterson’s resilience and dedication.

“As his health declined, he would spend half the day in the hospital and still come to our meetings,” she said. “There will never be another like him.”

Activist Cheryl Sudduth highlighted Patterson’s commitment to workforce development and youth empowerment. “He had the vision to bring water careers to students and the next generation,” she said, noting that participants in one of his initiatives received $2,000 stipends.

Sudduth also summed up one of Patterson’s guiding philosophies: “He told me it’s not enough to have a seat at the table. You need to have access to quality resources, the tools to build the table, and the skills to ensure everyone there can contribute. We should be more than a representation; we should reflect determination.”

EBMUD Board Member Andy Katz emphasized the importance of remembrance.

“When you die, you die twice, physically, and then when people stop saying your name,” he said. “By honoring him this way, his name will continue to be spoken for years to come.”

Others in attendance reflected on Patterson’s broad impact.

“It was a joy to watch him accomplish so much,” said EBMUD Board Member Marguerite Young.

Business leader, Delane Sims added that Patterson became a trusted advisor to multiple Oakland mayors.

“We need young people to learn about him so they can become leaders capable of creating meaningful change,” Sims said.

Following public comments, attendees witnessed the unveiling of the bronze plaque in the boardroom foyer, along with signage officially renaming the space in Patterson’s honor.

Born in 1931, Patterson devoted more than seven decades to public service in Oakland and the broader East Bay. Appointed to the EBMUD Board in 1997, he served for 27 years and became its first African American board president. His leadership extended beyond water governance into civil rights, education, and community development.

A three-term president of the Oakland NAACP, Patterson also advised Oakland’s first Black mayor, Lionel Wilson, and played a key role in advancing equity, public health, and environmental justice. He served on the Urban Strategies Council and the Oakland Public Ethics Commission, further shaping public policy.

In 1971, Patterson was a founding director of the Peralta Colleges Foundation, which provides financial assistance and support to students across Berkeley City College, College of Alameda, Laney College, and Merritt College.

In addition, Patterson mentored countless young people through Oakland’s recreation programs, helping guide future leaders and even professional athletes. Though slight in stature, Patterson will always be remembered as a giant of a man.

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